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Seen and noted
Malaysian Mental Health Association: MMHA Mind Run Universal McCann, IPG Mediabrandsâ full service global media agency, alongside creative agency Ensemble Worldwide, have collaborated on a pro bono campaign in support of the Malaysian Mental Health Association (MMHA)âs upcoming Mind Run and Carnival. Collaborating closely with Astro, the six-week long campaign supports MMHA to raise awareness on mental health issues, and through the 2018 Mind Run and Carnival, bring forth conversations around this sensitive topic. The project started as one of the initiatives under UM Impact Day, a first-of-its-kind landmark global CSR event. VIEW THE CONCEPT  The breadless Double Down Maxx is all about chicken, and so is Colonel Sanders in our new film. The film opens as a blockbuster style film, with the Colonel set to save the world, until he stops everything to cut to the packshot - after all, it's all about the chicken. Agency: Sid Lee, Paris VIEW THE SPOT  Y&R Lima have created these spots for Tinka LotteryVIEW THE COUNTRY HOUSE SPOT VIEW THE PRIVATE JET SPOT  Just say the words âPlay Capitalâ and the star studded world of Capital, the UKâs No.1 Hit Music Station, bursts into your home in this new advert from London-based creative agency Mr. President. Camila Cabello shoots flying tennis balls, Craig David gives the 7-day forecast, Sean Paul rides a pimped up trike while Anne-Marie boxes, Rita Ora is covered in sparkly ticker tape and Shawn Mendes plays hockey. Building on the âOnly on Capitalâ brand platform, âPlay Capital,â shows that the world of Capital is right there anytime, day or night.VIEW THE SPOT Sling TV: The Freedom is Exhilarating Sling TV, America's number one live TV streaming service, today unveiled a new multimedia marketing campaign via The Martin Agency, starring actors Megan Mullally and Nick Offerman, called "Meet the Slingers." An extension of Sling TV's "We Are Slingers" campaign that debuted in March 2018, the new national campaign spans television, digital, mobile, social and new media platforms. "Meet the Slingers" is the first ad campaign that Mullally and Offerman, known for their roles in "Will and Grace" and "Parks and Rec," have appeared in together. The first two campaign ads, "Freedom" and "Stretch" are available to view on Sling TV's YouTube channel.VIEW THE FREEDOM SPOT VIEW THE ACTION SPOT  AT&T is launching a new advertising effort in support of its DIRECTV entertainment brand. The campaign targets current cable TV subscribers and encourages them to âquit cableâ and switch to DIRECTV. Multiple executions in the campaign focus on the advantages of switching to DIRECTV, such as more live sports in 4K. Itâs all part of the âMore for your thingâ brand platform launched by AT&T earlier this year. The new work was directed by Taiki Waititi, the hot New Zealand director who recently helmed the last installment of the Thor Marvel comic series. The advertising debuts this week and will run through the end of the year. Agency: BBDO, New York.VIEW THE SPOT  The fight against plastic pollution in our oceans is at the heart of a new film by Volvo Car UK and Grey London, for Sky Atlantic. âThe Unseen Oceanâ focuses on Tom Franklin, a primary school teacher who also runs City Kids Surfing, a programme that teaches children to swim and surf, and educates them about the environment. With Tomâs mission to help children from the UKâs cities become future guardians of the worldâs oceans, the film follows a group of young children as they travel from south London to the Cornish coast and captures the moving moment they get to witness the natural beauty of the sea, before being given the chance to splash in the waves for the first time in their lives.VIEW THE SPOT The One Club for Creativity: Monitor The One Club for Creativity, the world's foremost non-profit organization recognizing creative excellence in advertising and design, today debuted an online video campaign from Toronto agency Zulu Alpha Kilo to promote the call for entries for the 2019 iteration of the prestigious One Show awards. Part of the agencyâs âWin Pencil, Draw Respectâ campaign, the videos use humorous before-and-after scenarios to depict how the life of a creative improves dramatically after winning a coveted One Show Pencil. The campaign also includes posters, banners and simple animated videos. The campaign kicks off today with three videos: âMonitor", âWe Quitâ and âJury Roomâ, all directed by Jono Hunter with production company OPC. Two other videos will be released in the coming months.VIEW THE MONITOR SPOT VIEW THE WE QUIT SPOT VIEW THE JURY ROOM SPOT  Prints made for the nocturnal safari of Piscilago colsubsidio. Agency: Mullen Lowe SSP3VIEW THE JAGUAR AD VIEW THE OTTER AD VIEW THE FLAMINGO AD For Rainbow: Respeite