Seen and noted
Local news helps connect us to where we live, an idea that is celebrated in the new BBC Local Journalism campaign by RKCR/Y&R. The campaign reminds audiences via a compelling manifesto and intimately shot visuals about the significance and variety of local events that shape their worlds; events that make them feel closer to their local area. The campaign features across TV, radio and digital.
VIEW THE SPOT Samsung Galaxy: Make The Moment Shine
Dress your device up, no matter what the occasion. Introducing Swarovski for Samsung, an exclusive collection of Swarovski crystal accessories for the GALAXY Note 4. Agency: Leo Burnett.
VIEW THE SPOT Zurich Insurance: Save The Snowman
If you truly love something, you protect it in the best way. Every spring, kids watch as their beloved snowmen slowly melt away. Well, not in this Swiss village. Zurich Insurance have found a way to save these snowmen so they can live forever. Want your own snowman to live forever too? Share a photo of yours or build a virtual one with our generator at: zurich.ch/schneemann and win on our competition a trip to the Alps.Agency: McCann,Germany
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Ogilvy & Mather Chicago has launched this TV campaign for the Ernest Hemingway Foundation of Oak Park, where Hemingway's famous books are re-told in these 15 second animations.
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Every winter, the weather provides easy excuses. With Nike Hyperwarm, all athletes can keep working hard, winning in any conditions. Agency: Wieden + Kennedy, Portland.
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Somesuch director Daniel Wolfe takes us from mom's house to the movie house on a yellow brick road of sleek Sony devices with the latest installment of the "Be Moved" campaign out of Wieden+Kennedy Portland. The :60 centerpiece spot "Script to Screen" reveals us how with the help of some magical Sony technology
VIEW THE SPOT Emporia Toilet Tissue: Escape
Leading Australian toilet and tissue paper manufacturer Solaris Paper has unveiled its inaugural advertising campaign to launch its new luxury toilet tissue brand: EMPORIA. Created by full service creative advertising agency McCann
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Celebrities jump into bed to talk sex with Someone Like Me at the MTV EMA Global stars join Someone Like Me movement to promote safe sex and better sex education across social media Celebrities, including global pop superstar, Enrique Iglesias and Knight Rider legend David Hasselhoff ditched talking music for talking sex backstage at the 2014 MTV EMA
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Barbie is more than just a toy as shown in this print campaign from Ogilvy & Mather Malaysia
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Madre, Buenos Aires (the Argentinian division of Mother) has created a surreal new campaign to launch the pre-mix cocktail drink, Mixxtail from Quilmes. The product is the first in a line of pre-mixed cocktails which are being rolled out by brewer Anheuser- Busch InBev. The campaign features a posse of fanatical flamingos leaving their natural habitat heading to a bar to inspire their human counterparts to join them on the dance floor.
VIEW THE SPOT ESPN Sportscenter: This is Sportscenter
ESPN debuts a new space-themed "This is SportsCenter" spot featuring Rockets guard James Harden and Houston Astros mascot Orbit along with SportsCenter anchors Neil Everett, Kenny Mayne and Stan Verrett. In the 30-second ad, titled "Satellite", Harden finds himself a little out of his element in a NASA-style mission control center when Everett and Verrett call reporting a problem on the set of SportsCenter. Turns out Orbit, who is on a mission to deliver ESPN's satellite technology from space, is in the most troublesome spot of all. Agency: Wieden + Kennedy, New York.
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Wieden Kennedy, Portland has launched their latest Old Spice TVC, "Dadsong" which follows up their previous multi award-winning spot "Momsong".
VIEW THE SPOT Toyota: Fun Chain
Toyota Marketing Japan started a project in February 2014 called 'Driving Kids with Toyota' aiming to deliver the joy and excitement of driving a car for young generation. Via SIX Inc Tokyo, a new stage of the campaign 'Toyota Fun Chain' has been launched today. The key aspect of this PV is the Rube Goldberg machine crafted originally at a huge parking garage in Japan. Toyota sports cars drive up the site with extreme driving technics, synergizing with each machine tricks. The PV shows how fun it is to have a life with cars involved in daily life.
