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Seen and noted

NSPCC ChildLine: Pantosaurus

 WEB FILM   UK    August 04, 2016 16:47
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F0bc90_0001.png&width=200Pantosaurus, the latest instalment of the NSPCC's 'Pants' campaign, is a two-minute short designed to encourage parents to talk to their children about sexual abuse. Created by Aardman, the film enlists the help of animated dinosaurs to explain to children how to stay safe from abuse. Aimed at four to eight-year-olds, Adelphoi Music wrote lyrics and music for Pantosaurus, who delivers his message through song. Adelphoi were briefed whilst the concept was still in development and were given directions as to what the character represented as well as the aims and goals of the campaign. The music was written by one of Adelphi's in-house composing team, Ashley Bates, who produced, recorded and sang the song with his children at Adelphi's studios.

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Mercedes-Benz: Throwdown at Baltusrol

 WEB FILM   USA    August 04, 2016 16:42
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F3a3c9.png&width=200Golfer Rickie Fowler and comedian Anthony Anderson battle it out over three holes as a warmup to the 2016 PGA Championship at Baltusrol. Quiet please, the tension is agonizing in this putt-off. Agency: Razorfish.

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Navy and Australian Defence Force: What will you bring?

 TV   AUSTRALIA    August 04, 2016 16:37
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fcc1b1_0003.png&width=200Havas Worldwide has unveiled its first dedicated brand campaign for the Navy. Part of a wide-ranging new recruitment drive, it showcases the broad career opportunities offered by the Navy. The fully integrated campaign will roll out nationally across multiple channels including TV, cinema, out-of-home, digital, print and radio. The content focuses on demonstrating the Navy experience in order to build a deeper connection with young men and women. By showing the parallels between their lives today and what life could be like for them in the Navy, it demonstrates the Navy’s ability to recognise and actively develop the potential of new recruits.

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Hershey's Canada: Detective Dancing

 TV   USA    August 04, 2016 16:36
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F64364.png&width=200Craig Brownrigg and Anomaly push the classic game of would-you-rather a step further in this hilarious campaign for Hershey's Oh Henry.

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BMW: The First Drive

 TV   KOREA    August 04, 2016 16:32 (Edited: August 05, 2016 02:32)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/3ec77.png&width=200Initially, BMW was only perceived by the Korean consumers as an imported car brand with extraordinary performance. The level of awareness of the brand's promise called 'JOY' was not high. Thus, Innored Korea set the goal to communicate the clear and definite true nature of BMW to consumers and deliver the message of JOY. In order to deliver the value of BMW as the clear and definite essence, the experience of seeing and touching is essential to the consumers.

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Navy: What Will You Bring?

 TV   AUSTRALIA    August 04, 2016 08:00
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F022c9_0003.png&width=200Havas Worldwide has unveiled its first dedicated brand campaign for the Navy. Part of a wide-ranging new recruitment drive, it showcases the broad career opportunities offered by the Navy. The fully integrated campaign will roll out nationally across multiple channels including TV, cinema, out-of-home, digital, print and radio. The content focuses on demonstrating the Navy experience in order to build a deeper connection with young men and women. By showing the parallels between their lives today and what life could be like for them in the Navy, it demonstrates the Navy's ability to recognise and actively develop the potential of new recruits.

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DFS: Great Brits

 TV   UK    August 03, 2016 09:36 (Edited: August 03, 2016 19:36)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/f1b10_0003.png&width=200Throughout the Rio Olympics, DFS are promoting their official Team GB partnership and celebrating the hard work that goes into getting to the top of your game. The brand film, created by krow, heroes DFS' three Team GB ambassadors: cyclist, Laura Trott; gymnast, Max Whitlock and swimmer, Adam Peaty as well as some of DFS' own craftspeople. It shines a light on British quality manufacturing by announcing that DFS have been awarded a British Standard for the strength and durability of their sofas and by featuring their Britannia, 'Great British Sofa', which is inspired by the best of British design, materials and workmanship and made especially for Team GB. Throughout the 30 second 'Great Brits' ad, the film cuts between the three athletes going through their rigorous training regimes and the DFS craftsmen and women who are hard at work in DFS' own Lincoln House Workshop, Derbyshire. There is a synergy between the athletes' and craftspeople's actions; both look heroic and are beautifully shot in a moody atmosphere to create a stunning and slick sporting brand film. The ad ends on a young supporter cheering on the team from the Britannia sofa at home.

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Wild Turkey Bourbon: Matthew McConaughey's Wild Turkey

 TV   USA    August 03, 2016 09:25
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fdf84d_0000.png&width=200The only thing our great story was missing was a great storyteller. Meet Wild Turkey’s new Creative Director, Matthew McConaughey.

