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Seen and noted
 Children's imagination can make every object magic but, still, it cannot enrich it with attributes unknown to the little one. When it comes to cars, the fantasy is only limited by the reality of the accidents, of which children can become victims, while their attention is captured by their innocent play.Agency:Mercury 360 Bucharest VIEW OUTDOOR Save yourself On 13th October, 2012 a tourist charter boat capsized off the shores of Cape Town. The boat was carrying 40 people. 38 survived with the help of the NSRI and other heroes on the scene. Those who were not wearing life jackets did not survive. This ad from Ogilvy Cape Town began flighting shortly after.VIEW THE SPOT  Plastic bags and waste account for about 70% of the garbage dumped into the sea, damaging not only the landscape, but all marine life. To warn people about the size of the problem, Bahia Marina through Engenhonovo, Salvador took advantage of Sea Day celebrations to publish a different billboard. It featured a traditional picture of All Saint's Bay except the sea was covered artwork made out of garbage bags and plastic, with different shades of blue, plus other objects which are commonly thrown in the sea. From time to time, parts of the 'sea of waste' were removed thus revealing the true image behind the bags.VIEW OUTDOOR Buy a bike and they get one free Porteur is a new bicycle brand inspired by the bicycles used in the past by messengers and milkmen. With a front mounted carrier itâs perfect for contemporary city life. And it comes with a unique promise for every bicycle sold, one bicycle is donated to youths in developing countries. One for one, the promise is carried forward. To make people aware of this promise, Fellow Porteur, Sweden have created a new campaign called: Buy milk Give milk. VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR Use your power wiselyWisdom from televisionThe professionals confessionals Respectable Australian professionals confess their past sins in thought provoking Whitelion campaign.Online video launch from BMF, Sydney which features real confessions from celebrities and senior business people, viewers are encouraged to visit the www.freshstartemplyer.com.au website and add their voice to the cause by using their webcam to record an anonymous, pixelated and voice-distorted confession. VIEW THE SPOT  RKCR/Y&R is launching the latest version of the national Fire Kills campaign for DCLG (the Department for Communities and Local Government) highlighting the vital need for people to test their household smoke alarms. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  This radio campaign from Brandino Perth promotes the Fresh Start Home Show and revolves around a couple of friends, one of whom is in the habit of playing the expert, whilst having no expertise whatsoever.PLAY THE FIRST SPOT PLAY THE SECOND SPOT PLAY THE THIRD SPOT  JWT New York brings back Litter Genie's famous Internet cat, Walter, with the his second music video release, "I Haz a Pie Row Tek Nik." In âI Haz A Pie Row Tek Nic," Walter and his band of cat friends, The Awful Pawfuls, rock out in an ode to the beloved heavy metal hair bands of our time.VIEW THE SPOT  To launch the all-new Ford C-MAX Hybrids with the goal of breaking through the Prius-dominated hybrid market, leaders from Team Detroit have introduced a series of broadcast spots, short brand films and other cross-media campaign assets featuring the world-famous La Linea character from the Milan-based Quipos agency. To collaborate with Quipos and handle the project's ambitious production, VFX and post-production challenges, Team Detroit chose creative production company Shilo and its co-founder and director Jose Gomez.VIEW THE WHEE SPOT VIEW THE TRUNK SPOT If you want to win in the heat play in the cold Venice, CA-based visual effects studio The Mission taps into the internal heat of competition in the glacial new :30 "Frozen" for Nike and Dick's Sporting Goods out of Wieden+Kennedy, Portland, OR. VIEW THE SPOT There's service in South Africa Y&R Cape Town and Velocity Films recently produced a new TV brand commercial for Caltex South Africa. In the ad, entitled "Going" we get a glimpse of life on a Caltex forecourt, seen through the eyes of the service attendant, as he observes the journeys people take every day and how Caltex helps them get