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Seen and noted
Hong Kong Disneyland: Star Wars TakeoverMichelob Ultra: Golf Returns To The Olympics With golf returning to the Games for the first time in 112 years, Michelob ULTRA is ready to tee up the excitement in Rio to rally fans in celebrating the sport - showing their support for Team USA. Michelob ULTRA is debuting a unique video featuring pro golfer Scott Langley in action, though in this case, one that shows what it would be like with Scott playing and an animated Brazilian soccer announcer giving the play-by-play. For the spot, Michelob ULTRA enlisted Nilson Cesar, a famous Brazillian sports announcer to narrate the spot in a way that only he could conveying excitement through his mastery of language, enthusiasm, and words that while normal for soccer, makes us all look at golf in a whole new way. VIEW THE GOLF SPOT VIEW THE WORKOUT SPOT  Creative agency Disciple has created a campaign for the launch of the all-new turbocharged Subaru Levorg.The launch commercial features the action figure GI Joe pleading with his owners to get him out of his box, get into a Levorg and get amongst some action.VIEW THE SPOT Guest Judge: Joji Jacob, group ECD, DDB Group Singapore This week's judge is Joji Jacob, group executive creative director, DDB Group Singapore. Winner: Olympic Champions Against All Odds. Now that the Olympics are upon us, pretty much every brand is screaming 'Faster, Higher, Stronger'. But if there's anyone that needs our support now more than ever are the millions of refugees around the world. And this spot does it beautifully by telling the story of people who are not only running away from things gruesome, but also running towards things beautiful. READ MORE  barrettSF launched its first campaign for 1,000 Days, an NGO dedicated to improving nutrition for expecting mothers and children. The multi-component digital/social effort will run on Facebook and centers on the recently released "Baby Anthem" video. The narrative of 1,000 Days' creative comes from the infant's POV and centers on the rather novel concept of babies advocating for babies. barrettSF created four activations to convey a compelling story as static images, video and user-generated content help present the inner monologues of babies. VIEW THE CHANGING SPOT VIEW THE CRIB SPOT VIEW THE PIANO SPOT VIEW THE QUEST SPOT Jack Daniel's: JackDaniels.com Jack Daniel's redesigned their global website JackDaniels.com, celebrating the legacy of storytelling, which has been at the heart of the brand since it began in the hills of Tennessee more than 150 years ago. Agency: FCB Chicago.VIEW THE CONCEPT  TNT Energy drink comes in three flavors: green apple, orange and traditional. The main benefit of the product is to diminish tiredness of people who need energy for a longer period of time. The piece exemplifies the exchange from day to night times by using only product to chance times, thus showing the main benefit of the product in the simplest possible way. Agency: Y&R Brasil.VIEW THE GREEN AD VIEW THE RED AD VIEW THE ORANGE AD  Twenty-somethings have a strong set of negative perceptions about insurance and, despite the fact they are four times more likely to need insurance, only 25% actually have cover. Insurance has wrongly been aimed at old, dull people for far too long. Flip it on its head and it can be for people who want to get out there and live their lives like nothing can go wrong. That's what Ageas' new product Back Me Up is all about - affordable insurance, through an app, for those who really need it. Agency: M&C Saatchi, London.VIEW THE INSIDE HORSE SPOT VIEW THE OCEAN ZORB SPOT VIEW THE GOOD LUCK DRONE SPOT VIEW THE SNAKE SELFIE SPOT  The campaign features a 60 and 30 second spot which starts airing today in markets where Fios is available, shows what happens when a Fios tech support professional realizes that the customer he's speaking to is none other than the tennis legend (and legendary curmudgeon) John McEnroe. Everything goes well, until the tech support pro gets a little too comfortable.VIEW THE 60SEC SPOT VIEW THE 30SEC SPOT  Pepperfry.com India's No.1 Furniture & Home Products marketplace has launched a new marketing campaign based on the unexpected premise of "don't wait for Diwali". Via this campaign Pepperfry is informing customers that there is "always" great value available on Pepperfry.com and customers need not post-pone their big-ticket furniture purchases to annual events like the Diwali festive shopping season. One of the core consumer benefits that Pepperfry delivers to is - always providing great value. By working directly with and bringing more than 10000 small and medium furniture manufacturers online on one platform over the past 5 years