 |
Seen and noted
 Team One, a fully integrated advertising agency that specializes in working with premium and luxury brands, has created the first creative campaign for Dacor's luxury home-appliance line. The work broke in various media on Sept. 17, including TV spots during the live broadcast of the Emmy Awards on CBS. The work was shot in the style of fashion-advertising and will run in market through December. A full 90-second spot will live on the Dacor website, with shorter versions running during the Emmy's, on the web, and across social media. VIEW THE SPOT Vodafone: Say it Tika More than 54,000 New Zealanders have taken up the opportunity to pin incorrectly pronounced te reo Maori place names on an online platform developed by Vodafone and Google Maps. The most 'pinned' places identified by Kiwis on the Say it Tika (Say it right, #sayittika) website as needing attention are Tauranga, Waikato, Taupo, Manurewa, Rotorua and Whangarei. 'Say it Tika', which launched via FCB, New Zealand, during Te Wiki O Te Reo Maori (11-17 September), gives Kiwis an important role to enhance the local pronunciation of global platform Google Maps. VIEW THE CONCEPT  The American Cancer Society is attacking from every angle in this campaign via The Richards Group, Dallas.VIEW THE 1ST SPOT VIEW THE 2ND SPOT VIEW THE 3RD SPOT VIEW THE 4TH SPOT Wild Turkey Bourbon: Sang Our Song We didn't set out to make a hit, we just "Sang Out Song." Real Bourbon, No Apologies. Agency: JWT New York.VIEW THE SPOT  Svetly Story and Event Horizont teamed up with WWF and Citi Foundation to create the stunning title sequence for "Mirrored Mountains," a documentary feature about Altay region. We were inspired by Chinese painting, and of course ,Marco Polo, title sequence by the Mill Studio. VIEW THE SPOT  Caviar's Karim Huu Do directs this spot shot in Tokyo during the summer of 2017 and starring Naomi Campbell, Hikari Mori, Edwina Preston and many more. Agency: adam&eveDDB London.VIEW THE SPOT  BACKGROUND, In the 80's, Reebok has created a multi-use shoe that is still unique, timeless, and iconic today:THE REEBOK CLASSIC LEATHER.But the shoe lost its edge with the pack of "me too's" arrival. BRIEFING Put the Reebok Classic Leather back at the center of culture. STRATEGY Attacking the NON-CONFORMERS. The patron who DOES NOT ACCEPT LABELS or CLASSIFICATION of any kind. Only a shoe with such fashion flexibility could be used as a blank canvas for the full expression of self. IDEA REEBOK CLASSIC LATHER: UNCLASSIFIED. Agency: Translation VIEW THE DRESS CODE AD VIEW THE 9 TO 5 AD VIEW THE LIFESTYLE AD VIEW THE STAGE AD Sanctuary Nature Foundation: Chimp JWT, Gurgaon has created this "Share This. Because They Can't" print campaign for Sanctuary Nature Foundation.VIEW THE 1ST AD VIEW THE 2ND AD VIEW THE 3RD AD  Billions of photos are posted every day to social media, but in an unhealthy relationship there's always more to the story #BehindthePostVIEW THE SPOT  We are Coca-Cola, and so much more. We're an organic tea company. A coconut water company. A water company working to replenish every drop we use through our efforts, combined with charitable grants from The Coca-Cola Foundation, to support conservation and restoration projects across every corner of the country. Because, chances are, we're in that corner too. VIEW THE SPOT Renault Koleos: Wisdom Ride Renault is launching the new Koleos across Europe: a high-end Crossover with athletic design and refined comfort. To be closer to its target, for the first time, Renault produced a digital first campaign and reinforce the link by collaborating with an influencer to maximize impact and credibility to the target audience. Agency: Publicis Conseil, ParisVIEW THE SPOT  Mars Food and its creative agency AMV BBDO have launched the latest advert in its new Dolmio 'No drama' campaign, aimed at helping families to enjoy drama free dinnertimes. The campaign, which launched in August, stems from the insight that dinnertime can be the most stressful part of the day - but the power of Dolmio is that a delicious meal can bring every family together. VIEW THE SPOT  A new Guinness advertising campaign via AMV BBDO, London, portraying the story of 'The Compton Cowboys', will air for the first time in the UK today. The new release is the next chapter of the iconic 'Made of More' series, which champions real people who have shown unexpected character to enrich the world around them. 