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Seen and noted
The little Englishman makes his mark After 30 years, Rolf Harris, one of Australiaâs favourite painters, musicians and TV personalities, is back once again to partner with the iconic Australian paint brand British Paints. Rolf will appear in a brand new television commercial that builds on the heritage of the brand and reminds us of how 4 SEASONS paint is still protecting Australian homes from all weather conditions. The new commercial will air early in 2011 and is the first time British Paints and Rolf Harris have been re-united on our screens since the 80s. VIEW THE SPOT Underbelly stars get criminal Christmas gifts Momentum Sydney and Orange Whip films have created a web film featuring the stars of Underbelly in support of The Christmas Treaty as a fund raiser for Lifeline.VIEW THE SPOT Your own robot does your bankingGuest judges: Ale Lauraeus and Antero Jokinen, 358 Helsinki
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
December 21, 2010 23:58 (Edited: February 17, 2023 04:19)
 TV Winner: Danish Road council: The Party. This felt like watching an independent mafia flick. You never see violence, horror or porn in advertising. Now we got violence. Yet they managed tie the idea to it. The "don't drink and drive" message was really clear in the end. Clever and funny.READ MORE STIHL makes any tough job easy STIHL products make any tough job as easy as cutting through paper, as illustrated by this poster campaign via DDB New Zealand.VIEW BUSH OUTDOOR VIEW BRICK OUTDOOR VIEW TREE OUTDOOR Beware the asphalt jungle in your magazine Loducca, Sao Paulo created a unique print ad made of asphalt for CCR's latest road project in Brazil, proving it's the best road in the country.VIEW THE AD Live by the bottle die by the bottle JWT London highlight the cost of drink driving.VIEW THE CHAMPAGNE AD VIEW THE RED AD VIEW THE WHITE AD The new office sandwich shredder To announce that McDonald's New Zealand is trialing free lunchtime delivery to small businesses, DDB New Zealand shows some cunning methods to dispose of your boring old ordinary lunch in this series of print ads.VIEW THE SHREDDER AD VIEW THE PENCIL SHARPENER AD VIEW THE VASE AD  "Stuck" "Fan" We're good but there are some cases we can't even win.Two spots from The Levinson Tractenberg GroupVIEW THE STUCK SPOT VIEW THE FAN SPOT  Directing collective The Colony lenses new spot starring actor Tony Leung for Fuji Xerox's new eco-friendly LED printers.Agency: Dentsu Y&R Tokyo.VIEW THE SPOT Stop the snowboarders smoking HOW TO ENCOURAGE SNOWBOARDER KIDS TO STOP SMOKING?Following the success of our anti-smoking skateboarding show, our good friends at the Cancer Society of Finland decided snowboarders would be next. World Cup winning snowboarder Aleksi Litovaara has his own TV show called ALS. Together 358 Helsinki created a contest called "Fressis Winter Trophy". Eight top riders including Olympic silver medallist Peetu Piiroinen competed in snowboarding and other challenges, such as finger wrestling. Seven short episodes were screened on television and on FWT's own channel at fressis.fiVIEW INTERACTIVE DETAILS These buskers are unlikely to get paidLet it snow, let it snow, let it snow The last time it snowed in Auckland was in 1939. Generations have never experienced snow in this part of New Zealand. And never ever has it snowed here at Christmas. Until 2010. Cadbury wanted to give Aucklanders their very first white Christmas. To do this DDB Auckland made a Giant Snow Globe, then added snow machines to make it seem like the globe was being constantly shaken. While temperatures outside were sweltering. Inside the public could take a Cadbury chocolate from the Christmas tree and cool off in the snow.VIEW THE IDEA Welcome to Pepsi Max It Jobs Welcome to Max It Jobs. An online job agency that lists jobs you would pay to do, let alone get paid $10,000 a day for! A new campaign for Pepsi via Colenso BBDO, Auckland.VIEW THE CAMPAIGN Cadbury shares the joy in New Zealand Sharethejoy.co.nz is the online hub for Cadbury's integrated and interactive Share the Joy campaign. Share the Joy is a movement designed to make New Zealand a happier place to be. The site allows New Zealanders to share their moments of joy with others by uploading images and videos and passing them on via Facebook, Twitter and email. The site also allows visitors to experience or re-live the myriad of Share the Joy events staged around New Zealand (such as the Snow Globe and ClappingChristmas lights). VIEW THE SITE A quality catalogue to