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Seen and noted
New York Public Library: InstaNovels New York Public Library are bringing some of the world's most incredible stories to Instagram Stories. Follow @nypl on Instagram to start reading Alice's Adventures in Wonderland in a whole new way. Agency: Mother, New York.VIEW THE CONCEPT Treasury Wine Estates: The Living Wine Labels App 'The Living Wine Labels App' lets you discover unique, augmented reality experiences from a range of your favorite wines. Start scanning an AR enabled wine label to see its story come to life. Agency: J. Walter Thompson San Francisco.VIEW THE CONCEPT  Our Watch has launched its new campaign 'There's No Excuse for Abuse' via Melbourne agency Thinkerbell. Non-physical forms of abuse against women are both common and harmful. Yet awareness of the prevalence of these abusive behaviours is low. Violence against women is not restricted to physical violence. There are many different forms of violence against women including financial abuse, social abuse, emotional / psychological abuse, technological abuse, spiritual abuse and stalking.VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT VIEW THE FOURTH SPOT VIEW THE FIFTH SPOT VIEW THE SIXTH SPOT QBE Insurance: Be Safer on the Road QBE Insurance has launched a major new Road Safety campaign in South Australia as part of its commitment to reducing the state's road toll. It's the highest per capita in Australia, with 100 fatalities recorded last year -- a 16 per cent rise on the previous year. With this in mind, The Core Agency developed an integrated suite of work aiming to tell the importance of road safety through a child's voice. In developing the strategic approach for the campaign, The Core Agency, Sydney applied behavioural science theories[3], showing how people are more likely to make changes when large tasks are broken down into small individual ones, to appear less daunting.VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE WEB FILM View the web film the kids helped make: https://vimeo.com/286138779 Mercedes-Benz: The First Driver Imagine being the first driver in the first car plowing through rural Germany in 1888. No manual or AAA. Just open air, fearlessness, and - true story â a garter to make any urgent repairs. To celebrate a culture of firsts and the 130th anniversary of the first drive, Mercedes Benz and R/GA created âThe First Driver,â a film about little known heroine, automotive pioneer Bertha Benz. The film, released August 12 on Mercedes Benzâs social channels, not only tells the story of the first car, but the powerful woman behind it. VIEW THE SPOT Ikea: Feel Alive Discover endless pages of inspiration with the new IKEA Catalogue. Now available for pick up at your nearest IKEA store. Agency: Ogilvy Dubai.VIEW THE SPOT VIEW THE 60SEC SPOT Plus Supermarkets: Ismael Food is so heavily embedded into the culture of a country, that local people rarely notice how wonderful - and sometimes weird - their own food is. That is, until someone from a different place arrives. The power of good food. This insight sets the scene for JWT Amsterdamâs new TV commercial for Dutch supermarket PLUS. The film follows the story of Ismail, a Syrian boy from a refugee family. At his new school he befriends Lucas, who introduces him to Dutch food in all its glory.VIEW THE SPOT  Our challenge was to show that Dual Zone Air Conditioner provide each vehicle occupant the option to choose their own temperature. Agency: Isobar, BrasiliaVIEW THE FIRST AD VIEW THE SECOND AD Glenfiddich: Glenfiddich Experimental Series Posterscope, Dentsu Aegisâ specialist out-of-home agency, has collaborated with Vizeum and JCDecaux to bring snow, infinity mirrors and beer-filled street furniture panels to the streets of Sydney and Melbourne, for the Experimental Series of whisky from Glenfiddich. The Experiemental Series from Glenfiddich is a range of ground-breaking single malt whisky. The range features three experiments - IPA experiment, the first single malt finished in Indian pale ale craft beer casks; Project Twenty, a top-secret project that brought together twenty whisky experts from around the globe to create one unexpected single malt; and Winter Storm, a new limited edition 21 year old whisky finished in in small batches of rare Icewine casks from Canada. Featured across five locations in Sydney and Melbourne, the campaign uses street furniture âinnovateâ panels to depict the different elements of Glenfiddich Experiemental Series: a snow storm effect for Winter Storm, an infinity mirror for Project Twenty and an IPA beer filled street furniture panel for the IPA Experiment.VIEW OUTDOOR Pop Mie: SLURPSPORTS The Asian Games 2018, the largest sports event in Asia, will return for its 18th time from August 18 to September 2, 2018 in Indonesia. This year marks Indonesiaâs second time to host the most exciting sports event in Asia. As the official sponsor ofthe Asian Games 2018 and Indonesiaâs leading instant cup noodle, Pop Mie has launched limited edition Asian Games-themed variants to further enliven the much-anticipated sports celebration. Inspired by the nationâs popular sport such as