'The Compton Cowboys' tells the story of an extraordinary group of men living in Compton, LA, a city often known for gangs and violence. From Sapeurs and John Hammond, to our rugby ads, Guinness continues to celebrate ordinary people from around the world, who choose to act with extraordinary integrity and character. VIEW THE SPOT Romanian Alliance for Suicide Prevention: Sexual Abuse There are many reasons why people commit suicide. If you know anyone experiencing it, offer him specialized help. Agency: FriendsTBWA, Bucharest.VIEW THE 1ST AD VIEW THE 2ND AD VIEW THE 3RD AD VIEW THE 4TH AD Readers Bookstore: Short Story Emoji Young people these days exchange a lot of stories, using the least amount of words possible. Actually sometimes without even saying a word. A varied group of emoticons have become a popular way to communicate, varying from facial expressions of happiness, surprise and wonder to food, nature, sports and much more. Inspired by this popular phenomena, Y&R Amman, had an idea to promote the short stories competition run by Readers each year with the use of emoticons representing famous novels. The idea aims to encourage the writing of short stories by showing that even the greatest works can be expressed using few wordsVIEW THE 1ST AD VIEW THE 2ND AD VIEW THE 3RD AD  Croissants are placed like the sacrificial Ram's horns in this ad wishing the connoisseurs of Le Delice - The French Bakery, in Kashmir, an 'Eidelicious' Eid ul Adha, also called the 'Sacrifice Feast' celebrated by the Muslims worldwide. Agency: BlackSheep.WorksVIEW THE AD Cheiro Verde Restaurant: Mother Chef Cheiro Verde is a restaurant with focus on home-made food that stands out for its special recipes of common Brazillian dishes. On Mothers' Day, the place has prepared a tribute, but it was actually their children the ones who got surprised. Agency: PiruetaVIEW OUTDOOR Nike/NBA: Connected Jerseys Nike and the NBA have teamed up to create the "Connected Jerseys," which allows you to Get closer to the game than ever before. Unlock exclusive access to highlights, Nike gear and more.VIEW THE CONCEPT Ikea: Say Hej to IKEA Place 72andSunny Amsterdam collaborated with IKEA as the brand launched its augmented reality App 'IKEA PLACE', which is available from 10 am PT/ 6 pm GMT today on Apple's App Store. IKEA Place marks a significant milestone in the IKEA digital transformation journey and kickstarts a shift in the way retail furniture will be purchased. To launch IKEA Place, Inter IKEA Systems partnered with Space10 and TWNKLS for the User Experience and development of the app. 72andSunny Amsterdam developed the strategy, comms planning, and creative assets for the BETA launch, which includes a series of films, GIFs, social content and blog post.VIEW THE CONCEPT  This commercial via Traffic Brand Agency, featuring Miss Universe Australia Olivia Rogers, is part of a relaunch of the Thomas brand, who operate a series of regional jewellery stores in Victoria Australia. In line with the positioning for Thomas as the home of the finest diamonds in the country, the idea was to run a competition to win the finest wedding in the country. The commercial features a series of 6 beautiful brides all running in slow motion in their wedding dresses through different country locations. Who will win the finest wedding in the country? VIEW THE SPOT John Cooper Works MINI: The Silence Of The Doubters In 1964 at the start of Rallye Monte Carlo, they called the MINI John Cooper Works "sweet little tin can". He proved them wrong and won it 3 times. That is the story of the new MINI John Cooper Works film. And it's moral: Triumph is not the cheering of the crowd, but the silence of the doubters. Agency: Anorak, Berlin VIEW THE SPOT Road Safety Authority Ireland: Signs Irish International BBDO, Dublin has created this "Signs" spot for the Road Safety Authority Ireland about bikers speeding being a factor in half of motorcyclist deaths.VIEW THE SPOT  ExpoZonaJobs is a virtual exhibition where job applicants can take a 360 degree tour of companies. Agency: Nino Buenos AiresVIEW THE AD  Mid-Season Sale is always the unseen hero. The sale in the year when people don't rely on and don't think of. Still, there's a certain charm to it. An almost romantic or nostalgic sense to it. Just like an old movie; a film noir. Now that the blockbuster season is long gone, Summer, we set out to promote the MYMALL Mid-Season Sale, using this unconventional visual aesthetics.Each of the series' "posters" give out the atmosphere of a film noir, which at the same time communicate the "stars" of this