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Seen and noted

Johnnie Walker: Citizenship

 TV   USA    October 26, 2017 12:49 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F54d86_0003.png&width=200Passing the citizenship interview is a defining moment in an American's life and a true reason to celebrate. Which is why Johnnie Walker celebrate those who Keep Walking toward the future they believe in. Here’s to all who call this country home. Agency: Anomaly, USA.

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Ikea: Hooray! To the Wonderful Everyday

 TV   UK    October 26, 2017 12:47 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fcaf0a_0000.png&width=200If you look around, you'll find that life is full of little victories, simple pleasures and spontaneous moments that make everyday more wonderful. So why do we wait for special occasions to have big celebrations. In this latest installment of IKEA's Wonderful Everyday campaign via Mother, London, we see the magic of celebration unfold as a family comes together to go big on the small things and say "Hooray! To the Wonderful Everyday."

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Hornbach: Smashing the Cliches

 TV   GERMANY    October 26, 2017 12:45 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F2668a_0000.png&width=200Heimat, Berlin has released this new spot for HORNBACH, the leading european home improvement superstore chain. The spot starts with a manifesto against female roles and stereotypes with the motto "We never said it would be easy."

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Burger King: Scary Clown Night

 TV   SPAIN    October 26, 2017 12:44 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ff9aa6_0003.png&width=200This Halloween, Burger King is going to be full of terrifying clowns. Agency: LOLA / Mullen Lowe, Spain.

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Club de Baloncesto Movistar Estudiantes: Medium

 TV   SPAIN    October 26, 2017 12:42 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Feb883_0000.png&width=200Directed by Javier Fesser, DDB Spain launches "Medium," a campaign that seeks members for Movistar Estudiantes Basketball Club.

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Syfy: Red Planet

 TV   FRANCE    October 26, 2017 12:35 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/100cd_0003.png&width=200SYFY, the number one science-fiction television channel has gone through a re-branding on its French territory, promoted by three films created by its agency BETC Paris. The campaign introduces a new tagline "We Are All Science Fiction Fans." Science fiction is a state of mind and it's lurking everywhere for those who want to see it. The campaign, which targets all the science fiction fans out there, takes us through mysteries of strange blue lights in the night, adventures in outerspace and a dark rainy cemetery. The films were produced by Standard (Iconoclast) and will be broadcast on over 20 Frenchchannels.

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The Camera Repair Centre: Selfie Stick

 PRINT   IRELAND    October 26, 2017 12:32 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2017%2FOct%2Ftn_90291_The_Camera_Repair_Centre__A4_SelfieStick.jpg&width=200The Camera Repair Centre is a small shop in Dublin that specialise in restoring old cameras for modern usage. Agency: The Public House

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Youth Projects: Homelessness is Preventable

 TV   AUSTRALIA    October 26, 2017 12:32 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F40bbb_0000.png&width=200Independent not-for-profit organisation Youth Projects has launched a new campaign via Grant Booker Creative to help young people from sliding into homelessness. Youth homelessness is preventable if we can stop it before it starts. Finishing an education, access to a job, better mental health and self confidence are the keys.

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Col'Cacchio Pizzeria: Girlfriend

 PRINT   SOUTH AFRICA    October 26, 2017 12:29 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2017%2FOct%2Ftn_90284_CC+PIE+CHARTS+girlfriend.jpg&width=200A new campaign via Canvas Design & Digital, for the Col'cacchio Pizzeria chain, using a simple (pizza) pie chart, plays into the human truths of pizza eaters and in turn, highlights the new brand line 'every slice tells a story'.

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Australia on Same-Sex Marriage: Virtual Equality

 INTERACTIVE   AUSTRALIA    October 26, 2017 12:21 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F42222_0003.png&width=200In the crucial final week before the closure of the postal vote in Australia on Same-Sex Marriage this online experience, "Virtual Equality", is centred on Dan and Thomas, a loving couple who were legally married in Auckland on September 22nd. Because we can't experience a legal same-sex marriage in Australia, the couple invited Australians to experience their wedding in virtual reality.

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First Hawaiian Bank: I Know a Guy

 TV   USA    October 26, 2017 12:15 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F22957_0000.png&width=200The thoughtful financial strategy developed by the Hawaii native Marcus Mariota and his personal banker is humorously contrasted with get-rich-quick schemes of a flamboyant acquaintance. When 'Ian' approaches Mariota at a posh restaurant and babbles about his advisor's ability to turn 'hundreds into millions overnight,' the quarterback rolls his eyes and demurs, 'I think I'll stick with the plan.' Agency: MVNP

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It's On Us: Illogical

 WEB FILM   USA    October 26, 2017 12:12 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F379d0_0004.png&width=200It's On Us is an organization created by Joe Biden via 101-North Marketing, to stop sexual assault. Rather than just targeting perpetrators and victims, It's On Us educates the public at large of the insidious reality of sexual assault. These three online spots expose the absurdity of the logic which is commonly used to excuse sexual assault.

