Seen and noted
Most people don't know that Chinese wedding dinners are one of the biggest causes of shark killings. By painting on wedding banquet spoons that shark fin soup is served in, Ogilvy & Mather Singapore told a story of how love often has a twisted and brutal end for sharks, and reminded everyone that they each had a part to play in stopping the shark fin industry.
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Karlstad Energy is a Public service company owned by the City of Karlstad. The profit goes back to the city with the intention on building the cities infrastructure. All for a better future. Both for environment and for citizens. Karlstad Energy handles everything from garbage collection and recycling to the district heating power plant. They guarantee a fair price with a minimum of damage to the environment.This outdoor campaign from Bulldozer Reklambyra, Karlstad aims to lead the citizen to www.karlstadenergi.se where it will remind the citizens of Karlstad the benefits of having their own energy company that works for them and without self-interest, unlike other more competetive energy companies that both are bad for the environment and lures people with prizes that are untrue and unfair.
VIEW PIG ONE OUTDOOR VIEW PIG TWO OUTDOOR VIEW PIG THREE OUTDOOR VIEW PIGGING OUTDOOR VIEW IN SITU OUTDOOR Getting on top from down under
All Jobs is Israel's leading recruitment and work placement website.Agency: Y&R Israel
VIEW THE RESUME AD VIEW THE HELP AD
Honda is launching the 4th Generation CR-V with the tagline 'Do More New'. The campaign, which will run across Europe, is the first work for Honda by newly appointed mcgarrybowen London.
VIEW THE SPOT What's behind the can
To coincide with John Westâs 'Discover the story behind every can' campaign airing on TV and radio CheethamBellJWT, Manchester launched an interactive YouTube channel that let people discover a whole lot more. Using Old Sam, the brandâs spokesman, we invited the world to explore the many contents of his cabin. Viewers could click on up to 30 different objects (including Old Sam's crotch) to hear the bizarre story behind it. Other items included a Pinata, a stuffed fish, an accordion and a secret cupboard. At the bottom of the channel a banner linked back to the John West website to encourage viewers to discover the story behind their own can.
VIEW THE CONCEPT What's your dream Mustang look like?
Everyone has an inner Mustang. From color to wheels, body kits, spoilers and more. This is the place from Team Detroit where you can show what you got.
VIEW THE CONCEPT A sign of Dunedin's growthUndress the Wonderbra girl
It all began in 1994 with Eva Herzigova's famous âHello Boysâ advertising campaign.But Wonderbra has come a long way since the Nineties and technology has advanced just as dramatically.To mark its success in this multimedia world, the luxury lingerie brand today through Digitas launches its first app. Called the Wonderbra Decoder App, the downloadable app allows users to undress stunning 21-year-old model Adriana Cernanova the latest face of the brand - to reveal her racy underwear.
VIEW THE CONCEPT The world's first radio DJ from a billboard
Virgin Montreal via BCP Montreal launch the world's first radio DJ set broadcast live from a billboard.
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British artist Dave White collaborates with Saatchi LA for a pretty watercolor piece that celebrates Field & Stream Magazine's "Heroes of Conservation," which Toyota sponsors. Copy: Some look a little harder to see what needs protecting.
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Third Street Chicago get behind the Presidential vote drive
VIEW GIVE A F*CK OUTDOOR VIEW BABY OUTDOOR VIEW VOTE OUTDOOR VIEW WORSE OUTDOOR VIEW ATTENTION CURTIN OUTDOOR VIEW COMPLAINING OUTDOOR Where will you drive the Mercedes
To launch the new A-Class, Mercedes-Benz and AMV BBDO were engaged to produce You Drive, an interactive TV campaign for the new A-Class that invites the audience to drive the story via Twitter, directed by Yann Demange. A 60" TV ad appeared in the first commercial break of X Factor on Saturday 6 October 2012, and at the end of the ad, when the driver was faced with a dilemma, the audience were invited to 'drive' the next part of the story. Using Twitter, viewers were able to steer the action of each commercial by tweeting the hashtag assigned to the outcome they preferred. In the next break, a 40'ad played out the option chosen by the majority of the audience. At the end of that commercial the audience are faced with another tricky predicament and asked to 'drive'.
