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Drunk Driving is one of the biggest threats to Road Safety in South Africa, particularly over the festive season. Research indicates that 50% of people who die on the roads have a blood alcohol concentration above 0.05 gram per 100 milliliters. But this remains a useless statistic as most people only face the harsh reality of driving drunk after they suffer the consequences. The Idea from TBWA Hunt Lascaris South Africa: 3D cinema is something people watch to enhance their senses and their experience. Trying to watch a 3D movie that's not in 100% focus is an extremely unnerving experience. VIEW THE CONCEPT
The latest installment of the annual BMW April Fool's Day joke, the execution from Ogilvy Melbourne states that BMW's because they are Ultimate Driving Machines, not mere cars will be exempt from Luxury Car Tax. VIEW THE AD
The new Toyota FJ Cruiser 4x4 gives a new meaning to getting out of the track in this ad by Y&R Lima. VIEW THE AD
The word "Chevrolet" can instantly conjure images of beastly trucks slamming through the mud, high-powered sports cars speeding into the horizon, or titanic SUVs carting the family around town. But after a series of mini promos created by agency SS+K documenting the automobile legend's massive support of eco-initiatives across the country, Chevrolet may be redefined with one word: green. VIEW THE MAINE SPOTVIEW THE CROW WIND SPOTVIEW THE GREENHOUSE SPOT
A zombie and his erratic behavior after being pulled over for texting while driving is the focus of an anti-distracted driving public service announcement created by Glass Sacramento slated to launch in April for Distracted Driving Awareness Month. VIEW THE SPOT
Jeep Australia launches a new campaign for the highly-awarded Jeep Grand Cherokee, via Melbourne agency CumminsRoss.The campaign continues the brand's mantra of 'Don't Hold Back' through an illustration of humanity's incurable determination to never stop searching an insight counterpointed with the Grand Cherokee's positioning as "The Ultimate Search Engine". VIEW THE GLACIER SPOTVIEW THE TRAVELLER SPOT
Colenso BBDO has launched a new brand TV campaign for State insurance. The campaign focuses on State's customers and shows how comfortable they are in the knowledge that State will get them back up and running with a minimum of fuss. The 90 second, single shot ad was directed by Nathan Price and features a cast singing rewritten lyrics to 80s hit 'Break My Stride'. VIEW THE SPOTPLAY THE RADIO SPOT
Phone Booth from DraftFCB San Francisco features various phone booths around the world that have long since been abandoned. VIEW THE SPOT
Call for entries to this year's Saatchi & Saatchi New Directors Showcase. Call for entries to this year's Saatchi & Saatchi New Directors Showcase. Shot on location in the UK, the film, 'Naked Ambition' was helmed by renowned director Christ Palmer and features an adult movie director whose real ambition is to make ads. His obsession sees him incorporate iconic advertising references, techniques and slogans into his adult films, such as Heineken's "refreshes the parts others can't reach", John Smith's "'ave it" and Peperami's "it's a bit of an animal". VIEW THE SPOT
RKCR/Y&R has created a new Land Rover campaign for its Discovery 4 model. The ad aims to demonstrate the attitude of Discovery 4 drivers showing that they have a passion for experiencing life that they like going places, seeing things and are not afraid of finding adventure and getting themselves dirty. VIEW THE SPOT
Girls go outdoors to show off Dianes Lingerie in this Dare Vancouver promotion VIEW OUTDOOR
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