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Seen and noted
Surf Life Saving Australia: What's It Like To Be Caught In A Rip In collaboration with Surf Life Saving Australia, Samsung Electronics Australia has recently launched and piloted Pocket Patrol - an Augmented Reality (AR) mobile app developed with Leo Burnett Sydney, that uses technology to help raise awareness of the number one hazard on our beaches, rips. The pilot program for Pocket Patrol took place from October 22 through to November 13, at selected beaches on the Sunshine Coast in Queensland. The app enables users to visualise identified hazards by using a combination of data that is uploaded by the on-duty lifeguards and surf lifesavers as well as AR, GPS, Compass, Gyroscope and image recognition.VIEW THE CONCEPT Interflora: Captain Bobo
TV
November 24, 2016 13:27 (Edited: February 17, 2023 04:19)
 The film shows the love between a shy 5-year old girl and an old one-eyed kindergarten teddy bear, and how they solve being apart for Christmas. Agency: BrandhouseVIEW THE SPOT Renault Formula One: Brazilian Vibes In 2016, Renault has returned to Formula One as a team. This provides an opportunity to revisit legendary tracks like Interlagos in Brazil, tracks that were the stage of Renault's past successes, with 12 world titles in 35 years, an unrivalled record so far. In the film conceived by Conseil Publicis for this return of Renault, we discover the drivers of the Renault team are taking a Samba lesson and learning some basic steps and how to sway their hips before meeting them on the track and seeing how they apply this wild rhythm on the track in their Formula One car. Indeed, Renault is moving to the Brazilian beat for its return to Interlagos. VIEW THE SPOT National Coalition Against Domestic Violence: Not A Fan Blonde Co, New York present this spot for the National Coalition Against Domestic Violence (NCADV)VIEW THE SPOT  During Pink October, Centauro - the largest sports retail chain in South America, gave a little help to extremely busy women to find some time to take care of their health. Agency: Publicis, BrasilVIEW THE SPOT  An ordinary family wake up one day to find a huge tiger in their home in this WWF Christmas spot via JWT, London.VIEW THE SPOT  DigitasLBi, New York has released these two spots for American Express featuring Kristen Bell, Idina Menzel and Ted Danson.VIEW THE MEMORY LANE SPOT VIEW THE CHEERS SPOT  Fred & Farid, Shanghai has created this "All in One" campaign Alibaba featuring the taglines of 30 different brands. VIEW THE SPOT Amazon Prime: The Iman And The Vicar Two old friends meet for a cup of tea and discover they share a problem in this Amazon Prime spot via Joint London.VIEW THE SPOT Kettle One: You Don't Understand, It Has To Be Perfect Barton F. Graf 9000, New York has released this "You Don't Understand, It Has to Be Perfect" campaign for Ketel One Vodka.VIEW THE NOLET APPROVAL SPOT VIEW THE GENERATIONS SPOT VIEW THE TASTING PROFILES SPOT VIEW THE POT STILL SPOT VIEW THE CITRUS SPOT VIEW THE RIDE SPOT VIEW THE LEGACY SPOT VIEW THE ATTIRE SPOT Heathrow Airport: Coming Home For Christmas Throughout their 70 years, Heathrow have specialised in reconnecting people with their loved ones, especially at this time of year, because coming home for Christmas is the best gift of all. Among the millions of seasonal passengers, there are some extra-special arrivals that have made it home in time for the big day in this spot via Havas London.VIEW THE SPOT  Follow "The King" on his journey to find his greatness in this PlayStation 4 spot via BBH New York.VIEW THE SPOT Transgender Awareness Week: #Transvoices Google has launched this #transvoices campaign during Transgender Awareness Week which tells three different stories. After 14 years of military service, Evan Young was searching for community and found the Transgender American Veterans Association (TAVA). Now the organization's President, Young is on a mission to help other trans veterans get fair and equal treatment. The second story is Jasmine's who has broken new ground as the first trans and gender non-conforming individual to open a tattoo shop in Philadelphia. The third story is for The National Center for Transgender Equality (NCTE) which believes that awareness and understanding are critical steps in the journey to acceptance. Agency: Venables Bell & Partners, San Francisco.VIEW THE VETERAN SPOT VIEW THE TATTOO SPOT VIEW THE EQUALITY SPOT Ikea: Operation Treenapping IKEA Belgium and DDB Brussels launched a contemporary Christmas tale today. The spot tells the story of three young boys who embark on an epic journey to reunite an unexpected friend with his family. Operation Treenapping - as the spot is dubbed - is a metaphor-driven story with a message: the one thing that really matters during the holiday season is being together with the people you love. Miguel Aguza, head of communications, IKEA Belgium: The spot was directed by UK director Bruce St Clair, and produced by Caviar. The soundtrack was composed by Peter Baert, head of sound studio Raygun. Operation Treenapping will air on TV, online, as well as in movie theaters. And it will also be supported by an outdoor campaign.VIEW THE SPOT  Bisto and McCann London have launched "Open Door Sunday", a new initiative to encourage neighbours