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Seen and noted
Secrets of pathology revealed The Hallway, Sydney has created an online, content-led campaign for the Royal College of Pathologists of Australasia (RCPA), to increase awareness of the importance of pathology in medicine.It consists of three 60 second films that propose somewhat surreal answers to the question "if pathologists didn't exist, where would the answers come from?". An additional interactive film feature invites viewers to experience and share a variety of equally odd alternative answers to the same vital question.VIEW THE BLOWOPSY SPOT VIEW THE EMUTOPSY SPOT VIEW THE TICKLEOSCOPY SPOT VIEW THE CONCEPT  Get GiftedBehold the sexiest and catchiest slow jams ever written for winter wear. While everyone else is stressing about what gifts to buy for family and friends this holiday season, boy band frontman, "2ME" is making sure someone very near and dear to his heart is well taken care of himself. Sorry ladies, it looks like this dedication goes out to Footaction's head-to-toe winter collection. "Love Songs To Myself" may be 2ME's first foray into the world of R&B but he certainly knows how to seduce a fleece.Web film from Y&R, New York VIEW THE FLEECE SPOT VIEW THE NO ONE KNOWS SPOT  These spots from Leo Burnett capture the spirit of the holidays through a series of disarmingly simple vignettes in which people express their desire to connect with family and friends.VIEW THE FAMILY SPOT VIEW THE TEENAGER SPOT You can write but you cant hide Squeeze, Brazil print for newspaper O Correio do PovoVIEW THE ERASED AD VIEW THE FIRE AD VIEW THE OIL AD VIEW THE RIPPED AD It's time to smell the roses Ambipur offers air freshness in this print campaign from Grey JakartaVIEW THE PICNIC AD VIEW THE JUST MARRIED AD VIEW THE MR CEO AD  Our little evangelist of Digital Radio - the legendary D Love - is spreading the Christmas love for Digital radio in this festive episode created by RKCR/Y&R London.VIEW THE SPOT Heroes in Brisbane Every year around 40,000 people take part in the Bridge to Brisbane fun run, but the charitable raise is relatively modest. Time to put fundraising back on the agenda. So Junior created Hero Time. For every dollar you raise for charity, you get one second off your finishing time. Raise $100, get 100 seconds off. You get the idea. So time, money, this year it all counts.VIEW THE CONCEPT Christmas can be Hell The latest TVC from Hell Pizza celebrates their new Gourmet Pizza Range, launched just in time for Christmas gorging. The ad features Hell's diabolical spokesman who enlisted a gourmet chef to help create the range by kidnapping his daughter. Unfortunately she is not returned entirely in the same state.VIEW THE SPOT Create the rainbow This Holiday season, Skittles wanted to make the quirkiest, most unique Holiday commercial ever. So they decided to get the quirkiest, most unique people they know to make it for them - their fans. That's why, instead of making a traditional commercial, BBDO Toronto developed a video-based website giving Skittles fans the power to create their own Skittles Holiday commercial. People can go to createtherainbow.com and start building their own commercial by choosing characters, a background setting and a Skittles miracle. They can then create the story by choosing from 25 lines of dialogue and 10 different actions. Finally, they can personalize their masterpiece with their name in the classic Skittles end sequence that we have all become so familiar with. All in all, there's over a quintillion different possibilities. VIEW THE CONCEPT Were you naughty or nice in 2012? To get New Zealanders inspired about doing something good over Christmas, UNICEF showed them just how they'd behaved through 2012... on Facebook. Their app evaluated your posts for good (and bad) content, measured how much you'd interacted with friends (or ignored them), and created an overall rating of your Facebook behaviour for the year which was posted on your page for you and all your friends to see. And if Santa found you a little bit lacking â there was an easy solution. Buying a UNICEF Inspired Gift achieved something truly positive over Christmas â and made a big difference to your score!VIEW THE CONCEPT  With LG's vacuum Cleaner Hom-Bot cleaning becomes a game. Agency: Y&R ParisVIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  New Post-It Notes campaign from DraftFCB Taiwan.