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Seen and noted
 IKEA has launched a new integrated campaign via Mother, encouraging people to reappraise the night and value their sleeping life as much as their waking life by helping the nation to sleep better and for longer. IKEA has partnered with Dr. Guy Meadows, co-founder of The Sleep School to provide expertise in training its coworkers on the science of sleep â something that will enable them to better help people in-store. VIEW THE SPOT  When lifeâs constant and unavoidable communication gets too much, sometimes you must go off the grid. âWelcome to lifeâ say Porsche in two new films by Kemper Kommunikation and Bee Film, shot on the Isle of Skye to promote the highly anticipated 718 Boxster T and 718 Cayman T. Production company, Bee Film, was tasked with shooting the promo films for the highly-anticipated models.VIEW THE WELCOME SPOT VIEW THE FIRST DRIVING SPOT TD Bank: Password TD Bank teamed up with TBWAChiatDay, New York to develop the new brand positioning âUnexpectedly Human,â which sets out to defy consumers expectations of what a bank can be. The new campaign champions everyday human insights, and aims to contrast the stuffy, apathetic attitude you'd expect to find at your average bank. VIEW THE PASSWORD SPOT VIEW THE DANCER SPOT VIEW THE EXTRA TIME SPOT VIEW PAST 5PM OUTDOOR VIEW DEBIT CARD OUTDOOR VIEW BANKING OUTDOOR Verdera Voice Lighted Mirror with Voice Control: Mirror Mirror To promote the launch of the much-anticipated Verdera Voice Lighted Mirror with built-in Voice Control, Kohler tapped RSA Filmsâ award-winning filmmaker and visual effects artist, Robert Stromberg (Maleficent), to direct the spellbinding centrepiece TV commercial for its new 'Mirror, Mirror' TV, print and out of home campaign. The 'Mirror, Mirror' commercial features a modern-day 'evil' queen using Kohlerâs first mirror-of-its-kind in the market to transform from a villainous character into the best version of herself. VIEW THE SPOT VIEW OUTDOOR Sprite: I Love You Hater 'Es temporada de haters, mantenete fresco' ('Itâs hater season, stay cool') is Spriteâs invitation in its new global marketing campaign, created by Santo, which is centred around promoting acceptance and the revaluation of what makes every person unique beyond any criticism. In a context where prejudice proliferates with greater speed and impact, the brandsâ latest action raises awareness through a powerful message, with creativity, humor, wit and a little transgression.VIEW THE SPOT  The next series of films in The New York Times' 'The Truth Is Worth It' campaign continue to show the lengths the NYT journalists go to unlock the truth, despite the increasing dangers and new threats that stand in their way. The films - created by Droga5 New York - examine the dangerous trends, both new and old, in government censorship and how these trends are becoming more and more common due to the impunity and lack of consequences that governments feel.VIEW THE RESOLVE SPOT VIEW THE COURAGE SPOT Infiniti Intelligent All-Wheel Drive: Where Will It Take You? INFINITI has assembled a host of Olympians and Ironmen taking part in their extreme sports to promote its Intelligent All-Wheel Drive (AWD) range of cars, in its latest campaign from TMW Unlimited. The sportsmen and women include Emilie Morier, Maurice Clavel and Gordon Benson and the film shows them swimming in freezing alpine lakes, running across wind swept mountain tops and cycling down switch-backs to highlight the parallels between their dedication and INFINITIâs AWD technology. VIEW THE SPOT  Trains give off 30 times less CO2 than individual cars and 20 times less than planes. It is from this assessment that TBWAParis created the campaign for SNCF with a simple message: taking the train means being a responsible citizen and doing something for the benefit of the planet. The film showcases the successive blooming of a multitude of flowers. 5 images taken every 5 seconds, day and night; a total of 14 000 images per flowers, were recreated into a time lapse. 50 varieties of flowers and more than 200 hours of shots were necessary for the filming.VIEW THE SPOT VIEW THE MAKING OF SPOT Jewish Federation of Greater Pittsburgh: We Are All Neighbors GSD&M Idea City, Austin has released this meaningful new PSA about neighbors. The new year is always a time for reflection, and creative partners Alex DiBucci and Kate Griffiths took that to heart in this 60-second spot created in partnership with the Jewish Federation of Greater Pittsburgh and Fred Rogers Productions. Alex, a Pittsburgh-born writer, was moved by the shooting at the Tree of Life Synagogue in Squirrel Hill in October 2018 to create this PSA spotlighting the cityâs hopeful response to the tragedy, with words of encouragement from Squirrel Hillâs very own, Mister Rogers.VIEW THE SPOT  Film advertisement created by quench, United States for Sun-Maid, within the category: Food.VIEW THE SPOT  Nothing gets in the way of one middle-aged Indian man's passion for dance. Not even Strong