Seen and noted
Clear up your skin, print from Inbrax, Santiago
VIEW THE DINNER AD VIEW THE DISCO AD VIEW THE POOL AD
Mercedes-Benz has re-defined tradition for over 130 years. Now it's your turn to rewrite life's unwritten rules. It's time to grow up.Agency: antoni, Germany
VIEW THE SPOT
Over the past year, politics have found a way to dominate everything from our television sets to our newsfeeds and collective psyches. And while it's safe to say we've all had enough of it, politics have a funny way of dominating advertising award shows too. As Canada's largest and premier creative awards show, the Marketing Awards set out to change this perception. With the help of agency Zulu Alpha Kilo, they created a timely campaign with a nod to the recent, unexpected US election results. The first ad launched with a print ad in trade publication Strategy Magazine featuring an image of the White House and the headline 'Sometimes the entries you think have the least chance end up winning.' The call to action:'Enter your long shots too' with the campaign slogan being 'Less politics. More creativity.' To promote the final call for entries, they have also released two politically inspired videos featuring top Canadian creative directors protesting agency award show budget cuts.
VIEW THE SPOT Nike: What Are Girls Made Of
Ahead of International Women's Day tomorrow (March 8), Nike and Wieden Kennedy Amsterdam have revealed three new films on Nike's Global Women's YouTube channel in the hope of inspiring more women and girls to get active.
VIEW THE GIRLS SPOT VIEW THE SAY SPOT VIEW THE THIS SPOT
As an official sponsor of International Women's Day 2017, Western Union is launching a powerful campaign, created by mcgarrybowen, that celebrates the role of education in helping girls reach their goals. The campaign will run globally across digital, social media and video on demand platforms.
VIEW THE SPOT
The Salto Brothers just released their new director's cut Ford Ranger spot, and it was worth the wait! This ambitious, beautifully shot ad was filmed over nine days in the forests of Thailand and is guaranteed to make you pack your bags and run off to the nearest car dealer in search of adventure. And just in case you had any doubts about the durability of the car, they drove it straight into a river on-screen for us.
VIEW THE SPOT Children Of The Street Society: Uncertain Terms
Unlike iTunes or Amazon, youth don't get a chance to see the 'terms and conditions' when sending intimate photos to online predators.Agency: Cossette, Canada
VIEW THE SPOT
Do you suffer from Resting Frozen Face? Not anymore. Introducing Happy Summer Face, by AgileCat. This faux commercial is designed to demonstrate that AgileCat isn't just another award-winning ad agency it's one with a sense of humor.
VIEW THE SPOT
In Year 3 of its #MakeWhatsNext Campaign, Again Timed to International Women's Day, Microsoft Urges Girls to Stay in STEM to Change the World
Agency: m:united/McCann VIEW THE SPOT Human Rights Watch: Hashtag Thank You
This spot from Cheil, Canada shows how something as simple as Tweeting can help put a stop to a global issue. In this case, people Tweeted Justin Trudeau to sign the Safe Schools Declaration, and he did. This action has put an official halt to militaries using schools in war-torn countries as a base of operations, thus alleviating schoolchildren as targets.
PLAY THE SPOT Renault: Out of the Ordinary
The Renault "Out of the ordinary driving experience" digital activation completes the 360 campaign developed by Publicis Conseil and seduces with its innovative story- telling, which is adapted to New Koleos's core target, composed of top managers and entrepreneurs. In the "stunt" film, a genuine trigger of the digital campaign, three businessmen are traveling on a plane. During the flight each one of them has the chance to experience a test drive of the New Koleos in virtual reality. Thanks to a succession of surprising situations, our protagonists quickly realize that virtuality can be very close to reality.
VIEW THE CONCEPT
130 million girls don't have access to education. So we're asking the world to count them, one by one. To show we stand with every girl who is out of school. And to urge our leaders to act. Claim your number and join the count at https://one.org/girlscount. Agency: Droga5, New York.
VIEW THE CONCEPT State Street Global Advisors: The Fearless Girl
McCann New York placed a statue of a girl facing off against the famous Wall Street Charging Bull. The statue appeared overnight in Bowling Green Park and is part of an International Women's Day idea for State Street Global Advisors. The "Fearless Girl" sculpture was created by Kristen Visbal and photographed by Federica Valabrega. The campaign calls on companies to increase the number of women on their corporate boards.