Pepperfry has ensured that benefits of proximity to source and of scale are derived with great efficiency and passed onto consumers. Pepperfry is India's largest furniture marketplace today built on the propositions of - great value, the largest variety and best in class customer service levels. This has helped them to ship more than 3 million items of furniture and home products over these few years and establish a strong engagement with more than 2 million customers. These relationships have translated into superior understanding of customers and gives them the ability to mine relevant insights. VIEW THE DAD'S CHAIR SPOT VIEW THE MISSING ROMANCE SPOT Mundo Livre FM: What is your attitude? Mundo Livre FM asks 'What is your attitude?' in new campaign via Candy Shop, Brazil.VIEW THE TINA TURNER SPOT VIEW THE AXL ROSE SPOT VIEW THE ADAM LAMBERT SPOT VIEW THE TINA TURNER AD VIEW THE AXL ROSE AD VIEW THE ADAM LAMBERT AD VIEW THE RICK ALLEN AD Livrarias Curitiba Bookstore:The story can change everything There are millions of dogs available for adoption. Even more surprising, 25% of them are purebred. So breeders are only adding to the problem. Our campaign intends to discourage the purchasing of purebreds from breeders while encouraging adoption. It's not only a viable alternative but a more humane one, too. After all, dogs aren't trophies, they're companions. Agency: Y&R New York.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  The Pokemon GO craze is with us and this print ad from CCI Brasil warns of the dangers when driving.VIEW THE AD Self recruiting: I need an art director This is a recruiting campaign for art directors, made by a copywriter. The result is obviously horrible.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Road Safety Commission: Time with Mum How do you stop young, reckless, overconfident drivers from deliberately defying the road rules? You take away the only thing they care about - their freedom - and you hand them over to their Mothers. Agency: 303 MullenLowe, Perth.'Time with Mum' follows our license loser, Nate 'Dawgg', over 90 days of passenger seat hell with his Mum firmly in the driver's seat. His independence, social life and even front seat status slowly evaporate after losing his license. VIEW THE DAY 4 - SINGING SPOT VIEW THE DAY 24 - INDICATOR SPOT VIEW THE DAY 44 - GIRLFRIEND SPOT VIEW THE DAY 67 - GRAN SPOT LISTEN TO THE OUT OF OPTIONS SPOT LISTEN TO THE PILATES SPOT LISTEN TO THE WINDOW SPOT Miller Lite: A Summer Kick Back Miller Lite is helping friends 'Kick Back' all summer long with this ambient campaign.VIEW CONCEPT VIEW FIRST AMBIENT IDEA VIEW SECOND AMBIENT IDEA VIEW THIRD AMBIENT IDEA HBO: The GoT Party Visit the site daily during the month of August to cast your vote for the GOT Party candidate. On September 1st, 2016, we will unveil the official Party nominee and running mate.VIEW THE CONCEPT Fundación Vida Silvestre: Add the ring Each of the Olympic symbol's rings represents one of the planet's five continents. That's why, this year, just hours before the most important athletic contest on earth brings us all together, Fundacion Vida Silvestre Argentina (WWF) is launching "Add the ring": a campaign to add the missing ring, which would represent the Antarctic continent, to the Olympic symbol so that we can start seeing the world as it really is. Created and produced by Young & Rubicam Argentina, "Add the ring" includes appeals from current and former Olympic athletes. The campaign is made up of TV and radio spots, print advertisments, and an interactive website where, by working together, we can add the sixth ring. Antarctica is one of the worldâs greatest and most precious wild places. It's also one of its most vulnerable. Every one of the changes it experiences has a major impact on the rest of the planet. We should remember that it's the sixth continent, and that it belongs to all of us. In order to understand the main threats that face this unique continent, we must focus on overfishing, climate change, and ocean acidification. Over the past fifty years, the western part of the Antarctic Peninsula has recorded a rise in temperature four times larger than the average rise in temperature experienced by the rest of the planet. Sea ice covers a surface area 40% smaller than it did twenty-six years ago. VIEW THE SPOT The Optus Network: No one gets to Rio alone No one gets to Rio alone, every athlete has a support network. Optus capture a real call between 800m Olympic runner, Luke Mathews, and his sister, Olympic Synchronised Swimmer, Rose Stackpole, and her mum and 400m Olympic runner, Anneliese Rubie, and her aunty. These spots ran online and on air in support of the Australian Olympic and Paralympic teams.VIEW THE LUKE MATHEWS SPOT VIEW THE ROSE