sale. Agency: Marketway / Publicis VIEW THE 1ST AD VIEW THE 2ND AD VIEW THE 3RD AD  Save the Children UK via Team collaboration, asks us if this is a product we're proud to export.VIEW THE SPOT Brothers For Life: Reminding Men That Rape Stops With Them As part of Brothers for Life campaign to end rape and gender-based violence in South Africa, Joe Public Johannesburg has made this spot in the hope that men who are at risk of abusing or raping women seek help. We know that no-one is born violent, and that violent people are shaped by their experiences. We also know that people can change if they recognize that they have a problem and if they reach out for help.VIEW THE SPOT Hornitos Tequila: A Shot Worth Taking Hornitos Tequila has released a new marketing campaign called 'A Shot Worth Taking' that highlights the extraordinary things that can happen when people are willing to 'take a shot.' The new marketing effort, via La Comunidad, Miami, launches on Mexican Independence Day, the anniversary of the brand's launch back in 1950, and celebrates Hornitos' history as a shot-taking, boundary-pushing brand by inspiring this same mentality in fans. VIEW THE SPOT  Synthetic voice technology like this is no longer the stuff of science fiction. it can be exploited by hackers to access flaws in the security of both domestic and business networks. Hiscox's specialist knowledge can help protect your business and keep you one step ahead of cyber crime. Agency: AMV BBDO, London.VIEW THE SPOT  "Pleasure Is Back" with HoMedics. Agency: GreyUnited, Italy VIEW THE 1ST SPOT VIEW THE 2ND SPOT VIEW THE 3RD SPOT  On September 28th, history will be made on Amazon when you can watch the Bears play the Packers on the live. Agency: Crispin Porter + Bogusky, Los Angeles.VIEW THE SPOT  Venables Bell & Partners, San Francisco has created these three spots performed by the Audi Orchestra on Emmys night 2017. A demonstration of Audi's unrivaled technology in honor of some of TV's greatest shows. Orchestra members include the R8, SQ5, and TT RS. All songs are performed in the key of quattro. VIEW THE STAR TREK SPOT VIEW THE CHEERS SPOT  The new Heineken UCL campaign via Publicis Milano, conveys that a UCL match is a blockbuster show worth watching as It is an unpredictable story that is written live by the best players in the world. There are 3 TV spots in which a particular football player lives again one of his memorable UEFA Champions League moments as a player, but now through cinema lens. Ronaldinho Gaucho is in dystopian future trying to survive from his opponents. VIEW THE CHASE SPOT VIEW THE LAST DUEL SPOT  When kids learn to take on challenges, there's no limit to how far they'll go. Watch as Mom and Son go for a drive and learn a few life lessons along the way in this spot via BBDO San Francisco for Hot Wheels.VIEW THE SPOT  FCB Inferno and renowned photographer and director Rankin launch their new campaign, A Child Is A Child, for Unicef UK. The thought-provoking film highlights the plight of children uprooted by war, poverty and disaster, and urges people to see past the refugee and migrant labels and value each child as a child, first and foremost. The film, set to Bastille's poignant track 'Four Walls', depicts refugee and migrant children watching footage of children in danger around the world. The film aims to challenge refugee stereotypes and prejudices by giving children a platform to express they have the same hopes, fears and dreams as any other child. VIEW THE SPOT  Mack Trucks Creative, teamed up with singer-songwriter Steve Moakler to create a true American road song dedicated to the hardworking drivers of the highway. Introducing 'Born Ready', the theme song for #MackAnthem.VIEW THE SPOT  Battery USA has created this "Netflix Is A Joke" spot to promote brand new stand-up specials from Dave Chappelle, Ellen DeGeneres, Chris Rock, and Jerry Seinfeld that are coming soon only on Netflix. VIEW THE SPOT  Virtue Worldwide has created this campaign for Lululemon. Built off of the success of This is Yoga earlier this year, we are launching "Strength to Be," Lululemon's first ever men's campaign. VIEW THE SPOT « First « Previous Next » Last » 3 of 8 |
Search blogMembersPast guest reviewers
Latest news
Blog categories
Blog archives
RSS feed
advertising news |
 |
McCann Istanbul has created "The Aquaboard" for Beko, about how much water you use. 
Agency Cossette, Chigago, present this spot for McDonalds
Martin Werner directs this spot for IKEA. Agency: Akestam Holst, Stockholm.