Pain. Agency: Ogilvy, MumbaiVIEW THE SPOT Seiko Australia: Novak Djokovic VR Experience Watch brand Seiko and media agency Initiative developed a virtual-reality activation in the lead up to the Australian Tennis Open featuring world tennis No. 1 menâs player Novak Djokovic. Seiko and Initiative built the virtual-reality experience to allow people a chance to return serve from Djokovic, who is also a global brand ambassador for Seiko. The person to return the most number of serves to a pre-set target was rewarded with a unique Novak Djokovic special edition watch and a $1,000 cash prize.VIEW OUTDOOR Moonee Valley Racing Club: Breast Cancer Can Be Hard to Find Magnum Opus Partners, created a life size âWord Finderâ puzzle containing the word âBreast Cancerâ for women to examine and find the words, and positioned it prominently so women attending the meeting couldnât miss it, with the message âBreast Cancer can be hard to find. Get checked regularly.âVIEW OUTDOOR GEICO: Vote for your favorite GEICO commercial Kurt and Linda watch their favorite GEICO commercials and tell you how to enter for a chance to appear in an upcoming commercial.Agency: The Martin Agency, Richmond VIEW THE CONCEPT Sydney Beer Co.: 'Summer Price Index' Summer in Sydney sees daily temperatures rise in excess of 40ËC. To ensure this is not an entirely bad thing, Sydney Beer Co. has created the 'Summer Price Index' - a temperature pricing initiative... in short, temperature goes up, beer price comes down. Agency: BD NetworkVIEW THE CONCEPT KiwiRail, TrackSAFE NZ, NZ Councils, Look Right, Look Left Since 2012, 218 New Zealand vehicles have collided with trains. The majority of these crashes involved provincial males between 40-59 years, with many happening on familiar roads, close to home. A simple look right, then left is all that's needed to prevent bad things from happening. To remind this tough rural audience of the right behaviour, we leveraged some famous people, their infamous moments, and the unfortunate situations they found themselves in just because they didn't look both ways. Agency: Clemenger BBDO, WellingtonPLAY THE THAT TIME JOHN KEY DIDN'T SPOT PLAY THE THAT TIME HOPOATE DIDN'T SPOT PLAY THE THAT TIME KIM DOTCOM DIDN'T SPOT PLAY THE THAT TIME JORDIE BARRETT DIDN'T SPOT PLAY THE THAT TIME PROFESSOR JOHN BURROWS DIDN'T SPOT PLAY THE THAT TIME TEAM NEW ZEALAND DIDN'T SPOT PLAY THE THAT TIME BRENDON MCCULLUM DIDN'T SPOT Mercedes-Benz: Let Them Eat Dust A high-energy chase, peppered with comedic twists and turns, puts the tough credentials of the new Mercedes-Benz X-Class V6 on display in a spot hitting cinema and TV screens today. The spot was filmed in the photogenic surrounds of Canberra and Goulburn by The Royals in partnership with The Sweetshop, and follows the escapade of a driver being chased by a horde of overzealous paparazzi. Every time the chasing crew up the ante â from scooters to motorbikes to choppers (and some not-so-reliable canoes) â the X-Class outdoes them, and the terrain, with toughness and ease. Showing that whatever gets thrown at it, the X-Class V6 just says: âLet them eat dust.âVIEW THE SPOT Canadian Club & Dry: Who Made Beer The Boss of Summer? Challenging the notion that beer is the only acceptable drink to have in summer, Canadian Club & Dry has released âWho Made Beer the Boss of Summer?â, an integrated campaign that aims to liberate Aussies by offering them a refreshing alternative to beer. Created by The Monkeys, part of Accenture Interactive, the campaign builds on the success of the first instalment of âThe Big Question,â which delivered Canadian Club's best year on record; elevating Canadian Club as the largest contributor to 2018 spirit category growth*. VIEW THE SPOT Col'Cacchio Pizzeria chain: Summer Col'Cacchio is synonymous with pizza; the most irresistibly delicious, cheesy, wood-fired crispy pizza. Throw summer into the mix and you have some gloriously unbeatable combinations. It's Summer by Col'Cacchio.Agency: Canvas Design & Digital VIEW THE ICE CREAM AD VIEW THE SURF AD VIEW THE SWIM AD VIEW THE BEACH AD VIEW THE COCKTAILS AD  With a tongue in cheek ad ACNE and Swedish telecom Telenor illustrates how the new generation of digital natives make their wishlists to Santa, with an observation on how all inspiration for gifts now is found online.VIEW THE AD Ridersense: Ride Like They Can't See You Auckland Transport launches this new spot for Ridersense via Federation.VIEW THE SPOT PLAY THE MAYBACH SPOT  Morgan Freeman as a person who people seem to confuse him with god Because his Movie rolls,Yet the fact is that there is Only place he can control smoothing is in his home, where he can control the weather. Agency: OG group VIEW THE SPOT The Economist: Never Stop Questioning The Economist today announced that for the first time in more than a decade it will launch a new brand TV ad that will run in high-reach broadcast channels across the US and UK. The campaign, created by Proximity London, includes a brand commercial and a direct response commercial that will work in tandem in