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Seen and noted
 Jameson Irish Whiskey's new global campaign captures Ireland's history of embellishment in storytelling in humorous retellings of the true tales of Jameson workers.The first ad, "Scully was to blame", is set in late 19th century Dublin and tells a story of redemption for Bill Scully, who makes a mistake during the third distillation in production of whiskey. The campaign was created by John Kane and Niall Staines at TBWADublin and directed by Matthijs van Heijningen through MJZ. It will debut on American TV this month before rolling out in global markets. VIEW THE SPOT  Hitchcock would say "The more successful the villain, the more successful the picture".A good video game is like a good movie: it needs a good bad guy. And a bad guy is someone with a history. In Far Cry 5, the villain is called Joseph Seed. He is the prophet of the Edenâs gate church in Montana. Joseph has a very precise mission in this life: save 3000 souls before the end of the world. Whether they want it or not. Agency: DDB, Paris VIEW THE SPOT Energy Made Wonderful: The Great Escape Mercury's latest expression of energy made wonderful is Evie, a 57' Ford Fairlane they have converted to run on electricity. To launch Evie on television she is starring in a campaign with Ron and Malcom, two retirees who get a new lease on life thanks to Evie's wonderful transformation. Agency: FCB, New ZealandVIEW THE SPOT KonsultaMD: Advice, Not Opinions In the Philippines, as perhaps elsewhere in the world, people offer unsolicited advice to friends and family who are sick. Even if their opinions shouldnât count for much, because they neither have the medical knowledge nor skill to offer any. When you're feeling sick, call the 24-hour health hotline staffed by real doctors for real medical advice. KonsultaMD. Agency: GIGILVIEW THE SPOT Melbourne International Film Festival (MIFF): Digital Puppetry The Melbourne International Film Festival has always been about new and emotive film experiences. McCann, Melbourne, used virtual reality, film and technology to create an engaging and interactive live experience, not just for one, but for many, 'Digital Puppetry'. Launching on opening night, 'Digital Puppetry' combined virtual reality and 3D projection mapping in an innovative way. Participants were able to become actors in our interactive film live on stage and in real-time in front of an audience to create a shared virtual filmic experience for both our 'virtual' participants and our 'real' audience.VIEW OUTDOOR Dementia SA: Love at First Sight Imagine someone falling in love with you every day. That beautiful, mushy feeling. The butterflies. The all-encompassing euphoria. Imagine it, then have a listen to this. Agency: M&C Saatchi Abel, Cape TownPLAY THE SPOT Guest Judge: Adrian Flores, ECD, Publicis, New York This week's guest judge is Adrian Flores, executive creative director, Publicis, New York.Winner: Handwerk: 'And what did you do today'. The clear winner for me. They took a simple trope and elevated it into a truly charming experience through the power of craft. Every little detail is given a funny twist. Seems like it would have been a blast to make. READ MORE  A well dressed stranger enters a saloon in an iconic Western movie setting. The grim looking guests eye him up as he walks towards the bar when an evil appearing gunslinger challenges him right there. The hero takes the challenge and leaves his opponent and everybody else stunned with a cheap trick. Agency: Black Cherry VIEW THE SPOT  On the heels of a No. 5 ranking in Entrepreneur's Franchise 500 survey, RE/MAX announced the launch of its 2018 advertising campaign which, along with social, digital and traditional activations, features TV spots created by Director Autumn De Wilde and San Francisco-based advertising agency Camp King. The campaign focuses on the power of personal recommendations and the substantiated claim that more buyers and sellers would recommend RE/MAX than any other real estate brand. This is the third iteration of the advertising campaign Camp King launched in 2016 called "The Sign of a RE/MAX Agent" that highlights the behind-the-scenes hustle of RE/MAX agents. The new campaign spans traditional and contemporary advertising mediums including short, dynamic spots for digital and social and content creation for popular sites like Buzzfeed.VIEW THE EMPTY NESTER SPOT VIEW THE NEWLYWED SPOT VIEW THE FAMILY SPOT  Something Massive worked alongside Plum Organics on its latest campaign, 'Keeping It Together' -- part rallying cry, part field guide for the life-altering experience of becoming parents. Let's commiserate through the blowouts and celebrate the baby steps. Follow us as we share expert perspectives, insights and stories. You got this!VIEW THE EASIER SPOT VIEW THE REMEMBER SPOT VIEW THE COFFEE SPOT VIEW THE WORK SPOT  The concept of the campaign created by Havas, Spain, springs from this reflection: if there's a name (in Spanish) for people who are tense or grumpy because they aren't enjoying good sex, "mal follados", why not create a name for people who are relaxed and happy because they are? The "Los bien Felices" / "The fffun club" campaign sets out to show up the difference between people who are enjoying their sexual relations (and are therefore happy or "fun") and those who aren't, and encouraging everybody to join the new club: "The fffun club".VIEW THE SPOT 