VIEW THE CONCEPT Ikea: Pax It
PAX it. The most clicked ad space in the world, that actually isnât one. We simply replaced an online store shopping cart icon with a flexible PAX wardrobe icon that grows automatically while you shop.Agency: Grabarz, Germany
VIEW THE AD
There's always a way through. The iconic Chevrolet Camaro takes on the futuristic Chevrolet FNR concept car in this amazing short film.Agency: The Mill
VIEW THE SPOT VIEW THE MAKING OF THE SPOT Melbourne Queer Film Festival: Stories That Unite
As Australia becomes increasingly hostile to minority voices, the Melbourne Queer Film Festival is more vital than ever, carving out a space for stories that are under-represented in mainstream cinema. To make this point, JWT Melbourne turned to an unlikely subject as source material for this yearâs cinema trailer: the divisive rhetoric of right wing politicians, on subjects like safe schools and marriage equality. The aim was to transform these hateful messages into a visual story of strength, unity and love, taking recorded interviews and speeches from the politicians and turning their basic voice data into a visual and audio form
VIEW THE SPOT
Who drives more luxury cars than anyone? Your first guess might be a duke or an earl or a hip-hop mogul. Au contraire. Itâs that hotel guy who parks their cars. Valets drive every fancy vehicle under the sun. So, in a new digital/social campaign created by David&Goliath, Kia leveraged real valetsâ expertise to prove that the Kia Cadenza is just as impressive
VIEW THE SPOT
"Betty Boop Goes A Posen"in this web film via fashion designer Zac Posen in this first new animation starring Betty Boop for nearly 30 years.
VIEW THE SPOT Tour N' Cure: Messi On Message
Addvisuals, India has created this print ad demonstrating the effectiveness of Chilliguard's 'Spray.'
VIEW THE AD
Since 2011 the number of casualties caused by drivers distracted by their mobile phones has increased by a quarter (24%). In light of this, the AA Charitable Trust and Think! in the UK are raising awareness of the dangers of distracted driving with a new ad by adam&eveDDB London to be shown in cinemas, video on demand, and online. The ad highlights the danger of texting whilst driving with a narrative that follows a couple leaving a nightclub: the woman, who is the designated driver for her intoxicated boyfriend, starts to reply to a text as they start their journey. The boyfriend notices and suggests they swap places, in a move that makes a bold statement on the dangers of using a mobile phone whilst driving.
VIEW THE SPOT
Blak Labs Singapore has released a new hard-hitting awareness campaign for Hagar Singapore. The campaign highlights the plight of human trafficking victims and encourages Singaporeans to help stop this crime, while commemorating International Womenâs Day this month. The campaign features a series of four print ads and a thought-provoking online video. The ads are based on true stories of human trafficking survivors who have recovered under Hagar's care. Also part of the campaign, a gritty online video documents the shocking reality of a mother selling her daughter to the viewers, with an unexpected twist. (View the video at https://www.facebook.com/tan.sarahjdes/)
VIEW THE VOICE AD VIEW THE TOYS AD VIEW THE MEAT AD VIEW THE SLAVERY AD Guest Judge: Rodrigo Butori, VP/ECD, the community, MiamiThis week's guest judge is Rodrigo Butori, vice president and executive creative director, the community, Miami. Winner - #Equallove by Sydney Gay and Lesbian Mardi Gras. Quick: point the differences between this #Equallove ad and the Coca Cola Pool Boy one. Hmmm... Let me see... One uses a LGBT friendly message to sell sugary drinks, the other sells equality. READ MORE RSPCA NSW: The Disguise
Thousands of Australians buy puppies online. But behind the cuteness lies a sinister force Puppy Factories. Unregulated, unsanitary and inhumane, they are makeshift facilities where amateur breeders rear physically and emotionally damaged puppies, then sell them via online platforms. And because it's online, it's easy to disguise a puppy's past. Facing an epidemic, the RSPCA needed a bold tactic. So to make people aware of puppy factories, we became one. Using our own cute puppy and fake online profile, we posted 'For Sale' ads on Australia's biggest e-commerce platforms. When people unwittingly went to buy our puppy, we revealed that behind the cute image was a darker story. Agency: Saatchi & Saatchi Sydney
VIEW THE SPOT VIEW THE AD VIEW THE DIRECT MARKETING
This message is brought to you by a group of creative people who feel strongly that women's rights are human rights. We believe in using our powers for good and support the efforts of every group trying to make the world a safer and more equitable place for women and girls. PS. We also think it's high time women reclaim the power of a certain word for themselves.
VIEW THE SPOT Mini Oreo:Snack Anywhere
Mini Oreo was seen as a little Oreo and was eating into its shares thereby limiting the growth for both the brands. It was hence important to create a separate identity for that. Due to its bite-sized format and portable packaging, Mini Oreo could easily pass off as a snack that could be consumed while on the go. The target audience was defined as youth to clearly demarcate itself from Oreo, which talks to mothers and families. Social media is the biggest and the most effective medium to reach the youth in Indonesia. Facebook with almost 75 million users was the undoubted leader when it comes to social media. .Agency : FCB Jakarta
VIEW THE CONCEPT KLM : Find Your Way With Emojis
Getting travel advice should be as easy as sending one emoji. That is why creative digital agency CODE D'AZUR created KLM's Emoji Messenger Service. The new service has been conceived as an extension of KLM's existing Messenger service and helps travelers find inspiration, wherever they are in the easiest way possible.
