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Seen and noted
 Ronseal knows everyone tries to put off DIY as long as possible, especially the less than glamorous job of painting a fence or staining a door. So why would anyone listen to an ad that asks them to get on with it - unless that ad actually hypnotises them. And these radio ads used 3D audio to do just that (best listened to with headphones). Agency: BJL, Manchester PLAY THE FENCE SPOT PLAY THE WOODSTAIN SPOT Fashion Revolution : Who Made My Clothes Millions of people make our clothes. Too many live in poverty, exploitation or danger. Join the #FashionRevolution to help change this and demand a fair, safe and more transparent industry. Ask brands #whomademyclothes during Fashion Revolution Week 23-29th April 2018.VIEW THE SPOT  Imagine a Chicago without the Sun-Times, its oldest paper. Agency: Ogilvy & Mather Chicago.VIEW THE FIRST AD VIEW THE SECOND AD  Contrapunto BBDO, Madrid has illustrated this "Weapons" print campaign for Amnesty International about what countries are hiding.VIEW THE SPAIN AD VIEW THE EECC AD VIEW THE UK AD  Autism is one of the most misunderstood human traits. We have developed these ads for NESA Nordeste, which enables professionals to understand and care for people in these conditions.Print advertisement created by Maximo Creative, Brazil for Nesa Nordeste, within the category: Health.VIEW THE FRAIL AD VIEW THE CLUMSY AD VIEW THE SPEAKING AD  FOX was launching The Gifted, its new Marvel TV series, in Latin America. A show that tells the story of mutant teens being persecuted and hunted down because of their special abilities. It takes place in the same universe as the X-Men. FOX needed an idea to stand out amongst its core viewers: teens. We looked for a connection between these fictional teenagers and real life ones. That connection could make the show more relatable and relevant in a time where new TV series pop up every week.VIEW THE SPOT Nike: Airmaxline By tapping into avid Sneakerheads' passion for waiting in-line for the hottest new kicks, digital agency PostVisual, a J. Walter Thompson company, just created the first ever Hashtag queue, encouraging footwear fanatics to wait in-line on Instagram, to win a chance to buy limited edition Nike Air Max. View Case Study video.VIEW THE CONCEPT Burger King: King Popcorn Until March 25th, moviegoers could only consume food and beverages bought in the theatre's food concessions in Peru. Any external purchase was forbidden. After a resolution by the National Institute for the Defense of Free Competition and Protection of Intellectual Property, this prohibition ceased, and consumers can enter movie theaters with good food "similar" to those sold in the cinemaâs food concessions. Burger King Peru and McCann Lima saw this chanVIEW OUTDOOR  A campaign for Israeli industry Conference relies on the basic blue and white of the Israeli flag to celebrate the nationâs business innovation success around the world on Israel's 70th anniversary.VIEW THE US AD VIEW THE UK AD VIEW THE CHINA AD VIEW THE JAPAN AD VIEW THE BRASIL AD Action Innocence: Engraved Memories In a digital world, the attention of readers is reducing more and more, there is no patience for long texts nor long books. Based on this consumer insight, FCB Lisbon decided to sell Alfaguara Pocket Books Collection using a digital reference. While the "name of the file" introduces in small phrases the deep themes of the classics, the ".zip" extension symbolizes the physical size of our books. An opportunity for readers to get deep - yet short - literary content.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Festival El Sol: Tell The Truth AMV BBDO, London has released this TV campaign for Maltesers who believe life's better when you don't take things too seriously. Maltesers. Look on the Light Side.VIEW THE POWERPOINT SPOT VIEW THE ACCOUNTANT SPOT  Cigarette butts are the most littered item in the world, and they're toxic. So it's safe to say ALL butts are better than cigarette butts in this Truth anti-smoking spot.VIEW THE SPOT  Lucozade Energy is taking its Energy Beats Everything campaign back to biblical times with the first ever telling of the David and Goliath prequel story. The campaign, by Grey London, puts the rift between the young shepherd and his adversary in a more modern context, with a comedy film and an accompanying hand-painted oil poster. In the commercial, when David wakes up feeling groggy one morning his friend delights in reminding him that, the night before, he had picked a fight with Goliath. "You can't call people giants," David's friend warns, "it's what got you into trouble in the first place." The film was directed by acclaimed US comedy director Harold Einstein through Outsider. VIEW THE SPOT Foot Locker: Before and After the Bite Foot Locker today unveils its "Before and After the Bite" campaign via BBDO, New York, celebrating art and all those who create it. In partnership with a special coalition of artists and musicians. The Nike Air Max Plus is an iconic, yet polarizing silhouette, where the look and feel for some may evoke a shark-like mentality, always moving, and always hungry for more. The Foot Locker-exclusive silhouette will be available in two new colorways, "Before the Bite" in grey and white, and "After the Bite" in red and white. To celebrate the launch, Foot Locker is partnering with three curators to salute up-and-coming artists who are hustling to achieve success through bespoke content creation and experiential activations