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Seen and noted
Catalogue countdown gets it's own room The IKEA catalogue is not just any other catalogue. Launched every year and distributed to almost every home in the world, it is one book that doesn't need any introduction. When IKEA tasked Leo Burnett, Singapore with launching their 2013 IKEA catalogue in Singapore and Malaysia, the problem was simple. How do you make people excited for something they know they get every year anyway? Our solution: Building anticipation to the arrival of the catalogue in the mailbox via a uniquely IKEA countdown.VIEW THE CONCEPT Find a job on pirate site Ogilvy Brussels was looking for a new web designer with fresh ideas. We know that unemployed webdesigners can't afford the crazily expensive application suite they need to work and they may be tempted to download it through a not so legal way. We uploaded a file supposed to provide the essential application suite on many pirate sharing websites. When webdesigners downloaded our file, they discovered that the application suite was not in the package. Instead, we gave them something much better: an exciting job opportunity at our agency.VIEW THE CONCEPT Social media brings a thief to your place A lot of people use social media to tell their friends and followers where they are. Therefore thieves have a good chance to know when to break in. So Serviceplan, Munich created for Santec Security Systems a thief called Igor Pavic,who obviously checked where celebrities are right now and then he pretended to rob their home. All he left was a nice little thank-you message on the fan-facebooksite of the celebrity and a link to his own microsite, where he posted a picture of himself in front of the celebrities home. In this microsite we also made clear, that with Santec Security Cameras your home would have been safe, even when you are not there.VIEW THE CONCEPT  Draftfcb China has produced a new twist to the gangnam-style dance craze in a new national television campaign for Nivea. Supporting Nivea Men Moisturisation Cream, the new TVC is aimed at attracting men to moisturise their skin as the China winter arrives with the potential for frozen-dry faces. The commercial shows action that mimics the now-globally famous gangnam-style dance action, with the twist being "jiang nan style", which means - frozen men's style.VIEW THE SPOT Get together for Jam session JAM with Chrome is a real-time, interactive web application. It enables friends in different locations to play music together in the Chrome browser on their computers.VIEW THE CONCEPT Drive your phone to East London The ultimate One-touch sharing test drive from Iris, London. Take control of a remote control Xperia T smartphone and drive it LIVE from your desktop around the Xperia Face Off arena in East London.VIEW THE CONCEPT Kiss from down under Listen to Kiss FM from Melbourne Australia at the International Radio Festival in Zurich. Ambient created by TBWA, ZurichVIEW OUTDOOR Finding your way to the launch should be elementary Media buyers are bombarded with invitations to launch events. DraftFCB Auckland needed a way to cut through the clutter and get them excited about Prime TV's Programme Launch and their new crime drama Elementary. In the spirit of Elementary the agency got invitees to use their detective skills and think beyond the obvious. The agency sent intriguing blank crime scene photos out in personalised evidence bags. Enclosed were UV lights that invitees needed to use to read the invitation.VIEW THE CONCEPT  Christmas in Australia. There's nothing like it. Sun, fun and Santa....on a surfboard. In ALDI's first major Christmas campaign via BMF Sydney, a jolly race of fun-loving Surfing Santas hit the waves with a scrumptious ALDI ham to celebrate the Perfect Aussie Christmas.VIEW THE SPOT Push your luck Having pawned off old underpants at a garage sale and convinced a range of kids performers to get in touch with their feral side for his niece's birthday party, the loveable star of DDB NZ's 'Push Your Luck' campaign for Lottery scratchie card brand, Instant Kiwi, attempts to spend a night in a department store bed under the auspices of 'try before you buy'. VIEW THE SPOT Poking fun at needy partners DDB NZ and Lindauer poke a little light hearted fun at needy partners with their latest 15 sec spot.VIEW THE SPOT The power of imagination McDonald's in Hong Kong is out to create the most amazing McDonald's store in the world, designed by kids for kids and, in the process re-connecting with families this summer. VIEW THE CONCEPT Paint while you're asleep Introducing BETC Digital Paris site for ibis' unique new experience that combines technology and art - It's Sleep Art! You drift off, our robot awakens and while you sleep, 80 sensors concealed in your mattress transmit temperature, movements and sound to the robot, who transforms your signals into brush strokes. Transferring your sleep to canvas live throughout the night. VIEW THE CONCEPT  A 60m long table complete with 257 empty chairs sits as a grim reminder of this year's road toll. Each empty place remembers a life lost on Victorian roads. Tribute tweets and instagram shots were directed to #aplacetoremember. As the road toll rises chairs were added to the table. Over the time of the installation 6 chairs joined the table.VIEW THE CONCEPT VIEW THE AERIAL VIEW  thjnk, Berlin created a TVC for Russia that shows why this country is perfectly made for the permanent four-wheel drive quattro.VIEW THE SPOT  This TV and integrated social campaign from TBC, Baltimore is Smart Balance's first holiday spot ever and promotes the use of new Smart Balance VIEW THE SPOT  This new campaign from DDB Hong Kong illustrates the common ground between the persistent nature of love and TSL's core brand value of dedication to exquisite craftsmanship, innovative designs and quality of service.VIEW THE SPOT Design your own race track The new BMW 3 series is more agile, powerful and efficient than the previous model and any other car in its class. BMW wanted to promote this in a surprising way.Solution from Dare, London BMW Ultimate Track is a driving game for iOS and Android. Draw a racetrack, drive the BMW 3 Series on that track and then challenge your friends to beat your score. You're scored on how powerful, agile and efficient you drive.VIEW THE CONCEPT  Three radio in a new 360 campaign from Publicis, Dublin to tell people that with a new Renault you get more economical engines, up to five years warranty and the lowest tax band rate. So buying a Renault actually lets you afford to do the little things in life you've cut out due to the recession! So, change to Renault and change your life! 'Afford to live again'. PLAY THE CINEMA SPOT PLAY THE IMMERSION SPOT PLAY THE SELF ASSEMBLY SPOT  Since 1999, there have been more than 10 GEICO campaigns featuring the Gecko in over 65 TV commercials and hundreds of radio spots. But never before has the Gecko allowed anyone to see what happens behind the scenes of a TV commercial production where the "magic" happens until now. In The Martin Agency's newest Gecko campaign, aptly titled "Behind the Scenes," fans get to see the Gecko at his on-camera best and then get to take a sneak peak at what goes on backstage too. Roman Coppola directed this series of 30-second spots, debuting over the next few months. VIEW THE SPOT Shoes as an extension of your bodyPowerful stories that aren't made up This deeply impactful short film created RKCR/Y&R London is one of a series that will be appearing for BBC Current Affairs. They bring to life the idea that 'sometimes the most powerful stories are the ones you canât make up' This one is narrated by the actress Sophie Okonedo.VIEW THE SOPHIE SPOT VIEW THE TOM SPOT Second graders vouch for a first grade service AT&T through BBDO. Atlanta has launched new advertising to help support its 4G network. The campaign is called "It's Not Complicated" and features a group of second graders who help illustrate a set of simple truths VIEW THE TREEHOUSE SPOT VIEW THE GRANDMA SPOT VIEW THE LASER BOY SPOT  Itâs no secret that holiday gatherings can be dysfunctional affairs, but these three hilarious viral holiday cards from KFC via DraftFCB, Chicago prove that peace is possible during the holidays â VIEW THE AUNTS SPOT VIEW THE UNCLES SPOT VIEW THE NEPHEWS SPOT « First « Previous Next » Last » 5 of 5 |
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