Seen and noted
Nimble offers people a chance to pay off some life expenses and consequently avoid the stress of putting them off or exploring alternative options.
VIEW THE HOLIDAY SPOT VIEW THE CAR SPOT Hungry Jack's: Summer BBQ Whopper
Hungry Jack's has launched it's latest innovation, 'Summer BBQ Whopper', with Japanese YouTube sensation Pikotaro in a comedic parody of "PPAP" (Pen-Pineapple-Apple-Pen) which clocked over 234 million views on the comedian's official YouTube channel. The campaign, developed by Eleven and its content arm BOLT, brings Japanese entertainer back for more pineapple as he dances his way through the 60 second social media video building his imaginary whopper burger. Pikotaro's original music video went viral in 2016, becoming the shortest song ever to enter the Billboard Hot 100, after the incredibly catchy track reached the US charts on 29 October 2016. Two years later,Pikotaro is back with this new hit, showcasing a humourous side of the Hungry Jack's brand, tapping into culture and merging two fan favourites together.
VIEW THE SPOT Mitsubishi Motors Thailand: The All Old
PRESENT AN OLD CAR LIKE A TYPICAL NEW CAR IN THE NEW MITSUBISHI MOTORS AD. The new after sale strategy from Mitsubishi Motors lead consumers to take their cars to get maintenance at a Mitsubishi Motors service center.
Agency: VMLY&R, Thailand VIEW THE SPOT
'Danny Teaches' is a series of instructional mini web films for small business owners, where Danny DeVito demonstrates the utter simplicity of QuickBooksâ product suite (so simple, they only take 15 seconds to teach). Agency: TBWA/CHIAT/DAY
VIEW THE RECEIPT SPOT VIEW THE INVENTORY SPOT VIEW THE TRACKING SPOT VIEW THE PAYROLL SPOT VIEW THE SORTING SPOT VIEW THE EMPLOYEE SPOT VIEW THE INVOICING SPOT instax (Fujifilm): In Dad's Wallet
Simple work for the instax SP3 smartphone printer. Agency: M&C Saatchi, London
VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Burger King: Whopper Detour
McDonald's outnumbers Burger King in terms of restaurants in the United States by two-to-one. This is great for McDonald's but not so much for FCB New York client Burger King. So, how do you tackle this issue without physically opening more establishments? This cheeky campaign by FCB did exactly that by selling Burger King Whoppers at McDonald's. But that's not it. They cost 1 cent. What's the catch? Well, the newly updated Burger King app includes an order-ahead feature. FCB tweaked the app to geofence McDonald's restaurants so that this 'Whopper Detour' promotion only unlocks when people are within 600 feet of a McDonald's. Burger King is lovin' it right in its biggest competitors face.
VIEW THE CONCEPT Les Recettes Ferme d'Anchin: AsparagusLouise Asparagus and Samuel Leek have suffered through all kinds of taunts since childhood because of their silly vegetable names but now, thanks to Les Recettes Ferme d'Anchin, the soup full of vegetables, they can now be proud. CLM BBDO also incorporated an online element, offering real folks with vegetables in their names the chance to win free soup, and gave a personalized gift box to several influencers with fruit and vegetable-related handles. VIEW THE ASPARAGUS SPOT VIEW THE LEEK SPOT Ibis Budget: Fits In Your PocketUN-Water: World Toilet Day 2018
To mark World Toilet Day on 19th November, we partnered up with UN-Water to raise awareness and donations through a creative campaign. It may sound funny, but toilets are the most overlooked human right. Every year, over 360,000 children die from preventable diseases cause by poor sanitation. The creative campaign, created by The People, was founded on an untold truthâ¦the global sanitation crisis claims more casualties through illness than any war.
VIEW THE AD VIEW OUTDOOR Heineken: Drama in the Living Room
Heineken is a sponsor of UEFA. Unfortunately, due to regulatory restrictions, we could not run the brand's SHARE THE DRAMA global campaign.
Instead, we launched an ambient titled "DRAMA IN THE LIVINGROOM" with one of the greatest Champions League players of all times â Ronaldinho. The activation offered the fans a chance to host the football star in their own home for a game night. We managed to hijack the conversation and reach a 23% growth in sales with zero ad spend. Agency: g. Conversation VIEW OUTDOOR No2 Violence Against Women: Stop Lending a Hand To Violence
According to the latest UN report, 80.000 women are intentionally killed every year. Out of them, 50% are killed by someone close to them and 35% are killed by their current or former partner. To put these numbers into perspective, thatâs 137 women killed worldwide every day. A growth of 11% in just 6 years.
And yet no one really cares. Agency: BBR Saatchi & Saatchi, Tel Aviv VIEW THE CONCEPT Anchor: The World's Greatest Athlete
Building on a history of backing people with the nutrition to fuel their ambition, Anchor has revealed its longest partnership with seasoned professional, Santa. Colenso BBDO's latest work for Anchor features Santa in a remote location training for his biggest night of the year.
