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Seen and noted
Gymboree: Never Gonna Give You Up Gymboree, the San Francisco-based children's apparel retailer, has unveiled an exciting rebrand that includes an all-new collection - focused on quality fabrics, comfortable designs and amazing denim - supported by a national marketing campaign just in time for back-to-school. Created by creative agency Where Eagles Dare, the integrated campaign introduces Gymboree's new brand platform: "Made You Smile." The campaign utilizes fresh content, shareable experiences and entertainment to showcase the new collection and announce Gymboree's changes to existing customers while also aiming to attract new millennial consumers. The goal is simple: Make people smile and spread happiness.VIEW THE SPOT  Three print ads from Bolero, Brasil for Triska Hot SauceVIEW THE MBAPPE AD VIEW THE BITCOIN AD VIEW THE LANCE AD Havells Water Purifiers: Don't Mess With Water A lot of regular RO Water Purifiers provide drinking water that could be acidic in nature and cause health problems like gas/acidity. Havells Water Purifiers were launching a range of RO water purifiers that maintained the water's pH balance ensuring the water you got was safe and healthy. To launch this range and to break peopleâs apathy about regular water purifiers, the film explored a deep-rooted cultural insight that giving water to someone is considered a very pious act. But what happens when you realise that the water you are drinking could be acidic. Agency: BBh, India (Delhi)VIEW THE SPOT  A backpack is not just a container, but first and foremost a travelling companion that shares with us and keeps all our experiences, emotions, feelings and stories. The Italian brand Invicta tells this truth showing the virtually countless answers to a simple question: "What is your Invicta full of?" Agency: HavasVIEW THE SPOT  Itâs a new crossover thatâs big on attitude and self expression. It demands attention with dynamic styling and nimble performance, while Nissan Intelligent Mobility means seamless connectivity, and available advanced driver assistance features. The brand new Nissan Kicks. This is tech that moves you. Agency: TBWA/Chiat/Day, New York.VIEW THE SPOT  If you search for âmasculine,â it is defined by having qualities traditionally associated with men, especially strength and aggressiveness. The synonyms paint a picture of men as macho, powerful, red-blooded, and vigorous. That limited definition doesn't cover every man out there. Instead of asking men to fit into a preconceived notion of âbeing a man.â Menâs clothing and accessories brand Bonobos wanted to #EvolveTheDefinition of masculine and create a world where every man fits. Agency: ObservatoryVIEW THE EVOLVE SPOT VIEW THE BEN EDGERTON SPOT VIEW THE ERIC NAKAMURA SPOT VIEW THE ANDREW SEALY SPOT VIEW THE CHRIS CUBAS SPOT VIEW THE KEVEN STONEWALL SPOT Moen: Water Designs Our Life. Who Designs Water? Water has designed our life and within this campaign Moen celebrates this awesome force of nature thatâs often overlooked and taken for granted, to see it in a new way. Even Moen looked at its own leadership in a new way. It found that just in the U.S. more than 1.5 trillion gallons of fresh water flow through Moen products each year. Together, Moen and Havas Chicago, Moenâs AOR, created a fully-integrated campaign that leans into the insight â water designs our life. And follow-up that fact with the question â âwho designs for water?â â proving at each touch point in the consumer journey that the answer is always Moen. VIEW THE SPOT  There are places in the world that if you reach them you should have insurance that also covers theft of a smart phone. Agency: Bruckner Levi Yaar, Tel-Aviv, IsraelVIEW THE AD Meat & Livestock Australia: BBQ In the wake of a politically divided 2017, MLA released âLamb Side Storyâ, a satirical musical that takes place beside a suburban barbecue. Drawing upon original film poster designs from West Side Story, the visual collisions represent the two sides of a politically divided Australia coming together through the power of lamb. The posters appeared outside of cinemas where the long-form cinema ad premiered in the suburb of âBroadwayâ. Agency: MonkeysVIEW THE BBQ AD VIEW THE TONGS AD VIEW THE CHOPS AD The Sun: Flag To support England's 2018 World Cup effort, The Sun created a typographical England flag poster. The cross of the flag is a rousing message made up of the names of past and present England World Cup players. Agency: Pulse CreativeVIEW OUTDOOR VIEW THE PRINT AD Metropolitan Water District of Southern California: Launch TV Quigley-Simpson, Los Angeles have created this campaign for the