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Seen and noted
Samuel Hubbard: Ridiculously Comfortable Shoes Photoplay director and designer Lucinda Schreiber showcases her signature stop-frame animation style in a whimsical new Samuel Hubbard campaign, 'Ridiculously Comfortable Shoes'.VIEW THE JUNGLE SPOT VIEW THE MARATHON SPOT  In celebration of the fearless women of sports, Nike has unveiled its latest campaign, Dream Crazier-honoring the countless female athletes who have unified the masses, defied gender-based discriminations and inspired generations of athletes to pursue their dreams. Agency: Wieden KennedyVIEW THE SPOT  Who says virtual assistants can't fall in love? On Valentine's Day, Samsung Romania supports impossible love stories and tells the story of Bixby, its own virtual assistant, who falls in love with another virtual assistant belonging to a different operating system. This Valentine's, no love story is impossible. Make yours happen. Agency: Cheil CentradeVIEW THE SPOT  Over 80% of mums in the UK have admitted comparing their post-baby bodies to unrealistic ideals, with 90% of women aged 18-25 expecting their bodies to compete with celebrities and what they see in the media. Our Mothercare press and outdoor campaign tackled this issue by using un-retouched photography to celebrate the post-partum body, encouraging new mums to feel proud and confident about their bodies. Agency: mcgarrybowen, London VIEW KESIA OUTDOOR VIEW LOUISE OUTDOOR VIEW ELEANOR OUTDOOR VIEW NARDY OUTDOOR VIEW TESHA OUTDOOR VIEW SOPHIA OUTDOOR Jack Links: Lime More funny spots in this award-winning campaign for Jack Links, this series taking aim at Lime Scooter riders, Fitbit wearers and Vapers.Agency: chord communications ltd TA Profanity PLAY THE LIME SPOT PLAY THE FITBIT SPOT PLAY THE MANUKA SPOT iSelect: Rate Rise - Ninja Stars iSelect has followed up its 2018 launch of 'The Billusionist' with a series of new health insurance spots via Melbourne independent, Fenton Stephens. The campaign will see a staggered release, with the first component taking on the upcoming health insurance rate rise.VIEW THE SPOT Smirnoff: Technical Issues Smirnoff and Special Group knew they had to act fast if they wanted to squeeze some PR gold out of Lime Scooters possibly being taken off New Zealand roads. The E-scooters had been making headlines for a technical issue that had riders flying off mid-ride thanks to the pesky brakes unexpectedly locking. As the public waited to hear the news on whether the scooters would be removed, this print went from brains to billboard in under 5 hours. The billboard reading: "Lime, with no "Technical Issues"." made quite a stir, appearing on every major NZ news outlet by the next morning. VIEW OUTDOOR Guest Judges: Jim Nilsson + Jacob Björdal, m:united/McCann LDN
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
February 25, 2019 09:23 (Edited: February 17, 2023 04:19)
 This week's best ads judges are Jim Nilsson and Jacob Bjordal, a senior creative team from m:united/McCann London.It's the day after the Oscars, and while we're not (yet) part of the Academy of Motion Picture Arts and Sciences, we are honoured to be this week's Academy of Best Ads on TV. So without further ado, let's move on to the awards. The award for best picture goes to a powerful film from Argentina - Movistar 'Door'. It's built around a simple but shocking insight. None of us saw the plot twist coming. Standing ovation from us. READ MORE Dineout : Month Of More Using insights relating to both food and the experience around it, we crafted communication that speaks to all of us, by highlighting the experience, and glorifying February as the #MonthOfMoreVIEW THE SPOT VIEW THE MORE GARITA AD VIEW THE CAKE AD VIEW THE EVERYTHING AD VIEW THE SUSHI AD Lynx: The Sensory Shave Lynx is promoting its Shower & Shave Foam range of 2-in-1 products in a new series of films that harness the power of 'Autonomous Sensory Meridian Response (ASMR). Created by 72andSunny Amsterdam, they take the form of instructional videos, dubbed 'Lynx Shavetorials', aimed at 'shave curious' men. The films inspire young men to have fun, be inquisitive, explore the