Seen and notedMontego: FamilyInstituto Abelardo da Hora: Pigments Challenge
Art is about senses, about feelings, about perception. And, mostly, about colors. Once we combine them, They give life to ideas and show as a world of possibilities. Instituto Abelardo da Hora is a Brazilian cultural entity, with more than 10 years old, focused in everything about art and culture.
VIEW OUTDOOR Santam Insurance: One Of A Kind
There are things that only happen in South Africa. Some weird, some wonderful and some that need insurance that understands the lay of the land. As South Africans, we've become so used to them, that we don't even give it a second thought. But the same canât be said for foreigners.Agency: King James, Cape Town
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United Biscuits has launched the latest ad in the iconic McVitieâs sweeet series for its brand new biscuit, DeliChoc. As well as the new, crunchy biscuit topped with luxury Belgian chocolate, the ad introduces a brand new member of the sweeet animal family the alpaca.Agency: Grey London
VIEW THE SPOT Pink: Inkspiration App Case Study
Breast cancer survivors are often told they have two post-mastectomy options: reconstruction or not. But the under-the-radar practice of scar-coverage tattoos can be a transformative form of healing. Since the decision to get inked is very personal, CP+B created the Inkspiration app to help survivors "try on" mastectomy tattoos in the privacy of their own homes. Users can select a body type or upload a photo to get a better idea of what designs might look like on them. Inkspiration houses a growing library of tattoo inspiration and helps users identify real-world tattoo artists with mastectomy experience.
VIEW THE CONCEPT Kafa: Raise Shawwas Voice
Domestic worker's abuse in Lebanon is on the rise and we needed to raise awareness on this issue. We created a website, where one domestic worker, named Shawwa, would serve as the voice of thousands of others. At first the viewer would only be able to see Shawwa, not hear her. To hear her, he/she would have to share her message. Shawwa's voice would then fluctuate depending on how many people were sharing her message at any given time more shares, meant her voice was louder, the less shares and her voice faded away.Agency: Republique Lebanon
VIEW THE CONCEPT Schwepppes: Separating Men From Boys
Schweppes UK, has chosen HEREZIE as the creative agency for its new campaign.Developed around the lines "Separating women from girls" and "Separating men from boys" the campaign sets a brand new graphic territory based on the iconic Schweppes yellow label.
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In Brazil, 96% of women who suffer from domestic violence prefer to cover up their bruises instead of reporting their attacker. To change this situation, Casa Sofia launched an ad that encourages victims to remove their makeup and the violence.A photo of a woman wearing makeup announces the removal of power to the "innovative makeup remover". There is a sample of the product and the invitation to the reader to do a test and pass the makeup remover in the image.The makeup removed reveals bruises and swelling in the eye
VIEW THE AD Nobile Kiteboarding: Saudade
There is a Portuguese word that is not possible to translate to any other language. It expresses the longing for something or someone loved by us very much. This word perfectly reflects the feeling that surfers have when traveling through thousands of kilometers to reach their favorite coast. This word is SAUDADE. Agency: Grey Poland
VIEW THE AD VIEW THE CONCEPT House Of Nightmares: The Zombie Kiss Cam
To create a buzz around this years new attraction called House of Nightmares, Swedish theme park Grona Lund made a terrifying April Fool's prank. During a movie premier in Stockholm we hid a starving zombie in the audience and then launched a romantic kiss cam. Agency Pool Stockholm
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SPC launches a family of cans across their family of brands.Australia is in the midst of a huge food labelling debate. SPC and Leo Burnett Melbourne have taken a novel approach to make labelling clearer for Australian consumers. They have redesigned the labels on SPC's family of brands to create a new family of cans called #MyFamilyCan. This idea allows SPC to respond to a nationwide conversation and steer it in the right direction.On shelf for the next three months, these labels will act as a media space that will empower consumers all over Australia. Agency : Leo Burnett Melbourne
VIEW THE SPOT Android: Phone Drop
In what seems like a never ending pre-roll ad, the Android characters - instead of trying to make the viewer watch the video, actually seek the most surprising and imaginative ways to convince you skip the video. The longer you watch without skipping the more outrageous the video becomes, resulting in a climactic ending.
