Seen and notedWater Corporation: Wildlife Vigilantes
Perth is a thriving, capital city situated on the edge of the Australian desert - so the busy population often forgets that excessive water use can quickly turn a minor concern into a major catastrophe. Based on this problem, the film gives nature 'a voice' to point out that humans are the only species on earth that waste water. Using humour to take on this serious issue, the storyline centres around a team of wildlife vigilantes who enforce water-wise behaviour - assertively educating humans about the small changes we can all make to conserve water for the planet. Agency: The Brand Agency.
VIEW THE SPOT BikeExchange: Where The World Rides
'Where The World Rides' for Bike Exchange is the world's largest online bike marketplace's first global brand campaign via Saatchi & Saatchi Melbourne, in an effort to unify the business across ten markets around the world. The campaign highlights the passion of cyclists from all over the world and how BikeExchange, makes it easy for people to buy, sell and keep up to date with the latest cycling reviews and trends.
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This yearâs John Lewis & Partners Christmas TV advert is about the power of a gift. And how that gift inspired, changed and influenced the course of a little boyâs life. That little boy just happens to be Elton John. The film begins in present day and works backwards chronologically through Eltonâs life right until the moment on Christmas morning when he received the special gift that changed his life. 'The Boy and the Piano' is soundtracked by Elton John's first major hit, Your Song. Agency: adam&eve/DDB, London. Director: Seb Edwards.
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During the São Paulo International Motor Show, Mercedes-Benz went beyond the automotive portfolio and announced the creation of a band for smartwatches. Devised by F/Nazca Saatchi & Saatchi (the agency that services the automaker through the Publicis Emil operation), the strategy integrates the efforts of the Mercedes-AMG brand and uses the automobileâs strength and power to obtain the main raw material of the bandâs manufacturing process: tire rubber. Therefore, from today, the brand will promote on its social networks a film produced by Underdogs that reveals more details about the production of the limited series of straps.
VIEW THE SPOT SodaStream: It's Time for a Change
SodaStream International LTD. today unveiled its newest video campaign focused on the global damage caused by single-use plastic bottles. The video features a singing sea turtle calling on people to take responsibility and make the simple and meaningful life change of going reusable. The video acts as a metaphor for the green hills and blue oceans that have, over the years, become littered by plastic waste.
VIEW THE SPOT NBA 2K: Goats
NBA 2K Everyone's On
BSSP have created these spots for NBA 2K VIEW THE GOATS SPOT VIEW THE DUNKS SPOT VIEW THE DANCE TIME SPOT VIEW THE THREES SPOT VIEW THE TIP OFFS SPOT VIEW THE VICTORY DANCE SPOT VIEW DUNK OUTDOOR VIEW LBJ OUTDOOR VIEW SUBWAY OUTDOOR VIEW WILD OUTDOOR St Vincent de Paul: Almost Didn't Make it - Final Exam
In the Company of Huskies has launched an emotional new campaign with Irelandâs biggest charity St. Vincent de Paul (SVP). Called âSave someone from a life of povertyâ it juxtaposes the saddening reality of the long-term effects of poverty on young peopleâs lives and the positive impact made possible through donations.
VIEW THE SPOT SPAM: Recipeoke
BBDO Guerrero opened the holiday season with the launch of SPAM® Diva â a musical campaign sung by the Philippines Queen of R&B, Kyla. Formulaic recipe videos are extremely popular on social media, but with thousands of them online, SPAM® Brand had to put its own unique spin on it. BBDO Guerrero came up with musical recipe videos with cooking instructions that you can actually sing-along to.
VIEW THE RECIPEOKE SPOT VIEW THE CRUMBS SPOT VIEW THE TANGLED SPOT VIEW THE LETTUCE SPOT VIEW THE MELT SPOT VIEW THE EYES SPOT VIEW THE WRAP SPOT VIEW THE NOCHE BUENA SPOT Sony Music: Before I Go
âBullying is universal and everyone understands how that feels and looking back on your childhood and that deep pain can fuel your motivation to do your best and prove them wrong.â This is the thesis of the new video for Guy Sebastianâs âBefore I Goâ as articulated by Playtime director James Chappell.
