Seen and notedNewsfeed SmartApps: Interactive Token Hunt
A highly engaging Newsfeed SmartApp for INFINITI where users had to look around a 360-environment of a QX60 interiors to find hidden tokens in 45 seconds. For every hidden token they discover, the user learns something new about the car! This highly successful digital activation was executed for INFINITI Middle East in collaboration with TBWARAAD.
VIEW THE CONCEPT Skellefteå Kraft: The Silent Revolution
Electric vehicles are barely heard, yet they make a huge difference. In this commercial via agency, volt, Swedish power company Skelleftea Kraft celebrates all electric car owners, for driving society towards sustainability by breaking old patterns. This 'silent revolution' becomes extra significant and sympathetic when it's reflected on kids playing in a sandbox.
VIEW THE SPOT
Not everything is as dark as it seems, new Green & Black's Velvet Edition is a range of sumptuously smooth dark chocolate. Agency: mcgarrybowen London.
VIEW THE SPOT
Nordpol+ Hamburg has released this 90-second spot to introduce the newest addition to Under Armour's team of international athletes, 2016 Rio Olympics Refugee Olympic Athletes Team swimmer Yusra Mardini.
VIEW THE SPOT
Wanda's James Rouse directs this "Night Time Noise" spot for IKEA. Agency: Buzzman, Paris.
VIEW THE SPOT
There's no human being on earth, with more energy than a mother. Which is why Philips decided to honor them on their day by creating "Mom's Energy," a project that uses real mothers' energy to help others. Wunderman, Buenos Aires helped to designed a device that stores kinetic energy.
VIEW THE SPOT
When you don't know what to say, give. Providence TrinityKids Care is the only dedicated, in-home children's hospice in southern California. We know how to help. Agency: TBWA/Chiat/Day, Los Angeles.
VIEW THE 1ST SPOT VIEW THE 2ND SPOT VIEW THE 3RD SPOT VIEW THE 4TH SPOT
Wieden + Kennedy, New York has created these spots for Bud Light.
VIEW THE HERO SPOT VIEW THE SUPPLIES SPOT
Publicis Conseil has created the first global campaign for AXA, showcasing the new brand propositioning: 'Empower people to live a better life.' The campaign is inspired by the true story of an AXA client who was trapped and severely injured during the Nepal earthquake in 2015, while on a humanitarian mission. The AXA team on the ground found her, repatriated her and gave her all the medical and psychological help she desperately needed to make a full recovery.
VIEW THE SPOT
BMB, London, is launching a new campaign for Rowse Honey featuring three modern-day bears: Matt, Joel and Phil. In response to Rowse Honey's challenge to encourage more people to put honey on their porridge, the agency decided to update the fairytale for a modern audience and create a YouTube cookery show, The Three Bears, with bigger, grizzlier and infinitely more fabulous bears than Goldilocks ever got to meet. The campaign launches with three online episodes and a 60 second teaser trailer, supported by Out Of Home, social activity, and a Stylist cover wrap.
VIEW THE TRAILER SPOT VIEW THE EPISODE 1 SPOT
It's an exciting time for Team Xbox with Xbox One X launching in all Xbox One markets starting Nov. 7. Built from the ground-up with 40 percent more power than any other console, Xbox One X delivers an immersive true 4K gaming and premium entertainment experience. In order to appeal to all gamers, our 'Feel True Power' campaign via 215 McCann, focuses on more than specs. Our :60 anthem spot "Feel True Power" takes our audience on an emotional roller-coaster featuring core responses to power
VIEW THE SPOT Monash Children's Hospital: Imagination is the Best Medicine
To communicate Tinka's jackpot of the week, Y&R Lima, decided to show to the people their possibly millionaire lifestyle.
VIEW THE 1ST SPOT VIEW THE 2ND SPOT VIEW THE 3RD SPOT VIEW THE 4TH SPOT VIEW THE 5TH SPOT
Freesat, the UK's subscription-free satellite TV service, is launching its autumn advertising campaign via agency, Mr. President. Building on last year's 'Unbelievably Good' premise, Freesat's new campaign shows the benefits customers have realised from switching to Freesat. new 30-second TV spot, directed by Ben Gregor, features three scenes dramatising customers' tales of the freedom they feel and dreams they have achieved with savings from getting rid of their monthly subscription.
