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Seen and noted
BMW: BMW X3 Always On Ramadan is the most valuable time of the year for every Muslim. Itâs the time of being humble and kind. Itâs also the busiest time for everyone who works in the Middle Eastern advertising industry, as every brand beckons its customers with special deals in the so-called âMonth of Generosityâ. This campaign cuts through the clutter of Ramadan offers, by staying true to the BMW brandâs core values. In addition to the main campaign Serviceplan Group Middle East created a special website, which celebrates the Month of Generosity and BMW driving pleasure every day of Ramadan. It was designed to entertain users during the day and surprise them with exclusive BMW gifts and prizes. The film vignettes were shot in the UAE. A production team from Neverest joined the leading creative team from Serviceplan Group Middle East. VIEW THE X3 SPOT VIEW THE 6 SERIES SPOT VIEW THE 7 SERIES SPOT Vasstrafik Public Transport: Traffic Folding Ad Forsman & Bodenfors thanks people for travelling together in folding ad for Swedish public transport company Västtrafik. âThank you for your patience in traffic. It gets crowded when weâre not travelling togetherâ states Västtrafik in a new print campaign showing a massive traffic jam. But when you fold the ad, the copy transforms into the brand tagline âThank you for travelling togetherâ. And the cars disappear, leaving a bus on an empty street. Västtrafik is the public transport provider in Gothenburg, Sweden. The city is currently undergoing an intense development phase. The folding ad is part of an integrated campaign revolving around congestion and queues, commenting the major rebuilding.VIEW THE AD  An almost unbranded ad, which at first seems to be just a pair of suntanned feet... until you look more closely. Macca's shows it is at the heart of Aussie Summers by going 'Full Summer' and shining a light on this little quirk of the Summer season. Agency: DDBVIEW THE AD  When you only support select LGBTQ rights, are you really supporting the community?Many countries claim to support LGBTQ rights. But many do not deliver equality when gay and bi men show up at blood donation centres. Countries like Brazil and Germany support the fight for equality in marriage, schools, the workplace, and housing. But blood donation is still not seen as a right. Blood Flags was created to call out this disparity. Agency: FCB Health, New York VIEW THE USA AD VIEW THE AUSTRALIA AD VIEW THE GERMANY AD VIEW THE CANADA AD VIEW THE BRAZIL AD Vernel: Brings Out The Soft Vernel fabric softener softens even the toughest of clothes. Inspired by the iconic swirl from a washing machine, DDB, Dubai, created analogies to what happens inside a machine when washing with Vernel, showing how a bear, a bully, and a shark all gets gradually softer. VIEW THE BEAR AD VIEW THE BULLY AD VIEW THE SHARK AD Play-Doh Kitchen Creations: Banksy Play-Doh's Kitchen Creations is designed to inspire kids' imaginations around food. It is said that eating is a necessity, but cooking is art - it requires a bit of imagination to bring out the potential in the raw ingredients. This campaign via TWO.AM Agency, draws parallels between famous artworks using food as a subject (Roy Lichtenstein's Buttered Toast, Andy Warhol's Velvet Underground Banana and Banksy's Soup Cans) and the artist-like creativity that Play-Doh's Kitchen Creations encourages kids to find and to discover the art of playing with their food.VIEW THE BANKSY AD VIEW THE WARHOL AD VIEW THE LICHTENSTEIN AD The Federation of Finnish Enterprises: Detroit The entrepreneur's road to success has never been easy. When an entrepreneur succeeds, the whole society benefits. The Federation of Finnish Enterprises is an organization to support entrepreneurs. Agency: Make it simpleVIEW THE DETROIT AD VIEW THE SALO AD VIEW THE STRASBOURG AD Whiskas: The Curious Cat Book AlmapBBDO has released the first book made to read with your cat. Based on the true story of a kitty who escaped from his carrier on a flight to London, stowed away on the plane and was only found 52 days and 960,000 km later, the equivalent of 24 trips around the world. The incident inspired the Curious Cat Book, which tells the story of the most curious cat in the world, VIEW OUTDOOR lol.travel: GoLive On www.lol.travel/golive people can now search for the name of the artist or the band they want to see performing live in order to get the full schedule of the upcoming concerts and the travel solutions (flight and hotels) to get there. Furthermore - thanks to Spotify - the tool generates a dedicated playlist with the exact duration of the flight. Agency: Deloitte DigitalVIEW THE CONCEPT Solidarité Grands Froids: The Homeless Webshop TBWA Brussels and Solidarite Grands Froids have created "The Homeless Webshop," a webshop without an address which is looking for shelter on other websites. It's a regular webshop where people could buy virtual items to support the homeless. VIEW THE CONCEPT Planned Parenthood: Tracking Trump Most of the Trump administration's attacks have been on our health care, rights, and freedoms are staying under the radar. That changes now in this "Tracking Trump" campaign which is uncovering the facts #TrackingTrump. Agency: Work & Co.VIEW THE CONCEPT The Coca-Cola Company: Uplifted AlexJohnson's Baby: Play Street In The Philippines over 35,000 children become victims of road accidents every year, mainly from playing on the streets. Johnson's Baby has been advocating the importance of outdoor play in a child's holistic development