swimming, tennis and running, Pop Mie released three new Asian Games flavors; Ikan Renang (swimming fish balls flavor), Baso Tenis (tennis meatball flavor), and Ayam Lari (running chicken flavor). Agency: Ogilvy, IndonesiaVIEW OUTDOOR  Itâs totally acceptable, and expected, that women take time out to pamper themselves occasionally. Weâve all heard the whispery radio ads for luxury day spas. But, what about men? Agency: The Studio at SCAPLAY THE SPOT Visit Brasil: Portuñol Classes Inspired by Brazilâs genuine ability to embrace other cultures, we made a bold move: convinced VisitBrasil to recognize Portuñol as the official language of summer in Brazil. Since the two languages keep a few similarities (despite all the differences), it's not difficult to assemble words and sentences. The mixed up language that blends Portuguese Spanish (español) was already a reality in a few small cities at the borders, something that happened naturally and without any interference. Endorsing its spread all over Brazil and making it the core of our summer campaign, made it possible to show the world one of the many facets of our hospitality. And at the end of the day, think about it: what other country in the world could ever do this with the same authenticity?VIEW THE SPOT VIEW THE CONCEPT Zlatan Ibrahimovic Parfums: Zlatan Sport: The Right Routine Based upon Zlatan Ibrahimovic himself and the notion that grooming or beauty routines are about creating the best version of ourselves, we launched the Zlatan Sport grooming range under the concept of The Right Routine. As a mobile & social first, integrated campaign, our creative approach began with mapping out an intricate web of assets that checked various boxes in regards to platforms and formats â all of which could be derived from a single half day production. Most importantly, each asset had to be unique, taking a micro native content approach rather than simply publishing the same content in multiple places. The result was a multi-faceted campaign that spanned both pre and post launch phases, and which provided ample amounts of content to satisfy Zlatanâs personal channels, brand owned channels as well as retail and PR outlets. Agency: McCann, StockholmVIEW THE SPOT VIEW THE CONCEPT  With over 100 years at the forefront of shaving and an iconic slogan that is synonymous with the brandâs heritage, Gillette tasked Grey London with creating a new campaign that revitalises the âBest a Man Can Getâ tag line while questioning what âbestâ means to the modern-day man. The campaign celebrates modern male virtues - self-expression, internal and external well-being, comradery, and dependability. âBest Menâ aims to reflect Gilletteâs relevance to the modern man and demonstrates how Gillette understands what being the âbestâ means for men in 2018, and how it has evolved since they launched the iconic campaign in 1989.VIEW THE SPOT ICC Cricket World Cup 2019: Chabuddy G's Guide to the Cricket âPeople Just do Nothingâ star Chabuddy G (Asim Chaudhry) has been getting a flavour of cricket from some of the sportâs most passionate individuals ahead of the highly-anticipated ICC Cricket World Cup 2019, which takes place across England and Wales next summer. The campaign created by Ogilvy London sees the comedian taking on the cricket-inspired name âChabuddy CWCâ, enlisted as the official guide to the ICC Cricket World Cup 2019, and tasked to learn more about the game he claims he loves from a whoâs who of cricketing legends, personalities and fans. There are three films in total for the campaign, which extends across media, digital and social. The first film, released today, follows the launch of the competitionâs Public Ballot on 1st August, which is backed by a major marketing and PR campaign called âAre you in?â. The Ballot, open until 29th August, offers fans the opportunity to register for tickets to watch a total of 48 matches taking place across some of cricketâs most iconic venues.VIEW THE SPOT Gent Jazz Festival: The Balcony Seats Care Residence Ter Rive has the most beautiful view of St. Peter's Square. The contrast between the empty visitors 'chairs in the residents' rooms and the many people who come together to see artists such as Leonard Cohen, Prince and now Björk at work on 11 July can not be any bigger. As many as 60% of the elderly feel lonely. Gent Jazz Festival, the organizers behind the unique Björk concert, join forces with Ghent's creative collective Hummingbird to combat this isolation. Agency: Humming.VIEW THE SPOT  You've heard of FOMO, but what about FOMU? In this latest campaign via DDB Melbourne, British Paints is calling on novice painters across Australia and New Zealand to fight the FOMU ('Fear of Mucking Up'). DDB Group Melbourne executive creative director Stuart Turner said the FOMU platform came from both personal experience and customer insights.VIEW THE SPOT  The Royal Navy has launched a new recruitment campaign for the UKâs world renowned amphibious force, the Royal Marines Commandos. The campaign gives new meaning to the Royal Marinesâ long running line âItâs a state of mindâ by showing that to become a Royal Marine, you have to change what you think is possible. The