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Ballantine's Whisky: Open What You’ve Never Opened

 INTEGRATED   UK    October 26, 2017 09:43 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/c16a1_0000.png&width=200Cubo creates integrated campaign to launch Ballantine’s first Single Malt range 25th October 2017: Ballantine's, the world’s No. 2 largest blended Scotch whisky brand is pleased to share its new integrated campaign from creative agency Cubo. Encouraging consumers to 'Open What You’ve Never Opened', the campaign has been created to celebrate the brand's first ever range of Single Malts.



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Adidas: Equipment

 TV   INDIA    October 26, 2017 09:39 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/1ca74_0002.png&width=200To launch adidas Originals 'Equipment' range, agency, Animal, focused on a decade that celebrated the essentials of structure, and not the fluff around it. This film is a manifestation of the brand philosophy, celebrating rust for what it is, concrete proof of equipment having endured the tides of time. Everything that is essential, nothing that is not.

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Nike: Le Quartier

 TV   USA    October 26, 2017 09:36 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F149a8_0003.png&width=200To kick off the NBA season and celebrate its new 8-year partnership with the league, Nike came to Paris, and they brought Kobe Bryant. For three days, the brand ignited the city's 19th arrondissement with basketball fervor in order to promote the sport and the league, hosting a range of activities and unveiling the renovations it carried out on the local Jean Jaures gym. The multi-day event was organized by agency Yard, specialists in urban culture. As such, the agency, which recently joined Sid Lee Paris, organized a range of activities geared to the urban generation to commemorate the occasion, including training sessions 'Mamba Clinic' hosted by the Black Mamba himself.

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New York Lottery: UFO

 TV   USA    October 26, 2017 09:32 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/1ce1c_0000.png&width=200The odds get even more epic in New York Lottery's 'Go For The Win' campaign for Take 5 by McCann New York. In the latest NYL spot, 'UFO,' follows up last week's, 'Medieval,' with even more overwhelming odds encouraging players to choose between fending off an alien invasion, or playing Take 5. The spot follows the previous related Medieval, also directed by Tom Kuntz, and is set up as a cinematic alien encounter with a fleet of spaceships created by Eight VFX. After brief attempt at communication goes wrong, the head scientists decide that Take 5 is the only winnable way out of the situation. The approach positions Take 5's 1 in 9 odds as the best choice.

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Chloe Perfume: Road Trip

 TV   FRANCE    October 26, 2017 09:29 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F85a0d_0000.png&width=200Go on the road with Haley Bennett on this road trip to celebrate 10 years of the iconic Chloe fragrance. Agency: TBWA/Paris.

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Sony Pictures: Geostorm Taxi Prank

 AMBIENT TV   USA    October 26, 2017 09:27 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F4f572_0001.png&width=200To launch the release of Geostorm, Thinkmodo New York turned a summer cab ride into a winter nightmare.

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Herbal Essences: Changes

 WEB FILM   USA    October 25, 2017 20:27 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fd3a55_0000.png&width=200"Change" is a natural part of life that can take many forms and emotions. From scary to invigorating, tough to empowering. But when people go through change, they often grow, and can start to see the everyday in new ways. In this film, four women share their motivations for making a change, and how the outcome of their choice ultimately made them feel more alive #EmbraceChange. Agency: Forsman & Bodenfors, Stockholm.

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Marriott Hotels: You Are Here

 TV   USA    October 25, 2017 20:25 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/c7bdb_0002.png&width=200Bali offers a kind of tranquility like nowhere else with its stunning beaches and rich history and culture. Pulling from the sights, smells and sounds of Bali, our SPG member, DJ Dipha Barus created his track 'Room Key,' inspired by his stay at our W Hotel. See for yourself why Bali was a perfect spot for Dipha's inspiration. 'You are Here' features our members sharing how travel has impacted their lives for the better. Discover how members around the globe are finding their next great travel moment with us. Agency: Grey New York.