for many years. So BBDO Guerrero and Johnson's Baby co-created Playstreet, a campaign that urges drivers to slow down and drive more safely on streets where children play. Parents were invited to sign up their kids' playstreets to be marked on Google Maps and Street View with monsters that are inspired by children's drawings. This campaign was also supported by social media ads, PR coverage, and on-ground events. Most importantly, data gathered from this campaign was sent to local government officials and GPS app makers to appeal for more street signs and alerts.VIEW THE CONCEPT Shiseido and Google: Braille Nails Project Theia is an ongoing collaboration between Google and Shiseido to explore innovative ways technology and cosmetics can enhance the lives of the visually impaired. Braille Nails is the first of these explorations. Inspired by Japanâs fascination with nail art, Braille Nails combines the latest in material design and computer vision technologies to make this decorative art form more expressive and useful for the visually impaired. The Braille Nails kit consists of two parts - a set of ten distinctive nails and a companion camera-badge. The nails double as a marker, allowing the camera to track the userâs hands movements even in visually complex environments.VIEW THE CONCEPT Dermikelp: Unhealthy Competition We've all suffered from the proverbial itch at some point in our lives - i''s inevitable. And while some are attainable, there are others that are slightlymore taboo. This campaign via TWO.AM Agency, seeks to tap into our darker desires, comparing itches that Dermikelp can soothe to ones that are best left to the imagination.PLAY THE COMPETITION SPOT PLAY THE FRUIT SPOT PLAY THE MANIA SPOT Australian Gas Networks:House PlantsFrom staying in and saying 'nupâ' to putting on your house pants, there's a bright side to the colder months when your home's got natural gas. These three radio spots, created by CHE Proximity, for Australian Gas Networks encourage Aussies to love winter.PLAY THE PANTS SPOT PLAY THE NUP SPOT PLAY THE COOKING SPOT Amazon: Everything you need from A-Z TBWASydney has launched the first major Australian campaign for Amazon.com.au, which features a series of funny TV commercials.VIEW THE LIPSTICK SPOT VIEW THE FLOATY SPOT VIEW THE HUNTSMAN SPOT VIEW THE COCKATOO SPOT VIEW THE WEATHER SPOT VIEW THE PINK SPOT PAK'nSAVE: Stickman 10 Year Anniversary 10 years at one place is a milestone for any employee, so PAK'nSAVE and FCB wanted to do something special to mark the occasion. Stickman asked for a gold watch but the budget wouldn't stretch that far. Instead, FCB suggested a special TVC using some recently uncovered VHS tapes of the original auditions carried out a decade ago.VIEW THE SPOT Aditya Birla: First Plantable Filters This World Environment Day the Aditya Birla Group have taken a pledge towards doing their bit to ensuring a green environment with the introduction of the first ever Plantable Filters on social media platform Facebook. These filters are features that can recognize human faces in photos in order to suggest graphics, like borders or stickers, to accompany our posts. Under this unique concept, which is designed by Tonic Worldwide, with every Plantable Filter that's used on Facebook, the Aditya Birla Group promises to plant a tree with a pledge to #FiltertheFuture.VIEW THE CONCEPT Mercedes AMG: Growl We wanted to get South Africans to celebrate the one thing AMGs are most notorious for, that majestic growl. So Instead of making ads, we made a series of unbranded content videos that did just that. And instead of posting them from AMG's owned media channels, we kept the integrity of the content, and we seeded these unbranded videos on popular South African Facebook groups.VIEW THE CONCEPT Monash University : Sip Safe Monash University has launched Sip Safe, a wristband that detects drugs by placing a drop of your drink onto the band itself. Designed for widespread use across festivals, events, bars, nightclubs and other venues where patrons are already accustomed to using wristbands, Sip Safe is equal parts utility, education and deterrent for would-be drink spiders. VIEW OUTDOOR Forbes Brasil Magazine: Jenny Bezos The campaign from Ogilvy Brasil shows female versions of some of the most iconic billionaires to make the point that, if they were born women, their companies may have never seen the light of the day and they would have ended up being clients of their competitors. This has nothing to do with women capabilities. It's due to the fact that female entrepreneurs receive less funds, loans and government grants than their male counterparts.VIEW THE JENNY AD VIEW THE LARA AD VIEW THE ELLEN AD Commercial Bank Of Africa: Interesting People Money doesn't make you interesting, what you do with it does. From Halo, South Africa a spot for the Commercial Bank of Africa VIEW THE SPOT Guest Judge: Lisa Fedyszyn, group CD, Ogilvy, New Zealand.jpg "https://www.bestadsontv.com/news/upload/Lisa-Headshot (2).jpg") This week's guest judge is Lisa Fedyszyn, group creative officer at Ogilvy, New Zealand. Winner: Mercedes-Benz had a story that was good enough to tell twice. I only wish they had the budget to use "Fast Car" by Tracy Chapman. READ MORE  TAB and Clemenger BBDO Sydney have launched a campaign ahead of the 2018 FIFA World Cup, 'Head or Heart'. The campaign brings into focus the greatest rivalry in sports betting, the battle between the pragmatism of betting with your head, and the pure gut feel of betting with your heart.VIEW THE SPOT TyC Sports: ConverSOS Football A