there.VIEW THE SPOT The sound of a shaky cameraWe have seen what blurriness can do to a picture. This time, we're about to hear how inconvenient it could be in these radio spots from Dentsu ManilaPLAY THE BIKE SPOT PLAY THE DOG SPOT PLAY THE MERRY GO ROUND SPOT What happened when the bomb exploded The Martin Agency and Tool of North America, on behalf of the John F. Kennedy Presidential Library and Museum, have created an interactive multimedia documentary in honor of the 50th anniversary of the Cuban Missile Crisis.VIEW THE CONCEPT  The video captures an exciting array of some of Kmartâs 3000 Halloween costumes (available on-line and in-store). To do this, the chain (with help from Draftfcb Chicago) set up shop in the parking lot of Kmartâs Addison and Kimball location in Chicago VIEW THE SPOT  Where childhood thrives, war does not. War Child provides the education, opportunity and justice that children in areas of conflict need to break the cycle of poverty and violence. Spot from john.st, CanadaVIEW THE SPOT We're guerillas against the drillers Busted ! Help us to sue the polluters. Donate is the theme of these print ads from Y&R, Paris VIEW THE ISLAND AD VIEW THE ICE BERG AD VIEW THE LIGHTHOUSE AD Kept in the dark by a mushroom Mellow Mushroom is a pizza place with a laid-back Hippie mentality and a rather stoned-looking mushroom for a mascot. As they grew to 130 stores in over 100 US cities, they wanted to get more followers on Twitter. So Fitzgerald & Co told people if you follow us, weâll follow you. We didnât mention weâd be doing it in real life. For real. In the companyâs creepy mushroom costumes. VIEW OUTDOOR  On the 2 of August of 1998, Salvador Mendes de Almeida, after a night out drinking with his friends, had a motorbike accident. Too much alcohol and speed were fatal. Salvador became quadriplegic with only 16 years of age. From that day on everything changed in his life, from the simplest to the most complex thing. Even his dreams changed. This was the starting point for the MSTF , Lisbon challenge: What would today be like for Salvador, a famous and emblematic figure, founder of an association in Portugal with his name that everyday helps improve the life of physically disabled people, if he didnât have the accident? This was what we wanted to show. Salvador living today, the life he aspired and the dreams he had in 1998.VIEW THE SPOT  GPY&R Melbourne and Cricket Australia have released a compelling new advertising campaign for the Vodafone Test Series, aptly titled, 'United by the Moment'. The campaign reinforces Australians' emotional connection with sport and highlights crickets transcendental power to move and affect us, and to create unforgettable moments that will live forever - moments of power, passion and sometimes, failure.VIEW THE SPOT Wrangling crocs The NAB Stand-Ins, a team of NAB men and women who stand-in for your Grand Final Day commitments, found themselves learning a range of new skills during the 2012 Toyota AFL Grand Final - including crocodile wrangling.The competition, created by Clemenger BBDO Melbourne, gave 20 winners and their guests seats at the Grand Final (complete with all the trappings), while a NAB Stand-In went and fulfilled their game day obligations, no matter how obscure. As a result, NAB Stand-Ins travelled far and wide to take on roles as a fire fighter, a radio DJ, a beekeeper, a children's entertainer, an animal handler, a dog groomer, a wakeboarder and a ukulele player. One Stand-In even found herself giving a speech for a 21st birthday party. VIEW THE SPOT A rooster rules the streets of Lucknow In the narrow lanes of old Lucknow & 45 degrees heat, a rooster kept giving everyone the slip. Did anyone finally catch it?VIEW THE SPOT Unlock the 007 in you You have 70 seconds to unlock the James Bond in you. See it here: http://www.youtube.com/watch?v=RDiZOnzajNU Agency: Duval Guilliaume Modem Belgium. VIEW OUTDOOR Guest judge: Ciro Sarmiento, CD, Leo Burnett/Lapiz, Chicago This week's guest judge is Ciro Sarmiento, creative director at Leo Burnett/Lapiz, Chicago.I have to say I loved everything about the IKEA spot by Mother London: Such a beautiful example on how crafting, art direction, character and music can make a simple idea, this powerful. READ MORE  Volkswagen Group China has launched a striking new TV and print campaign for the flagship new model of the Volkswagen Beetle. Developed