as Caras For Rainbow is a Brazilian festival focused on LGBTQ+ and diversity culture that happens in Fortaleza, Ceará. For the 2018âs edition, the slogan is âRespeite as carasâ, a regional expression/slang that means, literally, respect the faces, something like respect my face, or me. General people in our region use it to claim for respect. We created this poster, mixing digital work and handcraft. The interventions were made manually, with real inks, brushes and glue, as a street poster, and than photographed. Agency: Verve ComunicacaoVIEW THE AD Aviatur: 28 June, International Pride Day To celebrate international pride day, Aviatur, one of the leading international travel agencies in Colombia chose certain locations around the world to promote their portfolio. For this, they chose pictures where a rainbow is visible to send a message of tolerance and respect, to help the public understand that the world today is more open to celebrate love, no matter gender, race or nationality. Agency: Sancho BBDOVIEW THE MACHU PICCHU AD VIEW THE PARIS AD VIEW THE BARCELONA AD VIEW THE NIAGARA AD Burger King: Always Better With Fire Since 1954, BURGER KING has distinguished itself from its competitors with a unique concept that has become iconic over the years: a flame-grilled beef. To highlight its well-known signature âFlame-grilled beefâ, the fast-food brand collaborated with the illustrator SHANE who made five drawings showing with humor that everything is better with flames.Agency: Buzzman VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD VIEW THE FIFTH AD Klarna: Forgot? Klarna, the Swedish payment provider, found an unorthodox way to help people who often forget to pay. By connecting digital billboards to storesâ alarm systems, shoplifters got unexpected real time push notifications, reminding them not to forget to pay. Since the launch of the new Klarna app the amount of late payments have dropped drastically. 68% fewer invoice reminders are sent to people using the app than to non-users. To highlight this to everyday shoppers, Klarna equipped digital billboards around Stockholm with confetti, flashing sirens and audio. So when someone forgot (or âforgotâ) to pay, they got a sensational surprise â with the message ânever miss a payment with Klarnaâs appâ.Agency: NORD DDB, Copenhagen VIEW OUTDOOR Aboriginal Victoria: Deadly Questions Aboriginal Victoria and Clemenger BBDO Melbourne have launched the next phase of Deadly Questions, with Aboriginal Victorians providing answers to some of the most commonly asked questions. The next iteration of Deadly Questions follows the passage of the Advancing the Treaty Process with Aboriginal Victorians Act 2018 through Parliament in June. The Act provides a roadmap for the next stage of the Treaty process, including the establishment of an Aboriginal Representative Body to help design a framework for treaty negotiations. With more than 2600 questions submitted to the website since launch, the creative focusses on members of the Victorian Aboriginal community providing responses to the most commonly asked questions.VIEW OUTDOOR Daiya: Talking Box shelf Daiya Foods is the category sales leader in non-dairy "comfort foods," from cheezes to cheezecake, pizza to frozen desserts. Campaign is intended to appeal to all lovers of comfort foods, not just the dairy-adverse. Video runs on Hulu, Pinterest, Instagram and Facebook, custom targeted to those in need of comfort, such as, for example, fans of losing sports teams or recent empty-nesters and -nestees. Also, in supermarket aisles, motion-sensitive Daiya Cheezy Mac shelf-talkers (literally) spout lines like the video's "You look amazing today," and "I'm your friend with benefits" (seven love lines in all). Additionally, 500 actual Daiya Cheezy Mac packages, fitted with button-activated speakers, will be given away promotionally. Agency: TDA_BoulderVIEW THE WEB FILM VIEW OUTDOOR ING Direct: Pay Your Wait Customers in France are ever more exasperated with waiting, especially when it comes to waiting on hold with customer service departments. But whatâs even worse than waiting, is being charged to wait, something a lot of companies in France still do. At ING Direct, itâs the opposite. Youâre never charged for waiting and agents take your call as quickly as possible. On average, clients only wait 47 seconds. In order to make a lasting impression and prove its efficiency in customer service, ING decided to take things a step further, with the help of its agency ROSAPARK. On September 28, for the first time, the bank will, in addition to not making clients wait, pay them for their wait time. As much as 60 cents a minute.VIEW OUTDOOR Legal & General: Glass Ceiling Removal Service L&G's GIRL Fund is the UK's first investment fund that favours companies where women are well represented. To