VIEW THE CONCEPT Barfoot & Thompson: World Masters Games
As presenting sponsor of the 2017 World Masters Games, Barfoot & Thompson wished to celebrate the event coming to Auckland. The cityscape has been loyally re-imagined by Big using balls, bats, helmets, bows and other equipment from every one of the 28 sports featured.
VIEW THE SPOT VIEW OUTDOOR V Energy Drink: Mardi Gras Photobooth
V Energy Drink this week launches a special campaign during the Sydney Gay and Lesbian Mardi Gras with an Australian first out-of-home execution by JCDecaux that offers passers-by the opportunity to make themselves a little more fabulous. The interactive JCDecaux touchscreen has an inbuilt selfie camera, interactive digital screen and printer.
VIEW OUTDOOR Netflix: Personal Trainer
If committing to exercise was as easy as committing to Netflix, you'd probably have Daredevil's abs by now. Netflix personal trainer gives you that extra push, serving up motivational words from your favorite Netflix characters, right when you need them most. And if you're watching during a workout, your coach will pause your show every time you stop moving. Agency: Deeplocal , Pittsburg
VIEW THE CONCEPT AIB Mortgages:The Toughest Trade
Rothco, Dublin has released the first web film episode of this year's "Toughest Trade" for AIB.
VIEW OUTDOOR Yamaha Motorcycles: Inclines
A twist on familiar road signs turning motorcycle headlights on during the day serves as an early warning tool for motorcycle riders to be seen by other pedestrians and vehicles, and even in the most challenging road conditions.
Agency: Dentsu, Jayme Syfu, Manila VIEW THE INCLINES AD VIEW THE PEDESTRIANS AD VIEW THE VEHICLES AD VIEW THE STUDENTS AD
Hansaplast Koyo is a classic pain relief patch. The brand was lost in the clutter of other koyo brands. And the main problem for the client was people were buying loose patches from the pack for their specific needs. Even shopkeepers were selling it like that only. Agency: FCB , Jakarta
VIEW THE SPOT
A gender equal world is a better world for all. Through P&G's actions and the conversations that we spark, we aspire to build a better world for all of us inside and outside of P&G, free from gender bias and with equal representation and an equal voice for women and men. A world where everyone sees equal. Agency: Badger & Winters.
VIEW THE SPOT
Nothing refreshes like an ice cold Coca-Cola on a hot day. This is especially the case for this story, which features a wild race between two sibling to offer the household Pool Boy a Coca-Cola and quench his thirst. To their surprise, someone else may just get there first.Agency: Santo Buenos Aires
VIEW THE SPOT
Looking for an internship? Zulu Alpha Kilo, Toronto has a better solution. If youâre an Art Director, Designer, or Copywriter we actually might hire you instead. Email us at employeeship@zulualphakilo.com with a link to your book and tell us in 50 words or less what your best idea is and why.
VIEW THE SPOT
To launch the all new Toyota C-HR and signal a new direction for Toyota, BWM Dentsu has created âThrill of the Nextâ, an integrated campaign aimed at cosmopolitan Aussies with a never-ending thirst for the next big thing.
The campaign's hero commercial by Exit Films' LA-based director, Ben Tricklebank unapologetically shows off the C-HR's slick design, technology and performance as the car seamlessly moves a young couple from one experience to another. VIEW THE SPOT
Watch as Lady Gaga, Ellen DeGeneres and Pharrell Williams share what love means to them during the the 89th Annual Academy Awards. Help us spread more love in the world with your #Lovein3Words.
VIEW THE SPOT Bundaberg Rum: Unmistakably Ours
Diageo Australia has launched a major new brand campaign for Bundaberg Rum, the biggest for a decade with a media value of $20 million over the next 18 months. The campaign, created and executed in partnership with Leo Burnett Sydney will be activated across multiple channels including TV, out of home, digital and in-store. The campaign launches with a new 90" television commercial (TVC) whiched aired during the launch of the 2017 NRL Season and the brands second year of NRL sponsorship. Entitled 'Unmistakably Ours', the campaign celebrates everything that makes Australia unique, from our wildlife to our food, our love of sport to our city and beach culture, our diversity to our enduring values. The campaign aims to unite Australians by reinvigorating love and pride for the Australian spirit - both for the iconic Bundaberg Rum but also for the values which make us who we are. Filmed entirely in Australia, including at the home of Bundy Rum in Queensland, the 90" TV spot opens with actor Gyton Grantley reminding us about the importance of Australia's enduring values: always being there for your mates; remaining optimistic in the face of adversity; and having a crack even when the odds are stacked against you.
VIEW THE SPOT VIEW THE FROG AD VIEW THE SPIDER AD « First « Previous Next » Last » 7 of 8 |
Search blogMembersPast guest reviewers
Latest newsBlog categories
Blog archives
RSS feedVisit Campaign Brief for Australian creativeadvertising news |