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Seen and noted

The phone and newspaper work together

 PRINT   AUSTRALIA    July 01, 2011 20:36 (Edited: July 01, 2011 10:36) smartphone ad.jpg&width=200This press ad created by 303 Perth gets the reader involved in an interactive demonstration of the consequences of using a phone while driving. When the reader places their smartphone over the headline and fiddles about keying in into their browser, a video on the screen dramatically shows a near-miss collision with a pedestrian.


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