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Seen and noted
Interface Inc: The monster That Didn't Know In 1994, Interface's Ray Anderson had a radical vision for the future that transformed Interface from a carpet company into a worldwide leader in sustainability. Now, over twenty years later, Interface is not only minimizing their impact on the environment, they will soon launch initiatives that will reverse environment damage and have a positive impact on the environment. The mission from 22squared, Atlanta was to let people know that Interface is more than just a carpet company. They are leaders in the environmental movement, and they are turning what was once a negative impact on the planet, into a positive one.VIEW THE SPOT  Jabong, Indiaâs leading fashion ecommerce platform, is back in action with its largest ever brand campaign. The campaign by Bates CHI& Partners India is a contemporary take on Gabon's positioning of "Be You", celebrating diversity.VIEW THE SPOT  Rabbit, Facebook and Semi Permanent have come together to create a 45 second film inspired by famous American Photographer Dan Winters. Rabbit director Daniel Mitchell wrote and directed the film and worked closely with head of Facebook's Creative Shop (ANZ), Rebecca Carrasco throughout the process.VIEW THE SPOT Instituto Ayrton Senna In a year so important for Brazilian sports, the Ayrton Senna Institute launches No Pulso do Brasil (The Heart of Brazil), an animated film with a message from Senna to athletes. The action, created by J. Walter Thompson in partnership with the animation studio Le CubeVIEW THE CONCEPT Roshni Helpline: Kites Of Hope Over 3000 children go missing in Karachi every year. To find these missing children we transformed kites, a popular cultural icon of Pakistan, into a new medium for our message. These Kites of Hope, with the missing children's details printed on them, were distributed in Karachi on the day of Basanth a traditional spring festival where kites are flown in the thousands. The kite distribution event was held at Mehmoodabad Family Park, a high-risk neighborhood where 7-9 children go missing every day.Agency: Y&R Singapore / Spectrum Y&R PakistanVIEW OUTDOOR Cappy: There's Something Good In Every DayInvestec: Burning Ambition This commercial from Y&R South Africa features Olympian swimmer and South African sporting hero, Cameron van der Burgh, impressively swimming through a literal pool of fire. The Invested ambassador's personal story of ambition is told through a narrator that points out his imperfect stroke; the fact that ambition is more vital to his extraordinary achievements than talent in isolation. VIEW THE SPOT  For the UEFA Euro 2016, Orange is launching a new global sponsorship platform, built around a 360 concept "Orange Sponsors You'. Developed by the Publicis Group agency POKE, the new platform will go live during the tournament.Publicis Conseil is responsible for all ATL communication to support the platform, having launched on May 29th a TV campaign featuring the iconic Zinedine Zidane. VIEW THE SPOT Nissan: NeBot Car travel can be boring for children. And not all parents are careful in traffic driving within the speed limit. Thinking about it, Nissan Brazil launches the application "Ne.bot Nissan Educational Robot", which aims at the same time, entertain children and help adults to drive more safely. The new technology, which is a game with a robot with the name "Ne.bot" puts children as the new security item on a Nissan car. The application is a partnership with Nissan Lew'LaraTBWA.VIEW THE CONCEPT  The campaign from Y&R Sao Paulo shows in a simple and quick way how foods are contaminated by chemicals nowadays.The ads show the level of food contamination such as strawberry, watermelon and lettuce.Drawing attention to a growing problem in our society and showing the importance of having a pesticide-free food diet to live a healthier life.VIEW THE WATERMELON AD VIEW THE STRAWBERRY AD VIEW THE LETTUCE AD Tracker: Wiley Pittman Tracker South Africa's new brand TVC marks a major shift in the brand from a focus on what it is they do (metal), to what it is the brand believes in (flesh) i.e. their philosophy and purpose concerning the value of people.The brief was to transition the brand far beyond its current positioning and to prepare the market for an evolving Tracker that provides a unique range of progressive customer services and products, which in turn provide care and protection and which enhance people's lives rather than focus alone on the things they own. Agency: House of Brave, Johannesburg VIEW THE SPOT Auswide Bank: The Big Hearted Bank Titled 'The Big-Hearted Bank', the campaign follows the transformation of a tiny, besieged, accountant mouse that lives inside the heart of the hero. After being rejected by a big bank, our campaign hero discovers Auswide Bank, and the tiny mouse becomes a confident young lion. The campaign signals the launch of Auswide Bank into the national market following a re-brand from Wide Bay Australia last year.Agency: Smart, Australia VIEW THE SPOT Samsung: Safety Screen In 10 years, half the world's population will suffer from myopia. Today, 1 in 10 children suffer from vision problems. Screens are an integral part of children's lives. The problem is they hold the screen too close to their eyes. It's a daily struggle for parents to change this behavior. We needed to make sure children watch responsibly. So, we created Samsung Safety Screen, an app that helps children hold the screen at an optimal distance from their eyes.Agency: Leo Burnett, Dubai VIEW THE CONCEPT Ikea: It's That Affordable Have you ever