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Seen and noted

One million cheers for Argentina

 AMBIENT TV   ARGENTINA    April 26, 2012 03:27 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fe8b89_0000.png&width=200 Del Campo Nazca Saatchi & Saatchi, Buenos Aires capture one million cheers for Coca Cola.

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Believe in your smellf

 TV   USA    April 26, 2012 03:17 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/4f88b_0000.png&width=200The Champion range of Old Spice from W K Portland.

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Guest judge: Steve Elrick, regional ECD, BBH Asia-Pacific

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    April 25, 2012 01:51 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/upload/Screen shot 2012-04-24 at 4.50.04 PM.jpgThis week's guest judge is Steve Elrick, regional ECD, BBH Asia-Pacific, based in Singapore.

It's between two: P&G 'Best Job' and Bavaria Beer 'Charlie Sheen'. Coke-snorting tiger-blood drinking Charlie Sheen leaving rehab, to be tempted by pregnant beer swilling moms, prompting him to blurt out the full Fuck in WTF ...versus ...the crowd-pleasing emotive story of Mom's love spurring their kids on to Olympic glory in teary victory vignettes.

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Sports drink Mizone creates the ZoneLab

 PRINT   AUSTRALIA    April 24, 2012 23:39 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2012%2FApr%2Ftn_44445_CARROT.jpg&width=200Sports drink Mizone has created the ZoneLab - a place where original music is tested to see what pushes an athlete into their zone quicker.

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Instant advertising agency

 INTERACTIVE   ISRAEL    April 24, 2012 20:22 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fa5b7c.png&width=200Tribal DDB Israel launching a self promo Digital campaign that celebrates the interactive navigation of the mobile social site:Using Instagram #Hashtags, users can see Tribal DDB Israel clients, workers, office life, Etc.

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A voice like a mouse

 INTERACTIVE   GERMANY    April 24, 2012 20:19 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/ff226_0000.png&width=200The Your Music School is a school for vocal education in Hamburg. To generate more applicants for the school's vocal coaching courses Red Rabbit Hamburg developed a new website. But what is so special about it? The website can be navigated without a mouse but by using one's own voice. The eight menu items on the navigation are arranged on a scale. By singing the appropriate notes one can directly hit the desired menu item. The result: the users can inform themselves about the school in a playfully way. The resulting fun led to an increase in notifications by almost 30 percent.

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Sauza's suavest salesman

 INTERACTIVE   USA    April 24, 2012 20:16 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F84715_0000.png&width=200Let a fireman show you how to make a fresh, easy Sauza margarita in this online experience via Euro RSCG Chicago.

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Icy drink in a hot climate

 PRINT   BRASIL    April 24, 2012 20:02 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2012%2FApr%2Ftn_44418_an_rev_shape_bigode1.jpg&width=200Trio, Maringa Brazil print ad delivers a very cold drink

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Shining a light on the apocalypse

 POSTERS   ROMANIA    April 24, 2012 19:57 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http://www.bestadsontv.com/files/print/2012/Apr/tn_44413_apocalypse_en.jpg&width=200Varta came out with a very strong proposal for their professional range of flashlights: an extremely resistant, virtually (or even practically) indestructible flashlight. Built from a special aeronautic aluminum, this flashlight can take a fall from 9 meters high, can be rolled over by a truck and is water resistant too. Publicis Bucharest dramatize the ultimate destruction, as there is only one thing to survive it Varta's indestructible flashlight. Apocalypse proof.

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Want to make hit? Then don't you worry

 INTERACTIVE   SWEDEN    April 24, 2012 19:50 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2012%2FApr%2Ftn_44385_Screen+shot+2012-04-23+at+10.49.33+AM.jpg&width=200Make your own version of "Don't you worry…" at Send-a-song Studios. Jump in a real music studio and lay down your vocals, mix the final song and share a personal dedication with a friend.
Site created by Forsman & Bodenfors Stockholm

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Celebrity pep talks

 TV   USA    April 24, 2012 19:37 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F2cee1.png&width=200Wondros, Los Angeles, director Jesse Dylan helms another philanthropic campaign and taps persuasive celebrities to motivate prospective GED recipients in the comical new :60 PSA "GED Pep Talk Center"

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The chocolate for mums and tums

 TV   UK    April 24, 2012 19:30 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/7a38f.png&width=200Passion Pictures' director Russell Brooke has directed a new 30 second animated commercial for Kinder Chocolate, introducing viewers to the product which is an ideal treat for children, and which mums can feel happy giving to their kids. The commercial was devised and scripted by Nick Hastings and Jon Gledstone at Krow Communications. The spot was designed by the award-winning artist, author and illustrator Oliver Jeffers.

