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Seen and noted
Internaxx: Video Call Expats. There are many misconceptions about this unique group of people. While these 'citizens of the world' have recently been the subject of criticism, the truth is that expat life can be just as challenging as it is rewarding. It often means leaving family behind, taking personal and professional risks, and trying to fit into a culture that is not your own. In the global relaunch, challenger financial brand Internaxx partnered with creative agency Amsterdam Worldwide to shed some light on the everyday challenges of today's global citizen in two charming and provocative films.VIEW THE VIDEO SPOT VIEW THE HOME SPOT  Onewildcard present their own recruitment ads for designers.VIEW THE HAVEN AD VIEW THE MAGIC AD VIEW THE ACCESS AD L.L.Bean: Be an Outsider A L.L. Bean newspaper ad has been released that you can only read outdoors. The ad was made with photochromic ink, which is colorless indoors but shows up when in the sun. Agency: VIA.VIEW OUTDOOR VIEW OUTDOOR BR Malls: Human Warmth Mooca Plaza Shopping creates posters that persuade people to donate coats.With winter approaching, the low temperatures affect thousands of people. Annually, the donation of coats is necessary to especially help the ones living on the streets. In this campaign via We Agency, the donor will be able to help, placing a coat upon posters that render the image of homeless suffering from cold. VIEW OUTDOOR  Nothing like knowing your own body to help prevent disease. Mestica agency created the campaign for the Dr.Agora network medical offices for Pink October. Using a visual language of medical posters, the campaign brings sketches of the female's body anatomy, but alludes to the emotions that each part of the body represents in the life of each woman.VIEW OUTDOOR  IKEA is launching a brand new store in Sheffield. As our gift to the steel city, in collaboration with local artist Jason Heppenstall, agency Mother, London have brought to life Sheffield's most famous falcon with a little help from an icon of our own. Meet Allen the Peregrine, a 7-metre wide falcon made from over 17,000 IKEA allen keys. The majestic creation stands proudly in Sheaf Square, just outside Sheffield's main station as a joint symbol of the town and the new store.VIEW 1ST OUTDOOR VIEW 2ND OUTDOOR VIEW 3RD OUTDOOR VIEW 4TH OUTDOOR ABTO: Donor Emoji Talent Marcel, Sao Paulo has created this campaign for ABTO to help make the 'Donor Emoji' come true.VIEW THE CONCEPT Rio Crime Stoppers: The Most Powerful Weapon A series of prints ads made by Disque Denuncia for Rio de Janeiro Crime Stoppers to help the state in its main fight: the fight against crime. Through the texture of telephone cords, we illustrated weapons to show everyone that the call you make is biggest threat that organized crime can have.VIEW THE AD Aure Dental: Botox
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September 26, 2017 14:09 (Edited: February 17, 2023 04:19)
Road Safety Authority Ireland: Mourning AfterFitBit: Iconic Ultimate Unboxing To celebrate the launch of the Fitbit Ionic, built with their most accurate heart-rate monitor ever, Dublin-based advertising agency Boys & Girls have created the most heart-racing unboxing video ever. 'Ultimate Unboxing' was shot in Barcelona, and stars unboxing expert & YouTube superstar SuperSaf. The online film shows SuperSaf put the Ionicâs heart-rate monitor to the ultimate test, by reviewing the smartwatch as he skydives from 14,000 feet.VIEW THE SPOT  "The job has changed but the place to look for one remains the same," says this new campaign out of FCB Buenos Aires for ZonaJobs.VIEW THE SPOT  Joon is the new generation travel experience by Air France! Joon is an airline that breaks with convention, goes beyond the airport gates and is inspired by the new expectations of travellers to offer a total travel experience. At Joon, the catering offer includes organic dishes, the entertainment is in tune with the times and it will even take care of your car while youâre away! Joon is an identity created by Air France together with the expertise of brand design agencyBrandimage and a 100% digital advertising campaign designed by BETC, Paris.VIEW THE SPOT  In this short film from Innocean for Atomic Candy, an old man wanders through his old school, now abandoned, reminiscing. He finds his old classroom, and his old desk, among other things.The film was created to celebrate National Chewing Gum Day (September 30), and it will live online, and run in local Denton, Texas, movie theaters this weekend.VIEW THE SPOT  Tinkoff's agent goes on a journey full of peril to get to the farthest point of Russia VIEW THE SPOT  Gay Lea introduces Dark Chocolate Caramel Real Whip Cream. Who can resist? Agency59 Canada did the workVIEW THE FIRST SPOT VIEW THE SECOND SPOT Guest Judge: Polina Zabrodskaya, CD, Publicis London
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
September 26, 2017 11:43 (Edited: February 17, 2023 04:19)
