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Seen and noted

Asics: Want It More

 TV   AUSTRALIA    November 29, 2016 07:34 (Edited: November 29, 2016 18:34)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/122ef_0004.png&width=200Asics continues its partnership with the Australian Cricket Team and Cricket Australia, this time shining a light on both the established and emerging stars of the game as a localisation of the global "Want It More" positioning. There's no other game quite like cricket. It's a team sport but also a game which places individual player performance under such scrutiny and pressure to perform time and time again. Dealing with this pressure requires a huge amount of personal sacrifice by the players. The series of spots, via Infinity Squared and directed by Melvin J. Montalban, shine a light on how players sacrifice those things we take for granted as Australians, all in pursuit of Wanting it More: Nights out with mates, BBQs and quality time with family and friends. Featuring David Warner, Holly Ferling and paceman Mitchell Starc, the extended campaign also explores the technical approach the players employ for their training.

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Sex And Contraception Education Society: Safe Solutions

 PRINT   ROMANIA    November 29, 2016 07:25
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2016%2FNov%2Ftn_83363_Baby+Pacifier.jpg&width=200FriendsTBWA, Bucharest has created this print campaign for the Sex and Contraception Education Society which presents the efficient anti-"Relax-I-know-when-to-pull-out" solution and the safe anti-"Don't-worry-I've-done-it-before-without-it" solution.

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Gadget 360: Specific Terminology

 PRINT   INDIA    November 29, 2016 07:19 (Edited: November 29, 2016 18:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http://www.bestadsontv.com/files/print/2016/Nov/tn_83323_Gadgets360 - Mouse.jpg&width=200Gadget Love is a conversation around people's love for gadgets. Using terminology specific to the world of electronics and the digital world, we came up with creatives that visualise these remarks by putting meaning behind them. Agency: Animal

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Bornefonden: How Old Is Old Enough

 OUTDOOR   DENMARK    November 29, 2016 07:15
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F3112a_0002.png&width=200In order to raise awareness about child marriages in Mali, BORNEfonden put danish fathers in a tough situation that no one should experience. We got a 30 year old actor to ask permission to marry their 13 year old daughters. Agency: Robert/Boisen & Like-Minded, Copenhagen.

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The Metropolitan Police: Body Worn Video

 TV   UK    November 29, 2016 07:09
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fa74c9_0000.png&width=200AMV BBDO, London has teamed up with The Metropolitan Police to create the "Body Worn Video" an independent trusted witness.

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Royal Roads University: Community Bookshelf

 OUTDOOR   CANADA    November 29, 2016 07:06
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fc1c44_0004.png&width=200The Royal Roads University transformed a transit shelter in Vancouver into a community book share, showing the ability to grow and inspire change in oneself can be as simple as opening up a book. Agency: Will Creative, Vancouver.

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PETA: Could You Stomach This

 OUTDOOR   UK    November 29, 2016 07:03
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F123d3_0000.png&width=200When these Londoners were asked to try a new milk, they were more than happy to offer praise for the creamy drink, but when a disturbing "fact" about the milk was revealed, everything changed. People were disgusted when they were told that the drink (which was actually soya milk) came from a dog. But if the thought of drinking dogs' milk makes you feel ill, why drink the milk from any other animal? After all, there is nothing "normal" about artificially inseminating a cow and forcing her to give birth, only to tear her beloved calf away from her so that the milk that nature intended for her baby can be consumed by humans instead. Humans are the only species on the planet to drink another animal's milk, and cows' milk is no more natural for us than dogs' or rats' milk would be. Agency: Don't Panic, London.

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Corpo Do Poema: Tattoo And Poetry

 OUTDOOR   BRASIL    November 29, 2016 06:59
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fc2e61_0001.png&width=200FCB Brasil has created "Tattoo and Poetry" which turned body parts into pages of poetry for Corpo do Poema.

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Auto One: Smooth Engine

 RADIO   AUSTRALIA    November 29, 2016 06:39
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200Adam Marjoram, V8 supercar driver and the voice of Auto One, is a better driver than voiceover artist... Agency: Nova 93.7

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Guest Judge: Alasdhair Macgregor Hastie, ECD, BETC, Paris

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    November 28, 2016 21:27 (Edited: November 29, 2016 08:27)
https://www.bestadsontv.com/news/upload/Alasdhair Macgregor (International Executive Creative Director, BETC Paris) (1).jpgThis week's guest judge is Alasdhair Macgregor Hastie, international executive creative director, BETC, Paris.

"Make it simple. Make it memorable. Make it inviting to look at. Make it fun (to read)." If Mr Leo Burnett's definition of good advertising applied to this week's offerings, makes my roundup as thin as Donald Trump's skin.