in New York City. VIEW THE SPOT Prince de LU: The Best Is Inside You Prince de LU of Mondelez International is the no 1 biscuit for children in France. No surprise, Prince de LU is also a well-known brand champion behind kids. Rallying them on with encouragement to live by an oath of values that can help navigate them as they start out on their journey of life. For a child, every day is a first time that bears its share of challenges and adventures: the courage to surpass oneself, to follow one's convictions, to reach out, to know how to ally and cooperate with one's comrades. This film is created to pay tribute to such a code of virtues in each of them. Agency: Ogilvy, ParisVIEW THE SPOT  In a category that has traditionally reminded women of all of the things they feel vulnerable about during their periods - like wearing white pants, riding horseback along a beach or dancing in spandex - this campaign via Ogilvy, treats periods for what they are. A normal, healthy part of life that doesn't hold you back. Because women do amazing things every day, period or not. VIEW THE SPOT  Domino's reassures viewers about the quality of their pan pizza in this ad. We receive a close up look at the chain's ingredients. Dough rises, cheese bubbles, and vegetables are diced.Agency: TERAN TBWA VIEW THE SPOT Moinhos de Ventos Hospital: Heart According to the Brazilian Association of Organ Transplants, in every 8 potential organ donors, only 1 effectively becomes a donor.That is why the Moinhos de Ventos Hospital, a John Hopkins International Medicine Center affiliated, signs the campaign "Who will inherit your greatest wealth?", created by McCann Health in Brazil, that re-imagined Faberge eggs as human organs, showcasing their value and beauty with artistic flare, to highlight the importance of organ donation. The print ads were run in selected magazines in Brazil, and also published in the hospital's social media channels, and present 3 different executions, of an eye, a heart and kidneys, highlighting how priceless those organs are for those who receive it. VIEW THE HEART AD VIEW THE EYE AD VIEW THE KIDNEY AD  McDonald's wants to drive traffic to its McDrives, as well as celebrate their iconic products. The billboards depict an imagined long exposure shot, where the lights of cars on the road together make up the icon of a burger and a pack of fries. The billboards are placed near McDrives. Agency: DDB, BudapestVIEW THE BURGER AD VIEW THE FRIES AD  Now with 100% compostable straws. Campaign created by Sancho BBDO, Bogota, for Colombian beverage company Postobon.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Amsterdam Metropolitan Area: Gumshoe Amsterdam Metropolitan Area recently launched a unique creation Gumshoe , a range of sneakers with soles made from chewing gum taken from the streets of Amsterdam. Conceptualized by Publicis One's agencies (Leo Burnett, MSL and Publicis), the initiative aims to improve the city's image and reputation with cleaner streets and raise awareness of the chewing gum littering problem. Every year, about 1.5 million kilos of chewing gum finds its way on to the streets of the Netherlands. Cleaning the gum costs the Dutch municipalities millions of euros. Publicis One Netherlands and Amsterdam Metropolitan Area decided to turn this unwanted garbage into something useful. Working with a specialized company, Gum-Tec , the streets' chewing gum waste is turned into a compound which are then used as material for soles of the sneakers which are designed by up and coming local label, Explicit Wear.VIEW OUTDOOR Thalys: Human Monuments Brussels is situated at the center of some of the world's most popular tourist destinations, Paris, London and Amsterdam. With the Eiffel Tower and the Louvre, Paris is the number one European destination for tourists. Not far behind, in 3rd place, sits London, with big Ben and the London Eye, and Amsterdam, with its canals and cannabis, comes in 12th. Brussels, which welcomes 3 million visitors a year, doesn't come close to rivaling the popularity of its neighbors. But Brussels is worth visiting and it has something the other cities donât: the warmth and openness of its residents. To pump some life back into the city's tourism, train company Thalys and its agency Rosapark sought to promote the welcoming atmosphere by putting its residents on a pedestal. Over 3,000 visitors came to see the nearly 500 holograms created - projections of the city's residents, each of whom became, for one night, a living monument and a part of Brussels history.VIEW OUTDOOR Louis Bonduelle Foundation: Tasty Colors Best served hot! Tasty Colors, the first painting set made entirely out of vegetables, is finally here! The first step into a kindergarten program aiming at making kids friends with veggies through play meant months of research, formula tests and a multidisciplinary team of chemists, producers and designers, all for a yummy reason to turn lunchtime into playtime. 