Seen and noted
A man mourns the premature loss of his devices. Nova 93.7
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The 3 part Man Up TV documentary series shown on ABC concluded last night (repeated on ABC 2 tonight). In the series Triple M's Gus Worland explores what are the contributing factors to the alarming rates of men's suicide in Australia. To see his adventures head to manup.org.au.
At the conclusion of the documentary Worland decided that he wants to communicate with everyday Australian men via an advertising campaign and encourages them to talk and express themselves, especially when feeling down. The ad 'Man Up. Speak Up.' was created with the assistance of Adam Ferrier (Cummins&Partners) and Adam Hunt. VIEW THE SPOT
Contrapunto BBDO, Barcelona has released this "Keeps Skin Healthy" spot directed by Gabe Ibanez for Sanex.
VIEW THE SPOT Call Of Duty: Let's Go To Space
Peter Berg directs this spot starring Michael Phelps and Danny McBride as they escape the frustrations of Earth and launch into intense dogfights, zero-G combat and classic boots-on-the-ground action across the solar system in this epic new installment in the Call of Duty franchise. Agency: 72andSunny, Los Angeles.
VIEW THE SPOT Under Armour: Make That Old With Stephen Curry
Droga5, New York is introducing Under Armour and Stephen Curry's newest signature shoe. The spot tells the story of a reborn Curry, proud of his accomplishments, but coming off last yearâs disappointment, eager and motivated to write the next chapter in basketball history. Shot by Director Harmony Korine, the spot is set in the Bay Area and features local athletes whose passion for basketball has been ignited by Curry.
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Giffgaff has released this in-house Halloween themed spot called "End the Nightmare," which puts an end to being trapped in long phone contracts.
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Welcome to allroad USA, where everyone drives an Audi A4 allroad and every turn is a J-turn. Follow a couple as they perform their Sunday morning routine, but with a twist. Simply getting a cup of coffee in allroad suddenly becomes a thrilling example of high-speed stunt driving. Agency: The Sweet Shop
VIEW THE SPOT Bjorn Borg: Who Are The Cotton Runners
Are you a runner? If so, you may have noticed a strange pattern as of late, in the bottom of the leader boards from races all over Europe, one thing was prominent; runners named Cotton always came in last place. What is this odd coincidence? Well, cotton will slow you down, if you ask sports brand Bjorn Borg, who wanted to put their new Performance Underwear in focus during the campaign "Don't run in cotton". Agency: Round&Round, Stockholm.
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With interest in baseball at a fever pitch, Baseball For All has launched a public awareness campaign, titled "Ready to Play," designed to encourage and help girls with a passion for baseball to get to play the game they love. The pro bono campaign was created by BBDO Atlanta and also capitalizes on renewed interest in women's role in baseball as evidenced by popularity of the hit program Pitch, which is all about the first woman to pitch in the Big Leagues. It's also a passion project of Robin Fitzgerald, the newly named CCO of BBDO Atlanta who joined the agency last month.
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Glenfiddich, the world's most awarded single malt Scotch whisky, is today launching a new global ad to support the Glenfiddich Experimental Series. The brand's latest range combines Glenfiddich's passion for pushing Scotch whisky boundaries and collaborating with trailblazers beyond the world of whisky to unlock new drinking experiences. The 60 second TV ad, developed by creative agency Space, aims to attract a new generation of whisky drinkers around the world.
VIEW THE SPOT Watch Dogs 2: Modern Day Super Heroes
One of the year's most anticipated video games, Watch Dogs 2 reflects many modern day headlines around cyber security, data privacy and social justice. Premiering on television tomorrow, a new trailer created in collaboration with advertising agency 360i showcases Ubisoft's fresh spin on the game and positions the game's protagonist, a hacker from Oakland, as a modern day super hero.
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When raccoons are rummaging through your garbage, they have to come across some nasty leftovers, even for them. And GEICO bet they're just like rest of us when they do inevitably bite into the gross remnants from last Wednesday's dinner, they can't help but get their raccoon friends to try it. Agency: The Martin Agency, Richmond.
VIEW THE SPOT Black Sheep Works: Stand United Against Terror
Whether it's the first world Paris or the third world Bangladesh, vibrant Bali or laid-back Damascus, cosmopolitan Istanbul or rustic Homs, Sunni Tunis or Shia Lebanon, terror has ravaged all with mercy for none. It doesn't show any bias. We should return the favor. And this is how we did it. At BlackSheep.Works, Kashmir's exclusive strategic and creative communications agency, we took it as our prerogative to register a strong protest against the worldâs selective outrage against acts of terrorism.