sensory experience of body hair removal and express their individuality all with a healthy dose of humour.VIEW THE CHEST SPOT VIEW THE BALLS SPOT VIEW THE LEGS SPOT  The likeable "Garbage Man" from Glad returns to build on the concept of appreciation for all his loyal Canadian Facebook friends. Agency: FCB Canada VIEW THE SPOT  Diesel is proud to introduce its new Spring campaign, BE A FOLLOWER. Everybody wants to be an influencer today. Becoming known on social media can lead to fast fame and vast fortune. But will it last? And, more importantly, are we sure that influencers really believe in what they're promoting? With this in mind, Diesel took aim at the cliches of social media by emphasizing where the real power exists: in the hands and the feeds of the followers. Agency: Publicis, Italy. VIEW THE UNDRESS SPOT VIEW THE FOOD SPOT VIEW THE TRAVELLER SPOT VIEW THE PARTY SPOT VIEW THE LAUNDRY SPOT  CYBER MANIA is a visual manifesto of the brand MJ (MANIA JEANS), The ultimate men fantasy. Agency: mikiturgemanVIEW THE SPOT Volkswagen: The Sand Ad This new Volkswagen brand activation was created to take part during the 60 most busy days during summer on the coastal area of Argentina, the cities of Pinamar and Carilo. These are the two most popular and crowded beaches in Argentina, where Amarok's target market gathers there to spent their summer holidays. These are two cities with very high standars and have the pecularity of having sand built streets. This is the best terrain to launch a new Brand building action for a 4x4 Pickup. Agency: Geometry, ArgentinaVIEW OUTDOOR Peoples Jewellers: It's The Day To Say It Peoples Jewellers is giving a few lucky Canadians an unprecedented opportunity to say "I love you" on Valentine's Day. How? By purchasing media on Canada's largest digital billboard, located at Yonge-Dundas Square in Toronto and handing it over to people in love. Agency: Juliet CreativeVIEW OUTDOOR ANZ / Mardi Gras: Oxford Streets This year, ANZ is spreading its support for LGBTIQ+ inclusion beyond inner-city Sydney by transforming Oxford Street signs across the country into fabulous Mardi Gras sculptures as part of a campaign created by TBWAMelbourne and Revolver/Will O'Rourke.VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR  Digitalin have created these ads for Techno VisionVIEW SAFE OUTDOOR VIEW LOCK OUTDOOR VIEW HOUSE OUTDOOR The University of Western Australia: UWA Can Take You Anywhere A UWA degree could take your career anywhere in the world. To prove it, we transported people to different locations across the globe in real-time including New York, Paris and Singapore. Where in the world could a UWA degree take you? Agency: The Brand AgencyVIEW OUTDOOR Muslim Association of Britain Charitable Trust: ForeignerThis radio ad was written to help educate and advance the general public's understanding of Islam. To do this, we compared the traits and characteristics of what could be described as a typical 'terrorist' to those of Santa Claus. On paper, they are virtually identical. In real life, however, they couldn't be treated more differently by the masses. Agency: Spark44PLAY THE SPOT Red Ribbon Bakeshop: Tondo Red Ribbon, one of the country's biggest and fastest growing bakeshops, believes birthdays are meant to be celebrated. But for the estimated 70,000 street children in Metro Manila, it's an experience they can't afford to have. Following Red Ribbon's previous work with Childhope, new poster executions in store spread the word about donating personalized birthday cakes to these underprivileged celebrants. Shot on location, the documentary-style photos captured how a cake can make for the happy birthday every child deserves. Agency: BBDO GuerreroVIEW THE TONDO AD VIEW THE ERMITA AD VIEW THE MORAYTA AD  Print campaign made for Fox Sports Brazil to promote CONMEBOL Libertadores Championship. Named as Copa Libertadores de America is one of the most prestigious tournaments in the world and the most prestigious club competition in South American football. Agency: FullpackVIEW THE ORGANS AD VIEW THE QUIET AD VIEW THE SPIRIT AD VIEW THE MUSIC AD VIEW THE PRAYING AD  Imbrax, have created these ads for Metro de SantiagoVIEW THE FAMILY AD VIEW THE FRIENDS AD VIEW THE FUTURE AD VIEW THE NEW LIFE AD Shutterstock: Bohemian Rhapsody Inspired by Andy Warhol Shutterstock has announced its seventh annual Oscar Pop! poster series drawing inspiration from world famous iconic pop artists to reimagine movie posters for the 2019 Academy Award Best Picture nominees. Shutterstock's talented in-house designers each channelled the style and aesthetic of a particular artist to recreate one of the eight nominated films using imagery from Shutterstock's collection of over 225 million images.