promote it we created the 'Glass Ceiling Removal Service' and went on a tour of London, highlighting the issue of gender inequality and offering a way to remove the invisible barrier that exists for so many women in the work place.Agency: M&C Saatchi, London VIEW OUTDOOR RMIT University: Sans Forgetica At a time of the year when universities are fighting for the attention of year 12 students who are weighing up their higher education options, Naked, a strategy and creative agency, has worked with RMIT University to develop a campaign with a world-first innovation. Working with researchers and academics from RMITâs School of Design and Behavioural Business Lab, Naked has created a new font specifically designed and tested to help students remember typed study notes. Itâs called Sans Forgetica.VIEW THE CONCEPT Aboriginal Victoria: Deadly Questions Aboriginal Victoria and Clemenger BBDO Melbourne have launched the next phase of Deadly Questions, with Aboriginal Victorians providing answers to some of the most commonly asked questions. The next iteration of Deadly Questions follows the passage of the Advancing the Treaty Process with Aboriginal Victorians Act 2018 through Parliament in June. The Act provides a roadmap for the next stage of the Treaty process, including the establishment of an Aboriginal Representative Body to help design a framework for treaty negotiations. With more than 2600 questions submitted to the website since launch, the creative focusses on members of the Victorian Aboriginal community providing responses to the most commonly asked questions.VIEW THE CONCEPT OVK/PEVR - Parents of Road Victims: Almost Home You miss a lot when you text behind the wheel. But how much exactly? Well, now you can just see for yourself: Blindmeters.com turns Google maps into a text editor and allows you to type on any road. A specially designed font connects with speed limitations of the road you are typing on and stretches to the exact amount of meters you are driving blind. The results are eye opening: One character at 90km/h makes you miss 19,75 meters. That makes 26,33 meters at 120km/h. Needless to say, your text messages are longer than you think: âAlmost homeâ is 10 characters, but 289 meters as well. âOn my wayâ, 7 characters, but 236 meters. And these are just the shorter kind of messages people keep texting behind the wheel. Longer messages are quickly reaching 1 kilometre. Stunning, keeping in mind that 1 fraction of a second of inattentiveness can have serious consequences.Agency: FCB Happiness, Brussels VIEW THE CONCEPT Digital Week: Pursuit of Sound For this year's Digital Week in Nantes, Biborg unveiled their latest installation, "Pursuit of Sound". The interactive installation, which combines music, motion design and choreography, marries the worlds of sound and vision to create a unique experience for visitors. Held annually, Digital Week (Sept. 19-23), offers the chance for the public at large to view the latest innovations in technology, to experiment, learn, create and reflect on all things digital. With Pursuit of Sound, visitors used interactive technology to create movements on a screen through their body motions as they move to the music of rapper and artist 20syl (Hocus Pocus, C2C, AllttA), who collaborated on the project.VIEW THE CONCEPT Breast Cancer Awareness Month: Breast Cancer is Contagious This October, BCFNZ are asking Kiwis to voice a simple plea to the women in their lives - get a mammogram. Currently, 30% of eligible women are not getting their free mammograms â screenings that have the potential to not only save the woman diagnosed, but all those around her. You see, women have never been alone in their breast cancer diagnosis, their treatments or in their recovery. The emotional effects of a single diagnosis spread, affecting family, friends, colleagues and often the womanâs wider network. It seems breast cancer is contagious. So, to encourage women to get a mammogram, Colenso BBDO and BCFNZ have taken stories from the wider network of breast cancer sufferers â the family and friends. VIEW THE CONCEPT Toyota Corolla: ‘Nothing’s Changed, Except Everything’ The spots open with a familiar scenario for any Australian household. The dreaded opening of an out of control bill. This cues the arrival of iSelect's new hero 'The Billusionist'. He's an illusionist, but with bills. His arrival, shrouded in a plume of orange smoke, is as dramatic as his Vegas-inspired outfit. The Billusionist takes the problem bill and compares it with loads of other bills by spinning some of his patented magic, before leaving the family with a much smaller bill. Agency: FCBVIEW THE HEALTH SPOT VIEW THE ENERGY SPOT  BMF launched its first campaign for no nonsense travel site Agoda. The joyful and irreverent work work is in collaboration with animator Julian