Metropolitan Water District of Southern California.VIEW THE TV SPOT VIEW REBATE OUTDOOR VIEW LANDSCAPE OUTDOOR VIEW SHELTER OUTDOOR Melbourne International Film Festival (MIFF): Unwritten Reviews Melbourne International Film Festival (MIFF) has launched its latest campaign, 'Unwritten Reviews',via McCann Melbourne. The campaign aims to inspire a new way of reviewing films, through sensory elements that transcend beyond the written word. Inspired by the festival's mission, the 'Unwritten Reviews' seek to bring to life the emotive response of each film through an unforgettable sensory experience, at times evoking the same response as the films. This year, six 'Unwritten Reviews' have been created by six diverse Melbourne artists, including a professional chef, a music producer, a master brewer, a contemporary Indigenous artist, a cocktail mixologist and a tattoo artist. Each artist was invited to attend a private screening of a film from the 2018 program. They were then tasked with crafting a bespoke review in their respective mediums inspired by their viewing experience.VIEW THE CONCEPT  After heating things up in Coober Pedy, Bonds is back with another tongue-in-cheek campaign via Leo Burnett Melbourne. This time they've left the red dirt and men behind for Australia's iconic Blue Mountains, or "Bush Land" as the film cheekily dubs it. The campaign launches the first Women's only release of the Bonds Originals product. VIEW THE SPOT  Two young adults struggle with a hard question in this Cadbury Twirl spot asking, what makes it so twirly. Agency: VCCP, London.VIEW THE SPOT  Luigi Pane joins forces with Humble.tv and creates new cinematic pleasures for the new GMC Terrain.Agency: Engage M-1, Detroit VIEW THE SPOT  World Cup fever has gripped the world and, once again, China watches from the sidelines. But more and more people in China are looking to the future with optimism. Nike wanted to inspire China's young football players by giving them a dream to chase. And having reached 170 million views in only a few days after launching, the film, directed by Ian Pons Jewell and produced by HAMLET, has clearly struck a chord. Nike's commercial, "Dare to Become," by Wieden Kennedy Shanghai shows a future where the greatest football player, long after Cristiano Ronaldo retires, is now Chinese.VIEW THE SPOT  Wieden + Kennedy, London has released this spot for Nike football about playing as one, fighting as one and "Believe as One," to celebrate the 2018 World Cup.VIEW THE SPOT  Join the women making change with Reebok. Agency: Venables Bell & Partners, San Francisco / Roundhouse, Portland.VIEW THE GIGI HADID SPOT VIEW THE DANAI GURIRA SPOT VIEW THE GAL GADOT SPOT VIEW THE YELDA ALI SPOT VIEW THE SHANNON KIM WAGNER SPOT VIEW THE NATHALIE EMMANUEL SPOT VIEW THE ARIANA GRANDE SPOT VIEW THE JENNY GAITHER SPOT  Serena Williams didn't return to greatness despite becoming a mother, she's great because she plays #LikeAMother. Agency: TBWA/Chiat/Day Los Angeles.VIEW THE SPOT Specialized: Peter Sagan vs Grandma Joan Months of trash talking, quad building, 80's montage training in the woods, passive-aggressive tea drinking and it's all come down to this. One hill climb in San Francisco to determine the fastest cyclist on the planet. In one corner, Peter Sagan: three-time World Champion, Paris-Roubaix winner, and all around badass. In the opposing corner, Grandma Joan: near-centenarian, two knee replacements, pacemakerâ¦and a Specialized Turbo e-bike. Sorry, Peterâ¦the odds aren't looking good for you. Agency: Goodby, Silverstein & Partners, San Francisco.VIEW THE SPOT Royal Far West: Tin Can Telephone "Tin Can Telephone" uses the simple motif of a childâs tin can telephone to convey charity Royal Far Westâs role in connecting Australian country kids to the developmental care they need. Agency: The Hallway, SydneyVIEW THE SPOT  In collaboration with Atlantic Re:think and Blue Chalk Media have created this quirky story about a married couple revisiting their honeymoon destination 57-years later for Trivago. In the film, we meet Hank and Dottie Viola, who were married in New York in 1961, and follow them as they travel back to Miami, Florida, for the first time in 50 years. From seeing Sammy Davis Jr. perform at The Fontainbleu to bribing bartenders to give, then-underage, Dottie a drink, the couple share some of their favorite memories from their honeymoon and reflect on why we all need to travel more.VIEW THE SPOT The Outside Project: Coming Out Kit If there was a kit for someone who is about to âcome outâ, what would you put in it? London Pride visitors were unanimous in suggesting confetti, glitter and bottles of champagne. But those werenât the contents of the rainbow-strewn drawstring bag they were holding. Instead of the celebratory items they expected, they found things needed for surviving on the street: a sleeping bag, a woolly hat, warm socks. 