 This week's guest judge is Polina Zabrodskaya, creative director at Publicis London. Winner: H&M: The Fall Collection. Sassy, daring, effortlessly cool. Throws you right back to the age when you wanted something just because all the popular girls had it: Naomi's wearing it, Adwoah's wearing it, of course, you need it. To pull off something like that in 2017, you need a strong sense of style. 5,5M views in five days are the best confirmation. READ MORE  In the latest campaign via Ugly, Sydney for the Australian chain of surf and skate stores, Ozmosis invites customers to pay, not with cash or credit cards but with scars, scrapes and bruises. Customers will be able to go into any of Ozmosis' fifty-five stores and show a scar, scrape or bruise to a staff member or upload a photo to social media with #PayWithPain to receive exclusive deals.VIEW THE SPOT Lifetime Movies : Ride Away With Me Creative production company DECON directing collective JEAN uncovers botched young love in all its glory in a comedic new promo spot for Lifetime Movies. The spot features a suave teenage boy with 90s heartthrob hair smooth-talking his high school teacher to ditch class and bask in their forbidden love. VIEW THE SPOT Taylor's Of Harrogate: The Extraordinary Journey Lucky Generals has created a new TV campaign for Taylors of Harrogate, including two new spots aimed at demonstrating the lengths it goes to in pursuit of extraordinary flavour.The two 30" spots take viewers on an extraordinary journey from plantation to mug, bringing to life the quality ingredients, craftsmanship and creativity that goes into blending and roasting teas and coffees that are brimming with extraordinary flavour. Narrated by the Yorkshire-born actor Sir Patrick Stewart, each ad resolves in the home of a customer as they take a satisfying sip of a Taylors brew a humble end to an extraordinary journey.VIEW THE SPOT Wendy's: Find The Burger Wendy's via MullenLowe, Manila decided to disrupt how people normally decide where to eat, through a creative incentive for potential store visitors . Using Facebook Live, a newly-launched feature at the time, the brand came up with a live stream game of Finders Keepers, telling Facebook fans that if they could guess the Wendy's locations and find the burger, they could keep it.The host slowly gave out clues leading to the new stores. People came for the free burgers, and tagged their friends to join the game as well. VIEW THE CONCEPT Liquor Barons: Make Cocktails As the world holds its breath a timely message to Agent Orange and Rocket Man.Agency: AT Creative, Perth VIEW OUTDOOR VIEW IN SITU OUTDOOR Red Cross, Cyprus: Guernica Project Itâs one of the most famous pieces of art, recreated in todayâs world or worse yet in today's wars. These pieces replicate Guernica in the modern day, exhibiting the tragedies of two wars happening today. They are urging people to pay attention to them just as theyâd pay attention to Picasso's masterpiece. They showcase the fact that we pay attention to wars that happened in the past, through an artistâs eye, but we fail to create awareness on similar criminal acts of today. Each piece is an invitation to learn more about these wars and take action.Agency: Marketway, Cyprus VIEW ARAB OUTDOOR VIEW AFRICA OUTDOOR Lotto: Bucket List In a new and unique experiment, Sweden's state lottery, Lotto, takes Virtual Reality a bit further and are letting people check off their bucket lists and try life as a millionaire. The 5D-experiment allows participants to dive among reefs, throw themselves off cliffs and recharge at the worldâs most beautiful beaches. The experiment, built in a hangar in Stockholm, consists of five different VR experiences, supplemented with custom-built simulators and sensory effects such as wind, aromas, heat and an artificial elephant trunk. All put together it creates a five-dimensional experience. Agency: King Stockholm VIEW OUTDOOR  Services provided by the Moveria are guaranteed within their planning conditions. Whether financial or temporal.Agency: Delantero, BrasilVIEW THE DIARY AD VIEW THE EXCEL AD  Queer Lisboa is one of the most famous Gay and Lesbian film festival in Europe. Since 2010, the agency behind his now classic campaigns is Fuel Lisboa (Portugal). This year Fuel and Queer Lisboa keep taking us into the fabulous side of movies.VIEW THE AD FitBit: Exercise More Live More This FitBit ad, created at Miami Ad School NYC, shows how people who exercise tend to live more than people who don't. VIEW THE AD Ikea: This Charges Everything iPhone 8 finally allows for wireless charging.Hereâs IKEA's lovely tribute to Silicon Valleyâs favourite tech-company. And with iPhone 8 releasing today. Timing's just right.Agency: Acne Sweden VIEW THE SPOT VIEW THE CHARGES AD VIEW THE THING AD VIEW THE DIFFERENT AD VIEW THE APPLE AD VIEW THE SIRI AD Movember Foundation: Mechanic To mark World Suicide Prevention Day, Cummins, Melbourne created a series of how-to videos that taught men how to open up. Designed to play natively in Facebook