match the tees AS Colour make premium quality teeshirts. Tee Shirts that deserve to be folded, not scrunched.That's why their latest summer catalogue from DDB New Zealand is specially designed to not only showcase their range, but also perfectly fold a tee.VIEW THE IDEA A Ted Sorensen commemoration Ad and poster from the Martin Agency Virginia honoring Ted Sorensen, JFK's speechwriter who authored "Ask not what you can do for you, ask what you can do for your country" among other great lines.VIEW THE AD Mustang comes home for Christmas DMAX wanted to have something to wish the customers a merry celebration so the Bloom Project, Munich created this spot.VIEW THE SPOT Bringing domestic violence into the light The German agency brand.david has launched an augmented reality (AR) campaign for the "Frauennotruf Munchen e.V", which is a local non profit organization against domestic violence. In cooperation with Augmented Reality (AR) specialist metaio the advertising have been enriched with multimedia content that can be discovered by anyone using a smartphone. Female victims mostly live in two parallel worlds: while the print campaign suggests a perfect world, the augmented reality leads us into the terrible abyss of the women's fate. The target of the campaign is to bring the subject of domestic violence to light and to reduce victim hostile prejudices. The campaign is a fine example how augmented reality in combination with the right idea can make a valuable contribution to the social sector.VIEW INTERACTIVE DETAILS The fastest breakfast means the fastest milk Anchor Milk believes the fastest is the freshest and the freshest tastes the best. That's why everyone involved in their milk run does just that. From the farmer smashing back his breakfast in record time, to the humble farm gate opener shaving precious seconds off the clock, everyone involved in getting Anchor Milk from farm to fridge does their job as quickly as they can. Another Colenso BBDO Auckland creation.VIEW THE LAUNCH SPOT VIEW THE DAIRY SPOT VIEW THE DRINK SPOT VIEW THE GATE SPOT VIEW THE GUMBOOT SPOT Rubbish never looked so good Rubbish is never going to disappear, but Colenso BBDO, Auckland found a way to make it beautiful. We turned the ordinary rubbish bag into a bushy hedge, which formed garden beds when placed curbside. The 'Beautify your City' campaign was created to make Auckland a more beautiful city. We prevented illegal dumping by placing flowerbeds on targeted areas and educated businesses, with a kit delivered by council ambassadors. With every business in the CBD receiving the bags, Auckland's city streets transformed overnight. VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR VIEW FOURTH OUTDOOR Say goodbye to your x phone Vodafone NZ offer a MYSKY HDi upgrade when you sign up to one of their home solutions. To highlight this Colenso BBDO, Auckland built a high definition test screen out of objects in the home.VIEW THE PHONE AD VIEW THE HOUSE AD VIEW THE BOOKCASE AD A Smartphone makes a great Christmas gift Vodafone NZ wanted people to understand what a great Christmas gift a Smartphone can be. So agency Colenso BBDO, Auckland decided to showcase some of the interesting things you can do with one to inspire people to try it themselves.VIEW THE SPOT  RP& Santa Monica has just completed their year end campaign for Acura all about holiday excess with six comedic spots directed by Chelsea Pictures' Rick LeMoine and edited by Arcade's Paul Martinez.VIEW THE GINGERBREAD SPOT VIEW THE CHESTNUT SPOT VIEW THE STOCKINGS SPOT VIEW THE MONTAGE SPOT Pick a fresh berry It's a personality-test microsite created by Naga DDB Kuala Lumpur that helps you choose the best BlackBerry smartphone plan for your social media lifestyle.VIEW INTERACTIVE DETAILS Comparing a brain to a 'Benz Right Brain/Left Brain Mercedes Benz has always integrated between groundbreaking technologies and the spirit and power of innovation and creativity.These posters designed by Shalmor Avnon Amichay/Y&R Interactive Tel Aviv were displayed on all walls of the 2010 Israel Business Conference.VIEW RIGHT 1 OUTDOOR VIEW RIGHT 2 OUTDOOR VIEW RIGHT 3 OUTDOOR Lighting the trail to better broadband The brief to Naga DDB Malaysia was to visually demonstrate Digi Broadband's undissrupted service, using the story of light trails, within the framework of a midnight bicycle ride. In the simplest terms, the Digi light trail would never falter, while the other coloured light trails would flicker and fade.VIEW THE SPOT Twanta makes gift giving easy Don't know what to get that special someone for