STACKPOLE SPOT VIEW THE ANNELIESE RUBIE SPOT LISTEN TO THE LUKE MATHEWS SPOT LISTEN TO THE ROSE STACKPOLE SPOT LISTEN TO THE ANNELIESE RUBIE SPOT  BWM Dentsu is continuing its work to support the roll out of Australiaâs broadband network with a campaign aimed at illustrating the emotional power of fast connectivity.The film, 'Silent Reunion', was shot by Finch director Nic Finlayson and tells the story of two friends, both hearing impaired, using sign language to re-connect over the non network. BWM Dentsu and non consulted with Deaf Services Queensland to ensure the narrative was a true representation of the relationship between the two women. VIEW THE SPOT  Nissan challenges the fastest man on Earth, Usain Bolt, to face his toughest opponent.VIEW THE SPOT  What do skydivers, Toyota team members and world-class athletes Summer Sanders and Amy Purdy have in common? Teamwork. Toyota is encouraging people to come together in the spirit of friendship and fair play through the simple act of holding hands in a new ad campaign, "Stand Together." In addition to broadcast, the campaign will use outdoor advertising and social media elements to create an uplifting message around the teamwork theme. Developed by Saatchi & Saatchi Los Angeles, the campaign will launch this spot on NBC's Olympic Opening Ceremonies broadcast Aug. 5. The ad features people across the world, from Toyota team members to skydivers to Team Toyota athletes Sanders and Purdy joining hands and celebrating teamwork. Set to the track of The Spencer Davis Group's "Gimme Some Lovin," the spot communicates Toyota's commitment to mobility that facilitates shared experiences.VIEW THE SPOT  The NFL is throwing it's support behind TEAM USA in Summer Olympics that started today. The NFL message is one of all coming together as one team to support TEAM USA and the NFL show this from their "homes" - the NFL stadiums. The spot opens with the slate "America has 32 Favorite NFL Teams" as groundskeepers from across the League are shown getting ready for the season, painting stencils in the end zones. It's revealed that they have all painted "TEAM USA." The moment is underscored by an original rendition of the Star-Spangled Banner recorded by award-winning indie pop star, St. Vincent, to set a reverent tone. The end slate says simply "This summer, we are all one team" followed by the NFL's "Football is Family" tagline.VIEW THE SPOT  Life isn't about finding your limits. It's about realizing you have none. Nike's Olympic blockbuster "Unlimited You" launched today. Narrated by Star Wars actor Oscar Isaac and directed by The Daniels via Prettybird. Agency: Wieden Kennedy Portland.VIEW THE SPOT UNHCR: Olympic Champions Against All Odds Grey London focuses on the amazing achievements of refugees for UNHCR. Against all odds, 10 refugees will compete in Rio. Because those driven from their home are also driven to achieve. Stand #WithRefugees, for #TeamRefugees.VIEW THE SPOT  Apple iPhone's Olympic ad, created by TBWA/Media Arts Lab, is shot entirely on an iPhone.VIEW THE SPOT Ray-Ban: Sound Of Sorry Belgium-based interactive boutique agency Gents created Ray-Ban's latest digital campaign for Ray-Ban, who invited 9 critics and bullies to see things from their victims' perspective with the hope of achieving reconciliation. To do so, Ray-Ban went looking for real people and stories about regret with the hope of inciting the courage to forgive. We reunited two brothers, old schoolmates and a former couple and documented the emotional journey in a series of micro-documentaries. Musical catalyst of the campaign is Elton John's iconic song "Sorry seems to be the hardest word". Ray-Ban invited each critic into the recording studio and asked them if they had the courage to face the microphone, using the widely-known lyrics of Elton Johnâs song for their own redemption. VIEW THE CONCEPT The Financial Times: Hidden Cities - Rio adam&eveDDB London has launched the next stage of its Hidden Cities campaign for the FT and Google. Combining Google technology with the unparalleled global knowledge of FT Weekend journalists, the Hidden Cities series helps readers discover fresh perspectives on some of the world's cultural and political capitals, following recent successful launches in London and Brussels. Hidden Cities: Rio, timed to coincide with the start of the 2016 summer Olympics, is the first in the series to include a virtual reality element, which was created by Visualise. The immersive documentary, with reporting and voiceover by Brazil correspondent Samantha Pearson explores the social dynamics and physical landscape of Rio's favelas, giving viewers a sense of the Rio behind the games. The content is free to access on the FT's website and uses Google Cardboard, which will be