1 in 4 homeless people in the UK identify as LGBTIQ+. Thatâs the shocking statistic behind the Coming Out Kit created by AMV BBDO. You canât buy the kit, of course: it shouldnât even have to exist. Its sole purpose is to highlight an issue that isnât on most peopleâs radar.VIEW OUTDOOR  Cossette Vancouver has created this "Midnight Sun" digital billboard for Tourism Yukon.VIEW OUTDOOR Netflix: Coming Soon: The Starcourt Mall Netflix has released this quirky teaser spot for Stranger Things Season 3, coming to Hawkins in the Summer of 1985, the Starcourt Mall! Starcourt Mall will be one of the finest shopping facilities in America and beyond with options for the entire family. Including The Gap, Waldenbooks, Sam Goody, Claire's and more! Don't forget to cool off at Scoops Ahoy Ice Cream shop. VIEW THE SPOT BCAA: High Driving is Impaired Driving With legalized cannabis coming October 17, BCAA teams up with One Twenty Three West to launch a new awareness campaign around impaired driving, after a national CAA study showed that 20% of 18-34 year old Canadian drivers think they drive the same or even better when high. BCAA takes road safety seriously, and for Shawn Pettipas, BCAAâs Director of Community Engagement, the facts are troublesome. While this paints a grim picture, a new BCAA survey shows another side to the story, with the majority of millennials thinking and acting responsibly around impaired driving. BCAA believes millennials have the potential to lead all generations in high-driving prevention. VIEW THE DRIVING SPOT VIEW THE MUNCHIES SPOT VIEW THE UBER SPOT VIEW THE PARANOID SPOT VIEW THE ROCKING OUT SPOT  Hard to let go? World Cup Games are over. Lupa, the mobile app for creating photo albums, lunches today a new campaign in Israel, encouraging people to do something great with their photos. Agency: No, No, No, No, No, YesVIEW THE BLUE AD VIEW THE GREEN AD VIEW THE RED AD Ireland's Hidden Heartlands: Yours To Uncover Wilson and legendary music producer Money Mark partnered to transform Roger Federerâs love and passion for the sport of tennis into music. Utilizing both the sounds of the game and a collection of electronic tones derived from the power and beauty of Rogerâs swing, the track was recorded in the Mojave Desert with the new Wilson ProStaff RF97 as the only instrument.VIEW THE SPOT  During the 2018 FIFA World Cup, Adidas believes creativity goes beyond the pitch. Across every aspect of sport culture, "Creativity is the Answer." Creators from London, Los Angeles, Tokyo, Paris, Shanghai, New York and host city Moscow have come together to help shape the narrative. Athletes, musicians, artists, filmmakers and adidas to make a first-ever open-sourced campaign and real-time pulse of the World Cup. Together, the world proves creativity is the difference-maker in an athleteâs game, life and world. Agency: Sockeye. VIEW THE SPOT Nike/Dick’s Sporting Goods: Play Like You Own It Wieden + Kennedy, Portland has released this "Play Like You Own It" spot for Nike and Dicks Sporting Goods.VIEW THE SPOT Mazda: Together is a Wonderful Place to be Antidote creates âTogether is a wonderful place to beâ Mazda idents for Film4 sponsorship. Building on Mazdaâs Drive Together campaign, this is a celebration of those memorable roadtrips shared with family and friends. We see lovely little moments that we all recall from days out in the car. Whether itâs everyone singing along to the family favourites or seeing the kids drawing on the misty windows, these idents are dedicated to the delight found in everyone coming together. All set against a stunning backdrop in the Scottish countryside. VIEW THE CX5 SPOT VIEW THE MX5 FIRST SPOT VIEW THE MX5 SECOND SPOT The California Milk Processor Board: Trust The California Milk Processor Board (CMPB), creator of got milk?, together with lead agency-of-record GALLEGOS United, today is launching âYou Can Count on Milk,â a new $16-million-dollar, statewide advertising initiative. Aimed at millennial families throughout California, the culturally-attuned campaign highlights universal truths about the everyday challenges kids face in their lives as seen through the lens of a demanding 9 to 5 blue-collar job, using a comedically honest tone. The creative spots â from back-to-back extra-curricular activities to overly-friendly, cheek-pinching relatives - illustrate that no matter how tough daily life can get for the average kid, milk â familiar, dependable and trustworthy - is the one thing they can continue to count on.VIEW THE TRUST SPOT VIEW THE DINER SPOT  On the eve of the summer holidays, and only a few months after the change of its visual identity and the launch of its new search algorithm reinforcing the granularity of its service, BlaBlaCar launches a new 360° international advertising campaign created by Change. After promoting educational communications on the operation of carpooling and its functional advantages, BlaBlaCar is now moving towards a new brand positioning. The campaign launches in four countries â France, Spain, Germany, and Russia â and draws attention to the benefits brought about by carpooling. As the numbers prove, carpooling helps to bring people together. 