Seen and notedDiscover the difference between HD and classic
Nokia makes you experience a world premiere on Youtube
www.youtube.com/nokiafrance Through a 2 minute interactive film, Nokia allows us to navigate between a classical world and a totally High Definition one. This double reading viewing principle conceived by JWT agency is an unusual way of illustrating the performance of the HD sensor of the Nokia N8. VIEW INTERACTIVE DETAILS
The old-age-related problems conceal unique advantages compared to other stages in life in this campaign from Y&R Lima.
VIEW THE CASTAWAYS AD VIEW THE BEACH AD VIEW THE COLLECTOR AD Buick's moment of truth
In its ongoing quest to reinvent the Buick brand General Motors has launched a new social media marketing campaign complete with swanky parties in cities like Miami, Chicago and Philadelphia. There will be no shuffle board. The move is part of The General's new "Buick's Moment of Truth" campaign, where party attendees are given flip cameras to record their impressions positive or negative of the brand's products. The videos will then be posted to a site for all to see.
VIEW INTERACTIVE DETAILS How many people can you fit in a Mini
To pre launch the New MINI Countryman, their first 4 door model and biggest MINI ever, Profero London created installations to see how many people we could get inside it. Digitally.
VIEW INTERACTIVE DETAILS Create your own paper head
Inspired by this summer's exclusive Converse music collaboration between Kid Cudi, Rostam of Vampire Weekend and Best Coast's Bethany, Perfect Fools New York cooked up the 'Create your own Paper Head' application. The cross-platform campaign enables fans across Europe to join in the fun both online and at music festivals this summer.
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Working via Anomaly, audioEngine recently mixed Budweiser's expansive Grab a Bud TV and radio campaign. The spots gallivant through the world of nightlife and summertime recreation, from the ball park to the rock show to the night out with your boys, showing the power of Budweiser to inspire memories and good times.
VIEW THE GAME DAY SPOT VIEW THE GREAT TIMES SPOT VIEW THE ROCK SHOW SPOT Targeting customers for the 2 day sale
Black Friday is almost here, and with big sales come big advertising campaigns to promote them and perhaps no one is going bigger this year than Target, which is launching a massive TV and interactive campaign cut by editorial standouts FEEDTHEWALRUS. Working via Wieden+Kennedy,
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In an imperfect world, State Farm is there to help make things a little better as highlighted in the comedic spot "Anniversary" directed by Renny Maslow and edited by Cut + Run's Joel Miller for agency Translation.
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International acclaimed creative and Post Production house Gravity has finalized a series of 3 commercials for Swiss Emmi Dairy Group via Scholz & Friends Vienna .
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For its launch rollout, startup Proust.com engaged production company Civilian Studios in an ongoing collaboration tailored for micro-targeted advertising strategy. The relationship is emblematic of Civilian's methodology and is a natural fit with Director Diane Paragas' roots in documentary experiences and brand promotions. The inaugural spot, "Joshua" launches this week and was just named the Google TV for ALL First Place Winner.
VIEW THE LAUNCH SPOT VIEW THE LITTLE PERSON SPOT Soundwash your Levi's
The Levi's Soundwash Laundry to promote its Square Cut Jeans was launched as an interactive brand and music experience that lets the audience choose their favorite jeans style and then âSoundwashâ the jeans to their favourite style of music. The TBWATequila Hong Kong campaign features special limited edition packaging and gift accessories, a special Soundwash Laundry pop-up store in high traffic Tsim Sha Tsui, a branded iPhone game app, website and online viral video featuring local music band âMrâ, providing diverse channels for the audience to engage with Leviâs.
VIEW INTERACTIVE DETAILS Mind crimes
DRAFTFCB, Auckland created this stencil for Prime's TV show - Psychic Investigators. It illustrates the psychic's ability to discover crimes that have been committed by using their mind and nothing else.