VIEW THE SPOT The Joe Torre Safe At Home Foundation: End the Cycle
gyro New York is the pro-bono agency for The Joe Torre Safe at Home Foundation. We have been working to spotlight the message that exposure to domestic abuse as a child can greatly increase the likelihood of perpetuating violence as they grow up. This startling truth about the cycle of violence and the need to end it is precisely what The Joe Torre Safe At Home Foundation and its national advertising campaign were created to change. These are the first print ads. An 'End the Cycle' TV ad ran earlier this year on CBS, A&E and additional top networks.
VIEW THE 1ST AD VIEW THE 2ND AD VIEW THE 3RD AD WakeApp: Pay for Peaceful Sleep
Wake App in Peace is the app to pay for a peaceful sleep. Musicians recorded a lullaby - to urge people to use the snooze button more often. As a result, the song has become a hit on radio and online, it was played 3,000,000 times. Agency: Agama Communications, Ukraine.
VIEW THE CONCEPT
McCain's new Man-Size Meals are made for a Man-Size hunger.
Hence you get an 'extra 50% more' than your traditional frozen dinner. TBWAMelbourne invented the quirky '50% More Man' character to illustrate this bold product benefit. '50% More Man' quickly became the freaky figurehead for Man Size meals, launching a 360 degree campaign through social, outdoor and mobile platforms. VIEW THE 1ST SPOT VIEW THE 2ND SPOT VIEW 1ST OUTDOOR VIEW 2ND OUTDOOR VIEW DIGITAL SIGNAGE OUTDOOR Directorate of Horticulture & Marketing: Apple Year Campaign
Government of Jammu & Kashmir's Directorate of Horticulture Planning & Marketing commissioned Kashmir's exclusive strategic & creative advertising agency, BlackSheep.Works to conceptualise a plum campaign for promotion of Kashmir's apple under its flagship programme Apple Year Campaign. Savour the fruit of their labour!
VIEW THE APPLE AD VIEW THE HEAVEN AD VIEW THE BANANAS AD VIEW THE CHERRY AD Guest Judge: Baptiste Clinet, ECD, Herezie, ParisThis week's guest judge is Baptiste Clinet, executive creative director at Herezie, Paris. Winner - Libresse: #bloodnormal - AMV BBDO, London. It's surprising that advertising world didn't already do it, but it's really bold and should create the debate. READ MORE Monuta: FriendsKerrygold: Memories in the Making
Publicis Dublin believe in the famous quote that people rarely remember what you said, but they never forget how you made them feel. This Kerrygold film to builds on that. Kerrygold is one of those iconic brands that has been etched into Irish memory throughout the generations. This film celebrates that.
VIEW THE SPOT Milwaukee Bucks Mastercard: Always With You
BMO Harris, one of the Midwest's largest banks, is kicking off a campaign to introduce a new product: the NBA Milwaukee Bucks Debit Mastercard, just in time for basketball season. This fully integrated campaign launched on TV on October 18 from FCB Canada, and will also include out of home, radio, print and social elements in the weeks to come.
VIEW THE CAR TROUBLES SPOT VIEW THE FEAR THE DEER SPOT
When Roma's Alessandro Florenzi goes down injured, the ad, via Grey United, captures the way an entire country joins together to get him back in play. Look out for cameos from the likes of Juventus' Daniele Rugani, AC Milanâs Alessio Romagnoli, Fiorentina's Federico Chiesa and Italian legend Alessandro del Piero.
VIEW THE SPOT
Yorkshire Building Society and creative agency Red Brick Road have launched a press campaign that takes a look at the reasons people are keen to move to a bigger or more suitable home. This is an extension of the ongoing 'Outgrown' Home Movers campaign, promoting Yorkshire Building Society's home mover mortgages.
Using a copy led route meant that Red Brick Road could help to build a picture to describe situations homeowners find themselves in and show how desperation drives them to consider absurd and irrational solutions to their problems. VIEW THE PARTY AD VIEW THE RECORD COLLECTION AD Sécurité Routière: Behind the Wheel, Cell Phones Can Kill
Facing the proliferation of telephone use behind the wheel, Seecuritee Routiere launches a new billboard campaign in 75 French cities using a 4X3, 8m2 back-of- the-bus format. Radio spots will serve to reinforce this message regarding distractors, using the new Behind the wheel, cell phones can kill, signature. Approximately one personal injury in ten is reportedly linked to telephone use while driving. To raise awareness about this epidemic, Securite Routiere chose to create an immediate link between cause and effect. The campaign was produced by the world-famous photographer Vincent Dixon.
