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Seen and noted
The new smoking gun Director Bruno Bossi teamed up with Agency FoxP2 South Africa to direct this hard hitting spot for the DNA Project, a non-profit organization raising crime scene awareness and fighting crime with science.VIEW THE SPOT Forest destruction began with wooden ships The more mankind evolves, the closer it gets its extinction. 2011 - year of rain forest protection.Print ad for ALERJ BrazilVIEW THE AD More hands needed in the Gulf The Gulf Restoration Network has been working in the Gulf of Mexico since 1995, providing the region with one voice to advance environmental issues of Gulf-wide importance. When BP's Deepwater Horizon offshore drilling unit rig began to release millions of litres of oil into the region, the organization and its resources would be stretched by the United States' worst environmental disaster. Agency:M&C Saatchi, Switzerland VIEW THE AD A giraffe is the judge Twenty Three Tel Aviv announces DoUpTo.com's "Lick of Luck" competition in which, a real giraffe will be the one to decide who will win $1000! All that has to be done to make it inside, is simply login to DoUpTo.com using the Facebook Connect button and that's it! During December we will show the profile picture of our users to a REAL GIRAFFE using a special screen in a zoo, and the winner that his profile picture will be licked by our judge, will immediately win $1000!VIEW THE CONCEPT Guarding our award Entegra, Sao Paulo celebrates November 20th. Brazilian Day for the Elimination of Racial Discrimination.VIEW THE JIMI AD VIEW THE PELE AD VIEW THE MANDELA AD  A Southern Cross Austereo Australia regionally produced branding campaign for Keyman services PLAY THE BOYFRIEND SPOT PLAY THE GIRLFRIEND SPOT Slurpee: Bring Your Own Cup Day case study CASE STUDY: Slurpee is the different drink. You can pour, mix and fill your cup any way you like. But when Coke made an aggressive push of their copycat product, Leo Burnett, Melbourne had to make Slurpee different again. So the agency changed one thing that's always been the same - the cup. For one day, every 7-Eleven store in Australia let anyone bring in any 'cup' they liked to fill with Slurpee. Giving the customers total creative control over their drinking experience. VIEW THE CASE STUDY The last words of famous texters To highlight the dangers of texting and driving, Leo Burnett Tailor Made in Brazil launched a print campaign for Fiat using the final famous sentences of well-known figures - suggesting that these could be your last words if you were to text them while driving.VIEW THE DALI AD VIEW THE CHURCHILL AD VIEW THE DARWIN AD VIEW THE TERESA AD VIEW THE KING AD VIEW THE CAESAR AD Stringing the lights accross America To establish Lowe's as a go-to destination for Home Decor and Decorations this holiday season, the company created "Lights Across America." The commercial, which debuted last week, features a large ball of Christmas lights bringing together people from all across the country. We see various people in different cities and locations throughout the US using this same string of lights to decorate their homes and communities. VIEW THE SPOT  Orange innovates with the story of "A Christmas like you've never seen before"Orange is leveraging the magic of its latest innovations, with Next Generation TV at the fore, to develop a Christmas story that's modern, digital and 360. The brand takes us on a journey of the traditional Christmas figures, so wowed by the Orange gifts that they'll come to life. This is an opportunity for Orange to develop an extraordinary and exhilarating universe with an added touch of poignancy that will be embodied in multiple points of contact: from the advertising to the POS and then to events.The campaign launches on 24 November on TV with 40" spot signed by Publicis Conseil, Paris entitled "Dazzled" VIEW THE SPOT The world ends in the last axe Argentine-based production company Hachiko Films, just completed their latest work for Axe via agency Ponce Buenos Aires. Directed by Maureen Hufnagel, this spot titled "End of the World Party" depicts, with a humorous catastrophic vision, the last hours before the end of the world.With the year 2012 approaching, speculations have been becoming increasingly popular, and have had a lot of supporters, however, no matter what we believe is going to happen, the new Axe 2012, the "last Axe", proposes agood way to deal with our "last hours".just in case. VIEW THE SPOT The Google street view from a Peugeot The new Peugeot RCZ is so unique, even Google Street View wanted to go for a ride. This website from Loducca, Sao Paulo creates a custom stop motion animation of your route using Google Street View's imagery.VIEW THE CONCEPT Baring all for Christchurch Salient Kiwi writer and director Toa Frazer needed a low budget way to promote the re-staging of his landmark play Bare, to raise funds for Christchurch after their devastating earthquake in February 2011.WhybinTBWA Tequila Auckland created Red and Yellow A5 DM flyers using the visual language of earthquake stricken zone and put them into Auckland mailboxes asking only that people act: by placing them where passers-by could clearly see them. And hundreds responded. Within 2 days all 1300 seats of the Civic Theatre were sold out, raising $84,000 for the Red Cross Appeal in aid of Christchurch. Over half of the 5000 flyers distributed were stuck up, some for as long as a month afterwards.VIEW