Seen and notedBord Lascaigh Mhara: Last Thoughts
Campaign from DDFH&B / JWT Dublin to tackle the low rates of Irish fishermen on small vessels wearing lifejackets. Low consumers of most mass media, they do listen to broadcast radio out at sea, and in the harbour when prepping their boats.
PLAY THE SPOT Pokemon: Pokemon 20
Celebrate 20 years of Pokemon by watching the 2016 Pokemon Super Bowl spot! Join the conversation with #Pokemon20 on Twitter, Instagram, and YouTube. Visit the official Pokemon20.com site for more exciting ways to Train On.Agency: Omelet
VIEW THE CONCEPT Napa: The Power Computer
To help convince prospective car buyers, NAPA AUTO PARTS via VLM is launching "Old Car, New Treatment"an online campaign that uses new-car commercial clichés to help sell old, seemingly worthless cars.
VIEW THE FIRST CONCEPT VIEW THE SECOND CONCEPT Amsterdam Airport: Schiphol Baggage
A baggage car from Amsterdam Airport Schiphol gets lost like a tourist in Antwerp. Itâs an advertising stunt for Schiphol because "Schiphol, is closer than you think." Especially for people in Belgium who are accustomed to depart from Belgium Airports. The baggage car is driving through the main square, attracting all kinds of attention. The Dutch driver goes around asking how to get to Schiphol. Some people were helpful with instructions. Agency: Fama Volat, Netherlands
VIEW OUTDOOR LGBTQ: It's Time To See Things Differently
JWT Toronto has created these posters in Toronto schools with help from LGBTQ.
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Take a trip through the fun-loving imagination of Ellie Kemper, as she explores the new Buick lineup and experiences an exciting new world of luxury. Watch more at Buick.com/ImagineYourself. 5-Star Overall Vehicle Score. Agency: DigitasLBi
VIEW THE SPOT Baby Friendly Care: Obesity
The campaign from Boone Oakley promotes breatfeeding and is offered, without charge, to all 'baby-friendly' hospitals. The first to adopt is Women and Babies Hospital, Lancaster, Pa. Larger-than-life posters show fresh produce-type stickers (as in a supermarket) that have been affixed to women's breasts. The stickers themselves are also a part of the campaign, given away to new moms for use as a memory aid, to remind them which breast to feed from next.
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The Volkswagen ACC System keeps you at a safe distance from the vehicle ahead. Agency: AlmapBBDO, Sao Paulo.
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The Australian Submarine Corporation (ASC) wanted an ad to promote the fact that they don't just build ships and submarines, they have full maintenance capabilities too. Jamshop, Adelaide did the ad
VIEW THE AD Steel Armorings: Cat, Dog, Mouse
Propeg, Brasil print ads for client Steel Armorings
VIEW THE CAT AD VIEW THE VAMPIRE AD VIEW THE COCKROACH AD R3 Condoms: Reducing The Population
From the ups and the downs, to the laughs and frowns, happy is made of the moments we share. And thatâs a journey worth nourishing. Agency: Madwell, Brooklyn.
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Amy Schumer and Seth Rogen star in this teaser Super Bowl spot for Bud Light via Wieden + Kennedy, New York.
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Not everyone is born with the resources to succeed. Many people across the country are made to feel invisible because of environmental circumstance. But the truth is, all people are capable of greatness. All communities are filled with beauty. And the YMCA is dedicated to helping people grow. Agency: Droga5, New York.
VIEW THE PLACES SPOT VIEW THE IDLE HANDS SPOT Tourism Australia: There's Nothing like Australia
Tourism Australia has embraced the latest in virtual reality (VR) and 360 mobile technology as part of its latest marketing push, focusing on Australia's aquatic and coastal experiences, in a bid to lure more international visitors to Australia.
The new creative, the latest instalment in Tourism Australia's global There's Nothing like Australia campaign via Clemenger BBDO Sydney, was officially unveiled at an event in New York on Australia Day eve. VIEW THE 60 SECOND SPOT VIEW THE 180 SECOND SPOT adidas originals: Your Future Is Not Mine
In this spot via Johannes Leonardo, New York and directed by Terence Neale, Adidas Originals partners with some of tomorrow's most exciting cultural creators. Each member challenges the idea of the future through their craft and creativity. Aleali May, Luka Sabbat, Iman Shumpert, Kyu Steed, Reese Cooper, Ikwa, and Design Butler, all defiantly walk forward towards the unknown.
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The Art Directors Club, one of the first non-profit organizations in the world to champion commercial creativity and the artists who create it, today launched three cheeky new video spots from BBDO New York, the latest in its "Rare For a Reason" campaign for the prestigious ADC 95th Annual Awards.
VIEW THE COUSINS SPOT VIEW THE SEX SPOT VIEW THE SELFIE SPOT Carrabbas: This Is How You Do Italian
Carrabba's Italian Grill Announces: This is How You Do Italian
New campaign showcases fresh approach of blending modern Italy with authentic tradition. Agency: Fitzgerald, Atlanta VIEW THE SPOT Renault Megane : Wake Up Your Passion
The iconic Megane has been completely reinvented: a new dynamic assertive design (low & sporty styling, new lightning) along with a sophisticated interior equipped with a real techno cockpit (color head up display, wide range of driving aids, new R-Link 2 tablet, Multisense system) to make a pilot out of the driver.
For this new launch, Publicis Conseil and Renault conceived a powerful and integrated campaign. A campaign created as a never seen before experience in tune with the carâs origins to bring back the true driving pleasure.Agency: Publicis Conseil, Paris VIEW THE WAKE UP SPOT VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT VIEW THE FOURTH SPOT
McDonald's launches a new product range : American Winter.