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BBC Earth: The Story of Life App

 INTERACTIVE   UK    November 28, 2016 20:32
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2016%2FNov%2Ftn_83355_Screen+Shot+2016-11-28+at+9.19.56+AM.png&width=200Download the Story of Life app to explore more than 1000 of Sir David Attenborough's most memorable moments from his 60-year career exploring the natural world. Explore your favourite moments, watch curated collections from Sir David and others, or create and share your own collections with the world in this interactive BBC campaign via AKQA, London.

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Cotton Incorporated : The Comfortable Collection

 TV   USA    November 28, 2016 08:10
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fa4c29_0000.png&width=200Cotton Incorporated chiefkeeps you comfortable even in the most uncomfortable situations. Agency: DDB New York.

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Fencemakers WA:Chump

 RADIO   AUSTRALIA    November 28, 2016 07:43
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200The Studio at SCA presents this spot for Fencemakers Western Australia.

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Blue Cross: Emotions

 OUTDOOR   UK    November 27, 2016 19:00
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F2fb29_0000.png&width=200Award-winning customer engagement agency, LIDA today announces 'Emotions', a new integrated campaign for animal charity, Blue Cross. Blue Cross tasked LIDA with developing a bold and brave campaign running across press, social, radio, digital media and VOD throughout November and December. The campaign is intended to drive donations as well as increase awareness of the charity's work for pets who urgently need veterinary care or new homes. This campaign isn't linked to any previous brand activity. Pam Ferris, the well-loved British actress and Blue Cross Ambassador, provides the voiceover for both the VOD and radio ads.

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Road Safety Commission Of Western Australia: Distracted Driving

 TV   AUSTRALIA    November 27, 2016 18:44 (Edited: November 28, 2016 05:44)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/86f08_0003.png&width=200The Brand Agency tackles three key safety driving issues with its latest campaign for the Road Safety Commission WA: distractions, speeding and drink driving. The campaign targets people who are not necessarily serial offenders, but from time to time might find themselves crossing that line between safe driving, and making a mistake. Through its tone of voice, the campaign highlights how easy it is to do the wrong thing behind the wheel.

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City Of Perth Christmas: Christmas 2016

 TV   AUSTRALIA    November 27, 2016 18:37
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F87379_0000.png&width=200Christmas campaign brings the magic of the season alive through an emotive ad which uses the lights of the City of Perth to entice people in from the suburbs. Agency: The Brand Agency, Perth

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Vhi Healthcare: The Big Question

 TV   IRELAND    November 26, 2016 08:08
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F5554c.png&width=200Publicis Dublin ask couples in Ireland 'The Big Question' in a new campaign to create a conversation about fertility and promote new fertility benefits from Vhi Healthcare.
This film was made to draw attention to a very sensitive issue and to help people plan ahead. Creatives Ronan Nulty and Carol Lambert collaborated with Motherland to develop a film approach that was very observational and non-obtrusive.
Publicis Dublin created an integrated campaign using film, digital, online video, radio, print and social posts to launch the new benefits from Vhi Healthcare.


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Alibaba: Trade Assurance

 INTEGRATED   CHINA    November 26, 2016 08:03
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F534eb_0001.png&width=200International sourcing for suppliers and buyers can be stressful. Trade Assurance by Alibaba is designed to help alleviate the stress of doing business with faceless partners, who are literally "oceans apart", by guarenteeing payment protection with accredited suppliers. Agency: KBS

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Ok Go/Morton Salt: One Moment

 WEB FILM   USA    November 25, 2016 15:46 (Edited: November 26, 2016 02:46)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/2a645_0000.png&width=200What you just saw was real and it took 4.2 seconds, so Park Pictures slowed down the same moment and created this web film for OK Go/Morton Salt. Agency: Ogilvy & Mather, Chicago

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Spies Travels: Do It Forever

 WEB FILM   DENMARK    November 25, 2016 15:36 (Edited: November 26, 2016 02:36)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/27995_0001.png&width=200Robert/Boisen & Like-minded, Denmark have released "Do It Forever" for Spies Travel Denmark because you don't stop having sex because you're getting old, you get old because you stop having sex. Extend your life with an exotic trip and do it again and again and again.

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Apple: Frankie's Holiday

 TV   USA    November 25, 2016 15:33
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F0e3f0_0003.png&width=200An unexpected holiday visitor finally receives the warm welcome he's always yearned for in this Apple spot.

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McDonalds: Juliette The Doll

 TV   UK    November 25, 2016 15:30
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F500de_0000.png&width=200McDonald's UK is launching its biggest ever Christmas campaign with a TV ad that features a wooden doll who comes to life after being left on the shelf for a year. Agency: Leo Burnett, London.