Snickers: The Hungry Artist Watch what happens when this starving artist shocks his unsuspecting subjects. There are two kinds of hunger: The kind that fuels you to be great, and the kind that keeps you from being great. What happens when both kinds strike the same guy? A new video follows a street artist who spends his days drawing people's portraits. But when he becomes a literal starving artist, his unsuspecting subjects discover that their portraits have taken an unexpected turn. It's the latest twist on Snickers' global campaign line of "You're not you when you're hungry," which shows that you're not you when HE's hungry. Agency: BBDO GuerreroVIEW THE SPOT  Bi-coastal production company Honor Society director Brennan Stasiewicz embarks on a stylish joyride in Stockholm, cruising amid picturesque city views in a new brand film for the premium Swedish bicycle maker BIKEID, created direct to client. Going for a sophisticated "car ad for bikes", Brennan fuses cinematic visuals and sweeping landscapes with vignettes of three urban dwellers reliving epic rides through the city streets. The visually stunning spot embodies the clear style of the bikes, driving home the idea that joy is found both through design and by never putting "your feet on the ground". Brennan funneled his creative chops into the piece by not only directing the spot, but also serving as the writer. VIEW THE SPOT  For the first time, Common is stepping in front of the camera to launch Microsoft's new Vision/AI campaign, evolving the company's empowering message to focus on tangible innovation. The campaign, created by Blk-Ops, will demonstrate the power of AI and how technology can solve problems throughout the world, inspiring viewers with Microsoft's vision for the future. The campaign focuses on the ways in which new opportunities emerge as technology evolves, encouraging viewers to use Microsoft's technology to make the world a better place. The campaign will progress with stories from innovators leveraging AI technology to do big, bold things. Future stories will feature Ros Harvey from The Yield, an Australian agricultural tech company that is using AI to provide farmers with predictive analysis to help them better manage their farms.VIEW THE SPOT  The Lacoste crocodile is one of the world's most iconic logos, proudly displayed on the brands famous polos for the past 85 years. For the first time in the brand's history BETC has initiated a change of the logo. However, we're not talking about a rebranding but a call to action. The Lacoste crocodile is making way for ten threatened animals in a collection of extremely limited-edition polo shirts, thanks to a partnership between Lacoste and the International Union for Conservation of Nature (IUCN), developed by BETC.VIEW THE SPOT  In the cold North we've been taught to craft things you can depend on - in real life. And in real life, when things aren't like in the movies, the most important thing about your smartphone is that you can depend on it. Agency: Forsman & Bodenfors Gothenburg.VIEW THE SPOT  Fuggles & Warlock is known for its unique beers. Whether it's a Strawberry Wit or an Espresso Milk Stout, they're constantly pushing traditional styles of beer into new territory. Compared to the average lagers and pilsners their beer is pretty weird, but it's also really good. Agency: DDB, VancouverVIEW THE CAT RESCUE AD VIEW THE CROSSWALK AD VIEW THE TYRE CHANGE AD Zero Discrimination Day: End Blood Discrimination Our current blood laws make it hard for gay and bisexual men to donate blood and save lives. Today, on Zero Discrimination Day, we're calling on the Government to introduce an evidence-based system for assessing blood donors, ending the ongoing discrimination of gay and bisexual men who want to give blood. Agency: The Public HouseVIEW THE AD KKT Orthopedic Spine Center – Bahrain : Painkillers The problem of preferring painkillers to actually killing the cause of the pain through treatment, is even more exacerbated in Bahrain, where people prefer myopically focus on short-term relief, often times unaware of the benefits of long-term remedies and treatment. A lot of people with chronic back pain, in Bahrain, live with it by popping pills and painkillers. But the problem with painkillers is that once the medicine wears off, the pain comes back. So, we needed to open peopleâs eyes to the fact that using painkillers only delays the pain and will eventually lead to far worse ramifications. Through this print awareness campaign, we sought to remind patients that there is a better alternative. Agency: FP7/McCann, BahrainVIEW THE ALLIGATORS AD VIEW THE TOXIC WASTE AD VIEW THE LAVA AD Vector: Vector Lights Launch Show 5.6 million people tuned in within 6 minutes to watch the Vector Lights launch. More energy hits the surface of the earth in a single hour than a human uses in a year. Vector's goal is a smart energy future for Auckland, starting with the iconic Auckland Harbour Bridge. Agency: Colenso BBDOVIEW OUTDOOR Mercedes-Benz: Stadium Halo Board The-Artery developed the creative and production approach for the 360-degree experiential content for the new, state-of-the-art Mercedes-Benz Stadium halo screen. This content is showcased on the stadium's HD Video Halo Board, which is the largest video board in the world. The board itself is 58 feet tall and 1,075 feet in circumference, totaling approximately 63,000 sq feet, with 20K resolution. In the end, the final delivered master was a 20K x 1080 clip which would be viewed on the seamless 11 HD screens, seamlessly encircling the crowd at the Stadium. We were incredibly honored to be a part of this wonderful project alongside our agency and client partners. Agency: Merkley PartnersVIEW OUTDOOR Global Giving : Build The Walls Build The Walls is an idea, created by Miami Ad School, New York, that came to life and helped