in Britain to enjoy a good meal together and get to know each other. The aim of the "Open Door Sunday" campaign is to bring neighbours together in a society that has an increasingly low community spirit. The initiative is part of Bisto's Together Project to bring people together, and follows Bisto's "Spare Chair Sunday" campaign in 2015, also devised by McCann London, which encouraged people to volunteer to invite a lonely older person for Sunday lunch. The campaign will be supported by PR and a radio partnership with Magic FM's Sunday request show, hosted by Kim Wilde, and Bauer Network's Sunday Dinner Show with Paddy McGuinness. VIEW THE SPOT Human Rights Watch: Protect Schools International non-governmental organization Human Rights Watch makes the commitment to strengthen the protection of schools. The organization and its ad agency, BETC Paris, want to raise awareness on the Safe Schools Declaration, an inter-governmental political commitment that was opened for endorsement by countries at an international conference held in Oslo, Norway, on 28 May 2015. Released ahead of the Universal Childrenâs Day on November 20th, this film, directed by Reynald Gresset, shows the life of a schoolgirl while her school is being occupied by soldiers. It urges all parties to armed conflict to refrain from actions that impede childrenâs access to education and encourages Member States to consider concrete measures to deter the use of schools by armed forces and armed non-State groups in contravention of applicable international law.VIEW THE SPOT  HP Inc. is launching its 2016 holiday advertising in support of the new HP Spectre x360. The advertising continues the brand's "Keep Reinventing" platform and tells the heartwarming story of two brothers, Zac, a musician, and his deaf younger brother, Rich and how music and the HP Spectre x360 helps bring them closer together. The tag line is "Reinvent Giving." The advertising was created by AMV BBDO in London and is scheduled to air on television in the U.S. and online in the UK beginning this week as well as on HP social platforms. VIEW THE SPOT Starship Children's Hospital: In The News Starship is New Zealand's only dedicated children's hospital and treats kids from all over the country. However, because the hospital is located in Auckland, our biggest city, the regions feel little or no connection to the cause. To address this issue, Republik, New Zealand, used national news stories to powerfully remind New Zealanders that regardless of where a child might live, if there's a tragedy, Starship is where they end up. They brought the country's most recognisable radio and television newsreaders together and asked them to put their network allegiances aside to collaborate on this national fundraising campaign.VIEW THE SPOT E.ON: The Solar Christmas Experience Energy company E.ON and M&C Saatchi Stockholm have just launched a campaign that uses solar panels and E.ON's storage battery to power an extraordinary Christmas light show. The light show, featuring a remix of "For a Better Day" by Avicii, took place at a real home in a small Swedish town called Solvesborg. The residents, sun farmers Lars and Ingegard Andersson, switched on the grand one-take Christmas light experience that could be seen and heard from miles away. The film ends with the message: "Turn on your Christmas lights with a good conscience. Use solar energy all year round with our storage battery."VIEW THE SPOT Ontario Lottery And Gaming Coporation: Thank You Bingo FCB Toronto present these spots for Ontario Lottery and Gaming CorporationVIEW THE WEB FILM SPOT PLAY THE RADIO SPOT Telkom FreeMe: Golf South African mobile networks are abusing consumers. They under service and overcharge, they hide unreasonable stuff in the fine print and nobody holds them accountable. This campaign via DDB South Africa, uses metaphor to demonstrate just how ridiculously networks expect consumers to behave and urges them to ditch their network and upgrade to Telkom, the mobile network that's redefining the mobile category.VIEW THE SPOT  eBay's new holiday campaign from Pereira & O'Dell captures the emotion and excitement of giving the perfect gift. "The Gift They're Waiting For Is Waiting on eBay," made its national television debut November 2016, marking the brand's first holiday national television ads in nearly two years. The efforts are part of eBay's broader holiday mission to help shoppers find perfect gifts for everyone on their list, by offering the best choice and amazing deals all season long.VIEW THE HAPPINESS SPOT VIEW THE AVIATOR SPOT Farmacias Sao Paulo: To Be Remembered Ads to celebrate the win of the 1st place on IMPAR award. Agency: Meta PropagandaVIEW THE BEAUTY AD VIEW THE MUSIC STAR AD VIEW THE SOCCER AD Supercheap Auto: The Best Performing Oils An ambitious collaboration between The Dreamers and Supercheap Auto, the goal was to create a national TVC campaign that doubled as a viral online piece. The Dreamers worked alongside Paul Morris Motorsport and Supercheap Auto to develop the concept around the exciting Stadium Super Truck vehicles, before handling all elements of production in bringing the concept to life. The feature length video was recently awarded a Gold ACS Award at the 2016 awards in the 'corporate and educational' category.VIEW THE TVC