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  South Park T-Shirts are finally available in India and we wanted to showcase both the vulgarity of South Park and the violent way in which Indians do their laundry. At some point you'll have to talk to these characters. But be careful... because these guys talk back! Agency: Viacom18 Media, IndiaVIEW THE DIRTY SPOT VIEW THE TWISTED SPOT  Humorous Del Campo Saatchi & Saatchi campaign for BGH Quick Chef Microwaves.VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT Mind control now in colours If your super power is always wanting things you can't have â like having real super powers â then rest easy. We've harnessed the power of the rainbow so you can now move Skittles with the power of mind control.VIEW THE CONCEPT Go for a ride with your keyboard Park an Elantra in your driveway! The Hyundai experience takes you on a journey to your house by mixing advanced projection mapping, Away 3D real-time animations and Google street view images of your neighborhood.VIEW THE CONCEPT Destination twitter The Volkswagen Polo is one of the most desired car models for young people. In order to foster engagement amongst the digital native target, DDB Madrid developed a strategy in social networks aimed to convert the brand in the first topic of conversation on Twitter for a day. The focus of the action was the creation of the hashtag #Polowers, to give a name the followers of the VW Polo in the network. And the reason for the meeting was the celebration of the 1st Polowers Race on Twitter. In terms of results, the campaign generated more than 150,000 tweets 8 hours after launching, at a rate of 5 tweets per second. And it did so on more than 10% of Twitter's total audience in Spain, in addition to leading the Top 10 trending topics. Also, the game generated a vast amount of visits to Polo's product section on www.volkswagen.es, reaching a record of its history.VIEW THE CONCEPT Amnesty wants your 'Twignature' As part of the global Write For Rights campaign, Amnesty International has launched a new way of collecting signatures, courtesy of BMF Melbourne. By simply re-tweeting a message from Amnesty International, your Twitter name is instantly converted to a digital signature on an online petition. Amnesty call it your Twignature. Harnessing the power of social media, Twignature allows support for a cause to gather momentum quickly and demonstrates the critical mass visually. VIEW THE CONCEPT Guest judge: Neil Dawson, ECD, BETC London
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
December 12, 2012 00:35 (Edited: February 17, 2023 04:19)
 This week's guest judge is Neil Dawson, executive creative director at BETC London.Winner is Harvey Nichols. First rule of TV is - is it a simple message. Tick. Second is - Would you want to see it again and again. Tick. Runner up. Demand equal pay. Clever dramatisation of the madness. READ MORE The psychic Mini The Mill London launch MINI's first 2-seater roadster to 30 something males as the perfect accomplice for misadventure.Middle-aged men can feel that the exciting adventures of their youth are in the past. Enter the MINI Roadster: Reassuring that their best life adventures are yet to happen. A psychic MINI with the ability to predict your future. Simply hold the wheel. VIEW THE SPOT The shoes of doom Doom is South Africaâs most powerful insecticide. To prove this TBWA,South Africa created a world first; a 22 meter high billboard made entirely out of real shoes.VIEW OUTDOOR  RKCR/Y&R London has created a sparkling and entertaining through-the-line campaign, 'Itâs Showtime', for BBC One. Its aim is to capitalise on the nation's excitement around this special time of year to promote all the great content the channel has to offer over the festive period.VIEW THE SPOT Checking for something odd Readers of Melbourne daily newspaper The Age check the 'Odd Spot' an odd fact on the front cover, religiously. If only they checked the spots on their own bodies with the same rigour, the occurrence of melanoma deaths would be vastly reduced.Using the 'Odd Spot' and the media space adjoining it in a completely original way, CHE proximity created a very different campaign for Peter MacCallum, the largest cancer research group in Australia.In a first, the Editor-in-Chief agreed to change the appearance of the Odd Spot every day for five days.Beside the changed Odd Spot, we used the 2.2cm square with the message âOdd Spot changed?' we then directed readers to their doctor and the website for melanoma information. VIEW THE AD  Carlton Dry has