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD VIEW THE FIFTH AD VIEW THE SIXTH AD VIEW THE SEVENTH AD VIEW THE EIGHTH AD Pose: Gender Neutral Subtitles In the last few years, people in Latin America realized that the Spanish language is sexist. The grammatical rules says the plural words used for a mix gender group are always in the masculine form, leaving the other genders out of the conversation. That's why LGBT and feminist movements began to promote a gender neutral Spanish, and soon the subject was all over the news and people's conversation. In the middle of this debate, FOX Premium was launching in Latin America the new series Pose, a production with the most diverse cast of the history of TV. So when subtitling their voices, we decided to do it in the Spanish that includes them all. Agency: Astillero, Buenos AiresVIEW THE SPOT Rakuten: Life to the Power of R: Runner "Life to the Power of R" is the first-ever North American campaign from Rakuten as it introduces its brand and its e-commerce loyalty program to U.S. and Canadian consumers. Two TV spots directed by Vania & Muggia -- the acclaimed duo known for their videos for Coldplay, Bob Dylan and DJ Snake -- immerse the viewer in a stylish world in which two young women explore and manifest their desires in life with nothing in the way. With the campaign, Rakuten is introducing itself as a premium lifestyle brand to savvy consumers who want to be rewarded for their shopping in a way that facilitates their passions in life. Agency: Duncan ChannonVIEW THE SPOT Wyoming Department of Health: Dear Mom Director Magellan Rubin teamed up with creative director Jordan Dean of Warehouse 21 to craft a persuasive and gut-wrenching PSA that targets mothers who smoke around their children. The message is made clear when the closing titles appears on screen: "Every year, more than 600,000 deaths are caused by secondhand smoke. Close to 30% of those deaths are among children."VIEW THE SPOT Tradus - OLX Global B.V.: Truck Tradus.com is an online marketplace for heavy machinery which recently launched in Germany, The Netherlands, Romania and Poland.For their first campaign we needed an eye-catching idea with lasting impact, one that shows what they do, at first sight. So, we transformed the iconic search bar into the same vehicles Tradus sells on their platform. Agency: Proximity GmbH VIEW THE TRUCK AD VIEW THE DUMPSTER AD VIEW THE TRACTOR AD Coastal Pacific: A New New Zealand The Kaikoura earthquake was the most reported natural disaster in New Zealand history. When Kiwirail reopened the train line we had to draw people back to a region they thought was destroyed. So we turned a news disaster, into a new destination. We took the original news quotes which had described the destruction and paired them with images of stunning features created by the quake, running the campaign in the same newspapers the quotes had appeared in. The journalists who wrote the original quotes were then invited on the first train journey to see how their words were helping the region. Agency: DDB, New Zealand VIEW THE AD The Family Federation of Finland: Stand Up Comedy It seems that people have more carefree attitude towards safe sex. Sexually transmitted diseases are on the rise in Finland. Agency: Make it simpleVIEW OUTDOOR Pinduoduo: Oil Hijack Pinduoduo is an e-commerce platform that offers a wide range of products from home appliances to daily groceries. They wanted to drive online traffic and increase sales of cooking oil with a promotion campaign.Agency: Beijing Dentsu Advertising Co.,Ltd VIEW THE CONCEPT Coast Chem