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The trading of illegal timber is a big problem in Brazil. Measures to contain deforesting are taken all the time, but they are unsuccessful. This is why DM9DDB, Sao Paulo, created a campaign focused on the final step of this chain of events: people that buy, many times without knowing, furniture made with illegal wood. If we encourage people to verify the origin of the product, the consumption of this type of product will decrease and, consequently, so will deforestation. This is the goal of the campaign.
VIEW THE RAINFOREST AD VIEW THE ATLANTIC FOREST AD Burger King: Whopper Envy
When you have #WhopperEnvy there's only one way to fix it. Get a better, fresher Whopper. #WhopperEnvy. It's a thing. Agency: The Jupiter Drawing Room, Cape Town
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In Brazil, the Easy Taxi app launched a new way of ordering taxis. In this campaign we reaffirm the product's main atribute, instead of waiting out in the street, people order taxis via the app. The campaign, via DM9DDB, Sao Paulo, is to establish this new habit, letting the public know that Easy Taxi is the easiest way of getting around.
VIEW THE 1ST AD VIEW THE 2ND AD VIEW THE 3RD AD Festival Fromage: Finest Cheese
A festival celebrating the finest cheeses doesn't just happen - a lot of work goes into it... and it's not always glamorous. Nova 93.7
PLAY THE PASSED OUT SPOT PLAY THE RETCHING SPOT PLAY THE ILLEGAL SPOT South Australian Tourism Commission: Yorke Peninsular
The Yorke Peninsula is home to passionate locals eager to share their slice of beauty with anyone who has an adventurous heart. Round-up your friends and escape to Troubridge Island, where you can experience the Yorke Peninsula's beautiful coast all to yourself.
Shot on location on Troubridge Island and the surrounding Yorke Peninsula. Directed by Stephen Packer & Produced by Adam Camporeale VIEW THE SPOT Guest Judge: Bobby Pawar, MD and CCO, Publicis Worldwide, IndiaThis week's guest judge is Bobby Pawar, managing director and chief creative officer at Publicis Worldwide, India. Winner: National Centre for Domestic Violence - Break the routine. Domestic abuse ads don't show the beatings. Nobody wants to watch that. The genius of this idea is portraying the abuse in a form that had my eyeballs locked on the video. The moment where the woman still seeks love from her man is very insightful. The end is surprising. READ MORE Mecedes Benz: Car Guard
Pandora has unveiled a new brand to celebrate the launch of Pandora Plus, enhance your experience and help bring your music to life. They also engaged the artists at Gentleman Scholar to produce this debut spot. In the words of creative directors William Campbell and Will Johnson, "First thing after speaking with the team at Pandora about this project, we checked to ensure we weren't dreaming. Then, trusting our instincts on how to perfectly craft the personality of the spots, we leapt forward in bringing them to life. Our goal was to visualize how the feeling of music looked. Turn it up!"
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Football fans and journalists seem to use a dialect of their own when speaking about the game, the players and different moments of a match. Turning Portuguese expressions into funny visual moments, Fuel Lisboa and Placard, the state-owned sports betting, are back with a campaign to promote footballâs new season.
VIEW THE SPOT Shedd: Sell Your StyleGrey Melbourne present these spots for Shedd. VIEW THE FIRST SPOT PLAY THE HIGH TOPS SPOT PLAY THE LBD SPOT PLAY THE VEST SPOT PLAY THE HEELS SPOT VIEW THE 1ST AD VIEW THE 2ND AD VIEW THE 3RD AD VIEW THE 4TH AD VIEW THE 5TH AD VIEW THE 6TH AD Somerset House Studios: The Spirit
Faster Horses and Somerset House, the centre for contemporary culture in the heart of London, have released a film to launch Somerset House Studios. Somerset House Studios is a new experimental workspace for artists, makers and thinkers and will officially launch on Wednesday, October 26th. An online film, called "The Spirit" and created by Faster Horses, showcases the transformed Inland Revenue offices and a selection of the resident artists' work.