VIEW OUTDOOR SickKids Foundation: Better Tomorrows
Every minute, of every hour, of every day, 365 days a year, children are being treated at The Hospital for Sick Children (SickKids). As we go about our daily lives, we donât often stop to think about what these patients and their families are going through. As we eat our lunch, ride the subway or watch TV in the comfort of our own homes, a child at SickKids may be undergoing surgery, enduring chemotherapy to treat a life-threatening form of cancer or working with physiotherapists to rehabilitate following an injury. Part of the poignant empathy that is evoked comes from a recognition of the ordinary things that can so easily be taken for granted as the more than 100,000 children who are treated at SickKids each year spend time in hospital. The SickKids 2014 brand campaign, launched today, aims to tap into that emotion by inviting audiences to witness several SickKids moments that deliver a jarring dose of perspective in a touching way. Agency: JWT, Canada.
VIEW THE SPOT BMW: Driving Pleasure Reinvented
The story behind the new BMW i3 is extraordinary. Starting with the production process which is fully powered by wind energy, a body constructed from carbon and the use of unique materials such as eucalyptus wood, renewable natural fibres and olive leaf extract. A fully electric car, without compromise. In all aspects, new and exhilarating. But one thing never changes. It drives like a BMW. More than enough reason for BMW to create a commercial to share this exceptional story with the Netherlands. Agency: JWT, Amsterdam
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TBWA Singapore recently briefed Cirkus and Sixtoes Singapore to take on the challenge of helping Airbnb make the world a little bit smaller. Christian Greet and Norman Yeend, backed by a talented team, created this epic miniature 60 second train ride showcasing that when you use Airbnb while travelling
VIEW THE WELCOME SPOT VIEW THE BEHIND THE SCENES SPOT iZettle: The 12 Hour Store
iZettle is a small Swedish company that builds game-changing payment services and apps with the mission to empower small businesses and help them grow. Shopping districts around the world are dominated by big brands, while small businesses are fighting hard to bring their products to the world. To show that iZettle is all about supporting these entrepreneurs, and helping them take on the fight against the giants, we invited six of Britain's smallest businesses to open up their very own flagship store on Britain's greatest shopping street. For 12 hours each. We call it The 12 Hour Store.Agency: Forsman & Bodenfors, Stockholm
VIEW THE CONCEPT Guest Judge: Gerry Human, CCO, Ogilvy & Mather, London
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
November 25, 2014 22:21 (Edited: February 17, 2023 05:19)
This week's guest judge is Gerry Human, chief creative officer at Ogilvy & Mather, London. Winner: Festival Mix Brasil, Everyone Is Gay. A textbook example of how to take a truthful insight (everyone does things that some other people consider 'gay'), turn it into a solid proposition (if everyone's gay, Festival Mix Brasil is for everyone) and deliver it with simple, joyous confidence. READ MORE Searchforacureconz: JLaw
Searchforacure.co.nz is a new initiative created by.99 that let's internet users raise money for charity without spending a cent. To launch the site, a campaign was created using over 100 highly targeting executions including Facebook video content through to tweets and even digital radio ads (on Pandora). Each execution was targeted toward a specific audience, with the creative changing to match their interest.
VIEW THE JLAW CONCEPT VIEW THE MIRAGE CONCEPT Burger King : Weigh Your Wallet
The price hikes. The rising cost of living. The so-so economy. These have left people's wallets light and dry. Burger King via Lowe Malaysia went on a mission to save those wallets from shrinking with BK Weigh Your Wallet! The promo was held at 3 outlets for 3 days. All customers had to do was place their wallets on the weighing scale. Vouchers were given based on the weight of their wallets. The lighter the people's wallets, the better the vouchers they got. And the more they saved by spending less on great meals!
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There's always a spider living in your car's wing mirror. So this ad from Bloke Australia shows a product demonstration of the various Gerni High Pressure Water Cleaner attachments (specially designed to clean your car) from the spider's point of view.
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Matterhorn and Moth Projects Australia launch content film 'Blindman' Following on from the trailers that launched last week, Matterhorn and production company Moth Projects today premiered their first content film together entitled 'Blindman', for mortgage brokers QuickSelect.
VIEW THE SPOT Three Mobile: The Perfect Surprise
Social media is starting to cause stress amongst its users. Theyâre posting things to make themselves look amazing even if they're not. Saatchi & Saatchi Indonesia thought They would tap into this cultural phenomenon in a funny way to give more purpose to AirAsia's 'Now everyone can fly'.
VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT The Sunday Times: Uncomfortable TruthsVodacom: Phone Whisperer
To continue what has been a busy and exciting year for Sunu working on large scale productions for the Castle Boucher Rhino legacy, Discovery Insure, SA Tourism, Black Label, and Vodacom. Sunu recently directed the new commercial for Vodacom through Ireland Davenport. The ad is a charming story about a young boy who seemingly has the power to make magical things happen for his friends on their phones.