VIEW THE CONCEPT Why fathers get more attention
Kia and Innocean Australia Introduce FATHERTISM. The practice of kids giving unfair preferential treatment to Dad because he bought the Next Gen Kia Sorento.
VIEW THE FATHERTISM PART ONE SPOT VIEW THE FATHERTISM PART TWO SPOT VIEW THE FATHERISM 45 SEC. SPOT VIEW THE RABBIT 15 SEC. SPOT
In what could also work as an ambient, using different graffiti styles Ogilvy & Mather Athens painted Transit vans around the window displays of different shops to give the feeling that the shops become an actual part of the Transit van.
VIEW THE FLOWERS AD VIEW THE BAKERY AD VIEW THE CARPETS AD Australia on alert for a scorcher 2013
After two relatively wet seasons, 2013 is set to be a scorcher where fire warnings will be the norm. And the one thing rural fire fighters fear most is apathy.
Which is the purpose of this hard hitting integrated campaign for the NSW rural fire service created by The Campaign Palace, Sydney (now folded into JWT Sydney). VIEW THE TV SPOT VIEW THE CAR SPOT VIEW THE COMPUTER SPOT VIEW THE CAR AD VIEW THE COMPUTER AD VIEW THE FAMILY AD PLAY THE SIRENS SPOT PLAY THE CAR SPOT PLAY THE HOSE SPOT The thin end of the orchestra
Listening to music on anything other than a B&O product is like listening to a very thin part of that music. Only with B&O can you take in the full and complete sound experience says JANDL, Bratislava
VIEW THE CLASSICAL AD VIEW THE ROCK AD VIEW THE ELECTRONIC AD
Los Angeles-based Boxer Films director Rodrigo Garcia Saiz stacks up a cross-genre TV "Battle Royal" for Charter out of Fallon, Minneapolis.
VIEW THE SPOT Write your own fashion story
Y&R Lisbon asked the Fashionistas to write about what they saw at the fashion shows and submit their articles to i. The best writer gets a monthly column in the newspaper to write about fashion until the next edition o fashion week.
VIEW THE ERNEST & YVES AD VIEW THE VIRGINIA & VIVIANNE AD Wind up Mini hits the streets in Brazil
To celebrate children's day (October 12th), MINI via Meme & Money performed a guerrilla stunt on the streets of Manaus, Brazil. A toy key was placed on top of the car, making it look like a real toy.
VIEW OUTDOOR Champagne supernova in the sky
DDB and Mango New Zealand created something for the girls at this year's Fashion Weekend. A 4 metre high champagne fountain greeted the ladies as they arrived, only it wasn't bubbly flowing down. Real tears coursed from a hidden irrigation system under suspended plasma screens, which showed the distraught guys who'd been left at home from the Lindauer TVC.
VIEW OUTDOOR Boca shakes the game
Nike and BBDO Argentina proved that Boca's fans can shake any stadium
The biggest myth in Argentine football surrounds the Bombonera (Boca Jr. stadium). They say it actually pulsates, generating fear and pressure that crumbles the strongest of rivals. Nike, Boca's official sponsor, wanted to prove that Boca's hardcore fans can really make even the sturdiest stadium move. VIEW OUTDOOR
Mother NY and No6 editor Justin Quagliata team up with Sonic Union, NY mixer/sound designer Paul Weiss to provide a shade of distraction to point out the fact that "We canât unsee things."
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Conjoined Twins. One watches Spike TV, the other doesn't. Need we say more?
In house from Spike VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE EXPANDED SPOT Watch the Kia cheer
Grabbing the crowds attention was vital to the success of the Kia campaign from Innocean, Vancouver. Two breathtaking 80" screens displayed the call-to-action, backed by large-scale print that spanned the cavernous walls inside BC Place.