launched a new national outdoor campaign that is another chapter in the 'Hello Beer' story created by Clemenger BBDO Melbourne. They collaborated with photographers from around the country to capture the things that can happen when the boys get together for a beer.VIEW SNORKEL OUTDOOR VIEW PEG 1 OUTDOOR VIEW PEG 2 OUTDOOR VIEW TOAST OUTDOOR Clean teeth are never beyond your Reach Sidewalk ambient for Reach Dental Floss from JWT and Agencia Casa, Brasil.VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR If you can't win it buy it Eurobest, the most important European advertising festival, is over.This year's edition took place in Lisbon, and Nossa created this guerilla action outside the festival's door, as a way to generate awareness and promote the website, considered one of the worldâs most inspiring agency websites. Within this context of crisis, of which advertising agencies are also victims, Nossa decided to support those who didnât submit any work.The poster says: If you haven't submitted anything to Eurobest, don't let this small detail screw up the festival. Take advantage of the crisis and buy a statuette. After all, nobody is gonna know how you got it. Stick this flyer in your t-shirt and good luck. Fyers were handled and encouraged people to stick the message to their clothes. VIEW OUTDOOR The concert hall in your car Print ad from BCG2, New Zealand promoting the powerful 14-speaker Bang & Olufson Sound System, available in selected Audi models.VIEW THE AD Bean watching your weight? The calories that you save on a drink, could be better invested on a treat says DLC/ Ogilvy & Mather Puerto Rico VIEW THE JELLY BEANS AD VIEW THE TRUFFLES AD VIEW THE CHIPS AD  A new spot for the 2013 FIAT 500. The spot was created by Doner expressly to target consumers on television screens outside of the home, including GSTV-equipped gas stations. This represents the first time an automotive brand has created advertising tailored specifically for GSTV. VIEW THE SPOT The nose hair knows Asia has the fastest growing economy in the world. But it also has the worldâs most polluted areas. Rapid urban development has left 70% of the continent suffering from dangerous levels of pollution. It has already begun to change the climate in many cities. How will it continue to change us? Find out in this spot from BBDO Guerrero, Manila VIEW THE SPOT All about Christmas on your phone The Credit Union Christmas Pageant App created by Jamshop, Adelaide delivers on so many fronts. It helps you figure out the best vantage point with its Route Map, gives you a rundown of the program, holds a gallery of images from past pageants, plus it contains a little bit of history about the event.VIEW THE CONCEPT  New Lego print work out of Grey ParisVIEW THE GRANNY AD VIEW THE FLOWERS AD VIEW THE WEDDING AD VIEW THE CAGE AD  The poster campaign from adam&eveDDB,London features the Lockets lozenge as the central image, stylised to resemble the soothing relief we reach for when feeling poorly: a cup of tea, a warm bath and a hot water bottle.VIEW BOTTLE OUTDOOR VIEW CUP OUTDOOR VIEW BATH OUTDOOR  Portland, OR-based Limbo Films recently worked with the Portland Trailblazers to help fans get to know their Blazers better, including the teamâs sizable freshman class. A series of nine videos get personal, sharing the stories, goals, and inspirations of Damien Lillard, LaMarcus Aldridge, Nicolas Batum, Ronnie Price, JJ Hickson, Wesley Matthews, Meyers Leonard, and Head Coach Terry Stotts. Long-form videos run approx. 4 â 5 min., and a number of :30 spots were also produced. All were shot over a 3-day period, with a mere 2 â3 hours of availability from each player. This made Director Gary Noltonâs extensive experience in directing pro athletes â plus, his reputation for fast, sure-footed cinematography, and a small, agile Limbo crew â indispensable. Limbo worked directly with the Blazers to conceive and produce the spots. The company worked with Zambezi LA in 2011 to produce the Blazer spot âRise.âVIEW THE FIRST SPOT VIEW THE SECOND SPOT « First « Previous Next » Last » 3 of 5 |
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180 Los Angeles tells a story of strength in this spot for Expedia.
Boost your Energy with Power Pasta
Ogilvy Sydney bring you online ordering at KFC
The highly anticipated new Canal spot from BETC France.
Web film created by Ratfilms Vienna for electrical goods retailer Saturn 
F/Nazca Saatchi & Saatchi Sao Paulo transforms Honda Fit Twist into mixing deck