thought about how much you spend on Coffee every week? IKEA has. And to promote IKEA's special offers sales we came up with a campaign that reminds people that beautiful Scandinavian design is as affordable as the least expensive things in their daily lives. So we changed the value of furniture and put IKEA's products right amongst those things. Instead of money, we used coffees, toothpastes, soda cans, stamps, pizza boxes and postcards as a visually striking new currency. A simple change that changed peopleâs perceptions. And made them see IKEA's affordability in a whole new way.Agency: Memac Ogilvy & Mather, Saudi Arabia VIEW TABLE OUTDOOR VIEW NIGHTSTAND OUTDOOR VIEW BED OUTDOOR VIEW LAMP OUTDOOR VIEW BOOKCASE OUTDOOR Volkswagen:Human Crossing In the UAE, most drivers ignore zebra crossings on a daily basis. So it's no surprise that 20% of all road accidents in the United Arab Emirates involve pedestrians, often resulting in fatalities. So Volkswagen via Soho Square created "The Human Crossing" to make our roads a little more human (and safe), reminding drivers that pedestrians arenât invisible and are human beings.Children were given Volkswagen RFID tags, which synced their names to digital billboards which activated as they cross the road in key locations, making them more visible and creating human connections in the attempt to avoid more pedestrian accidents.VIEW OUTDOOR  Purdy paintbrushes are unlike any other. Master craftsmen make each and every brush by hand, personally signing off every single one, making them the highest quality, premium paintbrush on the market. Put simply, they are the ultimate choice for any painter or decorator. So BJL, Manchester created ads with a sense of luxury in mind and used a photographer who usually shoots high-end watches and handbags. This meant that in trade titles our Purdy press ads would stand out just as much as if the brushes themselves were put side-by-side.VIEW THE NAILS AD VIEW THE BRISTLES AD VIEW THE STICKERS AD House Of Travel: The Best Holidays Are Created Together These films from Colenso BBDO showcase the belief that it's not just where you go, itâs where that place takes you. In this campaign we follow groups of real New Zealanders on real holidays, as they collect personal memories and experiences on journeys developed with House of Travel consultants. House of Travel pull on their incredible knowledge so you can create holidays that push you a little further based on your own needs and comfort levels.VIEW THE 60 SPOT VIEW THE 30 SPOT VIEW THE CINEMA SPOTS Videocine: Hunger Games Archer Troy, Mexico created a transmedia campaign where non-traditional actions converged: street marketing, social media, BTL, to invite all the fans to be part of The Final Challenge. Through specially developed software we integrated the participants with the movie content and the characters, turning them into the heroes of the story. The main goal: to win free movie tickets for 10 years.VIEW THE SPOT Alwaleed Philanthropies:Together Without Boundaries From Saudi Arabian agency Bold print ads for Alwaleed Philanthropies VIEW THE NEPAL AD VIEW THE SAUDI AD VIEW THE SCOTLAND AD VIEW THE SUDAN AD Nerolac Impressions: Yearound Colour Some days of the year are known by their colour. But what about the rest? Presenting 366 days of colour, with the Nerolac Shadecard Calendar a calendar that doubles up as a shade card. Agency:Publicis India VIEW THE AD Clean Air Israel: Artificial VoiceEarth Hour 2016: Lights OutBaby Dove: Ad Me MommyHotel F1: Citytrip Well, the truth is, hotelf1 may not be the best hotels in the world.But one thing is sure, they're the cheapest, and they're everywhere in France. HotelF1, the hotel which permit you to do other things. Because a room at 24 euros nothing included, leaves you plenty of money to do lots of other stuff Introducing hotelf1 citytrip, the very first guide, designed for instagram as a digital media setup.We simply infiltrated their geo-localisation feed. By posting geo-located pictures.Users only have to locate themselves to access all the activities selected by hotelf1 or to go directly on to the interactive map. VIEW THE CONCEPT Tinder: Donate A Match Donate a Match is a Brazilian project to collect winter clothes for homeless people using Tinder as a platform.VIEW OUTDOOR  Wood is the best way to both battle climate change and house a growing urban population. Wood, however, is a misunderstood alternative to concrete and steel even among professionals. Metsa Woodâs main product, Kerto Laminated Veneer Lumber, is light, fast and green with multiple uses in construction. Hasan, Helsinki wanted to increase awareness of Kerto and its key strengths and benefits especially among young architects. VIEW SKYSCRAPER OUTDOOR VIEW FINANCIAL OUTDOOR VIEW COLUMNS OUTDOOR VIEW FEATHER OUTDOOR VIEW FLAME OUTDOOR VIEW FREEWAY OUTDOOR  barrettSF launched a TV campaign for their client Humboldt Redwood to showcase the building material as a beautiful, all-purpose wood that is superior for both indoor and outdoor usage. The work launched wide on cable networks such as ESPN, CNN, HGTV and A&E and directs viewers to the website, GetRedwood.com.VIEW THE WALL SPOT VIEW THE DECK SPOT VIEW THE POST SPOT VIEW THE BEAM SPOT |
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Y&R Brasil print ads for Flying Pets
"World no Tobacco day" Radio from Addict Israel
Earth Hour is here.FM Delfino promotes it in Peru
A plugin that turns banner ads into your baby's photos from F.biz/WWP, Sao Paulo
Leave it to an electrician. Redhanded, Melbourne did the work
Print from DDB Argentina for Volkswagen 
The St Kilda Film Festival goes TV