distributed with the paper on Saturday, to give a VR experience on mobile.VIEW THE CONCEPT Smirnoff: Smirnoff Selfie To date, using Facebook Livestream meant shooting on a smartphone only. In a world first, Young + Shand New Zealand hacked into Facebook's API to add in a full editing desk. Bye bye single smartphone. Hello multiple cameras and high quality audio unlocking the #purepotential of Facebook Livestream for the first time for Smirnoff. And in doing so, they unlocked the #purepotential of people's selfies turning them into bespoke cocktails, live on Facebook!VIEW THE CONCEPT Paige: The Piaget Polo Experience Piaget invites its fans to experience the elegant and sometimes untouchable world of elite sports through what some consider being the epitome of timeless luxury: the Polo match. For the first time ever, we created a Piaget's 360 degree VR polo experience that allows fans everywhere to experience Polo with the eyes of a professional player, making the otherwise elusive sport accessible to everyone. VIEW THE CONCEPT Mizuno Golden Runners: It's time to shine A new Mizuno campaign from F/Nazca Saatchi & Saatchi features a unique way of challenging and honoring street runners: the "It's Time To Shine Challenge" connected cell phones, digital street furniture and social media to offer an unprecedented experience to Brazilian runners. In the challenge, runners used their cell phones to turn the distance between two bus stops into a racetrack, and anyone putting in a great performance on the improvised track became King or Queen of the road, with the photo of the fastest runner projected onto digital screens at bus stops, until someone beat their time. VIEW THE CONCEPT World Athletic Championship: The race is on 'The Race Is On' ticketing campaign for the biggest sporting event of 2017, the World ParaAthletics Championships and the IAAF World Championships London 2017, launched this week as 1.5million tickets were placed on general sale. Agency: BBH Sport.VIEW THE SPOT  NAB's commitment to supporting footballers from NAB AFL Auskick to the big time is embodied in a new advertising campaign that features mini versions of some of the biggest names in the game.The campaign, created by Clemenger BBDO Melbourne, features eighteen Auskickers, each bearing an uncanny likeness to well-known AFL players, including a rough and rugged Joel Selwood, a bearded Max Gawn and a super slick Gary Ablett Jnr. VIEW THE SPOT The Triffid: Rock Star TV Stunt When you're a legendary live rock venue, how do you promote your business functions offering? Agency: Ogilvy, Brisbane.VIEW THE CONCEPT Guinness Beer: guiNNess GUINNESS positioning is 'Made of more'. Leo Burnett Dubai wanted to highlight the brand's purpose by celebrating people who had accomplished great things. But to really do justice to the claim, the agency wanted to find people who were really made of more. The kind of people who are not satisfied by mastering one discipline. They have to master another. The agency used the 'NN' and 'SS' in the GUINNESS name to illustrate the stories of people who were made of more. On the first letter, they detailed their accomplishments in one field. Then detailed their accomplishments in another field in the next letter. VIEW THE 'NN' AD VIEW THE 'SS' AD  It's time the city that invented Summer Fridays started taking them again. "Go Fridays" are finally here again in New York thanks to Delta Airways and Wieden + Kennedy New York.VIEW THE SPOT Dove: Dear Media: An Athlete's Beauty Is Her Say When the media focuses on an athlete's looks, we don't see her at all. Change the way the media talks about female athletes with Dove.VIEW THE SPOT  Each year, BMW meets with a variety of Olympic teams to determine where the greatest need and opportunity for positive impact exists. For the 2016 Rio Olympic games, BMW is putting its support behind the Paralympic track athletes with the goal of increasing visibility and support for the Paralympic Games. As the proud designer of the 2016 U.S. Paralympic Team performance wheelchair, BMW partnered with KBS to create a :60 spot, Built For Gold., to celebrate BMWâs commitment to all Olympians. The spot features Josh George, 4-time Paralympian, putting in the miles on BMW's Performance Wheelchair as he prepares for Rio. As he makes his way down the winding roads of Champion, Illinois, we're reminded of the long hours, distances, and roads it takes to be a champion. The spot will run during the Olympic Opening Ceremony on broadcast and digital channels. VIEW THE SPOT « First « Previous Next » Last » 6 of 7 |
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Anonymous Hong Kong put together an ambient program for Disneyland Hong Kong
Candy Shop Brasil shows how the story can change everything.