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Christmas has come early for Bonds this year. If you've ever dreamt of a 'White Christmas Down Under', then dream no longer. Bonds is celebrating a white-hot Aussie Christmas with its new festive campaign, developed by Leo Burnett Melbourne, that asks everyone to get into the Christmas spirit. And, in the spirit of gift giving, Bonds has unleashed a sleigh-full of summery and sparkly presents for the entire family.
VIEW THE SPOT Antartica Outerwear: Wild WeatherTippytea: GipgyteaThe Fred Victor Centre: Not A European Vacation
Homelessness is a major issue in Toronto. Many advocate for the homeless in the winter as itâs seen as a dire time, but most charities see a major decline in support during the summer months. While it might seem they have it pretty good, summer isnât a vacation for the homeless. Heat-induced illnesses kill the homeless every summer in Toronto. To bring this to life, we took clichés from travel companiesâ retail radio commercials to juxtapose how deadly summer can be for those on the streets.
Agency: DentsuBos PLAY THE EUROPEAN SPOT PLAY THE CARIBBEAN SPOT PLAY THE LAS VEGAS SPOT Robinsons Malls: RobotMcDonald's: First Night Out
McDonaldâs is Always Open for Good Times: special moments are often celebrated at McDonaldâs. This might be a birthday, passing a driverâs license exam or even winning an important football match. With this in mind TBWANEBOKO, created an emotional film about a parents first night out after having a baby.
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We see a girl showing her parents this year's biggest Christmas advert. But rather than taking their time to appreciate it, they seem to want to get through it as quickly as possible. Christmas is about enjoying great quality food with the people that matter most. But when itâs Waitrose food, you really will do whatever it takes to get to it as quickly as possible. Agency: adam&eveDDB London.
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Explore the wonderful world of learning with your kids! The Deluxe Learning Kit is the smartest and most fun way to blend digital tools with interactive wooden blocks for early childhood learning.
VIEW THE SPOT Lirandzo Condoms: Scary Children
Never have unprotected sex, especially on Halloween. You wouldnât want one of these kinds of scary kids coming into your life and calling you dad. Protect yourself with Lirandzo. Agency: DDB, Mozambique
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"What kind of future will your child draw for the world?" Is an advertisement that simply outlines the paths that can lead a child to have distinct futures, with education being the basis of all that. Created for the CEI College in Natal-RN / Brazil, the ad brings two drawings that are somewhat similar (since they are formed by a circle and four traces) but have extremely opposite meanings: peace and war.
Agency: Executiva Propaganda, Brazil VIEW THE AD Ragusa: Laptop
Ragusa is one of the most popular brands in Switzerland. The traditional chocolate produced by family company Camille Bloch was invented over 75 years ago, and has stayed true to itself ever since. When you can claim such a strong brand essence as your own, it's an asset you don't want to give away. Ragusa's authentic character is placed at the core of the current brand communication. âIncorrigibleâ is the claim of the new campaign by Serviceplan Suisse that has been generating attention in Switzerland.
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Building on the success of its Christmas campaign last year, McDonaldâs is getting #ReindeerReadyagain.
Created by Leo Burnett London, the activity aims to build brand affinity for McDonaldâs during the chaotic Christmas period and increase visits. The agency has created a film that depicts Father Christmas and his reindeer as they journey around the UK on Christmas Eve. VIEW THE SPOT Ovarian Cancer Australia: It's time for ovary-action
Each year over 1,600 women in Australia will be diagnosed with ovarian cancer. In the past 30 years, other cancers have been able to achieve amazing improvements in awareness, funding and survival rates, and while some progress has been made for ovarian cancer there is still so much we need to do. It's time for ovary-action.
