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Seen and noted
 AlmapBBDO, Sao Paulo has created glowing cargo to promote Volkswagen trucks. The message translates to "Your cargo never disappears".VIEW OUTDOOR UbiSoft: Amazing Street Hack What if you could control limitlessly the world around you through your smartphone? Ubisoft, in collaboration with their 360 communication agency BETC, has made this fantasy a reality with the launch campaign of its next game WatchDogs. Discover in this video amazing and sometimes hilarious reactions of people who unwittingly participated in this experiment. VIEW OUTDOOR Coca Cola:Fair Play Coca-Cola continues to encourage people to #ShareTheGood. This time with an activation that took place during the Derby Della Madoninna in Milan between Inter and Milan, two teams with an historic rivalry. On the 23rd December 2013 Coca-Cola placed two vending machines, one on each side of the San Siro Stadium, and connected the two through video and audio. What made these machines special was that it was impossible to get a Coca-Cola for yourself; there was only one button, and by pressing it, you would send a Coke to the machine of the opposite team. VIEW OUTDOOR  The Beauty of Sharpness as expressed in print from Herezie Paris VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  M80 its a portuguese radio station that only plays music from the 80's so MSTF Lisbon created these adsVIEW THE WINDS OF CHANGE AD VIEW THE RENDEZ VOUS AD  The Cultivator USA campaign marries the brandâs year-old "Pairs well with people" tag with its long-time bike-friendly positioning.New Belgium sponsors the 12-city, multi-day Tour de Fat bike extravaganza, now in its 15th year; its flagship brew is Fat Tire Ale; employees are actively encouraged to bike to, and in some cases, even at work.VIEW THE CHOPADEROS SPOT VIEW THE JUNK YARD SPOT VIEW THE JOUST SPOT  Latest work by Chemistry for Stena Line, who are offering a 'friends go free' deal on Ferry crossings between Ireland, the UK and France. VIEW THE SPOT  Geometry Global, Hong Kong has released this print campaign for Lego. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD Canadian Marketing Association National Convention : The Musical Canadian agency Cundari spots for Canadian Marketing Association National Convention VIEW THE POP SPOT VIEW THE CARS SPOT VIEW THE SHOES SPOT Dorina Nowill Foundation: Braille An ad from WMcCann for the Dorina Norwill Foundation for Blind People makes the user swipe of some digital braille to reveal the message.VIEW THE CONCEPT Non Violence Project : Non Violence Bus Violence ends when education begins as seen in this ambient execution via McCann, Mexico City.VIEW OUTDOOR Volkswagen: More Grip More Safety Volkswagen Commercial Vehicles now have more grip, for more safety on their steering-wheels. Agency: Grabarz & Partner, Hamburg.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  BRW FILMLAND Los Angeles director Erik Van Wyk infuses a youthful courtship with impeccably inventive attention to detail in the new :60 "The Terrace" for Ikea out of Auge Headquarter, Milan, Italy, produced through Mercurio Production. VIEW THE SPOT McDonalds: Pictograms The summer of 2013 was marked by an unheard of McDonald's campaign, putting the spotlight on its famous Big 6: the Big Mac, the Cheeseburger, the Fries, the Sundae, the Chicken Nuggets and the Filet-o-Fish. 6 products that symbolize the brand, celebrated extremely close-up, without a single logo or word. The audacious campaign from TBWA, Paris was very strongly recognized by the public (2nd favorite French campaign by Ipsos, with a record allocation of 90%) and its success was immense and accelerated, just as expected. VIEW THE SPOT VIEW FRIES OUTDOOR VIEW BIG MAC OUTDOOR VIEW CHEESEBURGER OUTDOOR VIEW SUNDAE OUTDOOR VIEW NUGGETS OUTDOOR VIEW FISH OUTDOOR Distracting Passengers: Party Crashes This series of passenger portraits designed by Clemenger BBDO Wellington that draws viewers in and then hits them with a harsh reality: having too much fun in the car can have dangerous consequences.VIEW THE ROCK AD VIEW THE INDIE AD VIEW THE POP AD  Temptations Cat Treats are so irresistible, that once you shake 'em, you can't shake 'em says DDB ChicagoVIEW THE AD  Droga5 Sydney campaign for Tiger BeerVIEW THE ANTHONY SPOT VIEW THE CHARLIE SPOT VIEW THE JOEY SPOT Barclays Premier League: Is It BPL Yet? It's all quiet now. Barclays Premier League is over. The emptiness is overwhelming. What should we do with all our spare time now? All we can do, is count the days. Carlsberg is counting them with you, right here: isitBPLyet.tumblr.comVIEW THE CONCEPT Fundao Dorina Nowill Para Cegos: The Blind Book DM9Sul Brasil worked with the Dorina Nowill Foundation and Danish healthcare company Novo Nordisk, to create The Blind Book. 10 of Brasil's most popular authors got involved authors to write a collection of new stories, published in Braille, using the theme "Everything we cannot see".VIEW THE CONCEPT Mizuno : The Mizuno Baton With an Android and iPhone app concepted and developed by McKinney as part of the "What if Everybody Ran" campaign, Mizuno converts miles run into money raised for Back on My Feet, an organization that uses running in a multifaceted program to help those experiencing homelessness find jobs and housing. For every mile that each Mizuno Baton user runs in seven consecutive days, Mizuno donates $1.VIEW THE CONCEPT Psychodog: First shoe line inspired by Dogs This unique shoe line that is intended for pet stores, vets and special associations for dogs adoption distribution was launched at the international dogs exhibition sponsored by the FCI, dogs world association, judged by an international judges panel and was covered by