without sound, the films carried a hidden message about the importance of asking a man how he's feeling, rather than assuming that everything is OK. VIEW THE MECHANIC SPOT VIEW THE FISHERMAN SPOT VIEW THE BBQ SPOT  Social post for the 2017 men's All-Ireland final. As Ireland prepares for one of the biggest sporting moments in the Irish calendar, we capture the anticipation and build up to the match with an image of the tunnel at the iconic Croke Park stadium.VIEW THE AD KFC: Honest Shot in Cape Town, South Africa Ogilvy & Mather, Johannesburg presents this spot for KFC.VIEW THE SPOT Optus: iPhone Excitement with Cuba Gooding Jr. Optus has teamed up with Oscar winning actor Cuba Gooding Jnr to showcase some of its latest mobile products in a series of online short videos via Emotive. In the series, Gooding Jr. goes through a range of emotions from running into the store and begging for the latest device to moonwalking his way to suavely secure the latest phone.VIEW THE 60 SEC SPOT VIEW THE 30 SEC SPOT Western Power: 360 AWARE Western Power came to 303 MullenLowe for a platform and safety message that would cut through regulatory safety messages and talk directly to contractors.303 MullenLowe worked with Western Power to develop the safety platform, 360 AWARE. To launch the campaign, safety ambassador Al the Owl delivers the campaign's key message: 'Before anything risky, look 360.' Al is a safety ambassador with a difference: a seasoned contractor with feathers, multiple vertebrae and a thousand-mile stare. VIEW THE TIPPER SPOT VIEW THE DIGGER SPOT  Sometimes reality can be more magical than fiction, and we encounter people and stories that are no less strange than the most crazy science fiction ideas. In this fun one-and-a-half minute ad, Audi presents one of the biggest movie characters in history: The Invisible Man. This once great star that filled the big screen for years, now wants to turn his career around and star in a car movie. However he faces an obstacle: the new self-driving technology, Audi piloted driving. This revolutionary technology will allow Audi vehicles to drive by themselves. Agency: DDB, SpainVIEW THE SPOT  Breaking Bad tough man Jonathan Banks stars in this HP spot as "The Fixer" which follows on from their first spot "The Wolf." Giant Spoon, New YorkVIEW THE SPOT Shiseido: Where does beautiful skin come from? Inspired by Japanese washoku philiophy, WASO products are made up of natural ingredients such as carrot, loquat leaf, tofu, white jelly mushroom and honey. Shiseido parterned with Arcade to develop creative communication collateral to support the Asia Pacific region with the launch.VIEW THE WHERE SPOT VIEW THE CARROT SPOT VIEW THE TOFU SPOT VIEW THE HONEY SPOT VIEW THE LOQUAT SPOT VIEW THE MUSHROOM SPOT Sleek MakeUP: My Face, My Rules Forsman & Bodenfors presents its first global campaign for cosmetic brand Sleek MakeUP joins forces with its own followers to show the real side of makeup and put an end to makeup shaming. The world of makeup is not just about products, techniques and styles. Being exposed to makeup shaming from people you know or strangers in the streets is also a reality for many.An everyday experience, portrayed in this new campaign from Sleek MakeUP. VIEW THE SPOT  MGM Resorts International, parent brand to 27 resorts on the Las Vegas Strip and beyond, is launching the first brand campaign, in the history of the company, based on the belief that humans are born with a need to be entertained. As home to some of the world's most renowned live acts, restaurants, and concert events, the campaign will announce to the world that MGMRI has for one mission: to entertain the human race. Agency: McCann, New YorkVIEW THE SPOT  Insecurity abroad is not our problem. That's the assumption the Ministry of Defence wants Belgians to question in their campaign with Boondoggle since appointing the agency in May. Although global insecurity might not affect us here in Belgium today, it could well become our problem tomorrow if we don't take part in the solution. Defence briefed Boondoggle to create an awareness campaign about these missions. The aim is to show Belgians that these global problems are not as disconnected from their daily lives. VIEW THE SPOT  As part of its ongoing commitment to support Canadians across the country with the Every Day, Care of their families, Whirlpool Canada via Zulu Alpha Kilo, Toronto, has collaborated with the Al-Salihi family to shine a light on ways school lunches can introduce children to new foods from different cultures. Whirlpool Canada followed Sama as she shared her favourite Syrian foods like Uzee, Fatayer, and Grape Leaves with her classmates for the first time. To show their appreciation, the kids worked with Toronto based illustrator/cartoonist Wes Tyrell to create a custom one-of-a-kind lunchbox featuring Sama as a superhero. VIEW THE SPOT « First « Previous Next » Last » 2 of 8 |
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11% of fatal alcohol crashes happen the morning after.