VIEW THE SPOT EnBW: Voll Auf E / Rocking on E
After their huge success in late 2017, the stoner birds are back on the wire. And this time they not only get high on the green electricity provided by German energy supplier EnBW, but they also get a first-hand experience of how this energy is used to juice up modern E-Mobility services. The âVoll auf Eâ campaign, from agency Jung von Matt/Neckar and director Hans-Christoph Schultheiss, brings another comedic script to life, in which our three birds and their furry friend, question whether they are hallucinating when they are introduced to a state of the art, dancing E-bird, who is âRocking on Eâ. The teamâs interpretation of the script focused on further spicing up the narrative from last yearâs campaign, with a more surprising plot, stronger character-building and, a recognizable soundtrack.
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A postwoman overwhelmed by the volume of interest generated by Moonpigâs 20%-off festive promotion features in the personalised greetings specialistâs Christmas campaign. At the start of the commercial, created and produced by Quiet Storm in collaboration alongside Moonpig's in-house creative studio, Jill, the weary worker, is swamped and tired. The commercial was written by Robyn Bowman and art directed by Seb Jamous who also directed the ad as his commercial directing debut.
VIEW THE SPOT Mount Pleasant Group: Eternally Yours
Mount Pleasant Group has been honouring memories for nearly 200 years, and their latest campaign, Eternally Yours, celebrates the ways that people can be remembered after theyâre gone. Developed by UNION, the integrated campaign features a beautiful five-piece set of recordable cards that people can send to their loved ones, to be opened after they are gone.
VIEW THE SPOT Van Cleef & Arpels: Alhambra Winter
Produced by TROUBLEMAKERS.tv with the Mazarine agency, itâs a 360 campaign for the Alhambra collection. In this second lm, Burcu & Geoffrey are taking us in a moving and dreamlike adventure through snow-covered landscapes, meeting various animals. We nd the butter y again, this time in a brighter version which makes us discover the jewelry collection Alhambra Winter. As the holiday sea- son approaches, the new Vintage Alhambra jewelry are revealed in a poetic and christmasy universe designed by Burcu & Geoffrey.
VIEW THE SPOT Brownes Dairy: The Gift of Giving
Christmas can easily become a season of "I want! I want! I want!" for young families. But there is one Christmas ritual that can be a great opportunity to teach kids the importance of giving. The TVC follows a young child, who after putting out a tall glass of milk for Santa, realises there's a few more people he'd like to wish a merry Christmas. Agency: Meerkats
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BBDO New York has released this campaign for Dunkinâs new line of expresso drinks are unexpectedly delicious, and will surprise you because not everyone expects to go to Dunkinâ for an amazing latte, americano or macchiato. The fully integrated campaign, which is called âSipping is Believing,â includes TV, radio, social and display.
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Creative agency BBD Perfect Storm has developed a new global brand platform for Etihad Airways, the national airline of the UAE, which is designed to empower guests to make their own choices and to travel on their terms. The inspiration behind the campaign was taken from the late Sheikh Zayed bin Sultan Al Nahyan, the founder of the UAE, and the choices he made to develop his nation and his people.
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Set to a unique adaptation of the holiday classic âRudolph the Red Nosed Reindeerâ, Microsoft presents: Reindeer Games. The inspirational story, created by m:united//McCann, features nine (and a half)-year-old Owen rising to the top of his game with the support of all of his friends-including his real-life best friend Gunnar-and a little help from the Xbox Adaptive Controller.
VIEW THE SPOT VIEW THE BEHIND THE SCENES SPOT Alzheimer's Foundation: The Hardest Crossword
Area 23, USA has illustrated this print campaign titled 'The Hardest Crossword' for the Alzheimer's Foundation.
VIEW THE FIRST AD VIEW THE SECOND AD Center Parcs: Rain Billboard
Ogilvy Amsterdam and Center Parcs have created the 'Rain Billboard,' a billboard with a water-sensitive outer layer which only reveals itself when wet.