the marketplace. The campaign, entitled âNever Stop Questioning', evidences the value of continually questioning the world around us. VIEW THE SPOT  The Gym partners with creative agency Who Wot Why, production company Dark Energy, and music and sound company String and Tins to launch its first ever UK-wide TVC. In the humorous 60-second film, So I Can, a broad range of people share their motivations for getting fit to celebrate the diversity of ordinary gym-goers.VIEW THE SPOT  Every year, hundreds of children are lost in Bangkok and can't find their way home - this is Aum's story. Agency: Across the Pond, Singapore.VIEW THE SPOT  Just in time for the beginning of the year, when many people make New Yearâs resolutions to be more healthy, PENNY and Serviceplan are launching a campaign with the entertainer Nena for their own brand "Naturgut". Under the motto "Naturally for everyone", the integrated campaign is intended to raise awareness of the topic of natural nutrition. The "Naturgut" private label is one of PENNY's fast-growing product ranges. Since 2014, the German discount supermarket chain PENNY has been summarising the current nutritional trends for organic, regional and vegetarian/vegan products.VIEW THE SPOT  APT has launched a major brand evolution, 'Live Fully', targeting younger baby boomers wanting to experience the best in luxury travel, with an integrated campaign by creative agency Town Square. Coinciding with APT's telecast sponsorship of the Australian Open on the Nine Network, the brand repositioning is the result of extensive research carried out by the full service independent agency in partnership with APT. The campaign targets the younger, 55 plus demographic, who may have heard of group travel but think it's for people much older than them.VIEW THE LIVE FULLY SPOT VIEW THE GROUP SPOT VIEW THE RIVER SPOT VIEW THE SHIP SPOT Warrior Adventures Canada: Join Us Getting back to nature has long been considered a balm for stressed-out Canadians, but its restorative powers can be infinitely more beneficial for the thousands of military personnel and first responders struggling with post-traumatic stress disorder (PTSD). The healing power of nature is highlighted in a new campaign for Warrior Adventures Canada (WAC), a Canadian non-profit operated by active and retired military members that uses week-long whitewater canoeing, back-country camping and rock-climbing excursions to help PTSD sufferers reclaim their life. The campaign is built around a spot developed by FCB Canada in partnership with Toronto production company Someplace Nice. VIEW THE SPOT Hive View Outdoor Security Camera: Protect Your Gnomes The&Partnership, London will today launch a new international campaign for Hive, promoting its new Hive View Outdoor Security Camera. It centres around a group of garden gnomes dramatising how the smart security camera will make them feel safer in their little world. Created by Matt Deacon, Ben Fallows and Liz Oakley, the âProtect your gnomesâ campaign is the latest work to sit under Hiveâs âLetâs Get Livingâ brand positioning â showing how Hive products free you up to make the most of life. It represents a shift in tone for the brand, using a more jovial, light-hearted approach to promote the market-leading features of the Hive View Outdoor â which include night vision, two-way audio, motion, sound and person detection and notifications straight to your phone. VIEW THE SPOT TAB: In Play To coincide with the Australian Open, VMLY&R together with MBM have released their latest campaign for TAB, launching a new and improved betting experience. The TAB âIn Playâ zone features advanced technology that allows you to place a bet on live sport with constantly updating betting options, live scores and event information. This means viewers are able to jump on a betting opportunity as they see it play out on their screens.VIEW THE SPOT  Thirty years after first introducing the tagline âThe Best A Man Can Get,â Gillette (NYSE: PG) is taking a fresh look at what it means to be âthe bestâ and how we continue to portray those ideals in a modern way. Because in a world where the actions of the few can taint the reputation of the many, we know thereâs work to be done â together. Gillette, via Grey, New York, is introducing a new marketing campaign and charitable program dedicated to celebrating the stories of men making a positive impact, and to inspire others in the process. VIEW THE SPOT  Our thinking twists behaviour on its head in a radical manner, softened only by its visual approach. Its understated visual dynamic is determined to make people see a story conveying jollity, only to then twist that impression and reveal the serious message that lies within. The headline has a beautiful dual meaning, with its conventional meaning supplemented by how animals are effectively righting human wrongs. This helps explain the concept, while avoiding the headline and visual combining to form the dreaded âsay what you see approachâ. Agency Rocket YardVIEW THE COCKFIGHTING AD VIEW THE BULL AD VIEW THE GREYHOUND AD VIEW THE HUNTING AD VIEW THE CIRCUS AD 350 Australia: Sea of Water 'Change The Future' is a thought provoking campaign created by Lida Australia (M&C Saatchi Group) that imagines the bleak and inhospitable future we will face, if we don't act on climate change now. Climate change debate has become entrenched around the presentation and denial of facts. This campaign uses illustration and the language of art, not science, to speak to people's imagination, avoiding the pitfalls of the current debate. 