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Seen and noted
Air Force Fighter Pilot: Behind the visor Behind the Visor is an unprecedented look through the eyes of a trainee Fighter Pilot, that gives the everyday civilian the chance to see what it takes to be a Top Gun.As a potential candidate, you can undertake an interactive training experience that immerses you inevery aspect of the four year fighter school program with the Air Force. Agency : George Patterson Y&R, Melbourne VIEW THE CONCEPT  This DDB Chicago spot shows a father and his young daughter who, together under an umbrella, discuss the passing of 'Mr Goldman'.VIEW THE SPOT Fiat: Adventure Space Rally The Big Brother crew in Brasil are let loose in a rally race in this ambient promotion by The Marketing Store, Sao Paulo for Fiat.VIEW OUTDOOR VW Commercial Vehicles: Chainsaw The VW AMAROK is a True Workhorse like no other. It is a authentic Tool that is used by hard working people across the Globe. But also has a striking Range of luxurious features to give these men and women the comfort they deserve. Agency: Garbarz & Partner, Germany VIEW THE CHAINSAW AD VIEW THE JACKHAMMER AD VIEW THE DRILL AD International Film Festival 2013: Trailer WDCW and World Famous have combined to produce the Seattle International Film Festival 2013 Trailer.VIEW THE SPOT The Bureau: XCOM Declassified New trailer by Team One for the upcoming release of 2K Games highly anticipated 'The Bureau: XCOM Declassified'VIEW THE TRAILER  The taste of Coca-Cola is a complex feeling of happiness, satisfaction and refreshment all at once, and yet there remains one little word that best sums it up: "AHH." In celebration of that "AHH" moment, Coca-Cola, via Wieden + Kennedy Portland is owning AHH online by buying every Ahh.com URL, from two h's all the way to 61 h's. The campaignâs 61 unique URLs are each home to an original experience - including films, games, animated GIFs and moreâthat bring to life the dimensions of AHH and offer bite-sized interactive experiences featuring teen-worthy moments of randomness, creativity and delight. And yet the AHH effect is different for everyone, which is why Coca-Cola is holding some of the URLs for fans to tell us what they think "AHH" feels like. Some of the most user-generated creative ideas will be produced and live on one of the Ahh.com sites.VIEW THE FIRST SPOT VIEW THE SECOND SPOT  Topps Sports & Entertainment Company has launched Cricket Attax 2013, the official trading card game of Pepsi IPL 6 via Tailor India.VIEW THE SPOT National Enrionment Agency: Bus stop Created by BBH Asia Pacific, the integrated campaign is aimed at highlighting the newly designated smoke-free zones in Singapore and warning smokers of the possible fines they could receive for National Enrionment Agency.VIEW THE SPOT  To drive awareness of Esurance's positioning as a signature company for the modern world, Leo Burnett Chicago teamed up with the Star Trek franchise to sponsor the latest film: Star Trek Into Darkness, which hits theaters May 17th. VIEW THE SPOT Desperados: Cheers & Slam Desperados 'Cheers & Slam' campaign comprises a full-length film and several short-time length 'unique character' films "echoing Desperados' brand DNA mutation from showing the party to feeling its spirit perfectly, with an edgy, spirited approach." (Stephane Perrot, Creative General Manager). Broadcast worldwide in movie theatres, on TV, and online in different formats, Desperados, 2013 campaign clearly demonstrates how agency DECISIVE for dufresne corrigan scarlett, Paris deploying their triptych team, has managed to realise Desperados' new communication challenges in an integrated way. VIEW THE LAUNCH SPOT VIEW THE TONGUE SPOT VIEW THE PYTHON SPOT VIEW THE SPIDER AD VIEW THE EYE AD  "Burglary" is the start of a beautiful relationship it's new signing Borkur's first shoot for Nice Shirt! Having only joined the roster very recently, he's already off to a fantastic start with a short, sharp and smart film for CIF with DLKW Lowe, London showing us a mischievous use of the famous cleaning cream.VIEW THE SPOT Mighty Dog; Shiny Coat Through the use of long exposure Ogilvy & Mather New Zealand spell out of the benefits of feeding your dog Mighty Dog.VIEW THE AD  Horror movies teach that the mirrors are dark, so in the new Chevrolet Traverse no need to use them. Radio from Sancho BBDO Bogota PLAY THE SPOT Snickers: Yu can't spel properlie For the Snickers "Youâre Not You When Youâre Hungry" campaign, AMV BBDO , London teamed with Google to reach office workers.People whose online activity is restricted by firewalls.We used Google Adwords to reach them when they made spelling mistakes.When somebody made a spelling error in a search, our ad appeared saying:"Yu cant spel properlie wen hungrie Grab yourslef a Snikkers".Using an algorithm, we found 25 000 misspelled words and bid on terms for them all.It cost very little to produce and required no seeding.Within three days of launch, the ad was seen by 550 000 people.VIEW THE CONCEPT  He might be a genius,He probably just needs glasses. Opticana kids print from McCann Erickson IsraelVIEW THE AD  A different point of view that appreciates any idea that starts with a Bic pen instead of just the big ones. Publicis, Madrid wanted to inspire people to create anything with a BIC pen without feeling the pressure of having to find the BIG IDEA.VIEW THE BIC IDEA 1 AD VIEW THE BIC IDEA 2 AD VIEW THE BIC IDEA 3 AD VIEW THE BIC IDEA 4 AD VIEW THE BIC IDEA 5 