Seen and notedOmo Matic: How To Operate A Washing Machine
40 % of women in Ho Chi Minh City didn't know how to use the washing machine. To make them see OMO MATIC as the washing machine specialist, first we needed to make them learn how a washing machine works.But instead of boring them with lectures, Lowe Vietnam incentivized education through an event no woman can resist a SALE.
VIEW THE AD Scoot: Inspiring Spirit
Low cost airline, Scoot discovered that their brand had been seemingly copied by Spirit Airlines a North American airline. As Scoot is known for its fun personality, instead of wasting money on lawyers, we decided to have some fun with Scoot's doppelganger, while generating awareness for the brand at the same time. We informed Spirit that if they want to copy the brand, they should at least do it well.Agency: Saatchi & Saatchi Singaore
VIEW THE SPOT A-dam Underwear: If You've Got Balls
Itâs the first thing you put on every morning and the last thing you take off. Underwear is underappreciated. While the right pair of undies can make your day. That's why our designs are made to fit your character and our fits are cut for your comfort. Because it's whatâs on the inside that counts. We understand at A-dam Underwear.Agency: Delight Amsterdam
VIEW THE SPOT Mexico's Next Top Model: Prepare For Battle
Prepare For Battle in Mexico's Next Top Model. Agency: Archer Troy Mexico.
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The Martin Agency, Richmond has designed this stroller with 4X4 capabilities, customizable sandcastles, holograms, exclusive Refrig-E-Raisin technology, and bubbles, latot is quite possibly the greatest stroller known to baby.
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This new sanitary ad from JWT Melbourne sums up what it's like to have your period. You sprawl on the couch in sweats, whining into the phone, shout at anyone or thing that sees you. But not anymore with Sofy BeFresh!
VIEW THE SPOT Unilever: Farewell To The Forest
Ahead of the United Nations Conference on Climate Change in Paris, Unilever is raising awareness of one of the main causes of global warming: deforestation. Stopping deforestation is an urgent priority in tackling climate change. To do this, DAVID Buenos Aires, in collaboration with Ogilvy & Mather London, created the film, Farewell to the Forest
VIEW THE SPOT Elmstra 3000 : Horror Festival
Saatchi & Saatchi Stockholm has created the creepiest newspaper ad ever to promote the Elmsta 3000 Horror Festival.
VIEW THE CONCEPT Nissan X Trail: X Treme Golf Cup
Playing golf in the most unlikely, extreme locations imaginable â such as sand dunes, off sheer cliffs, waterfalls, in deep forests, amongst ancient ruins and in underground caves Targeting outdoor sports lovers and their addiction to adventure, TBWAHAKUHODO helped Nissan produce this uniquely branded sporting event, which not only perfectly showcased the outstanding driving performance and fuel efficiency of the Nissan X-TRAIL HYBRID, but also created a whole new âXtremeâ sport category.
VIEW OUTDOOR McDonald's: Night
Leo Burnett, Dubai has created this print campaign for McDonald's.
VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Modess: The Poodle Test
What do you do when you want to prove to the world that your sanitary pad is superior in absorption over your competition? Use dogs. DM9Jayme Syfu's digital arm DIGIT did just that and netizens' feedback has been tremendous. Modess, the Philippineâs leading brand in sanitary pads, wanted to come out with a product demonstration that would prove superior absorption.
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13000 children were born on September 11, 2001. Watch the inspiring story and message from one of them, Hillary O'Neil. Agency: Grey New York.
VIEW THE SPOT Central Park: Conservancy Proposal
Imagine New York City without Central Park. Impossible, right? But what if Central Park Conservancy hadn't started working in the Park 35 years ago?
Agency: mcgarrybowen, New York VIEW THE PROPOSAL SPOT VIEW THE BIRDWATCH SPOT Parque Das Aves: This Games No Fun
Only one out of every ten parrots taken from the wild by animal traffickers survives.Agency: Fog, Brasil
VIEW THE AD Skip Washing Powder: Fabulous Dress Project
Can a dress keep looking fabulous even if you stain it on purpose? We wanted to put our washing powder to the test in a creative way with what women dread most when it comes to the clothes they love stains.Agency: The Jupiter Drawing Room, Cape Town
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To celebrate the 20-year success of anonymous hotline Disque Denuncia, Agencia 3 Brasil made an ad with the names of some people who had reported crimes to us. Of course, respecting their anonymity.
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Hand spun and hand woven, Khadi was referred to, by Mahatma Gandhi as the 'livery of freedom'. On the occasion of Indiaâs 69th Independence Day, Turtle via JWT decided to pay a tribute to the Khadi artisans of Inida by bringing out this campaign that depicts significant moments of India's freedom struggle, with the art being co-created painstakingly with the Khadi weavers using a single strand of hand-spun thread.
VIEW THE RED FORT AD VIEW THE WEAVERS AD VIEW THE DANDI AD Canadian Health: Measles
This direct mail piece from Rethink Canada utilizes a special UV-sensitive ink that reacts when exposed to light. The moment the recipient takes it out of the envelope, measles begin to appear.
VIEW THE AD Booking com: Who Won
This past summer Booking.com, asked people to Wing Everything. Except their accommodation. Now, Booking.com is on a mission to find and GIF the best shots of summer, and find out WHO WON BOOKING SUMMER? Agency: Wieden + Kennedy, Amsterdam
VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT VIEW THE FOURTH SPOT Goldstar Beer: The Unbranded Ad
In order to overcome the new alcohol advertising regulation laws in Israel, McCann Tel Aviv created the first branded ad without a brand.
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