FrostVIEW THE EUROPEAN SPOT VIEW THE MONKEY SPOT VIEW THE STOMACH SPOT Carling Black Label: Bold Brave Strong Carling Black Label is South Africaâs biggest beer brand and is powerfully connected to positive notions of masculinity. Our brand purpose is to transform traditional masculinity - to challenge the true meanings of bold, brave and strong â in order to empower men and rally a new order of Champions. Agency: Ogilvy, Cape TownVIEW THE SPOT Transavia Airlines: #GoMorning At the end of the summer holidays, 2/3 of the French population are already dreaming of their next break. What they find hardest is having to start reaching for the alarm clock again. Based on that very observation and to give the most courageous a real chance of heading off once more, Transavia decided to surprise the earliest of early birds with return tickets across Europe for just â¬5. Getting the message across to all those super-early risers meant communicating at the crack of dawn. #GoMorning, a 30-minute campaign broadcast from 5:30am to 6:00am across TV, radio and digital channels, and publicised via advertising hoardings in both Paris and Lyon. Agency: HUMANSEVEN, PuteauxVIEW THE SPOT Sea of Thieves Forsaken Shores: Epic Update To mark the launch of Forsaken Shores, Xboxâs biggest ever update to its pirate action adventure game Sea of Thieves, Assembly at Edelman is blowing traditional game updates out the water. Rather than rely on the conventional approach of posting the update information on fans forums and and sharing with media, the agency called in the unique comedy talents of Matt Berry, star of Garth Marenghiâs Darkplace and Toast of London. Together, they created a launch film that sees Berry unveil some of the updateâs key features in his own hilarious and inimitable style â right from stabbing the list of new game elements with a dagger, to shushing the director as he tries to give him some guidance and refusing to do a second take. The film was produced by Assembly at Edelman and Edelman Deportivo.VIEW THE SPOT Vatti's Trinity Healthy Dishwasher: Kungfu Water Vatti's Trinity Healthy Dishwasher can wash away layers of dirt, The Nine, Shanghai created a virtual hero 'Water Man', to represent the cleansing power of water in Vatti dishwashers. We also created other holographic animals as symbols of leftover food and all kinds of stains on dishes. Through martial art movements, the 'Water Man' powerfully rinsed a fish, which later spat out a chicken. The chicken then spat out a bullfrog, which spat out a pig and the list goes on. At the end of the film, the 'Water Man' incarnated into a waterspout and unleashed its greatest power on an eel, and the eel spat out a clean white plate as the tagline 'Wash Away Layers of Dirt' faded in. With a sense of humor and exaggeration, the whole animation showed the powerful cleaning function of Vatti's dishwasher. VIEW THE SPOT  Geometry Global Colombia have created these ads for Eterna, MunchiVIEW THE YOGA AD VIEW THE GAME AD VIEW THE COUPLE AD  Coca Tea. In Bolivia and many andean regions, chewing the coca leaf is an indigenous custom that has remained popular thanks to its medicinal and nutritional qualities, as well as for its great ability to reduce fatigue and hunger, making its consumption very popular during long hours of work and late night workshifts.It is typically consumed by making a âboloâ: a small ball-shaped accumulation of coca leaves that remain inside the cheek for as long as the effect is necessary. Agency: Athos VIEW THE FIRST AD VIEW THE SECOND AD Meriadiano 11: Construction mistakes Campaign via F&MD for Meridiano 11 engineering and architecture office.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD McDonald's: The Maestro's Final Chord McDonaldâs turns an outdoor into an orchestra to say goodbye to their Maestro. In Portugal, the Maestro product range is giving place to the Signature Collection. To celebrate Maestroâs goodbye, McDonaldâs Portugal allowed anyone to conduct an orchestra. Through motion recognition technology, the audience could interact with the outdoor using their hands, like a real conductor, making the burger literally dance to the music. Agency: FullSIXVIEW OUTDOOR Amnesty International: Come Win With Us From the beginning, Amnesty International is made of people of all backgrounds and ages, gathered to raise their voices and fight for the respect of human rights. The NGO operates without any financial support from governments or companies, which gives it full independence and great legitimacy. Citizens and volunteers are the true driving force of the movement. To remain a powerful movement, Amnesty International France has to recruit as many people as possible to join the fight including a new generation that does not engage in NGO activism. Recruiting is the real challenge in todayâs times of