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Seen and noted
CB Cannes interview: MOFILM chief creative officer David Alberts Campaign Brief caught up with Aussie expat David Alberts, the chief creative officer of MOFILM London, which boasts "the world's biggest creative department".VIEW THE INTERVIEW CB Cannes interview: Film + Press jury president Tony Granger Campaign Brief caught up with Y&R worldwide creative director Tony Granger, who was this year's president of the Film and Press Juries. His theme this year: Keep an open mind.VIEW THE INTERVIEW CB @ Cannes: Creative Effectiveness Grand Prix winner Steve Coll Campaign Brief interviews Steve Coll, the co-writer of the Walkers 'Sandwich' campaign via AMV/BBDO, London, which took out the inaugural Creative Effectiveness Lions Grand Prix tonight. Coll, an Aussie, is now the ECD at Euro RSCG, Sydney. CB also caught up with Droga5 Sydney planning director Sudeep Gohil, who was on the Creative Effectiveness Lions jury. Gohil explains why Walkers was crowned the best of the best.VIEW THE STEVE COLL INTERVIEW VIEW THE SUDEEP GOHIL INTERVIEW CB Cannes interview: R/GA's Nick Law and Barry Wacksman At the Cannes Festival of Creativity CB interviews R/GA New York chief creative officer Nick Law, who was this year's Cyber Lions president. R/GA won one of the three Cyber Grand Prix. CB also caught up with R/GA chief growth officer Barry Wacksman.VIEW THE INTERVIEW - PART ONE VIEW THE INTERVIEW - PART TWO VIEW THE INTERVIEW - PART THREE CB Cannes interview: Gideon Amichay At the Cannes Festival of Creativity CB interviews Gideon Amichay, chief creative officer and partner of Shalmor Avnon Amichay/Y&R, Tel Aviv, one of the hottest advertising agencies in the Middle East. Over the last few years he has produced some truly game-changing campaigns which have gone on to win the agency many Lions.VIEW THE INTERVIEW A CB minute with Sir John Hegarty at Cannes Campaign Brief has a minute with Sir John Hegarty, who will receive the inaugural Lion of St Mark at the Cannes International Festival of Creativity on Saturday night.VIEW THE INTERVIEW The red army in South Africa Stimorol gum needed to distribute 40,000 packs of Orange Mint samples in a way that would leverage their brand, give them great exposure and create a memorable stunt. So to hand out the Orange Mint gum, Ogilvy Cape Town looked no further than orange-haired people. We created a group called 'HeartGingers', which we used to gather and recruit ginger-haired people for a ginger flash mob at the Synergy Music Festival. VIEW OUTDOOR Bicycle thieves foiled The Social House, Dublin decided to see if the 'Lock Off' bike lock was unbreakable by proving it. We locked it (using only the lock) to a notorious area for bike thievery in Dublin, Ireland.It was attached along with a sign saying 'Steal Me', some bolt cutters and a hack saw. Oh yeah, and a live streaming web cam.VIEW OUTDOOR Personalized condoms make a breakthrough After 30 years, the most effective defense against HIV is still the condom. The problem is that "Wear a Condom" messages have become meaningless, especially to a generation who doesn't like to be told what to do.So,Y&R New York created a new line of products, including personalized condoms, that allowed and encouraged the youth to have fun and interact, while still protecting themselves and others.On the website, users were able to personalize their condom as part of a competition where the best 500 condom lines with the most votes were chosen and produced.VIEW THE SPOT  For more than two decades, car crashes have been the number one killer of 15-20 year olds. The thing is, teen passengers would rather die, than be seen as a wet blanket by their friends. So, Y&R New York developed a campaign to give them the courage to say what's on their minds. The message was simple: If your friend is driving recklessly, say something.VIEW THE HORSE SPOT VIEW THE INVINCIBLE SPOT VIEW THE EYES SPOT Next time you can see the film without subtitlesSee yourself as a Sumo, Samurai or