VIEW OUTDOOR From billboards to bags
To leverage Cadbury's sponsorship of New Zealand Commonwealth Games athletes DDB Auckland created a campaign that generated a groundswell of excitement around The Games and enabled over 26,800 kiwis to have a genuine connection with the team. First they set up 27 blank billboards in towns around New Zealand and asked the nation to write a message of support for the athletes. Then they took down the billboards, cut them up and turned them into team bags, so that every athlete could carry the hopes of the nation with them while they were competing in Delhi.
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The face of a cancer patient has been cut into puzzle-like squares. Passerby can move them and rebuild the face, exactly as the Foundation does by helping patients with psychological aftercare and beauty treatment. Agency: Leo Burnett France.
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Abarbanel Mental Health Center's external clinic is located in an old, decaying and rusty building, with no budget for renovation. McCann Erickson Tel Aviv created print ads to raise the awareness of potential donors, and encourage them to donate online.
VIEW THE LEBANON AD VIEW THE DADDY AD VIEW THE SHOWER DOOR AD
You can find all kind of ideas for your home from the new IKEA catalogue. Catalogue is full of ideas for kitchen, living room, closet rooms, summer places etc.
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Warchildgifts.ca allows people to purchase symbolic gifts for loved ones that give people in war-torn countries the necessities to survive and rebuild their life.
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Hong Kong is a tough place for music lovers. Fortunately there is one magazine, âre:spectâ, every page of which is about music. Thatâs their motto and they live up to it, which deserves an ingenious campaign to let music lovers know about them.
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Obsessed with the man from Footloose and his extensive body of work, Ivan Cobenk shows us why Google TV delivered by the Logitech Revue is the ideal way to indulge in everything Kevin Bacon. Agency: Goodby, Silverstein & Partners.
VIEW THE SPOT Scope: See the person, not the disability
CASE STUDY: Scope is a not-for-profit organisation whose mantra is 'See the person, not the disability'. Rock band Rudely Interrupted are living proof of this message, with 5 out of the 6 band members living with physical and/or intellectual disabilities. Acting as music promoters, Leo Burnett Melbourne released a single, created a music video and launched a national tour to show the whole country how capable people living with a disability really are.
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Helping somebody to overcome cancer also means helping this person to be somebody in this Leo Burnett France spot.
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Brothers and Sisters. London teamed up with the anonymous German street art collective Mentalgassi, to create art installations for Amnesty International.
They called the installations 'Making the invisible visible'. They highlight the case of Troy Davis, a man who has been on death row for 19 years in the USA, despite serious doubts about his conviction. The posters are displayed on fence railings. Front on, you see nothing but bars. Troy's face only becomes visible from an angle. VIEW THE OUTDOOR VIEW THE VIDEO
World AIDS Day 2010 PSA for MTV's Staying Alive campaign - the worldâs largest youth focused HIV and AIDS prevention campaign.
VIEW THE SPOT Test your hetrosexual attitude on Facebook
How does the average person judge you and our friends on Facebook?Asks Stockholm Pride through Akestam Holst, Stockholm
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An irreverent poster campaign from 4creative, London for The Morgana Show,new comedy for Tuesday nights
VIEW THE HICKS AD VIEW THE MADELINE AD VIEW THE GILBERT AD
When a group of original new products comes along, it takes a truly creative shop to give them a proper launch. TEAK did exactly that recently, working from concept to completion to produce a 2:00 promo in a direct-to-client relationship with Joby to introduce their innovative magnetic tripod products - the GorillaPod, GorillaMobile and GorillaTorch.
VIEW THE SPOT The drinking club wants to meet you inside
A FoxP2, Cape Town ad for the brandhouse Drive Dry initiative with an anti-drinking and driving message targeted at men.
VIEW THE SPOT VIEW THE FIRST PRINT AD VIEW THE SECOND PRINT AD VIEW THE THIRD PRINT AD PLAY THE RADIO ONE SPOT PLAY THE RADIO TWO SPOT PLAY THE RADIO THREE SPOT What else can get so close so fast
One in a series of print ads for Leica via Publicis Brussels.
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