overexposure to charity advertising, compassion fatigue and a radical transformation of political action. DDB Paris was tasked with reigniting the activism in the heart of Amnesty International. Working side by side with Amnesty International, DDB Paris completely reinvented the brand platform, revisiting Amnesty Internationalâs identity and history to resonate with new audiences and new forms of activism. VIEW THE SPOT VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR VIEW FOURTH OUTDOOR VIEW FIFTH OUTDOOR Nissan Kicks: Twitter Test TracksAmstel Radler: You Can’t get This Taste Without Lemons A popular new Amstel Radler campaign from Publips Sericeplan has sparked huge national debate, with a giant outdoor canvas erected in central Madrid inviting people to guess the number of lemons used to make it. A 238m2 canvas made of real lemons was put up during the summer on Calle Fuencarral, one of the most central streets in Madrid, and posed a challenge for passers-by: to guess the exact amount of lemons used to create it. The outdoor activation was conceived by Publips Serviceplan for Amstel Radler, in a continuation of the âIt all starts with a doerâ campaign. More than 5,500 people entered a competition on www.esdemotivado.com to guess the number of lemons, with 10 people getting the correct number and 35,575 visitors to the website during the competition with a prize of a yearâs supply of Amstel Radler. VIEW THE CONCEPT VIEW OUTDOOR Community Justice Reform Coalition: Mass Phone Killing Did you know there is a current smartphone operating system bug that can turn off your phone for 10 seconds? By tapping into this glitch, the Community Justice Reform Coalition (CJRC) has created a tool to cause a mandatory moment of pause for the gun violence epidemic that anyone can use, send and share to be heard on this issue. In a time when America has become desensitized to gun violence news, this effective gun control PSA is starting as a tweet and one that can not be opted out. This is real click bait that âkillsâ your phone for gun violence awareness. Clicking the link will shut down your phone without causing any harm. The CJRC is a national advocacy coalition that promotes and invests in evidence-based policies and programs to prevent gun violence and uplift criminal justice reforms in urban communities of color. They hope to create a movement â for all to share and retweet and bring attention back to the real issue at hand. This pro-bono project is a volunteer effort of Grey New York.VIEW THE CONCEPT Volkswagen Group China Import: Hyper Reality Test Drive Framestore is proud to present the VW Touareg Hyper Reality Test Drive, unveiled September 26th in Zhuhai, China. Working for Volkswagen Group China Import, and with key technology partner and motion capture specialists Noitom, Framestore built on its aptitude for groundbreaking experiential content to develop the worldâs first live VR test drive experience. Released to the press and a crowd of VIPs in Zhuhai, the Hyper Reality Test Drive shows itself to be an experience befitting of the all-new, technology-fuelled Touareg. The experience will be shown to invited key media and investors in Zhuhai for four days, before being presented to selected guests at four regional roadshows around China, culminating in Beijing later in 2018. Seated as passenger in the all-new Touareg on a real-life stunt track, and equipped with a bespoke customised Oculus VR headset, test drive guests are taken on an exhilarating high velocity chase through other-worldly lands, as the vehicle comes under extraterrestrial fire - with only its in-built technology smarts to help. Through an artful interweaving of the physical and virtual, the experience offers users an immersive encounter with the new Touareg: combining real test drive physics with a world class virtual view that, in the manner of the ultimate test drive, delivers on both functionality and thrill.VIEW THE FIRST CONCEPT VIEW THE SECOND CONCEPT Guest Judge: Rosie Bardales, CCO and Partner, BETC London This week's guest judge is Rosie Bardales, chief creative officer and partner at BETC London. Winner: Hudson's Bay 'Everything Comes to Life at Hudson's Bay'. It's an entertaining piece of communication that makes you feel good about the brand. It's charming and democratic. And at a time when everyone's trying to be controversial for PR sake, it's refreshing and positive. There's a nice bit of storytelling, with some clever nuances, accompanied by a cool, modern track that makes the brand likeable. It also doesn't over promise, but uses a bit of magic and music to entertain and retain memorability. 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Saatchi & Saatchi, Auckland have created this spot for Toyota, New Zealand
Juniper Park TBWA have created this concept for Nissan, Canada