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Seen and noted
Lien Aid: The Water Machine Wunderman, Singapore and Lien Aid joined together to educate people in Singapore on World Water Day about the struggles people throughout Asia face to get clean water.VIEW OUTDOOR  Y&R Sao Paulo print for the TNT's Beat the Night Campaign.VIEW THE LIGHTHOUSE AD VIEW THE SKYLINE AD VIEW THE ROAD AD  A stark typographic campaign from Fallon, London which features fading copy to dramatise the devastating effects of memory loss in dementia patients.VIEW THE DAUGHTER AD VIEW THE HUSBAND AD VIEW THE SON AD Mercedes Benz: Safe Side Using fun metaphors, Impact BBDO Dubai demonstrate that a Mercedes-Benz will not change lanes and move into danger.VIEW THE ELEPHANT AD VIEW THE FOX AD VIEW THE SHEEP AD Scotch Super Glue: ReStore Scotch Super Glue 3M is the glue with the higher quality perception in Guatemala, but also the most expensive. It had trouble convincing a 70% of their target; which earn $500 per month, and make their decisions based on price and not quality. Agency: BBDO Guatemala VIEW THE AD  Known for its reliability, Toyota has released this spot celebrating the achievement of being voted the most reliable car for eight years running. The commercial highlights how vehicles have become such an important part of our daily lives and are often taken for granted.Agency: Saatchi Nordics, DenmarkVIEW THE SPOT  Capitalising on the momentum from 2014, BMF has created a fresh series of "Like Brands. Only Cheaper" spots, drawing products from every aisle of the ALDI store. VIEW THE SPOT AdNews: The Battle Against Media Buzzword This short documentary from GPY&R, Melbourne and The Otto Empire reports on an outbreak that threatens the media, marketing and advertising industries all over the world: Media Buzzword Syndrome. It's a condition that causes people to use meaningless buzzwords in everyday conversation, and is on the brink of becoming a full-blown epidemic. VIEW THE SPOT  BETC Paris has released this live younger print campaign for Evian.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Kasperie: March Of Toys In Guatemala, more than 1200 children a year vanish. More than 3 a day. To protest against that, BBDO Guatemala and Kasperle made the first March of Toys. Thousands of toys took Guatemala's main avenue and manifested under the motto "a missing child, an orphan toy"VIEW OUTDOOR Medcom: The Tweeting Pothole P4 Ogilvy & Mather Panama has created "The Tweeted Pothole". Medcom put a device inside potholes that when run over by a vehicle sends a complaint tweet to the twitter account of the department of public works.VIEW OUTDOOR  Bravo/ Y&R Miami wanted to show that Popclik Headphones can help you fight the boredom of your everyday routine, so we invited a painter to create a battle of music vs routine. VIEW THE ORCHESTRA AD VIEW THE HIP HOP AD  Campaign from Opusmultipla for Mater Natura, a Brazilian ambiental NGO.VIEW THE CAR AD VIEW THE SMARTPHONE AD VIEW THE JEANS AD  95% of skin cancers can be avoided by using proper protection. The client wanted to remind employers of the benefits of protecting your summer workers from direct sun light. 358 Helsinki brought together a top class animations team, an award winning director and a Finnish-Canadian wrestling hero for the voiceover and added some blazing guitars on the soundtrack. The end result: a health awareness video for the mobile generation.VIEW THE SPOT  There's nothing like on-the-job training. That's why advertising agency FCB Brasil teamed up with Bella Vista Pizzeria, a Culver City, CA-based pizza parlor, to help students at the CNA Language School gain real-world, English speaking experiences."Hello Pizza" is the agency's second campaign for CNA that virtually connects Brazilian students with native English speakers. The first effort, called "Speaking Exchange," connected students with senior citizens over the internet a video has now been viewed more than 1.5 million times.VIEW THE SPOT  Since you were a kid youâve been told to share. Share this, share that when does the sharing stop? How about with the $1.49 Grilled Stuft Nacho from Taco Bell, the first nachos designed not to be shared.Agency: Deutsch LAVIEW THE SPOT  365 days ago, over 250 school girls were kidnapped by Boko Haram, the deadly Islamist terrorists who proclaim that Western education is forbidden. Despite the hashtag activism and global buzz, the girls are still under captivity. Boko Halal, a guerrilla styled collective that advocates that book is virtuous, uses this campaign to remind us about the harsh reality of Stockholm syndrome, and how danger might be routine to them by now.Agency: Noah's Ark Nigeria VIEW THE GRINDING AD VIEW THE MORTAR AD Fundatia Renastarea: Pin The Pink Fundatia Renastarea and MRM//McCann Romania found the perfect solution for a breast cancer awareness campaign to take over TV breaks by being featured in prime time and, through a guerrilla campaign, to get hundreds of celebrity endorsers to support it.VIEW THE SPOT D&AD: The Ad Filter Today, more than 300 million people use an ad blocking browser extension to remove annoying ads on the internet. D&AD decided to take on a creative approach to the challengeand made a little gift: The Ad Filter. The Ad Filter is a web browser extension that blocks boring ads and automatically replaces them by D&AD winners. It works like magic - the more great ads you see, the more you will love advertising. Install the plug-in and enjoy a daily dose of great ideas without even having to think about