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Smile Makers: The O Project

 WEB FILM   BRASIL    October 25, 2017 20:22 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fd4e5c_0000.png&width=200Brazilian photographer Marcos Alberti seeks to dispel the dense fog that surrounds the world of female sexuality, and does so in all its glory with the help of "The O Project," a photo project in which women from different parts of the world are photographed before, during and after the conflict.

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Call of Duty: Reassemble

 TV   USA    October 25, 2017 20:20 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Feaa4d_0001.png&width=200Call of Duty is returning to WWII, which can only mean one thing, it's time to get your squad back together. Follow a team as they gather their friends for the most epic battle yet in these three spots via 72andSunny.

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Progressive Insurance: Group Session

 TV   USA    October 25, 2017 20:17 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/54c1a_0000.png&width=200Progressive Insurance can't save you from becoming your parents, but can save you money when you bundle home and auto.

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Tooheys New: The Return Of A Legend

 WEB FILM   AUSTRALIA    October 25, 2017 20:15 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/dda46.png&width=200How do you bring back an icon? If you're Tooheys, you listen to your online community and put Hindy and his best mate in charge. In response to demands from their online community, Tooheys New has dropped a limited edition release of the iconic white Tooheys can, just in time for Summer. The demand is the result of a tactical video series released earlier in the year by Infinity Squared (that's us), which told the story of two loveable characters: Hindy (Nathan Hindmarsh), his best mate Can (a talking classic Tooheys can) and, the great love they have for their state. Watch it here.



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World of Tanks: Get Back in Your Tank

 WEB FILM   AUSTRALIA    October 25, 2017 20:11 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F18b1f.png&width=200Wargaming, a global video game publisher and developer, has released via Five by Five, its first local World of Tanks campaign to celebrate the launch of its Australia and New Zealand server on November 1.

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BC Used Oil Management Association: Do Your Part

 WEB FILM   CANADA    October 25, 2017 20:09 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F4b7ff.png&width=200Car guys who change their oil want to do the right thing and recycle it. But they don't respond well to touchy-feely messages or environmental tropes. Agency: Grey, Vancouver

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Mercedes-Benz Buses: Fire Marks

 INTEGRATED   BRASIL    October 25, 2017 20:04 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/399a9_0002.png&width=200'I ride and I care': Mercedes-Benz campaign reveals social stories behind burned buses. Bus driver victim of a fire attack will name a new vehicle. The act of burn buses in Brazil is a sad reality that causes not only financial losses, but mainly social casualties too. From January 2004 until today, more than 2,000 vehicles were set on fire in the country and the numbers keep growing. In order to raise awareness of the population, Mercedes-Benz do Brasil started the "I ride and I care" movement, created by Moma agency. The heart of the campaign is a film that tells the story Jefferson Alves da Silva, a driver who was injured after his bus got criminally fired.


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Foodstirs: More Flour To Ya

 TV   USA    October 25, 2017 19:59 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F3ef4e_0002.png&width=200'More Flour To Ya' is the first national campaign for modern baking mix and kit brand, Foodsitrs -- created by Fortnight Collective.

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FedEx Ground: Corner Office

 TV   USA    October 25, 2017 19:55 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fa9880_0000.png&width=200A boss who runs a small business out of her home attempts to reward an employee for recommending FedEx Ground. Agency: BBDO, New York

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Adidas Originals:Detroit

 WEB FILM   USA    October 25, 2017 19:50 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/7f896.png&width=200Adidas Originals and Johannes Leonardo recently tapped IDENTITY's Philip Andelman to direct a contemporary campaign that captures the minimalist philosophy of Adidas Originals' EQT line. The campaign expresses the creative spirit of Detroit, a forward-look city in the midst of an innovative rebirth, by featuring local artists and musicians.

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Kelkin: Made for Exploring

 TV   IRELAND    October 25, 2017 19:46 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F66b88_0001.png&width=200Kelkin's new campaign via Havas, Dublin, celebrates the fact that everyone is born curious, craving new experiences. 'Made for Exploring' introduces the wide choice of products that Kelkin offers & communicates its role in feeding life's adventures both small & tall.

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Harley Davidson: Halloween

 PRINT   CANADA    October 25, 2017 19:29 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http://www.bestadsontv.com/files/print/2017/Oct/tn_90231_HARLEY_Halloween_2017.jpg&width=200The end of October is generally known for two things. The first being Halloween. The second is the end of riding season for most motorcycle owners. With this in mind, Zulu Alpha Kilo developed a unique retail poster and social post for Harley-Davidson Canada that coincided with these special dates. The idea was to promote Harley-Davidson Genuine Parts and Merchandise with a Halloween theme. The iconic Harley Skull is paid tribute to by literally being made up of every part of the legendary Sportster bike, Forty Eight.