Christmas this year? Just ask Twanta. Enter your friend's twitter name, and it'll recommend the perfect gift. Site by Lowe Roche, Toronto VIEW INTERACTIVE DETAILS Become a non smoker and win Quitter was a service directed to young people inside a popular Finnish social media called IRC Gallery. Quitter designed by hasan & partners Helsinki made it worthwhile not to smoke. In Quitter people answered questions about smoking. With each answer they received credits which could be used as real currency to buy real products in the Quitter Store. Finally instant gratification can be obtained by not smoking.VIEW INTERACTIVE DETAILS Dont leave your home,take it with you Demolished houses leave physical traces on the houses they were attached to.This is where Jung von Matt/ Neckar put banners bearing the message: Take your home with you. Caravans at caravania.de VIEW OUTDOOR It's time for a pap smear The National Cancer Society Malaysia aimed to encourage women to go for regular Pap smears as a preventive measure against cervical cancer. Cervical cancer is one of the most common cancers affecting Malaysian women, with the Human Papillomavirus (HPV) infection as a cause of nearly all cases, spreading through sex. There are no early symptoms, but having regular Pap smears (an early detection screening test) can reduce the risks. Despite the existence of this effective screening, the uptake is poor. Lack of knowledge about the cancer and the overshadow of social taboos are the most common reasons why many women avoid this life-saving medical check-up. A poster campaign by McCann Erickson Malaysia encouraged women to have their Pap smears through direct and light-hearted long copy ads in a tongue-in-cheek tone and manner, turning a serious matter into something more accessible and acceptable. The posters were placed at nightclubs, gyms and popular F&B hang-outs in town.VIEW THE HELLO AD VIEW THE SPREAD AD VIEW THE BREAK IN AD  Taking an opportunity to remind holiday travelers about Southwest Airlines' 'bags fly free' policy, GSD&M Idea City and directors The Hoffman Brothers took a '70s cop drama approach on its series of national spots. VIEW THE SPOT Prohibition revisited in Rio Sao Paulo based SmartBuy Wines via Mohallem/ Artplan Sao Paulo launched with a fully integrated campaign to capture the interest of potential investors and customers. We created a campaign inspired by the 1920's underworld, starting with the company's tagline, 'Great wines at (barely) legal prices'.VIEW THE SPOT City fights country over a Freelander The Freelander 2 is a car that excels in both a natural environment and an urban landscape. To dramatize that fact, Y&R NY wanted to show two characters fighting over the car, one character representing nature, the other representing city. Almost like two children fighting over a toy.VIEW THE AD Make sure you're home for Christmas Part of the TAC's Christmas enforcement campaign created by Grey Melbourne VIEW THE DINNER AD VIEW THE GRIEVING MOTHER AD VIEW THE DOOR KNOCK AD VIEW COP OUTDOOR VIEW PRESENCE OUTDOOR Give human rights violations the chop To raise awareness and drive activism about human rights violations in China with an emphasis on prisoners of conscience, torture and executions. Saatchi & Saatchi, New York placed chopsticks that are actually pencils at Chinese restaurants encouraging people to write to the Chinese government rejecting torture. Copy on package:1. Tuck under thumb and hold tightly 2. Write the Chinese government to help end torture. 3. Don't let human rights violations by the Chinese government give China a bad name. 4. Take further action at amnesty.org/china [tentative URL] VIEW OUTDOOR  A copy of Newsday resting on a flat surface suddenly transforms into a multi-tiered football stadium, then a pulsating drum set, a sports car, and finally a multi winged house all in 3D. Countless elaborate folds and a narrator's voice accompany each of the spot's transitions, which collectively demonstrate the variety and volume of news available through the paper's new iPhone and iPad applications. But who is behind this Olympic-level display of transformational prowess? QuietMan, working via The Brooklyn Brothers.VIEW THE SPOT  BancorpSouth - dependable, strong, technologically savvy. That's the message in a unique four-spot campaign produced, edited and finished by Nola Pictures, with Creative Director Juan Delcan at the helm and created by agency, Stone Ward.VIEW THE WEALTH SPOT VIEW THE YOUNG SPOT « First « Previous Next » Last » 2 of 6 |
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