photographers, journalists and public opinion leaders.Agency Addict titan Israel VIEW OUTDOOR Australian Front Line Machinery: Metal Street Poster In 2012, The Hallway was engaged to brand and launch Australian Frontline Machinery Australia's retailer of ex-military vehicles. As you would expect from military hardware, these Land Rovers, motorbikes and trucks are designed to be tough; far tougher in fact than ordinary vehicles.The Hallway and Australian Frontline Machinery are now taking this compelling truth to the streets with a series of suitably tough metal street posters.They are placed within ordinary street poster sites. So while the paper posters around them start to deteriorate, the metal posters remain unscathed a suitable analogy to the toughness of the ex-military vehicles.VIEW OUTDOOR  McCann Lisbon print for Chiado Publishers VIEW THE TV CONTROL AD VIEW THE PHONE AD VIEW THE BOY GAME AD VIEW THE GIRL GAME AD  For Huggies wipes, Ogilvy & Mather Chicago captured what's on every baby's mind at mealtime. In two executions, "Lunchtime" and "Snacktime", a mess appears in the form of thought bubbles on the wall next to the babies which consists of the food items on their trays.The messy thoughts were rendered in vivid detail by CGI Studio Zoot after babies were photographed in adorable thought mode by photographer, Achim Lippoth. VIEW THE LUNCHTIME AD VIEW THE SNACKTIME AD FIFA: Replacing Reality The new FIFA game is so real that Artplan, Brasil placed an image from it in the middle of sports news and nobody noticed.VIEW THE AD  Barbeque season is just around the corner and Kingsford Charcoal is launching a new campaign to kick start the season! With the tagline "Get Off Your Gas," created by DDB California, the campaign pokes fun at today's social media addicted society, creatively showing the contrast between the self-indulgent, smartphone obsessed and those who embrace the simple pleasures of life, like charcoal grilling.VIEW THE SPOT  The specialty beer Foca launches a webvideo to introduce the "Football Religion" project. Created by the agency Grey Brasil, the action officializes the sport as a "religious cult" in the Country. Watch the video at http://youtu.be/ArM7b5nRcKM.VIEW THE SPOT  SOLO launches via BMF Melbourne 'Go Hard, Go Solo', the mantra for a new generation of Solo consumers featuring TV, special edition SOLO packs each with the letter G, O, H, A, R, D or #, and a promotion across TV and social media.VIEW THE SPOT Cancer Council of NSW : I Touch Myself The I Touch Myself Project by JWT Sydney transforms the late Chrissy Amphlett's song 'I touch myself', about female sexuality into a breast cancer anthem to inspire a generation of women to touch themselves for early cancer detection. Although there was no media budget, the project achieved over $7m in media exposure, and was picked up internationally by media including the Huffington Post, Rolling Stone and Billboard magazines, reaching audiences of over 400 million.VIEW THE SPOT Maxibon: Hangyman Maxibon is a big ice cream snack with a big problem unlike other snacks it melts. So Leo Burnett Melbourne turned to the same thing blokes turn to to keep their stuff cold the Esky. Then we went and shrunk it. Meet the Hangryman, a stupidly brilliant invention engineered to chill two Maxibon for 8 hours and attach to a man's waist so it's there when hangry strikes. An integrated B2B (Bloke2Bloke) marketing campaign saw hundreds snapped up in hours.VIEW THE SPOT UNICEF: Save a Child with The Power of 5 Turning Australia's most useless coin into the most powerful change in the world.A UNICEF campaign created by Iris, Sydney VIEW THE TV SPOT PLAY THE RADIO SPOT Audi: Instant Valuation Billboard AlmapBBDO Brasil had an Audi employee valuate cars parked in public spaces. He would register the model, year and value of the vehicle on a tablet. A flyer with an RFID tag was placed on each car's back window. The tag stored all the information collected by the Audi employee. As the vehicle approached the exit sensor, the computer would identify all the data registered in the RFID tag and immediately display customized payment conditions for that driver and the address of an Audi dealership. VIEW THE CONCEPT  Play the commander of vast armies, a general of superior strategy, and a tactician unlike any mankind has ever seen. Your goal is simple : to take over the world. You will have choices: Where to attack, when to attack and when to stop attacking. Agency: DDB Paris.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD VIEW THE FIFTH AD The Ernest Hemingway Foundation: Old Man Posters for the Ernest Hemingway Foundation, to open the public's eyes to the fact that Hemingway's life story is in fact just as interesting as the stories he wrote. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Comedy Central: The right place New Comedy Central campaign from Grey Argentina.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD Academia do Rock: Only Rock. Nothing lessGun Free South Africa: Car-Jacking Y&R cleverly places another person who has had their firearm lost or stolen, at the scene of the crime to show that this person is also responsible for the crime - by having bought a gun, which was subsequently stolen or lost. The line, "If your stolen gun was there, so were you", drives this message home.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  Blue Hive, Buenos Aires has created this print campaign for Ford Cargo trucks.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD « First « Previous Next » Last » 3 of 10 |
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TV spot from Grey Argentina for Magistral dishwashing detergent.
JWT Atlanta spot for FEMA
Campaign for Academia do Rock via Candy Shop Brasil.