raise money for Global Giving's Mexico's relief fund. VIEW THE CONCEPT IBM: Outage The power is in your hands. Watch the exciting trailer for OUTAGE, a new interactive film from IBM Mobile. When a massive storm causes a city-wide blackout, one engineer must race to restore powerâand she needs your help. Hurry, time is running out. Agency: Ogilvy & Mather, New York.VIEW THE CONCEPT Waymo: A Fully Self-Driving Journey Waymo began as the Google self-driving car project in 2009 and now have the world's only fleet of fully self-driving cars on public roads. Step into our 360 degree video and take control of the camera to see through the "eyes" of our car. Then, be one of the first in the world to take a ride with Waymo. Agency: Google Creative LabVIEW THE CONCEPT Cochlear: Cochlear Hearprint Launch Film Cochlear Hearprint is an online application that calibrates online video and music to the listener's unique hearing ability. Based on a series of user inputs, Hearprint works by adjusting audio frequencies so they are tailored to the listener's hearing ability. Over the next few months an addressable media campaign created by CHE Proximity, will promote the technology, as well as Jennie's and Andy's story to select audiences, along with a PR presence and website experience designed to capture leads.VIEW THE LAUNCH FILM VIEW ANDY'S STORY CONCEPT VIEW JENNIE'S STORY CONCEPT Avivo: The R word The word retard appears on Twitter every 5 seconds. And it's used all over social media, film and television. Yet the word is offensive, not just to people with disability, but to their friends, families and carers. To raise awareness about the effect the word has, Marketforce created a Twitter bot to detect any English language use of the word 'Retard' or 'Retarded'. Then the bot automatically replies with a single Tweet - a video message from someone affected by the R word, talking directly to the person who just used it. In addition to programming the bot to recognise specific words from English language accounts, we also had to create an algorithm within the bot to contend with Twitter's daily tweet limits, ensuring that it complied with the platform's user requirements. VIEW THE CONCEPT Everyone knows the old saying 'It looked good on paper'. Now whiter and with a sharper print, the persuasive powers of Reflex paper are so strong, even the most implausible, absurd ideas seem feasible. Because, well... it always looks good on Reflex paper. Agency: Cummins&Partners, MelbournePLAY THE POSTMAN SPOT PLAY THE SENIOR NINJA SPOT PLAY THE SOLAR POWER SPOT  Choices. We make over 30,000 a day. The easiest one is which car to choose, while this spot for Mazda3 playfully explores some of the more difficult ones. VIEW THE SPOT Mashrou Leila: An Ode To Arab Feminism Meet Mashrouâ Leila. An independent Lebanese band whose songs take on socio-political issues affecting the Arab World. But, their messages don't travel as much as they should. With their new albumâs launch, we were tasked to get the band and their messages more exposure internationally.VIEW THE SPOT ReforestIndia: The Story Of Kaveri The birth and the imminent death of a river. Shot in glorious black and white, along the banks of the Kaveri river in South India. VIEW THE SPOT 1JBR: Not For Everyone Dubai Properties needed to raise awareness of their flagship property 1JBR and cement its status as a developer of luxury properties in Dubai. In a market where EMAAR and DAMAC dominate, Dubai Properties needed to cut through the normal dry, bland real estate advertisements and make a noise that couldnât be ignored.NB: Itâs important to note that this ad was not about driving sales but driving awareness of the building and positioning Dubai Properties as a high-end developer.Agency: FP7/ McCann DubaiVIEW THE SPOT Airbus: Blueprints For The Sky There is no doubt that our world is on the cusp of exciting technological advances in aviation. The once speculative arena of science fiction personal transportation, flying cars, unmanned aerial vehicles is underway as the new reality. As the skies get busier systems must be devised to safely accommodate this rise in trafficVIEW THE SPOT  "Would you be able to stay without your car?" Spot for Italjet from Il Metodo Canberra VIEW THE SPOT  What if every second-hand car could get its own moment in the spotlight?carsales.com.au, with the help of CHE Proximity and Guilty, has released a new campaign that has made this idea a reality. From February 20, for a limited time, carsales will offer every private seller the opportunity to have their very own big, expensive-feeling car ad, titled AutoAds. VIEW THE AMY SPOT VIEW THE BIANCA SPOT VIEW THE FIONA SPOT VIEW THE GEORGIA SPOT VIEW THE AARON SPOT VIEW THE CHRISTOPHER SPOT VIEW THE DARREN SPOT VIEW THE ELIZABETH SPOT  FCB Chicago today launched a new video for Glad titled "Torture Tests" the latest element in the agency's "What's Your Story" campaign to promote one of Glad's newest, toughest products: the ForceFlex Plus Advanced Protection trash bag. To highlight the features of its "toughest trash bag ever," the video illustrates the bag's ability to withstand wear and tear by linking it to a common and relatable situation. VIEW THE SPOT Air New Zealand: The World’s Coolest Safety Video. Literally. Air New Zealand's latest safety video takes viewers on an epic journey to Antarctica. Created in partnership with Antarctica New Zealand, this safety video aims to raise awareness of the important scientific research being conducted on the icy continent. Agency: TrueVIEW THE SPOT « First « Previous Next » Last » 8 of 8 |
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