From Nomint UK VIEW THE SPOT JA Baczewski: The Last Bottle
94 years old man gives back the bottle of vodka he stole during the WWII
The story begins with the letter, found by LVOV agency, written by the son of the main character, in which he informs that his father, 94 year old Stefan Plazek is in the possession of the legendary vodka J.A. Baczewski bottle that he stole during the war, and he now wants to give it back to the legal heirs of the brand owners. All that seemed so intriguing, that the agency decided to make the handover of the bottle happen and document it. The secret was revealed in front of the camera, when the older man and the Baczewski brand representative met for the very first time. Stefan Plazek, 94 years old retired attorney from Cracow, Poland survived WWII thanks to the bottles of vodka stolen from spirit distillery where he worked as a warehouseman. Vodka was the most âmarketableâ good during the war turmoil. One could buy almost anything needed to survive paying with a bottle of vodka. VIEW THE SPOT Volkswagen TSI: Bumbletiger
A print campaign for Volkswagen TSI from Ogilvy & Mather Cape Town
VIEW THE BUMBLETIGER AD VIEW THE BEARREL AD VIEW THE HUMMBOON AD Calgary Zoo: Dinosaurs Alive
PRINT
April 02, 2015 04:30 (Edited: February 17, 2023 05:19)
A Trigger print campaign for the Calgary Zoo
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John Deere is the only producer of earth moving equipment that invites their customers to literally help design their machinery. The end result: every machine is a reflection of customer input. The Building Together campaign, created by gyro Chicago, showcases this collaborative approach, and the unique relationship they enjoy with their customers.
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No worries Go anywhere with Adcare created by TBWA Thailand
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You know the iconic Crocs clog when you see one. It's a colorful symbol for all of the fun in life. That fun is the focus of the fully integrated, global #FindYourFun campaign from McKinney
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We all buy tech thinking it'll change our lives and make dreams come true. Most of the time it won't. Currys PC World hits this truth head on in an honest, category defying way 'Tech for the life you dream of. Tech for the life you live.'AMV BBDO is the agency
VIEW THE SHOW ME SPOT VIEW THE PINA COLADA SPOT VIEW THE METALLLER SPOT McDelivery: Star
Campaign for McDelivery in UAE - Dubai from Leo Burnett Dubai
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A DH, LO Campaign for Kokku Games, with the spirit of never give up dreaming. Kokku is a game developing company that works with licensed brands, bringing life to comic-books, animated TV series and famous characters, in very addictive games for all platforms. Press, posters and social media campaign.
VIEW THE GIRL AD VIEW THE BOY AD VW Up: Women
The Volkswagen up! is Volkswagen's newest entry level car entering the South African market. It's designed to run around the city. And that's about it. It's not going to build your image and status, which gives it a certain coolness for people who aren't into that. So Ogilvy South Africa embraced its utility in an honest, direct campaign. It's a car that takes you places. That's what cars are for, aren't they?
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Coors Light new reFRESH campaign from Commonground/MGS featuring influentials who all reFresh the world in their own unique ways while pursing their passions.
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Tucked away in Bowling Green, Kentucky is a passionate band of undergarment-obsessed people. For over 160 years, folks have been designing, stitching and fixating at the global HQ of Fruit of the Loom. It's a world where designers are consumed with making great-fitting underwear, tees, sweats and hoodies, employees are fashion testers, and everyone knows your name (and underwear size).Agency CP+B
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An AlmapBBDO, Sao Paulo integrated campaign using the buzz around the millionaire New Year's lottery. People were invited to come up with creative lottery tickets and compete for a 100% scholarship at Panamericana Art and Design School.
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Aside from seasoning your spaghetti, the Dolmio Pepper Hacker has another very unique secret feature. With one twist the seemingly normal pepper grinder will power down TVs, shut off Wi-Fi and mobile apps, taking away the dinner time distractions.To demonstrate how families connect when they disconnect, Dolmio provided frustrated Aussie mums with a Pepper Hacker to help them reclaim dinner time and stop technology commandeering their family time. Dolmio secretly filmed the reactions of the technology obsessed families once their tech was switched off and dinner was served.Agency Clemenger BBDO Sydney
VIEW THE SPOT GroupMe: Flo Finda site
During the final week of March Madness, one lucky university will win a private concert from the newly minted Platinum artist, Flo Rida, from group messaging app GroupMe. Contestants can jump in anytime before April 3rd at http://www.flofinda.com
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