VIEW THE CONCEPT Mercedes-Benz GLE: In The Long Run
'In the Long Run' is a film for the Mercedes-Benz GLE SUV that tells a moving family story with a twist. At a time when we expect instant satisfaction, 'In the Long Run' explores themes of patience, dedication and love through the story of a mother who overcomes every obstacle to achieve her dream. The release of the film coincided with the United Nations' International Day of Persons with Disabilities. The film also recognises that for most people, the SUV is a modern family car, not a vehicle for rugged off-road adventures, as is often shown in traditional SUV spots. Agency: antoni garage
VIEW THE SPOT Taubmans All Weather Exterior Paint: Forces of Nature
In a campaign for Taubmans to launch the new and improved All Weather exterior paint, Naked, together with Symmetry Media, have transported a tiny home 9,000 kilometres across Australia on an epic journey to demonstrate that Taubmans "protects against the forces of nature"
VIEW THE SPOT
Optus has launched the second instalment in its popular network campaign series via 72andSunny, Sydney, announcing a coverage commitment offer to customers who sign up to a new service on selected 24-month handset plans.
Brought to life by award-winning Australian director Steve Rogers, the second film in the campaign features well known actor Huw Higginson, who previously starred in the British TV series, The Bill. VIEW THE SPOT
Toyotathon is back for its 39th year with a holiday spot, created by Saatchi & Saatchi, that showcases a heartwarming homecoming...
VIEW THE SPOT Payless: The Payless Experiment
Advertising agency DCX Growth Accelerator has created a campaign on behalf of budget shoe retailer Payless that aims to dramatically change perceptions of the brand. It documents how Payless created a fake luxury store named âPalessi,â filled it with Payless shoes that normally retail between $19.99 and $39.99 and managed to sell these shoes to fashionistas for prices up to $640.
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On November 29, Casey House is launching Healing House, the worldâs first pop-up HIV spa in Toronto, Canada. A recent study commissioned by Casey House revealed that half of Canadians and almost half of Americans would be nervous to find out theyâd come in contact with someone living with HIV/AIDS. Healing House will explore the power of compassion through touch to address the stigma experienced by people living with HIV/AIDS.
Agency: Bensimon Byrne, Toronto VIEW JUNE'S HIV EATERY SPOT VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT VIEW THE FOURTH SPOT Seminar Empreentech: Entrepreneur of the Future
"The âSeminário Empreenderâ is an anual event on which new alternatives for small business entrepreneurs are presented. It is organized by the newspaper O POVO (Fortaleza, CE, Brazil). This yearâs theme was digital culture and the ways to grow, invest and create of this scenario. We tried to break the taboo that the internet is solely a time waster and consumer of the youthâs time. On the contrary, it is a space where they can be entrepreneurs, transforming their favorite website or app projects in financially viable and lucrative sources of income." Agency: Flex And
VIEW THE FIRST AD VIEW THE SECOND AD
In select boutiques throughout the world, the latest technology and traditional calligraphy are coming together to create giant wish lists, thanks to the help of Studio Jean-Marc Gady. As the robot moves back and forth, the text issued from the Montblanc pen it holds, forms a classic holiday image, from snowflakes to ornaments. First unveiled in Barcelona mid-November, the robot can write up to 170 phrases in 8 languages, in a variety of shapes, from snowflakes to ornaments
VIEW OUTDOOR McDonald's U.S. : Hamburger Menu Icon
On December 3, McDonaldâs is putting a unique spin on a classic internet icon â the Hamburger Menu â in honor of its inventor, Norm Cox.
In the 1980s, Norm Cox changed the Internet forever by simplifying the dropdown menu on websites to create what is now known as the âHamburger Menu.â As fellow burger lovers, McDonaldâs is inviting fans to celebrate Normâs Hamburger Menu on his birthday, December 3, through a creative activation that will make Internet history. Agency: We Are Unlimited VIEW THE CONCEPT RSA: Consequences
The Irish Road Safety Authority's latest large scale Virtual Reality project puts you in the shoes of a drink driver. With four unique storylines, you get to experience the full extent of the agonising consequences of drink driving - from injury to prosecution - but all with the unique luxury of being able to take the headset off.
