Seen and noted
Mark Cavendish is the fastest bicycle sprinter in the world and at the center of the new Specialized ad. He grew up on the Isle of Man, which is known for its breakneck TT motorcycle races. The "Life of Speed" shows how growing up around the races inspired him to become the fastest sprinter in history.
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Chemistry has created a new TVC for Lidl, who are embarking on a three-year, 1 million euro, partnership with childcare charity Barretstown that will ensure thousands of children with serious illnesses receive the opportunity to take a moment out of their illness and enjoy the pleasures of a fun childhood. So for every euro spent in their instore bakery, Lidl will donate 20 percent to Barretstown.
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Honda (UK) and W+K London has launched a brand film to follow sponsorship of Channel 4 documentaries. Curiosity is at the heart of Honda's latest brand campaign which focuses on the curious spirit that has made the engineering company the largest engine manufacturer and racing company in the world The 2 minute brand film created by Wieden + Kennedy London will launch this week through Honda UK's social media channels:
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Browsing the web via Air Gesture feature on Samsung Galaxy S4 turns into a fight between a couple making pastry in the kitchen.Agency Leo Burnett & Arc Thailand
VIEW THE SPOT National Lottery: Wrong Numbers
To promote Lotto's R20 million rollover jackpot DraftFCB Cape Town sent out SMSes disguised as wrongly sent messages from rich people gloating about extravagant trips abroad decadent shopping sprees and excessive lifestyles. A zingback let them in on the joke, prompting them to get tickets for the weekend's draw.
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DBS Multi, Florianopolis created this new print ad for Ronin's, Japanese Temaki and Sushi delivery.
VIEW THE AD Tabard Mosquito Repellant: Dracula
New campaign from Volcano, Johannesburg for Tabard Mosquito Repellant.
VIEW THE DRACULA AD VIEW THE NOSFERATU AD VIEW THE VLAD AD BC Eggs Marketing Board: Good Morning
BC egg farmers salute others who get up early and work hard to make British Columbia a great place to live.Agency: DDB Vancouver
VIEW THE EGGS SPOT VIEW THE FISHERMEN SPOT VIEW THE MILL WORKERS SPOT VIEW THE FOOD BANK SPOT Qantas Challenge: Dry Breakfast
Whilst the British & Irish Lions and the Qantas Wallabies compete to see who is best at rugby, "The Mane Event" provides the definitive answer to who is best at everything else. The series from The Hallway Sydney follows four die hard Lions fans an Englishman, a Scot, a Welshman and an Irishman as they travel around Australia taking on local Wallabies fans in a series of somewhat unusual challenges that test their skill, determination and above all, their pride.
VIEW THE DRY BREAKFAST SPOT VIEW THE SUN CREAM SPOT The Art Institute of Chicago: 19th Century Paris Has Come To Chi
This summer, 19th Century Paris comes to Chicago like never before. Since early June, a curious new fashion blogger has been appearing on Chicago streets and sharing his photos and unique perspective on modern fashion and city life online. The blog, www.impressionsandfashion.tumblr.com, is the work of one Jean-Paul Brunier, a fictional character created by Leo Burnett and the Art Institute of Chicago, in support of yet another 19th century import from The Musée dâOrsay in Parisâ the Art Institute of Chicagoâs Impressionism & Fashion exhibit taking place June 26 â Sept. 22.
VIEW THE SPOT Planters Nuts: Go-tivated
Planters, America's leading snack nut brand, has announced that its beloved icon, Mr. Peanut, has a new voice. Emmy Award nominated actor and former "Saturday Night Live" star, Bill Hader, will lend his distinct voice to the beloved spokespeanut in a new series of digital radio advertisements and vignettes for the launch of the new Planters NUT-rition Sustaining Energy Mix. As a part of the integrated marketing campaign, Planters and BEING New York introduced www.INeedSomeEnergy.com, which includes GIFs, games and short vignettes of Mr. Peanut keeping fans energized and "GO-tivated" throughout the day.
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Barclaycard US, the payments business of Barclays in the United States, recently appointed iris Worldwide to develop a multi-platform integrated marketing campaign for the Barclaycard Arrival World Mastercard travel rewards credit card. The campaign, 'Just Around the Corner', was created by iris to stand out in a category rooted in functional benefits that has lost sight of why travel is so important to consumers.
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New Balance is premiering a humorous and challenging four video series called "Our U.S. Factory Workers vs. Their U.S. Factory Workers" on NewBalance.com and the New Balance YouTube channel. Part of the fully integrated campaign "America is for the Makers," these videos are complementary to the "Join Us" print ads that ran in The New York Times and Wall Street Journal, enticing their competitors, as well as all companies, to move manufacturing back to the US in recognition that making things here matters.
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The new Orange campaign redirects the Group's focus towards the future, and conveys powerful messages at a key moment; and a particularly dynamic one at that.