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A legacy is created through determination, commitment, resilience and the lengths youâll go to achieve your best. How far will you go? How will you #leaveyourmark ? say We Are Social, Sydney
VIEW THE RESILIENCE SPOT VIEW THE DETERMINATION SPOT VIEW THE COMMITMENT SPOT University of Western Australia: One Spark
One great idea can be the catalyst for something even greater.UWA has released a new TVC by The Brand Agency to tell the story of the University's role in founding the Perth International Arts Festival in 1953.Filmed at UWA's iconic Winthrop Hall, it shows how one spark can ignite many others.
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The message and the media are in sync in a new all-digital/social campaign for Nikon from McCann NY and aimed at a generation that speaks with images. We're naming a generation: Generation Image. And suggesting: if your camera is your voice, what you shoot with matters. In addition to a new site: "I AM Generation Image", social media will include Instagram, Twitter, Facebook, Flickr, Google Plus, Vimeo, YouTube.
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Fry theft affects millions of Canadians every year. Which is why McDonald's Canada is proud to announce the release of Fry Defender the world's first French Fry security system and a vital part of our crusade to end fry crime. Because McDonald's French Fries aren't just delicious, theyâre fries worth defending.Agency: Tribal, Toronto
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Mark Jenkinson has crafted a delightful one shot for O2 Priority through VCCP featuring the globally revered Ed Sheeran. We see Ed sporting his trusted loop pedal and 3/4 size acoustic singing the track "Donât" from his number one album X as he leads us from his teenage bedroom to the lofty heights of Wembley Stadium. On the way we weave through boozer, Angel tube station, Virgin flight VS098, recording studio, back stage and finally the bright lights of Wembley Stadium! All seamlessly threaded together in a true one shot.
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Toyota via Saatchi & Saatchi Jakarta launches their first corporate TVC in Indonesia capturing the new spirit of the country. With a new liberal government, a fast growing economy and an expanding middle class Indonesia is 'moving forward' which is perfect fit for Toyota's long lasting positioning.
VIEW THE SPOT ColorSteel: Colour in Your Life
A colourful progressive line-art animation created by Media One Brand FX New Zealand for ColorSteel New Zealand.
VIEW THE SPOT Sauder School of Business : The Spirit of Discovery
The Sauder School of Business and Cossette Vancouver created this interactive branded content experience, exploring the changing shape of business through a lens unique to Sauder.
VIEW THE CONCEPT Land Rover : The Vanishing Game
Land Rover has unveiled a first-of-its-kind interactive, digital novel by international best-selling author William Boyd! Hosted on a custom Tumblr page at TheVanishingGame.com, The Vanishing Game is a multi-sensory storytelling experience that not only features Boyd's eight-chapter original tale of adventure and intrigue, it provides readers with a variety of multimedia options to experience the story on a deeper level, including dynamic video, cinemagraphs, photography, animation, dramatic voice-over narration and musical accompaniment. Agency: Y&R New York
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What happens when AT&T, Verizon & T-Mobile make a baby? It pops out with fuzzy eyebrows and Gary Busey veneers. Created by San Francisco's Camp + King, the work is the 1st national campaign for the launch of the mobile payment app Softcard, joint venture of AT&T, Verizon and T-Mobile.
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Gap Dress Normal Holiday 2014 Agency: Wieden + Kennedy New York
VIEW THE GAUNTLET SPOT VIEW THE MISTLETOE SPOT VIEW THE PINBALL SPOT Hope & Solace: The Cardvertising Project
Kuala Lumpur. A thriving city, inhabited mainly by the middle and upper classes. But there is its dark side. The city's many homeless people, tell us heartbreaking stories about how their lives ended up on the streets. Hope & Solace, a charity organisation, was moved by their plight and wanted to help them. The Cardvertising Project. Dentsu Utama Kuala Lumpur turned the cardboards usually held by the homeless, into outdoor advertisement space.How it works:A microsite was created to urge advertisers to book ad spaces. Traffic was also driven to the microsite via social media, including Facebook.
VIEW THE CONCEPT Huggies Korea: Happy MomentBringing up children is not easy. Moms have not only got the physical demands, but they often worry if they are doing the right thing for their babies. Because Moms are busy and often exhausted from taking care of their babies unexpected, beautiful moment are sometimes missed or shared, but then forgotten. Is there a way for Moms to capture those precious memories with their babies? Huggies and INNORED invented âHuggies Momentcamâ which captures the happy moments that Moms miss. VIEW THE CONCEPT « First « Previous Next » Last » 2 of 7 |
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