When Renault started in Formula One, 40 years ago, they equipped their car - the RS01 - with a revolutionary turbo-charged engine. Ken Tyrrell, the boss of the eponymous team, seeing the smoking car pass in front of his garage, yelled out the nickname 'Yellow Teapot' as a joke. The expression was quickly adopted and the RS01 was thereafter nicknamed The Yellow Teapot. So, as a testimony of its history made out of passion and perseverance, Renault have decided to create the 2017 Yellow Teapot. A real teapot, inspired by the RS01 & RS17 design, that will become the official teapot of the Renault Formula One team, transforming each sip into a sip of pride. Agency: Publicis Conseil
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Singapore Wellness Association (SWA), working with McCann Health Singapore, has launched a new campaign to raise awareness of childhood obesity. 'Childhood obesity is a serious issue in Singapore, with 1 out of 10 school children weighing in as obese', Sonia Ong, Director of SWA said.To tackle this problem, SWA partnered with McCann Health Singapore to produce a range of unique growth charts. The growth charts have been placed in schools and paediatric clinics to motivate parents to look into programs that the SWA offers and to encourage children to participate in more physical activities. The campaign, launched in August, will run until the end of this year.
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Hungary is a football crazy nation, but in the past 40 years success have avoided us. Clumsy people are often referred to as having two left feet, although no one has taken this expression literally. Until now... Cafe Communications, Budapest, swapped all the right foot shoes with lefties in a sneaker store, and waited for the reaction. When the kids realised they donât fit we took them with an even bigger surprise. This is Zoltan Gera, member of the Hungarian National Football team. We literally proved that no kid has two left feet. This is how we promoted the National Football association talent programme for children. Everyone has talent, it just needs to be exploited.
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What if you don't go to school on the 1st of september, but instead, have to beg? SOS Children's Villages Belgium present at the Belgian Championships 'Living Statues' to bring a message around this topic, hard reality for 50.000 children in Senegal. Agency: Various Film