it. BETC Paris created and developed the plug-in for D&AD to celebrate creativity by inspiring and stimulating people in the industry and beyond.VIEW THE CONCEPT Nike Air Max Day: Step back in time Hong Kong is crazy about sneakers, it even has a street named after it. To celebrate Air Max Day, Ogilvy & Mather Hong Kong created interactive installations that showed how this iconic sneaker has been a part of its popular culture since its debut in 1987. Five local born artists illustrated how each Air Max model has a Hong Kong story for each year. To take people back in time, each installation had the 5 human senses of 'sight, sound, smell, taste and touchâ hidden in the art. These multi sensory installations virtually took people back in time to re-experience familiar local memories.VIEW THE CONCEPT Smart: Smart Strybks DDB DM9 JaymeSyfu Philippines follows up their multi-award winning Smart TXTBKS with another mobile idea that helps kids effected in typhoon hit areas. By repurposing a "low-tech" innovation which turns analog phones into e-readers via sim card, Smart was able to give kids in isolated typhoon-ravaged areas children's books to rekindle their sense of hope.VIEW THE CONCEPT Michelin: The Right To Race Michelin Pilot Sport Experience is an annual event that introduces driving enthusiasts to the MICHELIN Total Performance philosophy, by combining the thrill of motorsports with the safety and performance of MICHELIN tyres. For this yearâs event, TBWA Singapore and MediaMonks worked together to create to create "The Right 2 Race" online racing game, where racers are invited to test their driving skills online from 13 May to 16 June and compete for one of 24 spots at the event.VIEW THE CONCEPT  David Guttenfelder photographs war. But after more than 20 years abroad, he's come home and photographed our military's deadliest battlegrounds - the living rooms, bedrooms, backyards and garages where our vets are dying by suicide. Agency: Crispin Porter + Bogusky.VIEW THE SPOT  Seventy-five years ago, a feisty 65-year-old chicken salesman set out to give his neighbors the best friend chicken out there. A decade later that secret recipe and his finger lickin' good fried chicken made Colonel Sanders one of the most recognizable men in the world. Agency: Wieden + Kennedy, Portland.VIEW THE I'M BACK SPOT VIEW THE BUCKET SPOT Not Beersies: The Beer That's Water To help Kiwi's ease up on the drink, FCB Auckland created an actual beer brand with an actual 'not' beer product.'Not Beersies' the beer that's water.VIEW THE SPOT Father Bob Maguire Foundation: Win Happiness Over two months, any Australian who donated to the Father Bob Maguire Foundation gained automatic entry into the 'Win Happiness Guaranteed' promotion. Third prize won one of five flat-screen televisions. Second prize won a five-night stay at a five-star hotel. And first prize won 'happiness guaranteed': a week volunteering in a soup kitchen. A campaign from cummins, Melbourne VIEW THE SPOT Embrace: Time To Tickle The IvoriesSanta Luca Lottery : The Value Of Seeing Santa Lucia is a lottery that uses its revenues for the care and treatment of blind people of Guatemala. Blind people sell these lottery tickets, but scammers lie to them about the real denomination of the bills they use to pay. We developed a device that by tracking 10000 points recognizes and tells you through a earphone the value of bills. The lens is inserted behind the typical sunglasses. It passes unnoticed and doesn't risk their security on the streets. Now they not only see the value of bills, they see opportunities, they see autonomy, they see the value of seeing.Agency: BBDO Guatemala VIEW OUTDOOR Veja: Distorted Fact VEJA, Brazil's largest news agency, has launched an innovative integrated campaign to talk about the importance of the source in journalistic information. The campaign was created by AlmapBBDO and is the first of its kind to involve various art styles in order to prove a theory. VIEW OUTDOOR Heineken: Bottle To The WorldHailo; The Heterophobic Taxi Driver At Hailo, all our drivers are stars. But when Guns Or Knives, Dublin had an idea to show just how ridiculous discrimination is, one driver in particular shone through. Introducing the Heterophobic Taxi Driver. #DriveForEquality #YESequality.VIEW OUTDOOR Surfrider Foundation : Raft Of the Madusa A smile changes the whole story. Agency: Conill, Los Angeles.VIEW THE RAIN AD VIEW THE CRY AD VIEW THE HOSPITAL AD VIEW THE BROKE UP AD VIEW THE PHOTOS AD Vodafone NZ: Piggy Sue Fourteen musicians wait at five locations all around Sweden. Their task is to play live together over the Telia fibre network and give the audience at Gothenburg Concert Hall a musical experience quite unlike anything they have ever experienced before. Agency: Ehrenstahle DDB, SwedenVIEW THE SPOT  In ZocDoc's first-ever ad campaign from Goodby Silverstein we find humor in the unnecessarily painful parts of the healthcare experience, particularly the difficulty we've all experienced in booking an appointment via phone. 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Project of study for Forbes magazine. College UNIP.
Publicis Conseil spot for Engie
Brasilian agency 11.21 ad for Jeep
LOLA Madrid has used word play in this Scrabble anagram for lovers.
45 sec Branding TVC for Embrace Orthodontists from Cutthrough Solutions 
M&C Saatchi Abel Cape Town produced this ambient promotion for Heineken
The sea is becoming uninhabitable. Agency: Y&R, Paris.
A tale from Vodafone NZ about how life is better together.Agency FCB Auckland