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Daniel's story starts in McDonalds

 TV   SPAIN    April 24, 2012 19:26 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fa6e29_0003.png&width=200Sometimes, somebody can find in a restaurant much more than just food in a spot from TBWA Madrid

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Not the place to be right now

 PRINT   BRASIL    April 24, 2012 19:21 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2012%2FApr%2Ftn_44430_Alley.jpg&width=200Ageisobar, Sao Paulo highly illustrated print for AvioTur Tourism

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Good enough for the national team

 TV   COLOMBIA    April 24, 2012 19:15 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fdeb14_0003.png&width=200Lowe SSP3 Bogota spot for Pony Malta drink

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Danger under the page

 PRINT & RADIO   CANADA    April 24, 2012 19:11 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http://www.bestadsontv.com/files/print/2012/Apr/tn_44436_Honda Tricycle.jpg&width=200A CR-V was printed on a sheet of translucent paper. It looked like it was parked in a driveway. When you flipped the page, you saw that there was a little girl on a tricycle behind the car in the driveway, and then the pay off is revealed, "See what's behind you. Every 2012 CR-V comes with a rear view camera." Print from Dare, Vancouver

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PLAY THE IN REVERSE RADIO SPOT
PLAY THE LEAST EXPECTING RADIO SPOT
PLAY THE YO MAN RADIO SPOT
PLAY THE NEW PUPPY RADIO SPOT
PLAY THE MEAT BUFFET RADIO SPOT
PLAY THE HATE AUTO RADIO SPOT

Texting while driving is a ditch

 PRINT   ROMANIA    April 24, 2012 19:00 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http://www.bestadsontv.com/files/print/2012/Apr/tn_44415_ditch.jpg&width=200In Romania, the number of accidents involving drivers who are texting behind the wheel is increasing alarmingly. The Romanian Police want to raise awareness around the issue, especially towards the executive type (owners of a smartphone) who regard themselves as multitasking.
Therefore, Publicis Bucharest created a "reader's" campaign. We've inserted the danger into a driver's text message, suggesting the sudden accident in typo as it happens on the road.

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Obama as speech bubbles

 PRINT   PORTUGAL    April 24, 2012 18:53 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2012%2FApr%2Ftn_44410_Jornali_40x60BATV-01.jpg&width=200Young & Rubicam Lisbon print for newspaper Jornal i

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Photos of the gods on earth

 DIRECT MAIL   INDIA    April 24, 2012 18:46 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2012%2FApr%2Ftn_44402_Divine_Irony.jpg&width=200Ipointsize Chennai work for Indian photographer Sharad Haskar

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Head them off at the gap

 AMBIENT TV   FINLAND    April 24, 2012 18:33 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F2a10a_0001.png&width=200To help stop children smoking 358 Helsinki devised a plan to convey a message through columnists

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Things that go bump are a fright

 PRINT   SOUTH AFRICA    April 24, 2012 18:26 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http://www.bestadsontv.com/files/print/2012/Apr/tn_44400_Lexus_SNEAK_fin2.jpg&width=200To highlight the IPA (Intelligent Park Assist) feature in the Lexus LS 460 DraftFCB, Johannesburgh tapped into the uncomfortable feeling you can get when you reverse your car. This anxiety comes from not being 100% sure of what's behind you. And if you've ever bumped into something you know it's a huge fright, as if it snuck up on you.