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Health Promotion Agency: Tooth Fairy

 TV   NEW ZEALAND    November 25, 2016 14:57 (Edited: November 26, 2016 01:57)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/6cf04_0000.png&width=200In a busy world, asking parents to complete one more task, on a twice-daily basis, is a stretch at best. So Y&R NZ and The Sweet Shop joined forces to bring us the champion protector of children's teeth - the Tooth Fairy you were never expecting. Damien Shatford, Director at The Sweet Shop said, "What got me excited about this idea was how it takes on the mythology of the tooth fairy and skews it for parents, If you don't brush your little one's teeth, a fierce looking fairy-lady is going come give you a good sassing. "The campaign was launched online on Monday morning, seeded via Flava radio station, clocking up over 33,000 views in less than 12 hours. Look out for more sightings of the Tooth Fairy over the coming months as she embarks on her crusade to improve NZ children's oral health, championing routine brushing twice a day with fluoride toothpaste.



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Inspired By Iceland: A Guide To Safe Selfies

 TV   UK    November 25, 2016 14:53
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fb4b25_0000.png&width=200Selfies can be dangerous when you’re focusing on your pout and not the volcanic hot spring about to cover you in boiling water. Let us help you get the perfect selfie, not a nasty injury in this "A Guide to Safe Selfies" created for Inspired by Iceland via The Brooklyn Brothers, London.

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Lowe's: Ginger Deer

 TV   USA    November 25, 2016 14:51
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ff9c29_0000.png&width=200BBDO New York has created this holiday spot for Lowe's.

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Ram Trucks: Praise

 TV   USA    November 25, 2016 14:48
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F853c1_0000.png&width=200From the single working mother of three to the grandfather who spent a lifetime in the mill, Ram Truck's "Praise" recognizes all who labor to make their families, and this nation, strong. "Praise" is a tribute to every member of the American working class, and an homage to all who rely on Ram trucks day in and day out to get the job done.

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Geico: It's Not Surprising

 TV   USA    November 25, 2016 14:46
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F341bd_0000.png&width=200Known for his signature move, The Flying Dutchman, this unlikely figure skater dazzles the arena with his effortless grace. He doesn't skate so much as he floats over the ice, truly creating poetry in motion. He's sure to be a medal favorite in this competition. Agency: The Martin Agency, Richmond.

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Betser: Are You Balls Or Brains? Part 1. Locker Room

 TV   SWEDEN    November 25, 2016 14:40 (Edited: November 26, 2016 01:40)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/aa292_0000.png&width=200Unique from all other sports books, Betser is introducing "Balls and Brains", which rewards the player's courage and skills. The product is built on something every player will recognize, Balls, trusting your gut feeling betting on a long shot and Brains, a more calculated bet minimizing risk. In the campaign we gathered the biggest balls and brains personalities throughout history to let them convince each other on how to bet – with your balls or your brain. Agency: Jack Russel


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Mozik: Listen To What You Want

 WEB FILM   MOZAMBIQUE    November 25, 2016 14:37
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F8ee82_0000.png&width=200Mozik its a streaming online Music App provider. Taking advantage of the opportunity of all the controversy to the speeches of Donal Trump. During the week of USA elections it pumped this simple viral video "silencing" Donald Trump's speech with music pushing the title "Listen to what you want." Agency: DDB Mozambique


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Bad Santa 2: Bad Santa

 PRINT   USA    November 25, 2016 14:31
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2016%2FNov%2Ftn_83299_Bad+Santa1.jpg&width=200Photographer and artist John Spannos has created this cheeky print campaign promoting the release of Bad Santa 2.

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Samsung Galaxy: Unwrap The Feels

 TV   USA    November 25, 2016 14:15 (Edited: November 26, 2016 01:15)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/ec357_0000.png&width=200Preacher has created this Christmas Samsung ad promoting Samsung's Virtual Reality head set which takes you to a new Galaxy.

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Road Safety Commission: Woops Woops

 RADIO   AUSTRALIA    November 25, 2016 14:02
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200A song to help drivers avoid "Woops" accidents, and "Woops woops" police sirens. Agency: Nova 93.7, Perth

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Belize Tourism Board: Drum

 OUTDOOR   USA    November 24, 2016 14:38
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F334d1_0002.png&width=200Olson and long-time partner Belize Tourism Board have teamed up to celebrate WestJet's new nonstop flights from Toronto to Belize by inviting passersby to play on a custom-built Belizean drum that measures decibels to "power" a Belizean boy who dances on the new 90ft digital board towering over the square. One enthusiastic drummer will receive roundtrip airfare from Toronto for two to visit and explore this unique Central American nation. Part of the two-day experience was broadcast via Facebook Live and also packaged in a shareable campaign video to be launched on BTB's social media channels, including Instagram, Facebook and Twitter starting this week.