This campaign perfectly reaffirms the Group's name change as it creates a link between today and tomorrow, between what France Telecom was and what Orange is Agency: Marcel - Groupe Publicis agency. VIEW THE SPOT Defence of Marriage Act: Rainbow
The Supreme Court ruled in favor of gay rights and ended the Defence of Marriage Act and California's Prop 8. GS&P San Francisco has shown its support for the gay community by building a out-of-home display at its office (a classic six-story brick building on California Street). Each floor is a different color to represent the rainbow.
VIEW THE CONCEPT Philips Headphones: You Need To Hear This Table
As part of their new urban headphones campaign, "You Need To Hear This," Philips unveiled tables you need to hear. Pub goers across east London got a chance to listen to trending music curated specifically for the neighbourhood they were in just by plugging their headphones into bespoke tables.Each table featured hand illustrated typography and iconography inspired by its neighbourhood all prompting people to plug their headphones directly into the table (Philips headphones were provided by the bar). The surfaces were entirely handmade using three types of wood: American oak, fumed oak and maple and each used a range of techniques including marquetry, laser etching, wood burning and hand distressing. Agency: Ogilvy & Mather London.
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This new campaign for Cerveza Andes from Del Campo Saatchi & Saatchi Buenos Aires looks at female hurricane names.
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Starring the former World Number 1 golfer Rory McIlroy, Saatchi & Saatchi London's latest 3 minute film in The European Tour's, "See Every Shot Imaginable" campaign, pits Rory's golf (and banter) skills up against a robot in a remarkable challenge that sees the two of them hitting balls into washing machines, while simultaneously trading insults as to each other's sporting and other prowess.
VIEW THE SPOT AMI Insurance: Humanness
It's 5-foot-9 forward Anton Barrels or 6-foot-9 four time NBA All-star superstar Kevin Durant - who are the Shirts going to draft first? Unlike last time Durant was drafted, this time he is selected first in this Nike spot for Dirant's new KD VI Nike shoe, via Wieden + Kennedy Portland.
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Yoga/spirituality magazine Elephant Journal imagines a world without air pollution. It is not a pretty sight. Agency: TDA Boulder
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Culver City/Vancouver-based visual effects house Zoic Studios delivers an all-too-friendly dolphin in the comical new :60/:30 "Aquarium" for Dynamics ePlate out of Grey, NY.
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Snickers launches advertising in support of its new Snickers Bites, a "pop 'em in your mouth," shrunk-down, small, no-fuss milk-chocolate cube packed with peanuts, caramel and nougat. Advertising, created by BBDO New York, carries the "Youâre not you when you're hungry" theme
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Karlstadsbuss have upgraded their bus fleet with brand new Biogas busses. They are bigger with more seats, air-condition, wifi and TV. The most modern buses in Sweden and Bulldozer tells everyone in Karlstad
VIEW THE SPOT Nedgroup Investments: HudsonLexus : ClichesHistoric Scotland: Lances
To promote a spectacular day of jousting and show how Historic Scotland bring history to colourful life, Newhaven, Edinburgh turned railings across Edinburgh into medieval lance stands.
VIEW OUTDOOR Prime TV: Man vs Wild
To promote the New Zealand episode of Man Vs Wild on Prime DraftFCB Auckland shows how a resourceful Bear Grylls might use the country's most abundant resource to go about his business.
VIEW THE HUT AD VIEW THE CLIMB AD VIEW THE RAFT AD Huon Aquaculture: Fuelled by Huon Salmon
Tasmanian salmon producers Huon Aquaculture launched a national advertising campaign through Before Creative that puts a different spin on performance enhancing drugs, suggesting if youâre going to try to enhance your performance, do it naturally.Team, wanted to turn the issue on its head, using the super food of salmon to do it linking the health benefits of Huon salmon with enhanced performance.
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The âItâ Men is the first ever TV campaign for Westons Cider and focuses on the promotion of the brand's mainstream cider, Stowford Press. The ad aims to build national reach for the brand, which is currently more regionally well known. The script follows the grand tradition of drinks brands with big, lofty ideals, although its tongue-in-cheek delivery breaks with convention. Throughout the commercial, a series of people perform minor acts of character, which cinematic shots make feel poignant and heroic in contrast to the size of the feats themselves.
VIEW THE SPOT Guest Judges: Neil McGuirk + Darren O'Beirne, adam&eveDDBThis week's guest judges are Neil McGuirk and Darren O'Beirne, creatives at adam&eveDDB in London. Some nice TV here, amongst the masturbation gags. We're big fans of the Southern Comfort campaign and this one is almost as good as the first (depending on which of us you ask). READ MORE Hell Pizza: Hell Strikes Back
Pizza Hut had been doing some very dubious tactics on Google, trying to divert people searching for Hell Pizza towards themselves. Rather than running to Google to complain, Hell through Barnes Catmur, Auckland put out this reply. It was spread through national press, Twitter and Facebook where it had thousands of likes.
VIEW THE AD Renovator Black: Don't let it Fade
To promote Eau Ecarlate's "Renovator Black", a product that regenerates the original black colour on the clothes in a single washing, Herezie imagined a creative idea that highlights how important the colour black can be in the definition of a personality, and how much you can lose when you let it fade.
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