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Crisp and white is always right in UAE

 PRINT   UNITED ARAB EMIRATES    April 24, 2012 18:21 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2012%2FApr%2Ftn_44396_Father.jpg&width=200Persil Starch keeps clothes crisp and wrinkle free. And as a product it is unique to the region, especially the GCC. Out here men, women and even children pride themselves on wearing clothes (kanduras, abayas and even school uniforms) that are smooth and crisp. It reflects stature, class, upbringing and meticulous attention to grooming. So in this print campaign from for Persil Starch DDB, Dubai have dramatized the crispness of the clothes by transforming the people into one-dimensional characters in a three-dimensional world.

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Changing your destination

 DIRECT MARKETING   ISRAEL    April 24, 2012 18:06 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F7fbb5_0004.png&width=200You've reached your destination, Too bad.In order to stand out in the competitive travels market, ISRAIR, one of Israel's leading travels companies, had turned the GPS anchor himself into a new advertising platform by changing the familiar arrival message on the WAZE navigation app

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Book characters get out of the books

 TV   USA    April 24, 2012 18:01 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fa75ea_0000.png&width=200Public service spot that brings book characters to life from Mother New York for Reading is Fundamental

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Time is in the clouds

 RADIO   SOUTH AFRICA    April 24, 2012 17:52 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200Nashua saves you time to have fun at the office again. Four radio spots from doJo115, South Africa

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Art on the street explains the world

 INTERACTIVE   FRANCE    April 24, 2012 17:46 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2012%2FApr%2Ftn_44384_Screen+shot+2012-04-23+at+10.31.43+AM.jpg&width=2008 artists. 8 cities. 8 directors. Defense d'afficher is an interactive documentary created by Camera Talk, Paris exploring what street art says about the world.

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Sounds silence safety concerns

 AMBIENT TV   NETHERLANDS    April 24, 2012 17:28 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F42f16_0001.png&width=200To improve road safety Domino's Pizza the Netherlands via Indie Amsterdam introduces a human engine sound on their silent electrical scooters.

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Adidas x Footlocker Walk Tall

 TV   UK    April 24, 2012 09:38 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fd245d.png&width=200The pan-European campaign to launch the Adidas Originals Space Diver shoe (sold exclusively in Foot Locker) includes a TV spot that is running in the UK, Spain, France, Germany, Italy and the Netherlands. Aside to the TVC there is a Facebook campaign and a large print campaign.

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D&AD and Unilever launch The White Pencil

 FROM BESTADSONTV   UK    April 24, 2012 08:06 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/upload/Screen shot 2012-04-23 at 10.54.30 PM.jpgD&AD, the world's leading body for the creative industries and Unilever, one of the world's largest consumer goods companies, have announced a major long term partnership.

As a first embodiment of this new collaboration, Unilever has pledged to support The White Pencil, an award designed to celebrate an idea that will change the world for the better. This investment will help fund a programme of educational activities to get people talking, joining in and taking action to really make a difference.

VIEW THE WHITE PENCIL ANNOUNCEMENT FROM D&AD CEO TIM LINDSAY

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Bestads interviews the 50th anniversary D&AD jury foremen

 FROM BESTADSONTV   UK    April 24, 2012 07:52 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/upload/Screen shot 2012-04-19 at 8.18.20 PM.jpgBestads was one of only a handful of trade media invited to the 50th anniversary D&AD judging last week in London, which culminated in the D&AD Yellow Pencil ceremony on Thursday night. Bestads had access to the key D&AD jury foremen for these exclusive interviews:

VIEW THE BOB GREENBERG INTERVIEW
VIEW THE SIR JOHN HEGARTY INTERVIEW
VIEW THE MARK TUTSSEL INTERVIEW
VIEW THE GRAHAM FINK INTERVIEW
VIEW THE SIMON DICKETTS INTERVIEW

Music in the key of bee

 WEB FILM   USA    April 24, 2012 03:06 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/888cf_0002.png&width=200In a lush garden, Los Angeles-based sound designer/composer/musician Diego Stocco makes "instruments" of the same natural ingredients as found in Burt's Bees products, specifically rice, coconut, honey, almonds, orange and orange tree, flowers, lemon tree, and bees. (Okay, bees are actually not an ingredient found in Burt's Bees products.) The only written words none are spoken are, "Diego Stocco Music from Nature" and "Happy Earth Day from Burt's Bees."The campaign is intended to sing the company anthem.Burt's Bees views Earth Day as its Hanukkah, Christmas, New Years Eve and Fourth of July. Agency Baldwin& North Carolina

