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Seen and noted
 Brexit and the US presidential election have shown how voters can be massively influenced, especially via Facebook. In the era of fake news accusations against the media environment, Orange by Handelsblatt, the youth magazine of the well known German business newspaper, is now setting an example. With the German federal elections approaching, and with them the growing risk of political manipulation through social media networks, GREY has developed a browser plugin for Orange by HandelsblattVIEW THE SPOT ROM: Chocolate Rombot A crowd-sourced chatbot gathered millions of lines of input from Romanians to become the country's unofficial ambassador. The complex algorithm uses machine learning, and was created by a diverse team of developers, designers and data analysts over the course of 6 months. It took months for Romanians to feed the ROMBOT with their wisdom they've provided over 1.5 million answers since the data gathering phase was launched on December 1st, the National Day of RomaniaVIEW THE CONCEPT Vida Muja: Love Song From A Murderer In the last four years 482 women has been killed by their partners.In most cases a chilling pattern appears: Perpetrators apologize with sweet loving messages.The brief was to do a big action that shows women that is absolutely dangerous to give a second chance to an abuser.The main objective was to start the conversation about this problem and to explain people that behind beautiful words there's sometimes ugly intentions.Vida Mujer invited Diego Dibos, the most important romantic songwriter of Peru, to participate in this idea.We gave him an apologise letter written by a man before he killed her and Diego created a beautiful romantic song that was a word by word transcription of the letter. VIEW OUTDOOR Zam Buk: 100 Years Of South African Pockets The print campaign, by Atlanta agency Fitzgerald & Co, show how quickly new structures have gone up, with two sequential photos of the same scene and a moving object. For example, one scene has a yacht crossing an empty bay and the next has a bridge across the bay, with the yacht on the other side of the photo. The same idea is used with a coach driving past a new fountain and an airship floating past a new water tower. The only copy is the brand name and the words "fast-setting concede."VIEW THE FOUNTAIN AD VIEW THE BRIDGE AD VIEW THE WATER TANK AD  d4 McCann, Guatemala has launched a series of four funny and provocative print ads for its client, Vive Condoms, to promote the brand's new "Climax Delay"version. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD  Tesco's F&F is placing itself firmly on the fashion map with the launch of 'Supermarket Woman', the brand's first global campaign created by ODD. The campaign introduces the brand's new'Supermarket Woman' campaign platform, which celebrates the fact that F&F clothing is found in Tesco's shopping aisles. The aisle is the place where kaftans and flip-flops break up the humdrum of the shopping list. And it is where 'accidental' dresses get bought by customers who had only popped out for a pint of milk.VIEW THE SPOT  Teenage Cancer Trust has today launched 'Look Good, Do Good, Be a Legend', a video that parodies the way we present ourselves in the social media age and playfully lampoons traditional charity fundraising campaigns. Fronted by Russell Brand, it marks the launch of the charity's partnership with the Virgin Money London Marathon. Agency: McCann London.VIEW THE SPOT  The campaign launches Continental's new global initiative to make all of its farms sustainable by 2020. Continental is all about natural ingredients, sustainably sourced. This Continental campaign from 303 Mullen Lowe shows the connection on a sustainable farm between the natural elements and the farmer themselves, a Synchronicity that leads to beautifully tasting ingredients.VIEW THE SPOT Guest Judge: Ben Tollett, group ECD, adam&eveDDB, London.jpg "https://www.bestadsontv.com/news/upload/BenTollett_Headshot_2017 (1).jpg") This week's guest judge is Ben Tollett, group executive creative director at adam&eveDDB, London. Winner: David Lynch Foundation - Sounds of Trauma. A cracking piece of film with a neat little audio idea that grabs you and really makes you empathise with someone who's had to live through this stuff. I can't even begin to imagine the horror of experiencing modern warfare. But when I watch this film, I kind of can. READ MORE Hyundai: Paddon's Pack - Co Driver There's a lot New Zealand doesnât know about WRC contender Hayden Paddon, so Hyundai were keen to generate support for the young up-and-comer with a new campaign via Shine. The campaign is designed to promote Paddon's pack, the official supporters club for Hayden Paddon, where fans can become part of the crew for each rally stage, along with exclusive access to the man himself. VIEW THE SPOT Hyundai i30: Never Rest The winning history of the previous i30 led to a powerful narrative for the next. Not content with merely evolving, Hyundai chose to totally reinvent the car and Innocean created an idea to match. The commercial sees the previous i30 plummet to earth accompanied by an elegant and restrained soundtrack. It pays homage to the previous award-winning model, before the car smashes into the ground. Out of the mesmerisingly beautiful dust cloud emerges the new totally reinvented i30. A voice over says, "What do you do after you've won Australia's Best Car's Award 6 times? You start again." A super reads: Reinvented i30. Never Rest. VIEW THE SPOT VIEW OUTDOOR « First « Previous Next » Last » 10 of 10 |
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Zam-buk is in every South African's pocket. Print from JWT, Johannesburg