Seen and notedRed Bull: You Can Play DJ
The Red Bull Campus Clash is South Africa's hottest amateur DJ competition.
The brief from Machine South Africa was to create excitement around the event and most importantly get students to sign up.The solution A radio ad, that you can DJ. PLAY THE SPOT Sainsbury's: Summer Sorted
AnalogFolk in the UK has produced a new app to keep kids busy as part of Sainsburyâs "Summer Sorted" campaign.
VIEW THE CONCEPT Grolsch: Movie Unlocker
Heads and Hands in Russia has created a 'Movie Unlocker,' which utilises the latest Bluetooth beacon technology to allow users to unlock movies online with the swipe of a Grolsch bottle.
VIEW THE CONCEPT Charity Strip PokerSocial Campaign for Selfie Addicted Friends: SaveYourselfieJohnson's Baby: Our Safety Promise
As a way to express our ongoing commitment to moms and babies everywhere, Johnson's Baby present the story of our promise. Inspired by a Japanese legend that making 1,000 origami cranes signifies a hope granted and a promise fulfilled, we brought our scientists and their families together to create 1,000 origami storks, delivering our promise to who matters most you and your family. Agency: RF Binder, New York.
VIEW THE CONCEPT Bumbershoot: Rain Activated OOH
Seattle is known for two things: Rain and music. To promote Seattle's top music & arts festival, Bumbershoot, Publicis Seattle came up with an innovative OOH project that brings both of these elements to life in an interesting and impactful way through rain-activated advertising. The agency festooned city sidewalks (and a 75' x 20' space directly under the famous Seattle Space Needle) with water-activated paint messages. Created, designed and produced completely in-house, Publicis Seattle's production team used a two-part spray paint system called NeverWet that is virtually invisible when dry, and comes to the surface when touched by rain.
VIEW OUTDOOR Lejeboligdk: The Haunted Apartment
Finding a new place in a tight housing market can be challenging, and desperate house hunters are known to forget their common sense when looking for an attractive and cheap rental property. To raise awareness about this, lejebolig.dk wants to remind people that using their common sense is crucial when entering the market for rental properties in Denmark. This is why Lejebolig.dk has put common sense to the test by showing potential renters a flat where all is not quite as it seems. In a newly released prank film, featuring an actor that plays a landlord, tenants are introduced to what they think could be the place of their dreams.
VIEW OUTDOOR
The Royal British Legion and RCKR/Y&R is embarking on the largest act of commemoration the United Kingdom has ever known, to remember every fallen soldier of the First World War. To raise awareness for the campaign, they created print ads to memorialise some of fallen soldiers with familiar names.
VIEW THE HARRY AD VIEW THE ALEX AD VIEW THE GORDON AD VIEW THE TOM AD VIEW THE ANDY AD
For the week and its end. CRF250R with road & off road capabilities McCann Erickson Israel
VIEW THE WOODS AD VIEW THE DESERT AD VIEW THE SWAMP AD
M&C Saatchi, London has launched this print campaign for Transport For London.
VIEW THE UFO AD VIEW THE COUNTRYSIDE AD VIEW THE FOOD AD VIEW THE AIR AD VIEW THE WORLD AD VIEW THE ALPACA AD SSASS-1: Tag Never Lose Them AgainBMW: Driftmob
Hollywood director Mic Rogers is at the helm of the world's first flashmob with drifting cars in South Africa. Whatâs the best way to showcase the superior driving dynamics of the new BMW M235i Coupé? Interone came up with an unprecedented driving spectacle in Cape Town in which the streets were transformed into the stage for a Driftmob show. While flash mobs are a long-established phenomenon, the Driftmob is something completely new. Five BMW M235i Coupes took to the city streets and, in what seemed like a spontaneous turn of events, converted an urban roundabout into a film set with five of the worldâs best and most experienced stunt-drivers behind the wheel, and under the expert guidance of Hollywood director Mic Rodgers (Action Unit "The Fast and the Furious"). The result was a superb clip featuring smoking tyres and a veritable goosebump guarantee. Agency: Interone
VIEW THE SPOT Johnnie Walker: The Gentleman's Wager
The story of a man on a quest for a rare experience; âThe Gentlemanâs Wagerâ tells the story of a wager between two men which results in a truly rare experience as part of their quest for personal progress. Filmed in the British Virgin Islands and London, the beautifully shot film sees Jude Law in the role of a man who, despite having it all, proposes a wager as an opportunity to challenge himself to create an original performance in order to win a money-canât-buy experience. Agency: Anomaly, New York
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