launch film, âThe Mistâ, was created by Engineâs creative agency, WCRS, and shot by multi award-winning director Nicolai Fuglsig along with a team that included Oscar-winning Director of Photography, Matyas Erdly. âThe Mistâ shows a team of Marines quietly paddling forward into a foreboding mist, surrounded by the ruins of a recent battle. The ad demonstrates how to become a Royal Marine, you must overcome mankindâs primal fear of the unknown.VIEW THE SPOT  Allen & Gerritsen (A&G) and the Museum of Science marketing and design teams have delivered a fresh perspective on how the Museum of Science looks, feels, and sounds to the world inside and outside the iconic building that connects Boston and Cambridge. Created with an eye towards the future of STEM learning, the campaign inspires kids and adults, educators and donors, employees and volunteers to do one simple thing: Just Imagine. The work began with an idea: experience drives the imagination. Using the essential link between experience and imagination, A&G, along with the design team at the Museum, created a new theme line (Just Imagine), updated logo, brand identity, and design system, aimed at uniting Museumâs exhibits, programs and curricula, as well as the many travelling exhibits that take temporary residence at the Museum.VIEW THE SPOT  Grey London has teamed up with Police Now to bring together businesses and charities including CALM, London First, the National Literacy Trust, the British Transport Police, Westfield, Facebook, Next, VICE, UNILAD, Mulberry Schools Trust and CBI to launch Take:90. The campaign aims to help reduce acts of aggression and impulsive violence caused by anger in everyday situations such as evenings out, in the workplace, on the commute or online. Grey Londonâs strategy is based on scientific evidence showing that it takes just 90 seconds for the neurotransmitters that cause anger to flush out of our systems. Through 90-second content including films, a meditation, long copy ads and 90 new angry-to-calm emoticons, the aim of Take:90 is to make âtaking 90â part of our everyday vocabulary just as the term âdesignated driverâ helped to prevent drink driving.VIEW THE SPOT  Hamat, Israel's leading faucet manufacturer, launched the possibility to choose, for the first time, any faucet you want in any finish you desire. Since the home's kitchen faucet has been, for some time, an element in the interior design, one that is chosen from an emotional place. We decided to convey the message of uncompromising choice using an analogy of choosing the one you have always dreamed of.Agency: M&C Saatchi, Tel Aviv VIEW THE SPOT  Pioneer Water Tanks is Australia's leading water tank company. With a focus on cutting-edge technology, we created 'Aquabot', a 3D animated robot that embodies the Pioneer brand. Ad Impact, PerthVIEW THE SPOT Land Rover: Scoring The Drive with Hans Zimmer The Atlantic Re:think and Land Rover present Scoring the Drive with Hans Zimmer. The visceral feeling of driving a Range Rover on the winding roads of Angeles Crest Highway, high in the San Gabriel Mountains, is an inspiring experience. We invited award-winning composer Hans Zimmer to embark on this very journey with the goal of creating a score inspired by and unique to this unparalleled drive. Zimmer has scored more than 150 films in a career thatâs been recognized by Hollywoodâs most prestigious awards. For this project, the creative process was unlike any heâd practiced in his 30-year career. It meant finding inspiration in nearly every distinctive detail of the driveâthe granite slopes along each turn and in the quiet serenity of the Range Rover cabin. The result is an evocative and dynamic piece of music that embodies a peerless driving experience. This is the story behind that composition and an invitation to explore it for yourself. VIEW THE SPOT  The world can be a stressful place. Audi Technology is designed to help you "Escape" it. Agency: BBH London.VIEW THE SPOT  David&Goliath, Los Angeles and HBO have teamed up with director Chloe Domont in this "Because of Her" spot.VIEW THE SPOT The Meg: Mega Shark Attack at Southern Cross Station Village Roadshow transformed a JCDecaux INNOVATE panel in Melbourneâs Southern Cross Station using touch-activated LCD screens to promote the launch of biggest shark flick of the year, âThe Megâ. The custom JCDecaux INNOVATE panel featured a touch-activated LCD screen that displayed a mysterious, murky deep-sea scene when not in use. Passers-by were encouraged to âknock at their own riskâ to activate the action. When the touchscreen was activated, a giant shark emerged from the murky waters and âattackedâ the LCD screen - creating a dramatic faux shattered glass effect giving passers-by an equally dramatic shock! VIEW OUTDOOR Whiskas : Cat Calm Radio Despite the curious nature of cats, most get seriously stressed out in the car. This stress on both the cat and owner means cats visit the veterinarian much less often than dogs; contributing to an array of health problems that can develop going unchecked. Providing some songs to help keep your cat calm, the makers of WHISKAS® are is launching Cat Calm Radio on Take Your Cat to the Vet Day on August22. As a species-specific radio station, the music on Cat Calm Radio is designed to have a calming effect on your cat on the way to the vet. Broadcasting online at CatCalmRadio.com, and created in partnership with advertising agency, BBDO Toronto, the station plays a continuous stream of music created by species-specific musician David Teie. VIEW THE CONCEPT Laneige: The Sparkle My Way Facebook AR Filter Creative tech agency AliveNow has partnered with Kingdom Digital to build one of Malaysiaâs first interactive Facebook augmented reality camera filters for top Korean makeup brand, Laneige. This is the first ever makeup-based Facebook AR filter in Malaysia as a part of Laneige's campaign promoting their Sparkle My Way limited edition collection. 