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Seen and noted
 To mobilize people against injustices happening all over the world, Ogilvy & Mather London created a series of films that aired on the worlds biggest news-sites. Each filmed engaged viewers by opening on a warning screen that informed our audience about the graphic imagery to come; what followed was nothing out of the ordinary.VIEW THE WOMEN DRIVER SPOT VIEW THE SCHOOL GIRL SPOT VIEW THE GAY SPOT VIEW THE BLOGGER SPOT VIEW THE VIEWER DISCRETION SPOT Hardys Wine: Australian Wine Sponsors The English Team Hardys of Australia is sponsoring the England cricket team. That's a bit like Brazil sponsoring Argentina. Or cats sponsoring dogs. In this UK ident and print campaign, comprising more than 20 film and press executions, we see how Hardys' workers react to the news that the company they work for is sponsoring their fiercest sporting rival.VIEW THE SPOT VIEW THE FLAG AD VIEW THE BANNER AD VIEW THE BROAD AD  Battery, USA wants you to "Be The Batman" in this promotional web film for Warner Brothers Games.VIEW THE SPOT  While violence against ambulance officers (paramedics) has been on the rise, the public was unaware of the issue.This video from Showpony Australia was created to give them an insight into how this violence occurs. A 'user generated' vertical format was chosen build realism and encourage views and sharing across social media.VIEW THE SPOT  Saatchi & Saatchi New York has created this spot featuring a mother and son conducting a Cheerios "Taste Test" with all the flavors your heart will love. VIEW THE SPOT Beer34: Statue Just For Loving Beer Introducing the first statues a brand put up for its customers right in the middle of the city. These guys didnât invent anything, or win any wars. Weâre honoring them just because they love beer too much. 34 the first Georgian craft beer wanted to reach beer fanatics special people who can appreciate a special taste. That's why we launched 34 with a shocking price tag 34 Laris a bottle. In other words, it was 20 times more expensive than itâs supposed to be. In five days, we tracked the first heroes to buy 34 and crafted their personal statues. Agency: Leavingstone, Tbilsi VIEW OUTDOOR Reclame Aqui: The Art Of Waiting At the time of canceling services, telephony, pay-TV and Internet-company call centers are the complaint champs on "Reclame Aqui" (Complain Here), the biggest complaint site in the country. To show that in practice, Grey Brasil created "The Art of Waiting" project. VIEW THE SPOT  World Remit are an online money transfer service.The aim of this international project was to celebrate the daily, often heroic efforts of migrant workers and the bond and commitment to family back home. VIEW THE SPOT  What's in a name? Who will be engraved and immortalized on the Stanley Cup? Narrated by acclaimed actor and hockey fan Liev Schreiber.VIEW THE SPOT Colgate: Sink Child The campaign shows the struggle that people go through to collect the same amount of water that we carelessly waste, when we leave the tap open while brushing. VIEW THE SPOT VIEW THE GIRL AD VIEW BOY OUTDOOR BGH Air Conditioners: Heatwave Auctions Del Campo Nazca Saatchi & Saatchi, Buenos Aires has designed an online auction with a simple twist. All online auctions end on a certain day, only this auctions ends once the temperature reaches 40 degrees Celsius. We designed a website where the sun determined when each auction ended to sell a BGH Air Conditioners.VIEW THE CONCEPT Ilusin Lingerie: Rewedding Nights Ilusión Lingerie asked a group of women to bring us their wedding dresses, to destroy them! Transforming them into a unique lingerie collection, attempting to put the spark back into their marriages and to regain the passion of their wedding nights. Agency: Ogilvy & Mather, Mexico.VIEW OUTDOOR KLM: Plane To Product A full-flat seat, new carpeting, panel decorations, curtains, blankets, cushions and upholstery the entire interior of a KLM World Business Class airplane is being renewed. But what to do with the âoldâ materials? How about letting 14 students go nuts on the fabrics and turn it into Dutch Design? Agency: DDB & Tribal Worldwide, Amsterdam.VIEW THE CONCEPT El Comercio: SAP The main mission of a good newspaper like El Comercio is to cut through the clatter to bring its readers the truth. We wanted to get across this very specific benefit in a TV commercial. To do so Circus Grey Peru took advantage of Second Audio Program (SAP), a technology that allows for television content to be broadcasted with two audio tracks. VIEW THE CONCEPT Football Flamengo: Tree LewLaraTBWA generated specific content for a specific audience: Flamengo football clubâs fan-base, which is the largest in the world with over 33 million fans, and football fans in general. The content was both pertinent and useful to the target audience, bringing together environmental conservation and football. VIEW THE CONCEPT Fiat: Flat Parking Billboard You are in a large city with your car, your favorite store your destination, but right infront, there is only a small parking spot what do you do? You ask your passenger to get out and help with parking. Or, you trust in the technology and the automatic parking assistant. Leo Burnett relocated the technology for this feature of Fiat 500 outside the car by creating an interactive parking billboardVIEW OUTDOOR  In Brazil around 15 people die on an hourly basis due to cigarette-related issues. Itâs as if you set a bus on fire every four hours. Donât burn your life away. World No Tobacco Day 2015. Agency: Brancozulu, Sao Paulo.VIEW THE BUS AD VIEW THE BUILDING AD Pimkie: International Mini Fashion Bar What to bring with you when going on a city trip? It's most women's typical nightmare.The MINI FASHION BAR was developed by Happiness Brussels and first launched exclusively