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Seen and noted
 In its sixth consecutive year as a Super Bowl advertiser, Hyundai tackles the Big Game action with 'Stuck' via Innocean USA.VIEW THE SPOT  DraftFCB Sydney has put to air a series of spots for Wattyl Paint.VIEW THE RANGE SPOT VIEW THE WALL STAINS SPOT VIEW THE NURSERY SPOT VIEW THE CRICKET SPOT Hot Wheels: Thrill Machine The Hot Wheels Thrill Machine is the worldâs tallest race track, where thousands of cars race down from a height of 25 ft is a one-of-a-kind engaging experience that goes beyond a child imagination. Most importantly, it makes an ordinary toy car purchase, an unforgettable one. Agency: Ogilvy & Mather Mumbai.VIEW THE CONCEPT  Launching their biggest event of the year, HomePro use their selling point tactic "80 percent discount". When you hear it you will say "Huh!" Agency: BBDO Bangkok.VIEW THE SPOT Guest Judges: Aaron McGurk and Chris Lapham, W+K, London
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
February 06, 2013 00:49 (Edited: February 17, 2023 04:19)
 This week's guest judges are Aaron McGurk and Chris Lapham, a senior creative team at Wieden Kennedy, London.First place goes to 'Slip Francois' by BETC Paris, because it's bizarre, intriguing and made us laugh. Which is all you can hope for when selling pants. READ MORE McDonald's: Monopoly Millionaire As kids we all wondered what it might be like if Monopoly were real; the game pieces, the hotels, the money. That's exactly what DDB New Zealand has done for the launch of the McDonald's Monopoly Millionaire promotion across Australia and New Zealand.The TV spots, shot by Adam Gunser of Exit Films and animated by Toybox Auckland, introduce elements from the game into the real world and just like you dreamed they're on a scale bigger than ever before. From giant hotel pieces on city streets, to oversized dice rolling through suburban neighbourhoods and giving out free parking across the city, Macca's is bringing two of the most iconic brands together for one epic event. VIEW THE SPOT  To mark the start of the football season, rebel has assembled the ultimate dream team in football. The commercial shows the biggest stars of all three football codes in Australia competing in an exciting hybrid game of Aussie Rules, Rugby League and Soccer. In a world's first, sporting manufacturers Nike, Adidas, Umbro and Asics allowed their stars to be pictured together in the same commercial. Emile Heskey, Greg Inglis, Jarryd Hayne, Cyril Rioli, Ben Barba, Greg Bird, Brent Harvey, Kieren Jack, Lewis Jetta, Todd Carney and Brendon Goddard star in what has been billed as the ultimate game of fantasy football.VIEW THE SPOT  Go Daddy's Smart Meets Sexy campaign features Israeli supermodel Bar Refaeli and Jesse Heiman. Agency: Deutsch New York.VIEW THE SPOT Bacardi: Our History is Unbelievable In celebration of our 150 years, BACARDÃ Pictures is proud to present, "Our History is Unbelievable". Epic tales of BACARDI's true history brought to life through classic Technicolor film.Agency: Mr President, London VIEW THE TRAILER SPOT VIEW THE BAT SPOT VIEW THE EMILIO SPOT VIEW THE DAIQUIRI SPOT  JELL-O is funning up the runner up with free pudding. Nothing masks the bitter taste of defeat with the sweet taste of pudding. That's why we're giving out free pudding to the city of San Francisco. It's our way of saying sorry for your loss in the Super Bowl.Agency : CP BVIEW THE SPOT Biborg: Disney reel Watch CP+B's Best Buy's knowledgeable Blue Shirt take on Amy Poehler, a customer armed with a lot of questions. Best Buy has thousands of experts ready to help you with your questions, too.VIEW THE SPOT Malmo Hardware Store: ToolPool Malmo Hardware Store needed an idea to be able to compete with the giant home improvement chains that are taking over the market. The Fan Club learned that the stores main earnings comes from supplies, not from expensive tools. So we created ToolPool. It works just like a carpool, but with tools. And it's for free. All we ask in return is that you share our message on Facebook. During the very first month, ToolPool received extensive media coverage, over 600 members and sales in the store increased by 25%.VIEW THE CONCEPT Expedia: Find your story No two journeys are the same. However Expedia via 180LA is asking people to find their story and share their discoveries thus inspiring another person to share their journey. VIEW THE CONCEPT  Here is the latest commercial from M&M's that launched in the Super Bowl last night. The spot features actress Naya Rivera and the M&M'S character, Red and is part of the brand's new integrated marketing campaign, 'Better With M,' which showcases how M&M'S irresistible chocolate makes moments more fun and delicious. The ad, created by BBDO New York, features the popular M&M'S character, Red.VIEW THE SPOT Sir Richard's Condoms: Ninety Nine E-card campaign responds to a competitor, Help Remedies' promotion, offering free condoms to anyone who passes a "sex test."VIEW THE NINETY NINE AD VIEW THE MISSIONARY AD VIEW THE DEMOCRACY AD Otrivin: Escalator Mouth vs Nose is a stop motion movie performed by real animated dolls. Our main characters are Mouth and Nose. Like two old friends, they