by DDB Guoan Group (part of DDB China Group), the ad features old people desperately trying to recapture the spirit of youth as they try out skateboarding, spraying graffiti, raving and series of other activitiesVIEW THE SPOT  This Valentine's Day, take your beloved one and fly away in a McCann Istanbul print ad for Turkish Airlines VIEW THE AD Ring the bell win some shoes The First Ever Instagram Street Banner by Aldo. What smoyz, Tel Aviv did was simple. We placed a sign, with a bell in the middle of busy street. The sign instructed people to take a pic of their shoes, upload it to Instagram, hashtag #ALDO and add their shoe size. A huge mobile Aldo shoe box then appeared, and inside a pair of Aldo shoes just for them.VIEW THE CONCEPT Try the spy life The latest creative from W+K Portland is a new global marketing campaign for Sony called "Intelligence Gathered".In an exclusive digital execution, a text-based simulation game allows fans to experience the life of a secret agent. The premise is simple MI6 is looking for a few good recruits. And itâs called the British Intelligence Officers Exam.The game pairs fans with MI6 agents working in the field. Then it tests their mettle in life-and-death scenarios requiring cunning, coldness and a suite of Sony's hardware all designed to work together. Players are evaluated on their ability to solve complex problems under duress. Anyone can play. Devious solutions and Easter eggs have fans coming back for more. Think you have what it takes to be an MI6 agent? Test yourself at http://50.112.251.215.VIEW THE CONCEPT  The film from F/Nazca Saatchi & Saatchi, Sao Paulo shows a young man patiently waiting for his dog's grooming session to end. Clearly there could not be a more monotonous moment imaginable. However, as he begins to chew a piece of Trident Fresh he observes a totally new reality: VIEW THE SPOT Oleg & Dimitri get recommended We are Dmitry and Oleg, or Oleg and Dmitry, as you like. We are copywriter and art director.We've met 33 most creative people all over the world: gold and grand prix Cannes Lions winners, members of Cannes jury. And we asked them to write just one letter on a sheet of paper and put their signatures. Now we have the best recommendation ever!VIEW THE SPOT Recall press conference gets out of hand To launch the upcoming new album from Yolanda Be Cool, the Aussie dance duo via Gotham Inc announced a complete product recall of their worldwide smash hit "We No Speak Americano".VIEW THE SPOT  Connection is everything. Or in this case projection is everything in these spots from DDFH&B / JWT DublinVIEW THE LIGHT SPOT VIEW THE TOGETHER SPOT Bully for the Bully project More than 80% of high school students in the U.S. report that they witness bullying at least once a week, according to a national survey released today by DoSomething.org. A national multimedia public service advertising (PSA) campaign is launching today to educate and empower parents to talk to their children about ways they can be more than a bystander. The PSAs were developed and created pro bono by New York advertising agency DDB New York and filmmaker Lee Hirsch (BULLY) and The BULLY Project. VIEW THE CONCEPT What's your Next job To help busy people out while promoting the new 'Pepsi Next' product, The Barbarian Group has partnered with TaskRabbit, a startup that matches available 'rabbits' with people who need help running errands. Every day, from October 16th through to November 12th, people can enter to win "The Extra Hour"from Pepsi. They can outsource tasks like laundry, housekeeping and grocery shopping, and will also receive a free case of Pepsi Next.VIEW THE CONCEPT Permanent engagement This is the story from Y&R New York of two childhood friends, Billy and Charlotte. When Charlotte moves away to the city, Billy uses clever inventiveness and great technology to give her the one thing she wants most: The 30 million billion stars above she so misses.VIEW THE SPOT « First « Previous Next » Last » 2 of 7 |
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Anomaly, New York spot for Converse
Saatchi & Saatchi Johannesburg spot for power provider Eskom
Javas the hero in this spot from Ogilvy Johannesburg has a secret source of wisdom 
UrsaClemenger Sydney print for the Wayside Chapel
McCann New York organises a big crowd for Nikon
DDB Manila's clever way to promote Accu Liner's permanent marker.