Geisha Using motion-sensor technology, a projector and various large urban walls, Japan's legendary beer, Sapporo via Dentsu, Canada, invited participants across Canada to transform themselves into a giant sumo, geisha or samurai then share their uniquely Japanese experience. VIEW OUTDOOR  To promote Brother's professional large format printer model made for the advertising and graphic arts industries, Cossette Montreal used existing channels such as wild postering, street columns and backlit pannels. We simply added a printer element to simulate the printing of these communications, demonstrating the creative capacity of the model as well as the numerous paper formats available.VIEW OUTDOOR  To advertise on the effectiveness of Life Nutrition in boosting one's immune system, Grey, Hong Kong transform a typical human body cell into a powerful object of martial defence.VIEW THE MILITARY AD VIEW THE NAVY AD VIEW THE FORTRESS AD  In a media first for Australia, Fairfax Media has devised a unique creative advertising solution for its client, Peroni, the number one premium Italian beer. For the first time, readers will be able to view video content in the pages of a magazine.VIEW THE AD Angostura hits back at political bitterness Australia's original Lemon, Lime & Bitters - Angostura - is hitting back at a wave of political negativity with a tactical advertising campaign letting Australians know that it's not a bad thing to be a little bitter especially if you are the sacked Prime Minister Kevin Rudd .VIEW THE AGE AD VIEW THE SMH AD 1 VIEW THE SMH AD 2  BWM Melbourne has created a new television campaign for frozen foods brand I&J, following the success of the original TV commercial which featured fish-loving wrestler Iron Jay.VIEW THE SPOT  Clemenger BBDO Melbourne will today launch the 2011 Melbourne International Film Festival (MIFF) with a quirky TV and Cinema spots. MIFF is a new client for Clemenger BBDO, Melbourne VIEW THE SPOT You look FFabulous Fashion Forward (FF), the biggest fashion portal in Israel, knew that their fashionable target audience loves tagging personal photos on Facebook. So Keshet came up with innovative use for Facebook tag: making a fashionable compliment! "You look FFabulous" VIEW INTERACTIVE DETAILS Help from the wingman To celebrate the return of the much loved Chick'n McCheese and the newly landed McWings, DDB New Zealand has developed a campaign to promote both around the notion of having a wingman. A wingman is a role that a person takes when talking up a friend to another in order to build an attractive persona.VIEW INTERACTIVE DETAILS Aiming for success outside the classroom Milwaukee-based COA Youth & Family Centers (COA) is partnering with C-K/Milwaukee to raise awareness of the positive impact parents' involvement with their child's education has on chances of success in the classroom. The pro bono campaign from Cramer-Krasselt/ Milwaukee brings interactive learning displays, or "guerilla classrooms," to life around the Milwaukee area.VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR VIEW FOURTH OUTDOOR VIEW FIFTH OUTDOOR  Three spots promoting the New Zealand Film Festival in London.VIEW THE BOY SPOT VIEW THE TRACKER SPOT VIEW THE WARRIORS SPOT  The campaign from RKCR/Y&R London seeks strike an emotional chord with consumers by demonstrating the importance of finding the right bed, and positioning Dreams as a company that will ensure you enjoy the most comfortable night's sleep possible. VIEW THE SPOT The CB/FBI Legendary Lunch at La Colombe d'Or The highlight of Cannes Week for around 60 Aussies and Kiwis is the annual CB/FBI Legendary Lunch at La Colombe d'Or in St Paul de Vence, undoubtedly the world's most beautiful garden restaurant. Special guests included David Droga, creative chairman of Droga5, Jeremy Craigen, ECD of DDB London, Eric Quennoy, ECD of Wieden + Kennedy Amsterdam, Andy Fackrell, ECD of 180 Amsterdam, David Alberts, CCO of Mofilm UK, Matt Eastwood, ECD of DDB New York - and ad legend Neil French (above left with CB