VIEW OUTDOOR Life is hell if they don't sleep well
Insight: babies who do not get a good night sleep will wake up cranky, moody and plain unreasonable. Grey Kuala Lumpur show mothers how a simple wrong decision can create a complicated consequence, not just for the baby, but the whole family as well.
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Intimidate your hunger. New Indomie 210g, largest noodles pack ever.Print from Noahs Ark, Nigeria
VIEW THE ANGRY AD VIEW THE SASSY AD The way to better education in Maryland
And what if Da Vinci, Van Gogh and Degas would have known about shutterstock. Their masterpieces would have looked really different. A campaign from plan.net, Paris for the european market with a strong visual impact promoting the richness and variety of the Shutterstock image library.
VIEW THE VAN GOGH AD VIEW THE DA VINCI AD VIEW THE DEGAS AD The app for when you can't apply yourself
Motivator App. The motivation you need to cope with everyday life.
At a time marked by the national and international crisis, and with people generally lacking motivation, society needs an extra dose of motivation. That is what Motivator is all about, an app designed to make your daily life more bearable. Agency : Tiempo BBDO, Spain VIEW THE CONCEPT
This Halloween, Screme Eggs have risen and theyâre hungry for one thing â their Easter brethren. To launch this new green goo-filled seasonal treat, The Hive, Toronto waged a Goopocapalyse â an epic battle between good and evil eggs told through long-format horror movie-esque videos, Goo News reports and Facebook.
VIEW THE THEY'RE HERE SPOT VIEW THE LAST STAND SPOT Helena's message
Seven kiwi women are diagnosed with breast cancer every day. These are our mothers, aunties, daughters, wives and friends. These are our women.
In 2008, Helena McAlpine was one of them. To ensure that other kiwi women didnât suffer the same fate, Helena partnered with the NZBCF and Colenso BBDO to create a special awareness message. The result is Our Women, a love song by New Zealand artists for all kiwi women to hear. Reminding our women that they are precious and irreplaceable, and making sure each one has the information needed to stay healthy. You can see the music video and pass on Helena's message to the women in your life at http://ourwomen.co.nz. VIEW THE SPOT A revolution in flea treatmentPut it to good use
At MIT, the qualifications you get can be put to use straight away. This spot brings that thought to life through the art of origami.
VIEW THE SPOT A new job in the New Zealand Army
There is a diverse range of trades and opportunities within the New Zealand Army especially for young graduates and skilled civilian workers. The latest campaign for the New Zealand Army was designed by Saatchi & Saatchi to build awareness of this fact and recruit for these unfilled posts.
VIEW COMMUNICATION OUTDOOR VIEW MEDICAL OUTDOOR VIEW OPERATIONAL OUTDOOR KIt Kat catches a ride with Felix
On Saturday 13th October 2012, to give Felix Baumgartner and his team a fun break, a Kit Kat was sent into space in an unparalleled show of support.
Created by JWT London, the activity ran ahead of Felix Baumgartner's record-breaking skydive on 14th October from the edge of space.Felix had been delayed on several occasions during the week due to the weather. As Felix and his team waited for the perfect conditions to carry out the skydive, Kit Kat sent up four fingers to the edge of space in a show of support and to keep spirits high. VIEW THE CONCEPT
AlmapBBDO campaign for Top Destinos - Your luxury tourism magazine.
VIEW THE LONDON AD VIEW THE PARIS AD
With the influx of digital and social media, individual domain names are in high demand and short supply. In the coming years, this shortage of names will become increasingly more apparent as the number of individual consumers looking for personalized branding power rises. RadioFace New York saw that .ME is not only a useful and memorable domain suffix but also that .ME represents a major resource for personalized branding power. RadioFace is helping .ME differentiate itself by tapping into the importance of online identities and educating people that .COM is the domain suffix for corporations while .ME is the new suffix for people who want to establish a personal brand. RadioFace is leveraging shifts in the digital and social worlds and expanding the online capabilities for the development of unique individual brands.
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