have unlimited fights due to Nose's congestion. Agency: Saatchi & Saatchi, Switzerland VIEW THE ESCALATOR SPOT VIEW THE EUCALYPTUS SPOT VIEW THE SENSITIVE SPOT  This ad from JWT, Delhi shows the painting of a monster on a wall coming to life as a boy opens a pack of Kurkure Monsterpaws. The monster follows the boy through the walls in the city until the boy outwits the monster and enjoys his snack.VIEW THE MONSTERPAWS SPOT VIEW THE PUFFCORN SPOT Playstation: Vita in real life Discover PS Vita IN REAL LIFE. The most unexpected product demo by Playstation via DAN Paris VIEW THE CONCEPT National Population Register: Soil of the NationClemenger BBDO: Wellington in a pint To promote the agency around town, Clemenger BBDO, Wellington launched a contest to capture Wellington's flavor in beer. Thousands of ideas were submitted and over a hundred Wellington-flavoured beers were made. The best four were produced commercially and drunk across the city, promoting the agency with every pint. VIEW THE SPOT Toyota Prius:Your everyday drive Using Google Chrome, StreetView and WebGL the Toyota Prius Plug-in Hybrid website created by Toaster, London takes viewers on a personalised journey to discover how electric and petrol hybrid technology can make a real difference.VIEW THE CONCEPT Nokia: Les Inshootables We've all experienced it: there's nothing worse in life than taking a picture of your crazy family all together. Can you "picture" that? Give it a try with the new Nokia Lumia interactive challenge Site designed through Wunderman, Paris VIEW THE CONCEPT  LA-based David&Goliath created a :30 second Super Bowl spot for Kia Motors of America that teaches an important lesson: Always respect the tech.VIEW THE SPOT Stockholm City Mission:You'll never wear that again Stockholm City Mission fights for the down and out in Stockholm. One of their operations is to collect second hand clothes to sell in their stores, or to hand out to people in need. The insight for this campaign is that fashion only is fashion for a while. After that itâs just clothes. But theyâre still there, in your closet. And on Facebook. VIEW THE CONCEPT The Surfrider Foundation: Plastic Invasion Stop the invasion. Let's reduce our plastic footprint, the sea is full. Beach cleanup days from 21th to 24th of march.Young & Rubicam, Paris supporting the surfrider foundation.VIEW THE AD  In this :60 Super Bowl spot for Kia Sorento, David&Goliath tells the story that hasn't been told as a flustered father shares an epic tale with his curious young son from behind the wheel of the new 2014 Sorento CUV. After becoming the first advertiser to debut a Super Bowl commercial in movie theaters before the big game last year, Kia's "Space Babies" will air on more than 33,000 screens nationwide beginning on February 1 as part of ScreenVision and National CineMedia's FirstLook. VIEW THE SPOT LCBO: The Gentleman's League Configurator Cossette Toronto and the LCBO (where people buy alcohol in Ontario) have launched the Gentleman's League Configurator which at the push of a button, a new, ornately-designed web tool helps to plan a guys night in during the cold winter months.The Gentlemen's League Configurator is an experiential website that helps men plan parties in a simple yet gentlemanly fashion.VIEW THE CONCEPT Radio Grande Rio: Lion in the houseThe David Cornfield Melanoma Fund: Dots on a mountain This week The Martin Agency launched round two of the GEICO Happier Than campaign. The premise of the campaign: Folks that save money on their car insurance sure are happy. But how happy? Happier than Dikembe Mutombo blocking shots.VIEW THE SPOT  An image campaign for fans who surrender to the beauty, madness and sheer joy of sport from Fox in house, Singapore VIEW THE SPOT  Melbourne newspaper The Age is on TV with two new spots from Whybin TBWA, Melbourne VIEW THE CABBIE SPOT VIEW THE MELBURNIAN SPOT  Exam time can be very stressful. Kit Kat saw an opportunity to remind students to take a break. This tactical ad from JWT, Sydney ran exclusively in university magazines and around major university premises.VIEW THE AD Britanico English Courses: Desert Britanico is the English Institute for students whose mother language is Spanish -and "Desierto", "Jarra" "Utensilio" and "Rayo" are the Spanish words for "Desert", "Jar", "Utensil" and "Ray".The ads by Y&R Lima "make use" of the letters of the logo in order to turn those English words into Spanish and set the concept Britanico English Institute. What your English needs to be understood. VIEW DESERT OUTDOOR VIEW JAR OUTDOOR VIEW UTENSIL OUTDOOR VIEW RAY OUTDOOR « First « Previous Next » Last » 9 of 10 |
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GreyACW, Tel Aviv play up the "Iranian Threat" 
Hot Tomali, Vancouver print for the Silver Star Mountain resort 
Biborg, Paris presents the Disney reel online 
Pale Dot Voyage & Octopus of Mind created spot for SodaStream
The DDB Mudra Group, Mumbai for the National Population Register
Print from GreyACW,Tel Aviv for Bezeq
Not a plane in sight in this this spot for LAN airlines from Fahrenheit DDB, Santiago 
Agency DMA, Brazil ad with a lion in the house 
Canadian agency ThreeTimesThree spot for the David Cornfield Melanoma Fund