Asia's Kim Shaw and Malcolm Poynton, ECD of SapientNitro Europe) popped in for a drink or two.VIEW THE LUNCH-PART ONE VIEW THE LUNCH-PART TWO The CB Cannes Interview: Eric Quennoy Campaign Brief interviews Eric Quennoy, joint ECD of Wieden + Kennedy Amsterdam, who is destined to pick up the Cannes Film Grand Prix on Saturday night for Nike 'Write the Future'.VIEW THE INTERVIEW You be the judge Yahoo! was once a leader in online communication, but after the rise of Facebook and Twitter, consumers had more choice and Yahoo! began to suffer. So they enhanced their system with new features which created the challenge of persuading users to re-activate their Yahoo! email accounts and try the new features.Site by Grey Hong Kong VIEW INTERACTIVE DETAILS Become a fan of of wild animals To remind people on changing air-con habit, a fan was designed by Grey Hong Kong which was composed by multiple animals' graphic on each panel. At the moment you fanned it out, you would see one animal turn into more and more; our message, "the more you fan, the more animals will live on"VIEW THE AD  People increasingly use portable music devices so the quality of their earphones becomes more and more important. Grey Hong Kong wants to tell the consumers that JBL in-ear earphone is the best device to enjoy perfect music. VIEW THE AD  2 spots from a 3 spot campaign Head Gear produced in a combination stop-motion/2D animation style for the Toronto Zoo/Lowe Roche. The spots have been described as "charming" and "witty" by leading industry experts.VIEW THE ROCK,PAPER,SCISSORS SPOT VIEW THE GUANO SPOT Campaign Brief's Curious Cannes Cocktails Around160 Aussie and Kiwi Cannes delegates got together for the first time at the Campaign Brief Curious Cannes Cocktail party held Monday evening in the garden of the Grand Hotel. A highlight of the evening was the arrival of Ant Keogh, ECD of Clemenger BBDO Melbourne, with the PR Grand Prix in hand. Thanks to Curious Film for shouting the drinks.VIEW THE PARTY VIDEO PART ONE VIEW THE PARTY VIDEO PART TWO Write your own ticket to the good things in life A strong working relationship grew stronger recently when the sound pros at audioEngine|west teamed up with longtime partners E.B. Lane Advertising to produce a :60 spot for the Arizona Lottery. VIEW THE SPOT Keep ants in their home not in yours Rethink Communications have created an ant farm with live ants to raise awareness for Orkin, a pest extermination company. Intricate tunnels spell out "Keep pests in their home." VIEW OUTDOOR In the wrong hands gum maybe more dangerous than a gun Ogilvy Cape Town's new spot for new flavour-changing Stimorol TasteTwist , so revolutionary, it's got some people a bit confused.VIEW THE SPOT  Many Banks in the market keep using fancy and complicated financial products and souvenirs in order to attract consumer. Therefore, Grey Hong Kong made a thematic TVC to strengthen Fubon Bank's proposition of a practical, without tricks and trustworthy institution.VIEW THE SPOT How to train an elephant in four terrible steps Y&R Chicago ads for the ethical treatment of animals VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD NZ 2011 Orange Man electoral campaign Saatchi & Saatchi New Zealand is the creative force behind the launch of the enrolment and information campaign for the 2011 General Election and Referendum, recognised globally as one of the most successful electoral campaigns by level of voter enrolment. The iconic 'Orange Guy' remains centre stage while new iconography, educational and interactive platforms create a clean, fresh look and feel.VIEW THE SPOT  BC&F invented the fictitious Department of Advertising Standards and Regulations as an example of the governmental alternative to the ASA. Letters were sent to 150 leading agency figures listing supposed infringements of one of their ads and directing them to dasr.org.nz.VIEW THE WEBSITE VIEW THE FIRST LETTER VIEW THE SECOND LETTER « First « Previous Next » Last » 2 of 7 |
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