80% of carpoolers use BlaBlaCar to spend time with their loved ones, and 60% of them say they even see their family and friends more thanks to BlaBlaCar.VIEW THE SPOT  Everybody whoâs watching this yearâs FIFA World Cup is talking about just one thing: the âVARâ or for those of you who are not football fans: the âVideo Assistant Refereeâ. The system is the ultimate tool to help on-field referees make the right call on any given shot, using video replay technology â and so doing stop them from making a howler that could cost a side the game. But itâs also the new universal icon for a TV screen! So to drive fans to Azrieli's new ecommerce website, we used the seasonâs hottest icon to steal the show. During the final, set to take place on Sunday July 15th, where France will attempt to take home the World Cup for the second time in history, every time the referee will signal for the VAR, we'll give the first 5 viewers who text us a free large screen TV. Agency: Leo Burnett, Tel AvivVIEW THE SPOT SUAS: When You Can Read Everything, it Changes Everything. SUAS is an NGO working to improve child literacy in Ireland, India, Zambia and Kenya. This two-sided newspaper ad contains a story, half of which is printed on one page and the other half is printed on the back. By holding the page up to the light, an illusion is created and the story appears through the thin newsprint paper. When the page is read without light the text tells the struggles of an illiterate child, however, when held up to the light the message revealed is a positive one of what can be achieved when you can read everything. Agency: In the Company of HuskiesVIEW THE AD HomeEquity Bank: We're Sold After posting record mortgage numbers in 2017, HomeEquity Bank, providers of the CHIP Reverse Mortgage, announced the launch of a new brand platform today. Created in partnership with Zulu Alpha Kilo, the new brand introduces a redesigned logo, evolved brand positioning, a new visual identity, and a fully integrated campaign that is intended to set the brand up for continued long term growth. The work to kick off the brand relaunch encompasses both traditional and non-traditional creative executions. All of the work tapped into insights gleaned from national research, in speaking to Canadians aged 55 about retirement planning. To compliment the TV commercials, DRTV with hard hitting messaging, was also produced. In keeping with the brand narrative, the same on-camera characters were featured to help bring consistency throughout the consumer journey.VIEW THE MOVE IN SPOT VIEW THE DORIS SPOT VIEW THE SPRINKLER SPOT VIEW THE WE'RE SOLD AD VIEW THE CLOSED HOUSE 1 AD VIEW THE CLOSED HOUSE 2 AD VIEW THE SOLD AD Snickers: The Wrong World Finals BBDO Guerrero developed a campaign for Snickers that saw the brand hijack the World Cup finals with the Wrong World Finals. Last night, the world tuned into the biggest sport event of the year. Snickers wanted to join the celebration but if you arenât an official sponsor, you canât mention âWorld Cupâ. So instead, Snickers launched The Wrong World Finals; a social media campaign that features all the matches you might confuse with the big oneâa mistake likely made when you are hungry. The campaign launched with a series of posters on social media and was brought to life offline in crowded sports bars around the country. So whether you were #TeamFrance or #TeamCroatia, Snickers made sure you werenât #TeamHungry.VIEW CAT OUTDOOR VIEW CROP OUTDOOR VIEW CUT OUTDOOR VIEW MOP OUTDOOR The New York Times: This Moment Deserves to be Understood The New York Times has created this outdoor campaign because "This Moment Deserves to be Understood."VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR VIEW FOURTH OUTDOOR VIEW FIFTH OUTDOOR « First « Previous Next » Last » 3 of 6 |
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Brand launch film for Ireland's Hidden Heartlands. Agency: In the Company of Huskies
Planet Fitness is a gym for normal people. Agency: Hill Holliday, Boston.