100% Bonduelle vegetables, 110% teamwork. FCB for Louis Bonduelle Foundation. Enjoy!VIEW OUTDOOR Fundación Vivienda: Overcrowded Banners Housing deficit in Chile, that includes irreparable damaged houses, overcrowded living spaces and overpopulated urban centres, affects 1.150.000 people. That means that six out of hundred people in Chile, lives in precarious housing conditions. Within this context, and looking forward to make this issue part of the public agenda, Prolam Y&R, Santiago, created a new campaign, focused in the innovative use of this classic digital form, capitalising its limited size to represent, in an analog way, the only housing choice that thousands of chileans have access to today. VIEW THE CONCEPT Endeavor: Burocracy TypographyElite Choice Real Estate: Hands DirtyElite Choice Real Estate Agents are not afraid to get their hands dirty ... but their competitors should be afraid. Very afraid. Agency: NOVA 93.7PLAY THE SPOT Hansaplast: If Men Got a Brazilian WaxHow would men react if they had to stand the same level of pain women often do? FCB, Lisbon, tried to imagine this, to unpleasant results (at least, for men). By doing so Hansplast showed to all women in Portugal that it is not because they are less affected by pain that they have to stand it.PLAY THE WAX SPOT PLAY THE BIRTH SPOT Action Innocence: Engraved Memories #EngravedMemories is the new campaign of Action Innocence based on a meaningful idea : engrave illustrations, drawn by well-known artists, telling stories about bullying directly on school desks. These Illustrations are coming to life with a dedicated mobile app especially created for this occasion. A unique mix of technology and creativity that opens the conversation between teachers and students about bullying at school.Agency: Havas, Switzerland VIEW OUTDOOR  Following the drama-filled Champions League game between Juventus and Real Madrid, McCann London created a unique match report for Xbox to teach readers how to recreate the highlights on its iconic controller.The match report, published in the London Evening Standard's sports section, translated the players' moves into the corresponding Xbox combinations. Shots became Bs, passes As, and so on; meaning football fans can instantly recreate the moves from the game on their console at home, helping them to become better at the game.VIEW THE AD Breast cancer Awareness: HourglassSolo : Robot Iconic Australian soft drink brand SOLO has launched its first brand campaign in two years. The campaign developed by TBWAMelbourne and Carat, showcases how modern men get their thirst. The much-loved Australian brand became famous for its 70s and 80s advertising where the now iconic SOLO Man tackled extreme activities in order to work up a sweat.VIEW THE SPOT VIEW THE CRICKET AD VIEW THE MOSH AD VIEW THE FLAT AD Spark: Netflix Dinners CASE STUDY - You've seen Frank enjoying ribs on House of Cards. Piper eating prison food on Orange Is the New Black. And you've seen Eleven use telekinesis to steal waffles on Stranger Things. Now you can eat what they eat, with them. With an exciting new partnership, New Zealand telco Spark could offer Netflix free. To bring attention to this, we developed the world's first Netflix Dinners. Iconic meals were delivered to customers who were also massive fans. It made watching their favourite Netflix shows, even better. Proving that only Spark can deliver the best Netflix experience.VIEW THE CASE STUDY Mainland: The Mainland 2,000 Piece Voucher CASE STUDY - Mainland have always believed good things take time. So Colenso BBDO created a voucher that lives by those words, taking almost as long to make as our cheese does. The Mainland 2,000-Piece Voucher. A huge, ridiculously difficult puzzle, that punters have to complete to redeem. Colenso BBDO gave the vouchers away on Facebook, for Kiwis to attempt over the Christmas break. It may take them a bit of time, and a whole lot of effort, but - just like Mainland cheese - it'll be worth the wait.VIEW THE CASE STUDY Pedigree: SelfieSTIX CASE STUDY - Pedigree SelfieSTIX is a specially designed phone attachment that fits the unique shape of a Pedigree DentaStix dog treat. It's all the encouragement a dog needs to look at the camera, so you can capture the perfect dog selfie every time. SelfieSTIX was free with every purchase of Pedigree DentaStix and was supported by a campaign and app. The SelfieSTIX app used canine facial recognition technology to let owners add filters to their dog. In a country of 4.6 million, the campaign had over 3.5 million interactions and Pedigree DentaStix saw a 24% sales increase year on year.VIEW THE CASE STUDY Guest Judge: Aaron Nielsen, CD, thjnk, Hamburg This week's guest judge is Aaron Nielsen, creative director at thjnk in Hamburg. Winner: DDB New Zealand SKY TV 'Poisoned Chalice'. Entertaining way to tell the viewer exactly what they can expect from a great drama by turning your commercial into one. I was drawn right in and wanted to watch more so I'm sure this idea will have the desired effect. Everything about the film had me hooked. The execution, the music and the direction. READ MORE The end of January brings with it the most rumour-fuelled day of the English Premier League season, with ludicrous amounts of cash splashed on panic-buy footballers, and non-stop hype across the media. Paddy Power got in on the action by taking over an entire 3-minute commercial break on talkSPORT radio UK, to poke a bit of fun at those fuelling the mania.PLAY THE SPOT Uppersafe: Hide Yourself The people in this video didn't know they were being watched. But they later gave Uppersafe their consent to show their homes while their faces were hidden in this shocking experience where nobody is actually safe online. Agency: HEREZIE Group, Paris.VIEW OUTDOOR « First « Previous Next » Last » 2 of 7 |
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El Sol 2018 Campaign from Publicis, Spain 
Tech and Soull have created this concept for the Endeavor Institute.
An hourglass and a bra in a print ad from J Walter Thompson, Kenya
J Walter Thompson Kenya for Earth Day