Something you don't get to do if you're caught drink driving in the real world. Shot in 6K with spatial audio, it's a deeply immersive experience, with over 100,000 views on the RSA Shuttle bus travelling across the country, it's also Ireland's most viewed VR ad experience. Agency: BBDO, Dublin VIEW THE CONCEPT Warehouse Stationery: Gifts for Nan
Warehouse Stationery has this month launched a new TVC encouraging Kiwis to put some personalised creativity into their Christmas gift-giving. The new spot, Gifts for Nan, features Kiwi actor Nikki Siâulepa surprising her real-life nan (Leiataua) with an escalating series of gifts, produced in-store at Warehouse Stationery. While Leiataua knew there would be filming, she had no idea what Nikki had lined up, making for a fantastic series of genuinely heartfelt reactions. Agency: DDB, New Zealand
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An Post has launched their new Christmas campaign called âSend Love This Christmasâ. The campaign features surprise messages from Irish people who wonât be with their families for Christmas this year. Christmas can be a difficult time for many people, in this day and age, families are spread out all over the world and many find themselves apart on the big day.
An Post wanted to show that nowhere is out of reach this Christmas and that they can go the extra mile to deliver feelings of love, support and connection to all. Rather than running typical Christmas ads, An Post dedicated this yearâs campaign to the Irish people, at home and abroad, who canât be with their loved ones this festive season. As opposed to traditional casting, An Post and JWT Folk reached out to real Irish people, to give them the opportunity to send a special Christmas message to their nearest and dearest, by surprising them on national television. VIEW THE CONOR SPOT VIEW THE KATIE SPOT VIEW THE VIETNAM SPOT
Channel 4 will be embracing the power of purple to mark International Day of Persons with Disabilities and the worldwide #PurpleLightUp campaign on 3rd December. The day encourages people to recognise disability by wearing purple and businesses to mark the day by using purple in their logos, on their websites and lighting up their offices in purple. The campaign to raise awareness of the #PurpleLightUp movement, created by PurpleSpace, celebrates the economic contributions made by disabled people.
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BBC One, via BBC Creative, is today launching its Christmas 2018 film, âWonderland", which will run throughout the Christmas period on the channel. The short film illustrates families rediscovering the joy of spending time together at Christmas and will run in key junctions between programmes over the next two weeks. This Christmas, BBC One will remain the home of the biggest programmes that family and friends can enjoy together including Strictly Come Dancing, Doctor Who, Call the Midwife, Mrs Brownâs Boys, EastEnders, Luther, Hold The Sunset, The ABC Murders, and Les Misérables.
VIEW THE SPOT Air New Zealand: The Nicest Christmas Ever
Air New Zealandâs new Christmas video sees the worldâs naughtiest children unite in a bid to get back in Santaâs good books, after the Big Man accidently leaks his official ânaughty listâ. âThe Nicest Christmas Everâ shows Air New Zealand flying to the rascalsâ rescue, assembling an International Naughty Kids Summit to tackle the threat of empty stockings. Knowing that Santa is always watching, the delegation of little darlings pledges better behavior â but when talks stall with the US representative, it falls to New Zealand to save the season. More than 300 children of Air New Zealand employees auditioned to take part in the clip, with 17 selected to star as extras alongside the airlineâs ground and cabin crew. Santa makes an appearance, as well as âNoelâ the elf from last yearâs Air New Zealand Christmas video. Agency: Host/Havas
VIEW THE SPOT National Aids Trust: #RockTheRibbon
The National AIDS Trust will use World AIDS Day on Saturday, December 1 to imbue its signature red ribbon symbol with a brilliant and original sense of positivity and spirit using the latest digital out-of-home (DOOH) technology. Created by St Lukeâs Communications, Rock the Ribbon will harness Oceanâs fibre powered infrastructure to transform people into virtual dancing red ribbons on the full motion digital out of home screen which dominates Westfield Square, the event and activation space at Westfield London. The campaign concept took the top charity prize in Oceanâs annual digital creative competition which celebrates bold new ideas in DOOH.
VIEW OUTDOOR Three / Samsung: Connected Restaurant
Creative agency Boys Girls today announces its collaboration with Three and Samsung Ireland to launch the worldâs first âConnected Restaurantâ â the first ever restaurant that is split between two cities, with one half in Dublin and the other in Sydney. This unique pop up will bring families split between Ireland and Australia together for Christmas, despite the distance and time difference between them. Reservations for this fully complementary dining experience were made online atTheConnectedRestaurant.com by families separated between the two cities.
VIEW THE FIRST CONCEPT VIEW THE SECOND CONCEPT Guest Judges: Sanjiv Mistry + Jamie Mietz, m:united/McCann Londo
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
December 03, 2018 07:15 (Edited: February 17, 2023 04:19)
This week's best judges are Sanjiv Mistry (right) and Jamie Mietz (left), executive creative directors at m:united/McCann London. Winner: Libresse - "Viva La Vulva". Defying a category convention is hard. Defying a societal convention, well that's almost unheard of for a brand. A triumphant follow-up to 'Blood Normal', this film slash ad slash music video has been absolutely everywhere of late, conquering the world with its charm and chutzpah. Viva La Marketer for having the ovaries to back a brave approach yet again. READ MORE « First « Previous Next » Last » 3 of 3 |
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