VIEW OUTDOOR Save the Children Denmark: The Most Bizare Wedding Tradition
There are many bizarre wedding traditions around the globe, but there is one that beats them all. On Day of the Girl Child, Save the Children Denmark and Ministry of Foreign Affairs of Denmark launched via Robert/Boisen & Like-Minded, what seems like an entertaining Facebook-video that highlights bizarre wedding traditions from around the world, ending with the worst of them all: child brides. The film is a link in creating awareness about the world's first summit with the singular aim of ending child marriages.
VIEW THE SPOT
A series of 6 second Facebook and Snapchat videos via J.Walter Thompson, Sydney, reminding people to 'Snap Out of It'.
VIEW THE NEXT EPISODE SPOT VIEW THE REVERSE PARK SPOT VIEW THE SCROLLING SPOT VIEW THE PROFILE PIC SPOT Western Power: It's On
Secret love triangles, Sunday sessions and mad engineers â 303 MullenLowe has unveiled 'Stories from the grid', a campaign running in cinema and online, which offers a bird's eye view of Western Power's electricity network of the future. Richard Berney, Executive Creative Director at 303 MullenLowe says: 'We loved this idea of shooting Perth from above to show energy moving, flowing and connecting.' Filmed high above Perth using a fleet of drones, the campaign builds on the launch of 'It's ON', a brand platform developed by 303 MullenLowe earlier this year, which positions Western Power as a network that's 'changing at the speed of life'.
VIEW THE 1ST SPOT VIEW THE 2ND SPOT VIEW THE 3RD SPOT
Timed with the start of the iconic Volvo Ocean Race, Forsman & Bodenfors, Gothenburg has created this tribute to the powerful Volvo FH and their new range of trucks running on liquefied natural gas.
VIEW THE SPOT Hyundai Tucson: Life is BeautifulMercedes: Unveil The Secret of E Class
Creativeland Asia reveals the #EClassSecret in this spot. Watch Mr. Roland Folger, MD & CEO, Mercedes-Benz India reveal the secret behind the success of the Mercedes-Benz E-Class.
VIEW THE SPOT
It feels good to help others. That's why Volkswagen is proud to introduce The People First Warranty. Agency: Deutsch LA.
VIEW THE SPOT
Across Canada, most people only know OK Tire for tires. But they do a lot more, as an omnipotent voiceover makes terrifyingly clear. Agency: Grey, Vancouver
VIEW THE SPOT Audison: The Next Audio Experience
A night out of a young orchestra conductor and his beautiful partner, through a timeless and oneiric Rome, on a futuristic car. The night drive ends in the Colosseum, where the two characters experience the emotions and the magic of a live concert thanks to Audison's high-res audio technology "Full DA HD". Technique: 3D reconstruction, motion graphics and real actors. Agency: BT Media
VIEW THE SPOT
"Want It All" is about hustle, confidence and style at every level of the game. The Nike spot via Wieden + Kennedy, Portland follows a young kid with big ambitions. Watch his future play out before his eyes from the neighborhood streets to the NBA court, he "Want It All."
VIEW THE SPOT
Our research showed 71% of people weren't exactly sure what they were covered for after they bought insurance. Meet 'Nagging Doubt'. He's the physical embodiment of our insurance worries, that little niggle at the back of our minds â and the 'anti-hero' in these ads for Swinton Insurance. He appears at the very moment in our adverts when people start to question their insurance, and is then 'removed' in a number of unconventional scenarios.
VIEW THE BRAND SPOT VIEW THE HOME SPOT VIEW THE CAR SPOT
Their are "No Lazy Horses" to get in the way when you drive a Nissan TITAN. Backed with America's Best Truck Limited Warranty and Best-In-Class Standard Horsepower. Agency: TBWA/Chiat/Day, New York.
VIEW THE SPOT
Toys "R" Us set up this giant "Etch A Sketch" game free to play at Fulton Street subway station in New York City! Agency: BBDO Atlanta and BBDO New York.
VIEW OUTDOOR Burger King: Bullying Jr
Burger King takes a stand about children being bullied with this thought provoking video created by David Miami. For National Bullying Prevention Month the campaign features hidden cameras that capture the bullying of a teenager and the bullying of Whopper Jrs. In this Bullying Jr. experiment, more people stood up for a bullied Whopper Jr than a bullied high school Jr.
VIEW OUTDOOR Tampa's Lowry Park Zoo: Dinos Alive
After 65 million years, dinosaurs have taken over Tampa Bay and will roam the Zoo every day. Watch a sneak peek of what's to come during "Dinos Alive!"
VIEW OUTDOOR « First « Previous Next » Last » 3 of 8 |
Search blogMembersPast guest reviewers
Latest newsBlog categories
Blog archives
RSS feedVisit Campaign Brief for Australian creativeadvertising news |