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Old Navy:Back To School

 TV   USA    August 03, 2016 09:19
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F8b37f_0000.png&width=200Run to Old Navy, like Amy Schumer to shop for the best back-to-school styles up to 60% off, with jeans starting at just ten bucks. Agency: Chandelier Creative New York.

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Samsung: Do What You Cant

 TV   AUSTRALIA    August 03, 2016 08:52
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F73e96_0004.png&width=200As part of its sponsorship of the 2016 Rio Olympic Games, Samsung Electronics Australia has partnered with Australian Olympians, Jessica Ashwood, Scott Westcott and Shane Rose and Paralympian Jessica, Gallagher #DoWhatYouCant.Agency: Leo Burnett, Sydney

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Honda: Channel 4 sponsor idents

 TV   UK    August 02, 2016 23:00
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ff46b7_0000.png&width=200Honda (UK) is launching a series of sponsorship idents for Channel 4’s Film On 4 showing that even the most progressive people and products need some time out once in a while. The £5 million campaign is the first TV work created by Karmarama for the brand since winning Honda's Channel 4 film sponsorship business in a competitive pitch earlier this year. The idents show Honda workers and state-of-the-art products from the Honda range, including ASIMO the robot and Miimo the robotic lawnmower, taking a break to watch a movie.

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Foster Farms Corn Dogs: Monster Game

 TV   USA    August 02, 2016 22:58
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F7eabb_0003.png&width=200San Francisco-based advertising agency Odysseus Arms brings monstrous pangs of hunger to life in the new :30 "Appetites" for Foster Farms Corn Dogs. Directed by Emmy-winning Hungry Man helmer Dave Laden

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Universal Pictures: Jason Bourne

 INTERACTIVE   FRANCE    August 02, 2016 22:52
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F44157_0004.png&width=200To celebrate the launch of the sequel of the original Jason Bourne trilogy, in theaters now, Universal Pictures' Jason Bourne and Darewin Paris challenge you to dive into your own life and compete with your digital memory.

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Chevrolet: Stereotypes

 AMBIENT   USA    August 02, 2016 22:50
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fd96c0_0002.png&width=200It's the car for you, not the ad for you. The all-new 2016 Chevrolet Cruze has available built-in 4G LTE Wi-Fi, advanced phone integration and a stylish design. Agency: Commonwealth // McCann.

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Channel 4: Britain's Most Diverse Street

 AMBIENT   UK    August 02, 2016 22:47
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F858b1_0000.png&width=200Shopkeepers and residents from the UK's most ethnically diverse street have taken control of the continuity announcers' mic this week and have been introducing some of Channel 4's biggest shows. The people of Narborough Road in Leicester originate from over 35 different countries, from India and Pakistan to Poland, Cameroon and Zimbabwe. The project embodies Channel 4's promise to reflect and celebrate Britain in all its diversity, and provide a platform for alternative voices, and is one of many such initiatives to launch this year. Agency: 4Creative, UK.

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Subaru Outback: Boxcar

 TV   USA    August 02, 2016 22:43
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fad90d_0000.png&width=200Carmichael Lynch has released this new campaign for the Subaru Outback. "Boxcar", filmed by The Coronership's Peter Thwaites which showcases the adventurous spirit of the Subaru Outback in a truly Americana way.

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RPO Outdoor Media: Pizza in The Widerness

 PRINT   BRASIL    August 02, 2016 22:42

The Dockers: Fit For Every Moment

 TV   USA    August 02, 2016 22:40 (Edited: August 03, 2016 08:40)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/fbdbf_0000.png&width=200To launch their fall campaign, the Dockers brand teamed up with real people to showcase real moments - as they believe everyone is truly the sum of their experiences - detours and all. With pants for every occasion, the brand celebrates moments that matter. No two paths are alike, but what makes it worth it is the 'yes' moments. No matter how big or small, Dockers is there through it all. The brand captures real friends, couples and families in their most authentic moments. Whether it be father and teacher, Demetrius, on a date with his daughter Aria wearing The Best Pressed Signature Khaki with stretch, or long-time best friends and next-door neighbors, Nicholas and Phillip, exploring LA in The Jean Cut Khakis, the Dockers brand has a fit for every moment.