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A fighting poster

 AMBIENT TV   SOUTH AFRICA    April 24, 2012 02:46 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2012%2FApr%2Ftn_44304_Musica+lightsaber+board.jpg&width=200To help launch the new Kinect Star Wars video game in Musica entertainment stores across South Africa, a poster was created to generate awareness amongst shoppers. In its flat, A1 form, the poster advertised the Kinect Star Wars game. However, when the poster was rolled up to be handed out, it formed a life-size lightsaber. The interactive nature of the posters created so much excitement that they were all snapped up almost instantly and queues formed to play in-store demos of the game.

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Traffickers feed on hope

 PRINT   AUSTRALIA    April 24, 2012 01:56 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2012%2FApr%2Ftn_44394_MTV+EXIT+HOPE.jpg&width=200An illustrated print ad for MTV EXIT Foundation via Colman Rasic, Sydney.

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No flu under the dome

 PRINT   UK    April 24, 2012 01:19 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2012%2FApr%2Ftn_44333_NM+Influvac_Asian_Family_Nicks.jpg&width=200Langland UK print for flu prevention

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The Earth deserves a birthday

 PRINT   CANADA    April 24, 2012 00:58 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http://www.bestadsontv.com/files/print/2012/Apr/tn_44336_BestAdsOnTV Bird.jpg&width=200Many of us take nature for granted and go about our daily lives without really thinking about the damage we are doing to the earth. So DDB, Toronto wanted to creatively communicate how our actions will impact nature in the future, or rather, how our actions will lead to a tragic end.

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PLAY THE TREE SPOT
PLAY THE FISH SPOT
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How hard is it to draw a beetle

 INTERACTIVE   NORWAY    April 24, 2012 00:52 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2012%2FApr%2Ftn_44382_Screen+shot+2012-04-23+at+10.25.03+AM.jpg&width=200The Beetle is probably one of the only cars that everyone can draw the shape of. The site lets you draw your own car and turn that car into the lead role of an animated story. Site launched by Try/Apt, Oslo for the Norwegian market.

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Highlighting autism in China

 AMBIENT TV   CHINA    April 24, 2012 00:49 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F9a984_0000.png&width=200Ambient installation from Leo Burnett Shanghai that highlights autistic children.

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Sucked in

 AMBIENT TV   SOUTH AFRICA    April 24, 2012 00:46 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2012%2FApr%2Ftn_44372_A%26A+FURNISHERS+TINKERBELLE.jpg&width=200A&A furnishers is a home appliance store stocking various appliances from fridges to stoves to vacuum cleaners. They have a wide range of Bosch vacuum cleaners, for which a promotional campaign was required. Canvas Cape Town decided to do a tongue-in-cheek poster campaign demonstrating the super suction power of these hoovers using a 'Missing Dog Poster' concept.

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There's never a time for shark fin soup

 AMBIENT TV   SOUTH AFRICA    April 23, 2012 23:39 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F5c8e2.png&width=200Over 73 million sharks are killed for their fins every year, primarily for use in shark-fin soup.South Africa is a major centre for the shark fin trade. The Endangered Wildlife Trust and Sharklife Conservation Group joined forces to bring shark-finning front of mind for South Africans. A limited budget and the prevalence of other equally deserving conservation campaigns were seen as barriers.TBWAHuntLascaris, Johannesburg produced unconventional sundials, using a fin's shadow to count the number of sharks slaughtered every hour. These sundials were placed in busy public spaces across the country and an SMS mechanic allowed people to quickly and easily donate to the cause.

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A gardner of some note

 PRINT   SINGAPORE    April 23, 2012 23:35 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2012%2FApr%2Ftn_44390_btinvest.com.sg+gardener+LR.jpg&width=200Wild Advertising, Singapore put the former Presidents to work

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