'The Sparkle My Way Facebook AR Filter' lets users try on three different types of eye makeup, lipstick and blush from Laneige's new product range. Users can mix and match their selection and see which combinations they like the most and share their pictures and videos to get a chance to win these brand-new products from Laneige. VIEW THE CONCEPT Iziko Museum: Hidden Heritage For Heritage Day, Iziko Museums set up interactive posters that brought forgotten stories out onto Cape Townâs streets. Agency: M&C Saatchi Abel Cape Town.VIEW THE CONCEPT Delta Airlines: Lisa Smith 60% of Seattle isn't originally from Seattle. But with more new flights to more places, moms would like to remind you, it's never been easier to visit your mom with Delta. Agency: Wieden + Kennedy, New York.VIEW LISA OUTDOOR VIEW ANA OUTDOOR Swedish Armed Forces: Unstraight Marching 'We Don't Always March Straight' but no matter where or when we march, we always stand up for your right to live the way you want with whoever you want. Agency: Volt, Stockholm.VIEW THE AD  "Bright Ideas" are worth remembering. Agency: Ogilvy & Mather Istanbul.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  "The Cabinet Maker" tells the story of cabinet maker Troy, who throughout his life fails to be satisfied by his work, only to realise as an older man from where his true source of inspiration should come - key moments of his life in the family kitchen. These moments inspire him to build a new kitchen with the quality it deserves. Agency: Engine Room ProductionsVIEW THE SPOT  Greens Baking has this week launched a new integrated campaign titled âSneak in a Cake Breakâ via Saatchi & Saatchi Melbourne. While baking from scratch is a gratifying experience, it has always required an investment of time and energy. Greens Bakingâs Cake Break is an innovative range of delicious single-serve cakes that you can microwave in under a minute. With the Cake Break range, itâs now possible to bake almost anywhere â as long as you have a microwave. Launching across screens, social and out of home, the campaign introduces audiences to a series of offbeat spots that see people indulge in the illicit pleasure of a cake break in unlikely scenarios; bringing home the tempting convenience of Greens Bakingâs Cake Break range.VIEW THE KENNEDY SPOT VIEW THE BIKE SHED SPOT VIEW THE BIG DATA SPOT Wrigley's Extra: Extra Support Acts Extra wanted to give upcoming artist's their 'Time to Shine'. So, Clemenger BBDO, partnered with 4 of Australia's biggest artists and transformed the pre-roll ads before their music videos into digital support slots. Essentially, replicating the concert experience online. Where you'd normally see an annoying ad you'll now see a live performance from an emerging artist who's been endorsed by the artist you were searching for. User engagement will be used to judge the performances. The acts that retain the most engagement within the pre-roll performance will go on to win - the longer you watch, the more you vote. 16 individual music videos. 60+ pieces of content. The digital campaign was also supported by street posters. VIEW THE SPOT Fayetteville: “Go Ahead and Jump” The campaign does not outwardly promote tourism, which is nevertheless its goal. Fayetteville, a largely military town, does not have the attractions to be a travel âdestination.â Instead, it aims to build on its reputation for patriotism to attract passing car-trippers on the I-95 corridor for an hour, a meal, or perhaps an overnight. (As executive creative director Robert Shaw West puts it, âa two-night stay would be a home run.â) The campaignâs light-hearted, patriotic videos, via The Republic, are designed to be shared by local bloggers (especially military moms and spouses), area businesses and social media audiences. Also, the three online characters will Tweet and post under the @AmericaGroupies handle (The Republik will write). They will engage especially with large news and celebrity accounts where a humorous, patriotic view might be relevant.VIEW THE JUMP SPOT VIEW THE SHOT SPOT VIEW THE DOWN SPOT VIEW THE HUGS SPOT VIEW THE CARE SPOT VIEW THE BABY SPOT VIEW THE RELISH SPOT VIEW THE HEAVEN SPOT « First « Previous Next » Last » 3 of 7 |
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The Ross Partnership have created this spot for Ferndale
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Awareness Campaign about hearing loss.