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John Theurer Cancer Center: It Takes A Village

 TV & PRINT   USA    October 25, 2017 19:24 (Edited: February 17, 2023 05:19)

The V&A Museum of Childhood: Edible Exhibition

 AMBIENT TV   UK    October 25, 2017 19:14 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fce488_0000.png&width=200The V&A Museum of Childhood via AMV BBDO, London, is encouraging kids to play with their food with the world's first interactive edible exhibition. Kids can be fussy eaters. Only 8% of children in the UK eat their recommended 5 a day. But thanks to a fun culinary exhibition inspired by kids, and made entirely from fruit and vegetables, children are starting to think differently about food. Kids have around 30,000 taste buds compared to adults. As a result, trying new foods can be an intense, and sometimes unpleasant experience.

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Médecins Sans Frontières (MSF): Tram Station

 OUTDOOR   HONG KONG    October 25, 2017 19:09 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http://www.bestadsontv.com/files/print/2017/Oct/tn_90268_MSF Tram Station1.jpg&width=200Medecins Sans Frontieres (MSF) needed to raise awareness and support of their humanitarian initiatives. Not just by raising donations, but also by supporting their mission that everyone deserves to have medical care no matter who they are and where they are from. How the organization intervenes in any crisis is based solely on people's needs - not political, economic, or religious interests. The campaign motif via Ogilvy & Mather, Hong Kong, aims to demonstrate that we do not choose between different groups of people on the basis of whether they are perceived as 'good' or 'bad', deserving or not. 'We take no side when saving lives.'

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South African National Blood Services: The Blood Stock Ticker

 EXPERIENTAL   SOUTH AFRICA    October 25, 2017 19:04 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/80e06_0003.png&width=200Blood bank stocks are always running low. Business people don't and can't take time out of their busy schedules to visit their nearest blood bank and thus we are constantly doing blood drives at small businesses and places of work. One of the problems we faced is that major corporates very seldomly allowed us to do blood drives at their companies due to red tape. So DDB, South Africa, decided to utilize the channels that these high profile decision makers watch everyday. The blood stock ticker. A new way of reaching the people we thought we couldn't reach.


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Volkswagen: Optional Third Row

 AMBIENT TV   NETHERLANDS    October 25, 2017 18:56 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F452fb_0000.png&width=200The new Tiguan Allspace is an extra spacious version of the successful Volkswagen Tiguan. To make this extra space visible in the Netherlands, Volkswagen equipped a two floating passengers behind a Tiguan. The stunt was performed in several places over one day. DDB & Tribal Worldwide, Amsterdam used hidden cameras to catch the public's reactions.

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Vodafone: Dream Job

 INTERACTIVE   AUSTRALIA    October 25, 2017 18:50 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Feb44a_0000.png&width=200Australians with a smartphone are being urged to embrace their 'DreamJob' and help fight cancer while they sleep, in a new campaign for the DreamLab app, which uses a smartphone’s processing power to solve cancer research problems while the handset is idle. The 'DreamJob' awareness campaign, developed by J. Walter Thompson and supported by fellow WPP AUNZ agencies Hill+Knowlton Strategies, MEC and Webling, aims to get one million people using the DreamLab app. It is supported by the Vodafone Foundation and The Garvan Institute of Medical Research.

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Ikea: For Pets

 INTERACTIVE   SWEDEN    October 25, 2017 18:41 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/8228c_0000.png&width=200IKEA has always been the one-stop-shop, a place where you can find just about anything. just when you think the store contains everything, the swedish furniture company releases a line of furniture and accessories for dogs and cats, an important member of the family. the IKEA design team worked alongside veterinarians to design pieces that are affordable and aesthetically pleasing. the collection takes into account the typical needs and personality-types of both animals, providing quiet warm places for cats to curl up, and open beds, cushions, and rubber balls that can accommodate dogs of all sizes.

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Absolut: The Open Mic Project

 INTERACTIVE   USA    October 25, 2017 18:35 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F071c6_0000.png&width=200Absolut Vodka celebrates its latest global campaign "Create a Better Tomorrow, Tonight," with the launch of "The Open Mic Project." This collaborative initiative, via 360i, designed in partnership with singer songwriter and actress Rita Ora, provides a platform for amplifying, and uniting, voices across the nation to refresh the talk. As a brand known for collaborating with creative forces big and small from artists to musicians to mixologists. The Open Mic Project aligns to Absolut's larger mission of using creativity as a force for positive change and inspiring action.

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