VIEW THE SPOT Red Robin Gourmet Burgers And Brews: Let's Burger
Red Robin Gourmet Burgers and Brews launches a national brand campaign that celebrates the burger experience. With the launch of the new campaign, Red Robin aims to position the burger as a sharing and bonding opportunity and something everyone can rally around. The marketing campaign, designed by Red Robin's creative AOR, KBS, is titled, "Let's Burger" and aims to set the brand apart from others in the industry. The integrated campaign will come to life through TV, digital video and social media, expanding appeal to burger lovers of all ages. In addition to showcasing Red Robinâs signature burgers, it will reinforce the restaurant as a fun environment welcoming to all guests.
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Cutwater, San Francisco has released this spot for Visit Santa Barbara titled "Miss Nothing" introducing VSB's commitment to highlighting the unique charm that Santa Barbara has to offer, by re contextualizing The American Riviera to position the region as a world-class destination, whose range of diverse activities are matched by sheer beauty.
VIEW THE SPOT National Centre For Domestic Violence: Break The Routine
On average, high risk victims live with domestic abuse for over two years before getting specialist help. 1.9 million people experienced domestic abuse last year and almost two people a week were killed by their current or former partner. his video powerfully demonstrates that there is a way out and encourages victims, or those that suspect they might know someone in an abusive relationship, to #breaktheroutine. Created by J. Walter Thompson London and Biscuit Filmworks Los Angeles for Victim Support and the National Centre for Domestic Violence (NCDV).
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Grey, London has released this spot for Bose's QuietComfort 35 Headphones, so that nothing gets between you and your music. World-class noise cancellation and Bluetooth connectivity combine to make quiet sound quieter and music sound better without any wires getting in the way.
VIEW THE SPOT New Zealand Lotteries: Mum's Wish
A year on from the launch of Lotto NZ's hugely successful 'Pop's Gift' campaign, DDB and Lotto NZ have unveiled its spiritual successor; Mum's Wish'. This new Lotto Powerball story revolves around a close-knit family of four siblings who come together at their childhood home to fulfill a strange last request from their late mother. What looks like a get-your-hands-dirty job to get the house ready for sale, turns out to be something entirely unexpected.
VIEW THE SPOT Virgin America: First Class Shoe
What if you could experience all that Virgin America First Class has to offer, without ever leaving the ground. Eleven Inc, San Francisco has introduced The Virgin America "First Class Shoe."
VIEW OUTDOOR Procter & Gamble: The Imaginary World Of Freshness
POSSIBLE, Cincinnati has launched Downy Unstopables' "The Imaginary World of Freshness," the first ever 360 degrees interactive video for both POSSIBLE and Procter & Gamble. The video brings 'scentspiration' to life so consumers can experience the brand's long lasting, feisty scents for their laundry over the web. Tituss Burgess narrates the viewer's journey through the beautiful Hawaiian landscape, immersing them in the Fresh scent of Unstopables In Wash Scent Boosters and the feisty spirit that fans have come to love from the acclaimed actor.
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Glad to Give is a program that shifts the focus from what people don't want to talk about (trash) to what they do, generosity. Glad realized people were using their products to help collect and transport their donations. With that in mind, Glad via Critical Mass, created Glad To Give, a program centred around a custom yellow trash bag and food storage containers with yellow lids that became an icon of giving.
VIEW THE SPOT Without smart engineers, autonomous cars wouldn't go very far. Smarter Cars Need Smart People. The Film, The adventures and misadventures of Mr. Le Blanc, a very unorthodox scientist that has some problems to connect with reality. Agency: TBWA, Paris VIEW THE SPOT Puma Fragrances: Scents Of Victory
Puma Fragrances, it's the spirit of Puma concentrated in a body spray. Six references created for the generation Z. At the heart of this launch, a spectacular film, a galvanizing epic inspired by the greatest athletes of the moment: Antoine Griezmann and Usain Bolt. Two champions following their instinct, going beyond their limits, and celebrating the most beautiful victory, a victory built on 3 key pillars: WORK, WIN, CELEBRATE. Agency: Publicis Conseil
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Cercone Brown Company, Boston has created this TV campaign for Veritas Genetics.
VIEW THE BREAST SPOT VIEW THE TICKING SPOT AWSR: What Would Be Your Last Words
A question you could ask yourself is "What will I say the moment before I die?". A creative person could imagine a crazy and colourful ending, while others imagine a more romantic ending in the arms of their lover. Sadly, incidents on the road caused by smartphone usage skyrocketed the last few years. This painfully real outlook from AWSR (Road Safety Agency in Wallonia, Belgium) via 20something, Brussels, catches users off guard and forces them to realize that texting and driving can have dire consequences.
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