game designed to take back kids who switched teams. A parent can get his kid's team to lose, and his team to score all the goals.The game includes: Loudly cheering for one of the teams while the other barely gets some pitiful support. Bad players. Awful kicks. Inexplicable moves. Is the goal too small for you?. VIEW THE CONCEPT Perfil Newspaper: The Man Who Lived Through Headlines This spot from Mercado McCann shows the story of a man who lived his daily life through newspapers headlines and all the problems that this caused him for not having the complete info on anything he wanted to talk aboutVIEW THE SPOT  Argentines have two unbreakable passions: soccer and friends. One of the strongest mandates that every man must fulfill, is transferring the passion for their soccer team to their son. In this story it becomes clear how fragile friendship can be when certain limits are crossed, such as the inheritance of colors. A neighborhood, two endearing friends, thousands of friendship codes and mixed feelings are some of the ingredients of this story.VIEW THE SPOT Gil: Said By Retatrds GIL is a Swedish organization that fights on behalf of people with disabilities. In their latest campaign âSaid by Retardsâ they highlight the issue of how the offensive and discriminatory R-word is used and make people aware that having an intellectual disability isn't the same as being strange, or stupid. At GIL, we want to shine a light on that it's unfair to be generalized and associated with the real idiots in the world, says Anders Westgerd, director at GIL. VIEW THE CONCEPT Governo de Golas: Popeye Gives Up Smoking The number of poor is on the rise in Finland. Those especially hard hit by poverty are families with children, single parents and people who live on their own. Agency: Make it simpleVIEW THE SPOT Pedigree: Walkies A dogâs nose is 50x more powerful than ours. Every whiff ignites their senses in ways we canât imagine. Every breath brings with it flavour notes weâve never experienced. If you think about it, their palates are just as refined as ours. Those cute, wet noses transform a regular walk round the block into a smellscape so rich, it perfectly whets the palate for main â new MY DOG® Home Recipe⢠- the perfect way to share a meal with your canine connoisseur. The latest integrated campaign from Mars New Zealand and ColensoBBDO, elevates dog world by portraying it through a culinary lens. Each element establishes an everyday moment, between a dog and their human, as the perfect smell appetizers for new MY DOG Home Recipe. VIEW THE WALKIES SPOT VIEW THE BEACH SPOT Westpac Amex Altitude Black: Cent In The new Westpac Amex Altitude Black card gives customers extra rewards points with every purchase. So how could one use these bonus points? Well, you could upgrade your holiday and move from cattle class, to business. With swagger... Agency: DDB, SydneyVIEW THE SPOT Baliwag District Hospital: Splitting Pain Migraine remains undiagnosed and undertreated in at least 50% of sufferers, with less than half having consulted a physician. They have a hard time expressing the severity of their pain to non-sufferers, who can dismiss it as a simple headache. Through this campaign, created by Campaigns & Grey, Philippines, sufferers could recognize we understood them; while non-sufferers could get a sense of the agony of their pain in terms they could relate to, thereby reducing stigma. The hospital has seen a significant increase in inquiries and consultation regarding migraine resulting in proper diagnosis and treatment.VIEW THE SPLITTING AD VIEW THE THUMPING AD VIEW THE EXPLODING AD  What better way of raising awareness of mental illness in the construction industry than getting a huge Hitachi ZX360 excavator and painting it the signature blue of a leading support group? Major civil construction company Winslow Constructors has boldly done exactly that to help address worrying trends in mental illness seen in the construction industry generally. As part of the effort, Winslow also made a substantial donation to beyondblue. Winslow and Magnum Opus Partners came together to create this exciting new initiative to address the stark fact that construction workers suffer higher rates of mental illness than other occupations in Australia.VIEW OUTDOOR Electionpadi: Electionpadi Ahead of Nigeria's 2019 general elections, Electionpadi seeks to appeal more to the young demographic for them to me more involved in the country's electoral process. Electionpadi is a voter eduction chatbot adding some fun and interaction to the Nigerian electoral sphere. Agency: ONEWILDCARDVIEW THE CONCEPT Fruit Of The Loom: Stop The Senseless Spread of Shirtlessness Every shirtless selfie is a cry for a quality t-shirt. The Eversoft tee from Fruit of the Loom can help #PutAShirtOn. Agency: Crispin Porter Bogusky, Boulder.VIEW THE CONCEPT GOLD104.3: The Christian O’Connell Breakfast Show ARN has today announced its new marketing campaign via Joy, to introduce Gold104.3âs The Christian OâConnell Breakfast Show to Melbourne. Through various executions it embraces the concept that international radio legend, Christian OâConnell, is âReady for Melbourneâ. The Gold104.3 marketing campaign showcases new talent Christian OâConnell and will roll out in a number of phases including targeted TV, outdoor, transit, digital and social. Agency: JoyVIEW THE SPOT « First « Previous Next » Last » 5 of 5 |
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Mercado McCann have created this concept for the Coca-Cola Company
Advertisement from Box published May 31, World No Tobacco Day.