Dry: War ZoneAired over the school holidays, this theatre of the mind ad takes us into the imaginary Great War adventure of two boys - until Mum busts them and discovers a messed up carpet. Agency: NZMEPLAY THE SPOT  As a part of Movistar's campaign "It's time to speak up", the spot shows a situation that happens to thousands of women every day and reaffirms the commitment of the company to social issues within its platform of Corporate social responsibility. The piece encourages to talk about gender violence and promotes the use of line 144 of the National Ministry of Health and Social Development that helps women that are going through situations of violence. Calling this number is confidential and has no cost. Agency: Dhelet VMLY&RVIEW THE SPOT  Rhodri Giggs has been unveiled as the face of Paddy Powerâs new 'loyalty' campaign. In the tongue-in-cheek advert Rhodri pokes fun at himself, his brother Ryan, and their now infamous fall-out. The advert was directed by Peter Cattaneo at Academy Films, best known for Oscar-nominated Full Monty and edited by The Assembly Room's Nik Hindson. The campaign promotes Paddy's Rewards Club, the bookmakers' anti-loyalty scheme. It includes a scene where Rhodri groans as his beloved Wales lose a football match, before beaming at the camera as the commentator says 'questions will be asked of the manager'. VIEW THE SPOT Budweiser Reserve Copper Lager: The New Bud in Town Today, Budweiser revealed a new commercial starring Oscar-winning actress Charlize Theron to highlight the limited-edition Budweiser Reserve Copper Lager. VIEW THE SPOT BizReach: Shibuya Crossing Takeover NION recently hijacked Tokyo's most iconic Shibuya Scramble Crossing with the French photographer, Sophie Calle's video art work, Voir la mer, which is about people from is about people from Istanbul whom had never seen the ocean arriving at the ocean and literally seeing it for the first time in their lives, even though living only 15 minutes away.VIEW THE SPOT BBC Three: Abused By My Girlfriend Manners McDade composer Jessica Jones has composed the score for BBC Three documentary 'Abused by My Girlfriend'. The story follows the turbulent case of 23 year old Alex Skeel and his abusive relationship with girlfriend Jordan Wood. Alex's extreme psychological and violent ordeal was described by Bedfordshire Police as the worst case of domestic violence they had ever seen as doctors stated he was just '10 days from death'. Jessica is a London-based composer for film and television. She has scored award-winning films which have been in competition at BAFTA, The National Television Society, Edinburgh International Film Festival and The Annie Awards amongst others. VIEW THE SPOT  As a key part of Fox's landmark four-year, multi-platform agreement with Premier Boxing Champions (PBC), Fox is gearing up to broadcast its first Pay-Per-View with a huge fight, featuring the two best pound-for-pound fighters in boxing today: IBF Welterweight Champion Errol Spence Jr. will defend his title against four-division World Champion and current WBC Lightweight Champion Mikey Garcia on March 16th at AT&T Stadium in Dallas, Texas. To promote the fight, Fox created a cinematic promo spot with agency Wieden + Kennedy New York, showcasing Spence and Garcia as they prepare for one of the biggest fights of their careers. VIEW THE SPOT Ford Focus Active: The Beauty of Change Continues Electric Theatre Collective provides stunning visual effects to the latest ad for for the Ford Focus Active. The 40 second spot was created by ad agency GTB, directed by Steve Cope at 2AM Films and called 'The Beauty of Change Continues'. VIEW THE SPOT Ubisoft - The Division 2: The Drawing DDB Paris has launched a new film 'The Drawing' for Ubisoft's latest release title Tom Clancy's The Division 2, directed by Nicolas Winding Refn. The second instalment of the Ubisoft series, The Division, immerses the player into the dampness of the months following an epidemic that has decimated the world's population. VIEW THE SPOT « First « Previous Next » Last » 2 of 7 |
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Leo Burnett have created this spot for Dia Supermarket