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Walmart: Save Money. Live Better.

 TV   USA    November 24, 2016 14:27
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F6c48b_0000.png&width=200Saatchi & Saatchi New York has released this holiday campaign featuring several spots with iconic music that give them all punctuation, energy and excitement - all laddering up to Walmart's tagline of 'Save Money. Live Better.'

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Aides: World AIDS Day

 PRINT   FRANCE    November 24, 2016 14:16 (Edited: November 25, 2016 01:16)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http://www.bestadsontv.com/files/print/2016/Nov/tn_83263_Aides piano US.jpg&width=200Before World AIDS day, the French NGO AIDES reveals to the general public a piece of information that might just change everything. It's a piece of information that is widely approved by the scientific community but that still hasn't made its way to the general public: an HIV-positive person following treatment no longer transmits the virus. Anti-retroviral drugs are now so efficient that they make the virus undetectable in the bloodstream and sexual fluids of affected people. Hence, HIV-positive people no longer transmit HIV, even when having unprotected sex. Such a piece of information completely spins on their head the representations people have of HIV-positive people. Agency: TBWA Paris

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APDP: Disappeared Kashmiris

 PRINT   INDIA    November 24, 2016 14:10
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2016%2FNov%2Ftn_83259_APDP_Hamid.jpg&width=200Since 1989 over 10,000 cases of enforced disappearances have been reported in Kashmir. Association of Parents of Disappeared Persons (APDP) commissioned a campaign to keep the memories of loss alive that are systematically being erased by the state apparatus. This campaign, via BlackSheep.Works, comprising sketches of the enforced disappearance victims meticulously created from the text of individual case studies, brings their memories back to life. #DisappearedKashmirs campaign has garnered over 28 million impressions on Twitter generating a tremendous response for the cause.

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Bang & Olufsen: Humblebragging

 WEB FILM   NORWAY    November 24, 2016 14:02 (Edited: November 25, 2016 01:02)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/393c1_0000.png&width=200The internet phenomenon 'humblebragging' has spread as social media continues to influence our lives. We conceal our efforts to show off by undercutting it with self-pity and the result is both hilarious, adorable and human. And it is fine to be excited about your new flat screen TV. Also to the extent where you want to show it to the whole world, says Bang & Olufsen. We all know the guy, who solemnly shows how he broke his favorite running shoes, while incidentally completing the NYC marathon in 3:05. Or the disheartened person who presents how inconvenient their convertible comes into play on a rainy autumn day. This isn't coincidence, but rather 'humblebragging', as the term coined. Agency: Robert/Boison & LikeMinded

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MSF: Independence

 TV   NETHERLANDS    November 24, 2016 13:54 (Edited: November 25, 2016 00:54)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/c3439_0004.png&width=200"Independence" is priceless, but it has a cost. To help support its independence, Medecins Sans Frontieres (MSF) has launched an HYPERLINK "http://www.independance.msf.fr/" online crowdfunding platform. Fronted by French actor, Ahmed Drame, the platform is aimed at young donors and aims to raise 1Million euros. Since its creation in 1971, the non-governmental humanitarian organization has based its actions on one key principle: independence. Thanks to financial independence, made possible by individual donors (96% of MSF resources are private). Independence that ensures MSF can speak out whenever and wherever access to patients is threatened or denied. Agency: Wieden Kennedy, Amsterdam

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Unicef: #ItBeginsWithABlanket

 TV   UK    November 24, 2016 13:47 (Edited: November 25, 2016 00:47)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/83890_0000.png&width=200Collaborating on a special project, Saatchi & Saatchi London and Unicef UK have today released a new film to highlight the plight of children affected by the ongoing conflict in Syria as winter approaches. The campaign film follows the journey of the character, Yana, a nine year-old girl living in a refugee camp who is looking for and collecting childhood objects, including clothes, boots and a teddy bear. By the end, Yana is in the family's tent - happy, safe and warm - being wrapped in a blanket provided by Unicef, the world's leading children's organisation. This film aims to raise awareness of the struggles that Syrian children are facing right now.

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Bulldog Skincare: Awkward Elves

 TV   UK    November 24, 2016 13:43
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fc753e_0000.png&width=200Bulldog Skincare For Men are taking their first big step into advertising with a Christmas campaign by adam&eveDDB. Taking a stand against the unrealistic ideals of masculinity that other skincare brands perpetuate, Bulldog are celebrating the reality of male behavior. With proof* that men are uncomfortable when it comes to sharing Christmas gifts, Bulldog are celebrating the awkwardness that occurs on such rare occasions. 'Awkward Elves' revels in the uncomfortable reality of man-to-man gifting (or the apparent lack of) during the festive season.

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