350.org is committed to reducing CO2 levels globally. To preserve a liveable planet, scientists say we must reduce the CO2 in the atmosphere from its current level of 400 parts per million to below 350 ppm. VIEW THE WATER AD VIEW THE SAND AD VIEW THE FIRE AD  For 20 years, Pantone Color Institute has been selecting the colour of the year, drawing attention to our colourful world. Pantoneâs Color of the Year has influenced product development and purchasing decisions in different industries, including fashion, interior and industrial design, as well as product, packaging and graphic design. In 2014 they chose Radiant Orchid; two years later the colour of the year was Rose Quartz. And now here comes Living Coral â Pantone's colour of 2019. But this choice â inspired by nature â represents a lot more than just a colour. The colour of Living Coral reminds us that every flavour, colour, scenery and impression hugely relies on the condition of our environment - the quality of our world's natural values. Agency: White Rabbit, BudapestVIEW THE AD Street Grace: #StopTraffick More than 3,600 children are sold into sex slavery every year in Georgia â enough to fill 72 school buses. To shine a light on this issue, BBDO Atlanta, Porter Novelli and nonprofit Street Grace wrapped 72 school buses in anti-human trafficking messaging and sent them through Atlanta, creating a mile-long moving billboard. The goal: change the conversation from 'traffic' to 'traffick'. The event, which literally stopped traffic in Atlanta, kicked off with a press conference including the Georgia governor-elect, attorney general, and a child sex trafficking survivor. The massiveness of the spectacle demonstrated this problem is too big to ignore. Speakers asked citizens to join them in the fight against sex trafficking, take an online pledge at StopTraffick.com and use the hashtag #StopTraffick.VIEW OUTDOOR DAGOMA: Printable Guns To counteract the spread of weapon source files, DAGOMA, the leader of 3D printing in Europe, supported by TBWAParis, is mobilising with its launch of operation HarmlessGuns. The idea is simple: real firearm source files were downloaded then changed so that none of the pieces would fit together, rendering the printed weapon completely harmless. VIEW OUTDOOR Hiscox: Real World Cyber Attack Members of the public watched in astonishment recently as staff at a retailer of the iconic bike manufacturer Brompton arrived to find their store had been âhackedâ. In its latest cyber initiative, global insurer Hiscox, a specialist in small business and cyber insurance, collaborated with Brompton Bicycle to stage a âreal worldâ hack â simulating the effects of a cyber attack by constructing a complete clone of their east-London store overnight, hiring look-a-like staff and even stocking the shelves with counterfeit merchandise. Agency: AMV BBDO, LondonVIEW OUTDOOR AGL Energy: Save Your Energy For Melbourne Park Innovative energy company AGL employs out-of-home marketing agency TMS Outdoor to pedal people from Melbourneâs Federation Square to the Australian Open festival entrance throughout the grand slam. The brand activation will use 21st century bikes to ferry commuters from the CBD to the AO this year, showing visitors from around the world Melbourneâs affection for pedal power. VIEW MELBOURNE OUTDOOR VIEW GET A LIFT OUTDOOR  Chicago currently has a critically low blood supply and urgently needs donors. Right now, the city only has a 1 - 1.5-day supply of blood on hand, which is 50% lower than usual. And that could cause delays with surgeries, cancer treatments, and severely impact emergency response in the event of traumas. To help increase Chicagoâs blood supply and raise awareness of the deficit, Vitalant (formerly LifeSource) â one of the largest non-profit blood service providers â is partnering with award-winning creative agency, We Are Unlimited, to give back to their city and help address a serious issue that affects us all. To do this, Vitalant is transforming the CTA Red Line, Chicagoâs main artery, into the Blood Line. The initiative begins the week of January 14th, and will run for four weeks. The exterior of two CTA Red Line trains will be wrapped with Blood Line imagery, as well as the full interior. Chicagoans will have the opportunity to donate blood along the Blood Line on designated dates on Vitalantâs bloodmobile or at their donation centers. VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR « First « Previous Next » Last » 4 of 6 |
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