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Giacometti: Sardine

 PRINT   BRASIL    August 02, 2016 22:36
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2016%2FAug%2Ftn_80989_AD_LATA2-2.png&width=200No sardine cars here, Kia ads from Giacometti

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Homepride: All American Sticky

 TV   UK    August 02, 2016 22:30
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F3458e_0000.png&width=200McCann London is bringing Homepride Fred back to screens this summer with a new ad campaign to launch the new Homepride All American Sticky Sauces. Fred, the happy mascot of Premier Foods' Homepride brand, is so pleased with his authentic new sauce range that he has swapped his familiar bowler hat for a massive 100 gallon Stetson

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High Performance Sport NZ: Margins of Greatness

 WEB FILM   AUSTRALIA    August 02, 2016 15:46
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F0ec99.png&width=200Winning can come down to the smallest of margins. This is where High Performance Sport New Zealand really proves its worth. A specialised support team of trainers, coaches and nutritionists who help our top athletes perform at their absolute best. #thisishighperformance. Agency: Augusto NZ

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IKEA: Let's Relax

 TV   SWEDEN    August 02, 2016 15:02 (Edited: August 03, 2016 01:02)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/6b54f_0000.png&width=200Not too long ago, when you closed the front door, you shut out the world. Home was a place where you could escape demands, kick back and truly be yourself. And according to the annual IKEA Life at Home Report, this is still what people want from their homes. But we are social too, and these days we socialise around the clock, sharing our lives and our homes with friends and even strangers. Socialising is great, but it brings with it constant comparison and expectations. These can be inspiring - or stress you out. This is especially true around the kitchen and food. We live in a world of lifestyle blogs, TV programs and cookbooks that are constantly raising the bar. Wherever we look we're bombarded with images of perfection. But how are all these people managing to constantly serve delicious, nutritious, locally-sourced, seasonally-appropriate meals every day, while you're struggling just to get the kids to eat? Truth is, they're not. So relax. No one is perfect, everyone "cheats" in the kitchen, and everyone does what they have to do to make life work. And that's OK. In fact, at IKEA we think it's more than OK. We think it's great.

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Foster Farms Corn Dogs: Appetites

 TV   USA    August 02, 2016 14:55 (Edited: August 03, 2016 00:55)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/9a5d1.png&width=200San Francisco-based advertising agency Odysseus Arms brings monstrous pangs of hunger to life in the new :30 'Appetites' for Foster Farms Corn Dogs. Directed by Emmy-winning Hungry Man helmer Dave Laden, the spot shows an active young boy being thrown off his soccer game by a furry little monster. As the game progresses, the creature grows bigger and bigger, only to be kept at bay with a savvy save by his mom, serving up Foster Farms Corn Dogs to finally kick the Hunger monster to the curb.

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YellaWood: No Rules

 TV   USA    August 02, 2016 14:31
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fa64be_0001.png&width=200YellaWood's competitors do not advertise to consumers, and the brand enjoys a commanding share of market. The advertising does not make any claims about YellaWood in particular, but focuses instead on the unbridled joy of living and socializing outside. On your really great deck.

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Down Under Film: Australia V Australia - Nobody Wins

 OUTDOOR   AUSTRALIA    August 02, 2016 08:44
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2016%2FAug%2Ftn_81003_Down+Under+Poster+4.jpg&width=200Getting behind Australia's most controversial film of the year, The Monkeys has released a stirring campaign to promote Australian writer-director Abe Forsythe's feature-length black comedy Down Under, in cinemas this August.

Premiering globally at this year's Sydney Film Festival, Down Under is inspired by the Cronulla Riots of 2005 and is set during the aftermath of the unrest. Headed up by an all-star Australian cast, the film follows the fictional story of two carloads of hotheads from both sides of the fight, destined to collide.

The Monkeys's provocative poster campaign is set to run nationally across outdoor, in-cinema and on social, in the lead up to Down Under's cinematic release.

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Guest Judge: Karen Costello, EVP / ECD, LA, Deutsch

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    August 01, 2016 17:24 (Edited: August 02, 2016 03:24)
https://www.bestadsontv.com/news/upload/3d4b937.jpg
This week's guest judge is Karen Costello, EVP and executive creative director, Los Angeles, Deutsch.

Pick: Nike Unlimited Future. The power of human potential is a pretty timeless theme and I have to say, I've always been a sucker for a great sport story. And Nike has always been one of the best at tapping into that. This spot is simple, without a lot of star power in it, but the message still comes through. And it's a good one.

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Chiko Roll: Roll Home With a Chiko Roll

 WEB FILM   AUSTRALIA    August 01, 2016 09:27 (Edited: August 01, 2016 19:27)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/cb6c0.png&width=200What better way to promote an Aussie icon, than with a good old fashioned Aussie jingle! Agency: Cummins&Partners, Melbourne.

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