THE AD Honk if you like Mobility Dogs Challenge: The Mobility Dogs Trust partners highly trained dogs with people who live with long-term disabilities like MS, muscular dystrophy and spinal cord injuries. These dogs help their partners with every day tasks, increasing independence and giving them a new lease on life. WhybinTBWA Auckland was tasked with raising public awareness around Mobility Dogs in an interesting and creative way.VIEW THE CONCEPT Cost of weekly groceries might be more than they think Palm oil plantations are the main cause of orangutan depopulation. To launch their Palm Oil Free Shopping Guide during Orangutan Caring Week, Auckland Zoo, via Ogilvy, ran this press ad advising people that the cost of their weekly groceries might be more than they think.VIEW THE AD  CONILL Saatchi & Saatchi's new campaign for ARGENTINA NEW CINEMA 2011 at the Egyptian Theatre on Hollywood Boulevard in LA from 17-19 November 2011.VIEW THE OFFICE SPOT VIEW THE JOB SPOT New Zealand the first country to give women the vote In line with St Matthew's cause of creating conversation around subjects that matter, Whybin TBWA Tequila, Auckland wanted to remind people that there was a time when 50% of the population weren't even allowed to vote, and that people had to protest and suffer in order to get this 'privilege'. St Matthew is apolitical, and don't mind who people choose to vote for, just so long as they exercise their right to vote, so we brought to life the story of Kate Sheppard. Kate who? She's the face that adorns every $10 note - yet few New Zealanders could name her. In fact, Kate led the women's suffrage movement in NZ and was instrumental in making us the first country in the world to give women the vote. Our Kate was chained to the billboard in the name of free speech. VIEW OUTDOOR Some handmade things are better than others The spot from David&Goliath LA introduces a guy who's made his own basketball shoes out of cardboard and bed springs. VIEW THE SPOT  MPC pulled off a stunning bit of 3D magic in a promo for Goodby,Silverstein & Partners, Nintendo's Fossil Fighters Champions, a new game for the handheld DS videogame system. VIEW THE SPOT TOWER your status To celebrate the return of The Tower, KFC's tallest burger, Ogilvy Auckland created a Facebook app that TOWERED your status to give it the stature it deserves.VIEW THE CONCEPT Spending too much time with the wife? The "Spending too much time with your wife" print campaign is the latest work from Carlton MID's long running Stay a Little Longer campaign. The Stay a Little Longer work has always encouraged men, who are the age of kids, mortgages and work stress, to spend a little more time with their mates at the pub drinking Carlton MID. This campaign simply highlights the dangers of not adhering to this advice. The main danger, that is particularly horrific, is that you will end up not only dressing like your wife but also looking like her.VIEW THE REDHEADS AD VIEW THE TAN AD VIEW THE LYING DOWN AD PLAY THE IN SYNC RADIO SPOT PLAY THE DUETS RADIO SPOT PLAY THE SENTENCES RADIO SPOT Honda likes to experiment with its rear suspension If we never venture into the unknown, how do we get anywhere new? Experiment. Try different things to see what works. That's how the Honda engineers found the right combination for the new Civic's rear suspension. The Experiment is a new HTML5 game - created by Wieden + Kennedy London and B-Reel - that pushes the boundaries of browser based gaming. Based in physics and played in Chrome, Firefox or Safari, the game challenges players to create a chain reaction by placing a set of pop-up windows in sequence. Each video window contains an object that interacts with those around it to create hundreds of possibilities and combinations. At the end of six levels users get the opportunity to create their own chains then challenge their friends.VIEW THE CONCEPT  In a world accustomed to the shifty ways of dodgy Telcos, an honest, straight-talking, transparent communications company seems amazing. That's amaysim. A new spot from BMF Sydney.VIEW THE SPOT  The insight to the campaign lay in the lives of the young. Their lives have not yet reached a point where their problems are of a serious nature - career and family pressures, money hassles, health issues. What they have to deal with are problems that are almost trivial. However, in their heads, these 'issues' are not small at all, they are in fact 'epic'. Which shoes to wear to the party, where to hang out tonight, how to deal with a pimple, are all problems that become gigantic in their heads. And that's where Nokia and JWT New Delhi comes in - as a savior to the young from their lives' epic dramas.VIEW THE SHOES SPOT VIEW THE HANGOUT SPOT Help feed Alberta's families for Christmas An online ad from Calder Bateman for the Christmas Bureau of Edmonton a non-profit organization dedicated to feeding hungry families during the holiday season.VIEW THE CONCEPT Discover the Dublin stories you don't know Scealta Atha Cliath, meaning 'Dublin Stories', is an eight-part documentary series broadcast on the Irish language channel, TG4. The series is a mixture of biography, history, mystery and myth and each episode unearths the truths about a quintessential or unusual Dublin story; from the controversy surrounding Saint Valentine's bones to the casting of the original MGM Lion.Agency Publicis QMP,Dublin VIEW THE MOLLY AD VIEW THE IVAN AD VIEW THE BANG BANG AD All the wrong places