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 40 % of women in Ho Chi Minh City didn't know how to use the washing machine. To make them see OMO MATIC as the washing machine specialist, first we needed to make them learn how a washing machine works.But instead of boring them with lectures, Lowe Vietnam incentivized education through an event no woman can resist a SALE. VIEW THE AD
 Low cost airline, Scoot discovered that their brand had been seemingly copied by Spirit Airlines a North American airline. As Scoot is known for its fun personality, instead of wasting money on lawyers, we decided to have some fun with Scoot's doppelganger, while generating awareness for the brand at the same time. We informed Spirit that if they want to copy the brand, they should at least do it well.Agency: Saatchi & Saatchi Singaore VIEW THE SPOT
 Itâs the first thing you put on every morning and the last thing you take off. Underwear is underappreciated. While the right pair of undies can make your day. That's why our designs are made to fit your character and our fits are cut for your comfort. Because it's whatâs on the inside that counts. We understand at A-dam Underwear.Agency: Delight Amsterdam VIEW THE SPOT
 The Martin Agency, Richmond has designed this stroller with 4X4 capabilities, customizable sandcastles, holograms, exclusive Refrig-E-Raisin technology, and bubbles, latot is quite possibly the greatest stroller known to baby. VIEW THE SPOT
 This new sanitary ad from JWT Melbourne sums up what it's like to have your period. You sprawl on the couch in sweats, whining into the phone, shout at anyone or thing that sees you. But not anymore with Sofy BeFresh! VIEW THE SPOT
 Ahead of the United Nations Conference on Climate Change in Paris, Unilever is raising awareness of one of the main causes of global warming: deforestation. Stopping deforestation is an urgent priority in tackling climate change. To do this, DAVID Buenos Aires, in collaboration with Ogilvy & Mather London, created the film, Farewell to the Forest VIEW THE SPOT
 Saatchi & Saatchi Stockholm has created the creepiest newspaper ad ever to promote the Elmsta 3000 Horror Festival. VIEW THE CONCEPT
 Playing golf in the most unlikely, extreme locations imaginable â such as sand dunes, off sheer cliffs, waterfalls, in deep forests, amongst ancient ruins and in underground caves Targeting outdoor sports lovers and their addiction to adventure, TBWAHAKUHODO helped Nissan produce this uniquely branded sporting event, which not only perfectly showcased the outstanding driving performance and fuel efficiency of the Nissan X-TRAIL HYBRID, but also created a whole new âXtremeâ sport category. VIEW OUTDOOR
 What do you do when you want to prove to the world that your sanitary pad is superior in absorption over your competition? Use dogs. DM9Jayme Syfu's digital arm DIGIT did just that and netizens' feedback has been tremendous. Modess, the Philippineâs leading brand in sanitary pads, wanted to come out with a product demonstration that would prove superior absorption. VIEW THE SPOT
 13000 children were born on September 11, 2001. Watch the inspiring story and message from one of them, Hillary O'Neil. Agency: Grey New York. VIEW THE SPOT
 Imagine New York City without Central Park. Impossible, right? But what if Central Park Conservancy hadn't started working in the Park 35 years ago? Agency: mcgarrybowen, New York VIEW THE PROPOSAL SPOT VIEW THE BIRDWATCH SPOT
 Only one out of every ten parrots taken from the wild by animal traffickers survives.Agency: Fog, Brasil VIEW THE AD
 Can a dress keep looking fabulous even if you stain it on purpose? We wanted to put our washing powder to the test in a creative way with what women dread most when it comes to the clothes they love stains.Agency: The Jupiter Drawing Room, Cape Town VIEW THE CONCEPT
 To celebrate the 20-year success of anonymous hotline Disque Denuncia, Agencia 3 Brasil made an ad with the names of some people who had reported crimes to us. Of course, respecting their anonymity. VIEW THE AD
 Hand spun and hand woven, Khadi was referred to, by Mahatma Gandhi as the 'livery of freedom'. On the occasion of Indiaâs 69th Independence Day, Turtle via JWT decided to pay a tribute to the Khadi artisans of Inida by bringing out this campaign that depicts significant moments of India's freedom struggle, with the art being co-created painstakingly with the Khadi weavers using a single strand of hand-spun thread. VIEW THE RED FORT ADVIEW THE WEAVERS ADVIEW THE DANDI AD
 This direct mail piece from Rethink Canada utilizes a special UV-sensitive ink that reacts when exposed to light. The moment the recipient takes it out of the envelope, measles begin to appear. VIEW THE AD
 In order to overcome the new alcohol advertising regulation laws in Israel, McCann Tel Aviv created the first branded ad without a brand. VIEW THE SPOT
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