AD AXA: Crazy Driver on Market DayMad House: The world's smallest open house Presenting the world's smallest open house by MAD school (Chatsworth Mediart Academy). Another Dimension: Simply put, it's where you discover far more interesting things. Viewed through the right lens, another dimension appears. Very much like what MAD does. Short for Marketing Advertising and Design, our integrated diploma is the only one in Asia that adds another dimension to your view on creativity and strategic thinking. VIEW THE SPOT Jungle Energy Bars : Fetch In this TBWAHuntLascaris' ad, Frieze Films' commercials director Rob Malpage shows you how to make your dog's day by creating the ultimate game of fetchVIEW THE SPOT  A bedtime story from UncleGrey, Denmark about what happens if you don't see a specialist with the right qualificationsVIEW THE SPOT Creative Juice: Viral Torture As an agency we wanted to tell our clients that we are always on the lookout for the latest digital trends and viral videos. To show that that we were on the ball, we created a site that not only showed the latest virals but also a site that basically made people get bored of them to. Enter the Viral Torture, a website where you could come in, pick a torture of choice ( a viral video ) and see how long you could last just watching it. Your scores when then be posted and then translated to rewards.VIEW THE CONCEPT Hyundai: Drive This 30" TVC by The Jupiter Drawing Room, Johannesburg for Hyundai dramatises the ix35's rear-view camera, which allows the driver to reverse in confidence. VIEW THE SPOT  Seems obvious... once it has been done. The new image campaign for Toyota is based in its concept cars. By Y&R Lima.VIEW THE GUERNICA AD VIEW THE DON QUIXOTE AD VIEW THE DAVID AD Brazilian Red Cross: Help ButtonPSFA: CindyCharity PSFA benefits from a DraftFCB Cape Town radio campaignPLAY THE CINDY SPOT PLAY THE VANNESA SPOT PLAY THE ANDRE SPOT Snickers: Hungry Me Generator BBDO Proximity Dusseldorf is launching an international, fully integrated activation campaign for Snickers. At its core is the Hungry-Me Generator: The first digital transformation tool that shows in a humorous way how hunger can alter someone's personality. It doesn't always have to be ravenous hunger; the feeling of being just a little bit peckish is often enough to transform a nice, easy going person into a irritable diva or even a grumpy drag. VIEW THE CONCEPT  On World Water Day, The Ondazul Institute via QUE, Rio de Janeiro launched a press campaign that, differently to most environmental ads, appealed to people's less noble feelings. The ads argue that, even thinking in selfish terms, protecting the oceans continues to be important.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD  Grabarz, Germany tried to express that 66°NORTH Jackets, a Icelandic brand with history, doesn't just keep you warm. Their Jackets actually create a whole world of a warmth that makes you want to share it with your freezing passersby. VIEW THE SPOT AS Colour Apparel: SurfA DraftFCB Auckland radio campaign for AS Colour Apparel, a clothing chain that sells blank, unprinted clothing only.PLAY THE SURF SPOT PLAY THE SKULL SPOT PLAY THE BAND SPOT Dove: Real Beauty Sketches Women are their own worst beauty ctritics. Only 4% of women around the world consider themselves beautiful. So Dove, via Ogilvy & Mather Brazil, decided to conduct a compelling social experiment that explores how women view their own beauty in contrast to what others see. LA based director John X Carey has a background in branded documentaries, short films and commercials, earning him global recognition, including the Cannes Young Director Award, 2011VIEW THE CONCEPT Roppongi Hills : Love Tokyo The 10 year celebration theme for Roppongi Hills is "Love Tokyo." The Mori Building Co. Will be starting a movement for the Roppongi Hills to transform Tokyo into a more attractive and exciting world-class city. They have opened a 10th anniversary website in which users can experience 3D projection mapping on a miniature model of the city of Tokyo at a 1:1000 scale.Participants can enjoy various motifs of the city: "Futuristic City," "Rock City," and a traditional Japanese "Beauty of Nature" motif by pressing the keys on a keyboard, as if playing the piano. Exploit the possibilities and make Tokyo more dynamic and exciting The project was created by former Hakuhodo creative director Tsubasa Oyagi, who has now started his own agency, SixVIEW THE CONCEPT Pela Vidda : Umbrella Condom Taking advantage of the resemblance between the plastic bag and a condom, the Pela Vidda Group via Agencia3 created a new media: the umbrella condom.We printed small posters and placed them on the wrappers. The plastic bags also had the message "If you protect even your umbrella, why don't you do the same with yourself? Use condoms". We then placed the wrappers on busy locations.VIEW OUTDOOR Snickers: Foosball Taking over Foosball tables in the most popular Foosball bar in London, Abbott Mead Vickers BBDO London replaced the regular figures with their hungry alter egos. Each of our figures was designed with a flaw that encapsulated a hunger trait and made them completely useless in play.We created Old Granny; a frail character that couldn't kick the ball because she was made of rubber, Cry Baby; a little girl that was too short to reach the ball and Drama Queen; a ballerina who's legs spun on contact with the ball.VIEW OUTDOOR |
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