VIEW OUTDOOR Centre Pompidou: #SouvenirsDeParis
What makes a visitor attraction a "must-see" for tourists staying in Paris? Its beauty? Its stunning views? Its rich history? In other words: what does the Eiffel Tower, the Arc de Triomphe, the Sacré Coeur and the Notre-Dame Cathedral have in common? That's what the Centre Pompidou set out to find out. Although Parisians come in their thousands to visit or revisit the Centre, which is home to one of the largest modern and contemporary art collections in the world, international tourists seem mostly unaware of this gem. As a result, they are missing out on a collection that rivals the MoMA in New York, or even the Tate Modern in London. The solution? It was discovered that the most visited Parisian landmarks have a surprising little thing in common which makes them essential activities on any tourist's itinerary. The Centre Pompidou has therefore taken matters into its own hands to acquire this. Agency: Marcel, Paris
VIEW OUTDOOR Surf Life Saving Queensland: Life-Fi
In the past 10 years there have been 75 drownings recorded on Queensland beaches and, of these, 31 fatalities (41%) were international tourists or recent migrants. Digital innovation Life-Fi is set to save lives this summer by breaking down the communication barriers between surf lifesavers and international tourists. The new technology provides access to unlimited free wi-fi between the flags and enables beachgoers of different nationalities to receive live surf patrol instructions in their own language, without requiring app download. Life-Fi connects peopleâs mobiles to an interface that detects their language settings and automatically serves them culturally specific information. Agency: ROMEO Digital
VIEW THE CONCEPT Russell Hobbs: All Day. Every Day.
Russell Hobbs, a manufacturer of household appliances, has launched its latest TV commercial - 'All Day Every Day' - and composed the soundtrack purely from the sounds of its products. An additional tactic that brings this campaign to life, is the integrated gaming component on Facebook. By visiting this link consumers have the opportunity to guess the sound of the week (a new sound will be loaded each week for six weeks) and, if correct, they will go into a draw to win a host of daily prizes; from Russell Hobbs appliances to gift vouchers. Agency: Retroviral, Johannesburg
VIEW THE CONCEPT Snickers: Hungerithm
The holidays can be a chaotic time for everyone, and the internet definitely sees its fair share of âhangerâ during the holidays as people tweet, snap and post their way through stressful holiday moments. Thatâs why, for the second year in a row, SNICKERS is bringing back âHungerithm,â a tool that monitors the mood of the internet. The brandâs hunger-algorithm detects the hanger level of the internet and then adjusts the price of SNICKERS bars in real-time. As hanger increases, so does the coupon value. âHungerithmâ was developed by Clemenger BBDO Melbourne, BBDO New York and The Integer Group under the âYouâre Not You When Youâre Hungryâ campaign umbrella and originally piloted in Australia to critical acclaim and business success. The campaign runs now until December 31, 2018 nationwide at 7-Eleven® stores.
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Non-for-profit organization Right to Play has launched a new awareness campaign aimed at helping one of the worldâs most oppressed groups rise above the injustices they are subjected to daily. Created by BBDO Toronto, the âWe Riseâ campaign envisions a better world for the hundreds of millions of children being robbed of their childhood by inhumane practices including child labour, child marriage and being forced to become child soldiers. The campaign aims to give these oppressed children their own movement by shining a light upon the horrific circumstances these children face every day. From inhumane factory environments to child trafficking â many of their futures are severely limited by violence, exploitation and inequality. Through play-based learning, Right to Play empowers children to rise above these challenges and find their way back to hope.
VIEW THE ANTHEM SPOT VIEW THE GUNS SPOT VIEW THE LETTER SPOT Gaelic Players Association: You See Players. We See People.
Hurling, one of Irelandâs native Gaelic games, draws as many as 82K fans and millions through worldwide TV audiences. These are unpaid athletes who play and commit up to 30 hours a week for the love of the game. They are notable role models throughout Irish communities and beyond, offering a cultural connection to the Irish diaspora across the globe. Once the game is over, they leave the pitch to return to their normal lives as mothers, fathers, and full-time jobs as teachers, engineers and doctors, etc.
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