premieres BSUR, the Amsterdam-based creative agency, announces the Facebook world premiere of the first episode of MINI's 'ALL THE WRONG PLACES', an exciting new five-part web series, created in conjunction with VICE.This innovative series represents a first for both MINI and VICE, with Facebook fans competing to win the Co-Pilot seat for each mission and become an integral part of the action and the films.The first mission, set in Japan, follows the host of 'ALL THE WRONG PLACES', Elliott Bambrough, on a voyage of discovery into the world of Dekotora. To the uninitiated, Dekotora is an extreme version of truck-pimping. Drivers are known to spend millions of yen, and years of painstaking effort, to remake their trucks into one-of-a-kind artworks on wheels, along with deafening air horns.VIEW THE SPOT  Anti-Slavery International, the world's oldest international human rights organisation, has launched an online film highlighting the stark reality of modern-day slaves who live in London. The short film illustrates what it would be like if a domestic slave in the UK was allowed to have a voice, via a Facebook profile. Created by JWT London, the film is based on the fictional character, 'Lala', whose experiences are an amalgamation of those faced by modern-day slaves that Anti-Slavery International comes into contact with. Called 'Facebook', the film is hosted on the charity's YouTube channel and shows Lala joining the social network. JWT London created the film on a pro-bono basis with Underworld donating the use of the track 'Glam Bucket'.VIEW THE SPOT No more beep, beep, beep BGH is the first-ever microwave that plays music when food is ready. The idea emerged when the agency sat down with the client to think about what they could communicate about the âBGH QUICK CHEFâ microwave, as the model was exactly the same as the previous years. So they came up with an almost unthinkable idea, to make a product innovation, something that would take months of testing, plus patent and legal approvals. Six months of testing culminated in a revolutionary invention, unprecedented in the history of the microwave oven: BGH QUICK CHEF MUSIC, a microwave equipped with speakers and a USB port, so that each person can upload the song they want. They launched a limited edition of 1000 microwaves, which sold out in just one week.VIEW THE IDEA Guest judge: Olivier Altmann, Chief Creative Officer, Publicis
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
November 23, 2011 01:24 (Edited: February 17, 2023 04:19)
 This week's guest judge is Olivier Altmann, Chief Creative Officer of Publicis Worldwide, based in Paris.Bupa : the moment. A beautiful idea beautifully crafted by a great director. I would love to work with, Steve Rogers. The mood is emotional without trying too hard and the acting feels natural and effortless. The insight is smart and gives warmth to a brand that belongs to a very cold category. READ MORE Beer and you and 62 Sydney-based advertising agency, Colman Rasic has launched a '62 Individual Reasons to Drink Coopers 62' integrated campaign. The idea allows people to explore all 62 individual reasons to drink the beer through a range of interactive and traditional channels.VIEW OUTDOOR VIEW THE CONCEPT Firemen find a fit they like Penningtons is on a mission to give plus size fashion a major makeover. From their fresh, new styles to their exciting shopping experience, everything about the revamped Penningtons is "Styled to Surprise." So in the spirit of surprise, DDB Canada's Toronto office created the world's first mirror that reflected the joy of finding a fabulous fit.VIEW OUTDOOR Flamengo teams up with children Flamengo, the biggest soccer team in Brazil, teams up with UNICEF in a big campaign. They asked AFRICA Sao Paulo to come up with an idea that could scream their partnership for everyone. So the agency asked the help of Unicef's Children to make their idea comes true.VIEW OUTDOOR Caribou Coffee courts knitters Caribou Coffee is Making it Merry this holiday season with the launch of its Sweater Maker Facebook App, which allows consumers to dress their Facebook photos in festive holiday sweaters and share them through various social networks.In addition to providing consumers with fun and sharable online content, the nation's second-largest coffeehouse operator has turned this cherished holiday tradition into a source of true holiday spirit. For every sweater that's virtually knitted on Caribou Coffee's Sweater Maker Facebook App, a real one will be donated to someone in need.Agency: Colle & Mcvoy, Minneapolis VIEW THE CONCEPT  IndiGo - the airline that brought you amazing on-time performance, hassle-free service, fabulous inflight snacks and always affordable fares - now through Wieden Kennedy,Delhi IndiGo introduces another category breakthrough: the world's first Runway Musical! This fast-paced theatrical spectacle celebrates IndiGo's new international operations, and showcases the extreme choreography that goes into making IndiGo run on the dot.VIEW THE SPOT Imagine what you do in one shot Egg's Bruno Bossi gets a Sasol ad created by TBWA Hunt Lascaris South Africa in single shot.VIEW THE SPOT « First « Previous Next » Last » 2 of 7 |
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Aspac-Law Manila celebrates its creative win
Your life in film. A commercial from Try/Apt, Norway.
JWT Tunis created this spot for telephone provider Tunisiana 
TV spot for science on BBC Radio 4.from Devilfish, London