SPOT VIEW THE WEB FILM SPOT RPO Outdoor Media: The Difference Guarda(Chuva) Comunicao, Brasil, present these print ads for RPO Outdoor MediaVIEW THE 1ST AD VIEW THE 2ND AD VIEW THE 3RD AD TPC Group Delivery: From Poland To Russia There are more logistics and less borders when you use TPC Group. Agency: Menta Propaganda, Brasil.VIEW THE POLAND AD VIEW THE DENMARK AD VIEW THE SCOTLAND AD UN Water: A Day To Think And Take Action Help Prevent 680,000 Deaths each year. It is about the millions of children whose futures are compromised by poor sanitation and related nutrition problems. Agency: Intergalactic.worldVIEW THE AD  Bartle Bogle Hegarty, London present a new Campaign for a Dog Walking/Sitting service to run on London Underground sitesVIEW GET THE APP OUTDOOR VIEW PEE OUTDOOR VIEW WALK THE WALK OUTDOOR Myer: The Story Of Santa's Star Experience the magic of Myer with our interactive Christmas storybook. Santa's no stranger to the night sky, but this Christmas something happens that throws his journey into jeopardy. Join Elf, Reindeer, Angel and Mouse as they embark on an adventure to help Santa find his way to Australia and save Christmas. Agency: Clemenger BBDO, MelbourneVIEW THE CONCEPT VIEW THE SPOT  DEC BBDO, Barcelona has launched this "Fog Taggers" stunt to promote the Canary Islands.VIEW OUTDOOR Sunglass Hut: Instagram Gradient The "Instagram Gradient" is a project for Sunglass Hut created via RXM Creative, New York that brings the many shades of Fall to your Instagram feed.VIEW THE CONCEPT  72andSunny, Los Angeles have created this spot staring Blake Griffin & DeAndre Jordan who come face to face with the iconic duo of Ketchup & Mustard. To launch Google's Duo app which lets you make video calls across Android and iOS, and see a live video preview before you pick upVIEW THE SPOT Weet Bix: Start The Day Strong Onepartners, Australia, present these web films for Sanitarium Weet-BixVIEW THE START STRONG SPOT VIEW THE YUMMY SPOT V Energy: V Skills - Be a bit better Aimed at giving millennials some of the vital life-skills often overlooked by modern day education, the V Skills campaign is a series of 'how to' videos created by TKT Sydney (a Clemenger Group company) and produced alongside some of Australia's leading influencer talent. Built off V Energy's brand platform 'the Massive Hit that improves you a bit'', the latest work to come out of the V shed reinforces the brand's commitment to helping people be "a bit better" at life. Teaching you how to smoke-bomb a party, avoiding alien abduction, folding a fitted sheet and lots of other super essential skills - this campaign is guaranteed to help improve you a bit.VIEW THE LLAMAS SPOT VIEW THE SMOKE BOMBING SPOT VIEW THE SUNSCREEN SPOT VIEW THE CONFLICT RESOLUTION SPOT VIEW THE DETECTING A LIE SPOT VIEW THE SICKIE SPOT VIEW THE BACKSTAGE SPOT VIEW THE SELFIES SPOT VIEW THE JUMPING SPOT VIEW THE REMEMBERING NAMES SPOT VIEW THE BULLSEYE SPOT VIEW THE SAVING $$$ SPOT VIEW THE SHEET SPOT Transport Accident Commission: Rethink Speed The Transport Accident Commission in Melbourne Australia has launched a provocative new campaign via Clemenger BBDO, Melbourne, urging Victorians to rethink the speeds they drive at. The Rethink Speed campaign features a television advertisement reminding Victorians that speed doesn't always cause crashes but it always determines the level of injuries sustained. It depicts seven different outcomes in an incident between a young boy on a bike and a car approaching at seven different speeds. At the car's slowest speed, a collision is avoided altogether but other scenarios depict more serious outcomes as the speed increases, culminating in a scene where the car is wrapped around a pole and the bike flies through the air.VIEW THE SPOT IKEA: The Best Day is the Everyday Inspiring Australians to rediscover the fun and happiness in everyday life at home, IKEA Australia has released its first retail spot under the new brand platform, 'The Best Day is the Everyday' to help drive customers into stores this summer. Directed by Rabbit's Lachlan Dickie, the campaign will broadcast across TV and online and will be supported by IKEA owned channels.VIEW THE SPOT  Fred & Farid, Shanghai has created this "All in One" campaign Alibaba featuring the taglines of 30 different brands. VIEW THE SPOT Guest Judge: Andy Flemming, group CD, M&C Saatchi, Sydney
GUEST JUDGE /BEST AD OF THE WEEK
November 21, 2016 11:36 (Edited: February 17, 2023 04:19)
 This week's guest judge is Andy Flemming, group creative director, M&C Saatchi, Sydney. Throw tinsel, animation, uplifting Pixar style music, robins, snow, mince pies, fantastic voyages and a tear on the face of a golden child into a grinder and you've got yourself a Christmas ad. After the incomparable Adam & Eve set the standard a few years ago it seems everyone in London wants an epic slice of emotional toss. READ MORE UberEATS Toronto: Food Drive UberEATS Toronto wanted to help out those in need in Ontarioâs biggest city. 41% of people in Toronto go hungry at least once a week. UberEATS Toronto helps the hungry with free meal matching donations for UberHUNGERTO. Agency: Rethink Canada.VIEW THE CONCEPT « First « Previous Next » Last » 3 of 9 |
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TBWA present this spot for French railway company SNCF