at the Banks Boutique Hotel in Antwerp, Belgium's fashion capital. More are being planned for other European fashion cities such as Milan, Barcelona, Berlin and Paris, where Pimkie has just opened its new flagship store on the rue de Rivoli.VIEW OUTDOOR  Coca-Cola wants to know if you would exchange your jersey with your biggest rival before the game in their #JerseyExchange campaign via Bravo/Wunderman, Miami.VIEW OUTDOOR TAM Airlines : The Ownboard Magazine TAM Airlines decided to change this behavior by creating The OwnBoard Magazine. Thanks to a Facebook Connect during the purchase process, such information as likes, preferences, interests, and social activity was turned into customized content to make this magazine different from passenger to passenger. Each copy is unique, from the cover to the last page. As a result, 100% of passengers decided to take the magazine with them after the flight and the average reading time during the flight increased by 1,200%. Agency: FCB, Milan.VIEW THE CONCEPT Google : ExpeditionInstituto Maria da Penha: Hidden Messages An idea from Africa, Sao Paulo that transformed the way people interact with Instagram into a tool to fight violence against women.VIEW THE CONCEPT Earth Hour : Dark Tickets Publimark Lowe has released "Dark Tickets", an interactive online experience where users can watch live concerts of Earth Hours famous music ambassadors for free, by clicking on one of the various online banners that only appear at night. The only condition is that you have to turn on your devices camera and turn off the lights. VIEW THE CONCEPT Media Markt: The Rabbit Race What started with a brief for a simple 5% sales promotion for the biggest German consumer electronics retailer became one of the biggest sport events in the country.Agency: Ogilvy& Mather FrankfurtVIEW THE CONCEPT  The complex relationship between a Copywriter and an Art Director is definitely never going to end in this film from SO&U Nigeria VIEW THE SPOT Sanuk: Never Uncomfortable Cousin Sal welcomes you to try on a pair of Sanuk's shoes and step inside the circle of comfort while he does ridiculously annoying things to you. If you remain inside the circle you get to keep your shoes.VIEW OUTDOOR Norwegian Organization For Asylum Seekers: Can You Stay Agency:Fantefilm, Norway has created this public interest campaign for the Norwegian Organization for Asylum Seekers with this interesting execution. VIEW OUTDOOR  Sometimes headaches arrives and keep on striking you back. You need a strong pain relief. Cafiaspirin don't let pain strike back.Agency: BBDO MexicoVIEW THE TELEMARKETING AD VIEW THE CLOWN AD Land Rover: Non Genuine Animals These spots from Y&R South Africa are based on the insight that cheap imitation parts might look like Land Rover genuine parts, but they wonât be capable of the same powerful performance. VIEW THE LION SPOT VIEW THE EAGLE SPOT VIEW THE CROC SPOT  Fashion-forward pet parents know that life is a catwalk â particularly for their dogs. Pethood is finding the caring groomer who âgets itâ and knows exactly what your dog is going for. Agency: GSD&M.VIEW THE AVANT SPOT VIEW THE NOOKS SPOT Nescafe: Catherine's Big Start Watch Nescafe's latest winner, Catherine get's a Big Start to her day thanks to her husband Mark and NESCAFE Original. Agency: Iris Worldwide UK.VIEW OUTDOOR  Fini Beans is an irresistible candy. But, at the same time, itâs sour. To show this, Mullen Lowe, Brasil created a series of posters made with crumpled paper, representing the face that the poster itself pulled, when it didn't resist and ate Fini Beans.VIEW BLUE OUTDOOR VIEW YELLOW OUTDOOR VIEW PINK OUTDOOR  Violence against women in Indonesia is often goes unnoticed and undocumented partly due to its taboo nature. Most of the victims are unaware of laws. Violence against women is common, and the victims are afraid to tell the truth. That why, many of the victims prefer to hide it.Indonesia's National Commission on Violence against Women (Komnas Perempuan Indonesia) is an independent national institution that promotes women's human rights in Indonesia.Agency: Fortune, IndonesiaVIEW THE AD  Sometimes a stain becomes too important. Agency: Del Campo Nazca Saatchi & Saatchi, Buenos Aires.VIEW THE TALKING AD VIEW THE WORK AD VIEW THE THEATRE AD VIEW THE DINNER AD  Continental Tyres grip on all surfaces. Agency: Havas Vale, Mexico.VIEW THE OFF ROAD AD VIEW THE ASPHALT AD  Beauty on your own terms. Thatâs the Birchbox way to experience beauty. Itâs also the Birchbox way of doing business. Since 2010, Katia Beauchamp and Hayley Barna, founders of Birchbox, have taken a very non-traditional approach to building a beauty brand. . Launching June 1, the new "Thereâs a Better Way" campaign, created by agency partner Resource/Ammirati, celebrates the very personalized beauty experience Birchbox gives to its one-million plus subscribers.VIEW THE SPOT Surfrider Foundation : The Beach Wanted Ad The Surfrider Foundation and Y&R Paris has teamed up to create "The Beach Wanted Ad" a billboard which allows you to tear off strips of rubbish to help clean the beach. The torn off strips are also information flyers once turned over. VIEW OUTDOOR Dannes Lions Festival: Call For Entries The newly minted Dannes Lions Festival of Advertising has announced a call for entries today. The announcement was made this morning and captured on film by Daniel Sheppard, the Dannes Lions Festival of Advertising's Founding Director and sole Judge and Jury. VIEW THE CONCEPT « First « Previous Next » Last » 8 of 9 |
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This radio ad from FCB Lisbon shows how difficult it is to escape from a stalker.
Teachers can take their students on virtual field trips with Google "Expeditions."
Grow your business with the online shipping tools from FedEx. Agency: BBDO, New York.