Several gourmet recipes which give comfort to support the cold during winter. To announce this launch, TBWAPARIS has done a saga composed of 3 comedies directed by Ben Gregor. VIEW THE BEAR SPOT VIEW THE TRUNK SPOT VIEW THE SPEAR SPOT Sealord: Kids Love Water
Kids love water, but It only takes a moment for them to get in to trouble.
Always watch your kids when around water.Agency: Ogilvy & Mather New Zealand VIEW THE SPOT Justerini & Brooks: Meeting of J&B
JWT Cape Town spots for J&B
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The Absolut India Journey is a tribute to the cultural melting-pot that exists in this country and the bottle design highlights Indiaâs vibrancy and ecstatic chaos. The objective behind the Absolut India Journey films was to portray how an empty Absolut bottle traverses the length and breadth of India.Agency:Maxus, India
VIEW THE MASTER SPOT VIEW THE KOLKATA SPOT VIEW THE DELHI SPOT VIEW THE MUMBAI SPOT VIEW THE BENGALURU SPOT Guest Judge: Michael Canning, ECD, M&C Saatchi AustraliaThis week's guest judge is Michael Canning, executive creative director, M&C Saatchi Australia. BEST TV Best: The best film for me is Tiger Beer 'The Wok'. It's a nicely crafted piece that captures the street food culture of Asia in an authentic but slightly magical way. It's approaching the evening as I write this and after seeing this film I could go for a wok created meal and a beer. READ MORE Burger King: Big
The unique selling point of burger king (BK) is the hamburger with flame-grilled beef patty. But the tasty beef has not been known in Japan. We thought we could create new BK fans if we had hamburger lovers eat the BKâs burger. So we launched a new product "BIG KING" by mimicking McDonald's signature product "BIG MAC" except the flame-grilled beef patty.
In order to make big king appeal to the target, we ran the campaign to turn any items which were "BIG" in size or had the word "BIG" in their names to unique and special coupons while even involving people who were not interested in BK. We aimed to create the social movement in which people would associate any âBIGâ items with the BK brand. The strategy was based on the Japanese classical association game called âOGIRIâ. âOGIRIâ is the simple game to tell your best answer to respond to the topic. Agency: Dentsu Y&R Tokyo VIEW OUTDOOR
Popular Japanese illustrators personified parts for the Prius, one of Toyotaâs most recognizable cars. Characters were drawn to represent the various functions of 40 Prius parts like TV game.Over the past 10 years, car ownership among young people in Japan has dropped 20%.So Toyota has to gather the attention from young men.Agency: Dentsu Tokyo
VIEW THE SPOT HWBP: Share A Little Warmth
This winter HWBP wanted to 'Share The Warmth' in Canada, warming up those that needed it.
VIEW OUTDOOR Visit Brussels: Call Brussels
Over the past few weeks, the international media has portrayed Brussels as a war zone that tourists would do well to avoid. This has obviously had dire consequences for the tourist sector, which is currently experiencing a noticeable decline. Who better than the people of Brussels to answer the questions that tourists hesitant about traveling to Brussels might have. In order to foster exchanges between the main players of tourism in Brussels
VIEW OUTDOOR The Dreams Of Dali
Go inside and beyond DalÃâs painting Archeological Reminiscence of Millet's Angelus and explore the world of the surrealist master like never before. Experience "Dreams of DalÃ" in the special exhibit Disney & DalÃ: Architects of the Imagination at The Dalà Museum in St. Petersburg, Florida. Agency: Goodby Silverstein & Partners, USA.
VIEW THE CONCEPT St John's Ambulance: Nursery Rhymes
Find out how to help a baby who's not breathing with #babyCPR, taught by the stars of Nursery Rhymes Inc. The new advert from St John Ambulance. Remember the song, in case things go wrong. Agency: BBH London.
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Production company Blacklist, New York has released this web film for Morton's new 'Safe-T-Pet' salt.
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These days weâll share basically anything with basically anyone. But sharing our vacations with strangers? HomeAway knows that's just crazy talk. Agency: Saatchi & Saatchi, London
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Are you ready to rethink the impossible? With Intel power at the helm, we're helping push science and creativity into an exciting new realm. #ExperienceAmazing. Agency: mcgarrybowen, New York.
VIEW THE SPOT W Magazine: Gone With The Wind
Cate Blanchett, Bryan Cranston, Kristen Wiig, Samuel L. Jackson and more give us their best impressions of "not giving a damn" when they re-create the iconic scene between Clark Gable and Vivien Leigh from "Gone with the Wind."
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Damian Lillard has been silencing doubters since day one. You can follow what they say about you or use it as motivation to create your own game. Agency: 72andSunny, USA.
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Body confidence and self-acceptance are topics that have grown in popularity over recent years. Why? The fact of the matter is that our world is still filled with stigma, stereotypes and unrealistic expectations. Itâs time to reclaim power from a society that thinks we should look or act a certain way based on our appearance. Instead of trying to change ourselves to fit an arbitrary standard, letâs change perceptions. Agency: Lg2, Canada.
VIEW THE SPOT Laphroaig Scotch: A Burns Night With Elvis
Scottish poet Elvis McGonagall gives an ode to Laphroaig Islay single malt scotch whisky in the style of Robert Burns for Burns Night. Agency: White Label, UK.
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Anyone who has ever played'âpeek-a-boo' or 'airplane' with a child knows that when kids love something, they want to experience it again, over and over...and over. Agency:McCann New York
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