Seen and notedMercedez-Benz: The World's Largest Christmas Tree
An enormous effort brought to life the impressive ad campaign "The World's Largest Christmas Tree", created by Brazilian independent ad agency TODAY to Mercedes-Benz Trucks. The campaign's idea is to show truck drivers they must be pride of themselves for they can accomplish incredible things: including establishing a new world record recognized by the Guinness Book of the Records. A team from the British publication went down to Brazil to check the live action which involved dozens of truck drives that aligned 350 trucks in order to form the image of a 150 meters Christmas tree. LED bulbs and wires helped providing the effect captured by the lenses of several cameras, including one place in a drone and gave the tree a better look. The ad shows drivers conducting their trucks without revealing exactly what was happening and where they were going to. Gradually, the effects expand the picture and reveal the incredible image of the new World Record Christmas tree.
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This was a year of records in terms of both death and loss related to the flows of migrants in Mediterranean nations, which has given rise to political debate and maneuvering that has, unfortunately, not been able to stem the tide of one of the greatest tragedies of modern times. It is an issue that has also been the focus of a project entrusted to some of the most creative people at the world's leading advertising agencies for the latest edition of the Cannes Advertising Festival, where we witnessed the first spark that led to the production of a video that Ogilvy & Mather Italy has donated to Emergency for Christmas. Alessia Bonito Oliva and Margherita Maestro, the two young authors of the video, directed by Paolo Iabichino and Giuseppe Mastromatteo, tell a tale of great heart. As new political leaders are restoring old border walls and the immigration debate everywhere is shifting to the need to put limits on refugees attempting to escape war and famine, Emergency is working to convey quite a different message about the importance of solidarity and of eliminating all obstacles.
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Faber Castell has released these two outdoor ads via Inbrax, Santiago.
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Everyone deserves to feel like a kid at Christmas, even adults! With the help of celebrity hypnotist Chris Jones, Walmart made it possible to rediscover your inner child. Agency: Saatchi & Saatchi New York.
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In the world of machine-made jewellery Khimji makes it a point to take the help of experienced gold artisans who hand crafts exquisite jewellery using old techniques. Agency: JWT Kolkata
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This is a web comic series published on Facebook for our client Glamour World. Every day, one episode was uploaded and after a week, all the 7 episodes added up to complete a whole story highlighting the product benefit. Agency: SoS Ideas.
VIEW EP 1 OUTDOOR VIEW EP 2 OUTDOOR VIEW EP 3 OUTDOOR VIEW EP 4 OUTDOOR VIEW EP 5 OUTDOOR VIEW EP 6 OUTDOOR VIEW EP 7 OUTDOOR Audi: The Doll That Chose to DriveDot Bird Furniture: Baraha's Wish
India as a country has over 33 crore gods and goddesses. Many of these higher order beings are worshipped in the form of animals or have more than the usual requirement of appendages. Dot Bird is a customised furniture maker designing and creating just the furniture you need. Even if it means making the unusual wish of Gods who need unusual furniture come true. Agency: JWT Kolkata
VIEW THE BARAHA'S WISH AD VIEW THE BRAHMA'S WISH AD VIEW THE MATSYA's WISH AD 20th Century Fox: Assassin's Creed VR Experience
An interactive stand with a DNA Sequencer was an exclusive development produced by 5SEIS. We also implemented The Assassin's Creed VR Experience. A large-scale collaboration between AMD, Alienware, Practical Magic, 20th Century Fox, New Regency, and Ubisoft. More than 2,000 fans had experiences and more than 70.000 people met the interactive stand.
VIEW OUTDOOR Government des Goias: Aedes aegypti mosquito
In Brazil, thousands of people are infected with the Aedes aegypti mosquito every year. It reproduces in still water and transmits diseases like dengue, zika and chikungunya. Recent researches report that, in addition to the typical objects that accumulate water, such as tires and plant pots, mosquito larvae can also be found in abandoned toys. This ad was created to alert the people about such risk. Agency: Box Comunicacao.
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JohnXHannes New York, has launched a new short film for Squarespace featuring U.S. actor John Malkovich. While Malkovich is well-known as an actor, his true passion is actually fashion design. The actor, who began his career as a costume designer, has released several collections over the years, but they haven't garnered much buzz. The short film "John's Journey" debuting today explores the challenges Malkovich faces as he attempts to establish his reputation as a serious designer.
VIEW THE SPOT Duracell: Express Saves Christmas
On Christmas Eve, the #DuracellExpress delivered free batteries to homes across the Midwest, saving parents from the dreaded "oops we forgot the batteries" Christmas morning fiasco. Agency: Wieden + Kennedy, New York.
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