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Seen and noted
Microsoft Xbox Adaptive Controller: We All Win When technology empowers each of us, it empowers all of us. Microsoft's Super Bowl ad, created by McCann Worldgroup New York, follows the inspirational story of passionate young gamers rising to the top of their game with a little help from their friends, family and the Xbox Adaptive Controller. The story illustrates Microsoftâs commitment to building accessible technology that levels the playing field and creates opportunity for all of us.VIEW THE SPOT  Snickers Brazil sparked a lively debate about the meanings of the word "football" during the most important match in the United States' national football championship â for which, it should be said, Brazilians are the second-largest audience outside the U.S. Agency: AlmapBBDO, Sao Paulo VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT  Bud Light and HBO teamed for a Super Bowl ad this year. In the spot the Game of Thrones' The Mountain kills off the Bud Knight in a joust and Daenerys Targaryen's dragon burns the 'Dilly Dilly' kingdom to the ground. Wieden + Kennedy, New York collaborated with HBO and Droga5 New York to produce the spot, which saw 25 production staff from Game of Thrones work on the project.VIEW THE JOUST SPOT VIEW THE EXTENDED SPOT  Leo Burnett, in collaboration with Human Music, reintroduces an essential recording of "Que Sera Sera" to a new audience by remixing it with booming bass and hi-hats underneath. The team played with multiple genres of the classic song but creative instincts led them back to the magical charm of Doris Day accompanied by Frank De Vol and his orchestra. Doris' voice brings joy to the characters singing along.VIEW THE SPOT Turkish Airlines: The Journey Acclaimed filmmaker Ridley Scott teamed up with Turkish Airlines to direct a cinematic short film set in Istanbul, where East and West meet. "THE JOURNEY," the story of a chase across the city's iconic landmarks, was shown at Super Bowl LIII on February 3rd. Agency: Anomaly, AmsterdamVIEW THE SPOT Skittles: Advertising Ruins Everything DDB Chicago has released this latest film 'Advertising Ruins Everything' for Skittles The Musical.VIEW THE SPOT  Diesel is proud to introduce its new Spring campaign, BE A FOLLOWER. Everybody wants to be an influencer today. Becoming known on social media can lead to fast fame and vast fortune. But will it last? And, more importantly, are we sure that influencers really believe in what they're promoting? With this in mind, Diesel took aim at the cliches of social media by emphasizing where the real power exists, in the hands and the feeds of the followers. Agency: Publicis, ItalyVIEW THE UNDRESS SPOT VIEW THE FOOD SPOT VIEW THE TRAVELLER SPOT  Kondomeriet, Norways No. 1 adult store, celebrates 30 years of bringing lust and naughtiness to Norwegians. This calls for a celebration! The only problem is that in Norway, media laws often prohibits companies like Kondomeriet from showcasing their products in advertising. So in order to get the message out and the commercial on air, we have to use metaphores, and let the audience make the connections in their own naughty minds.VIEW THE SPOT  Advertising agency Camp King has been awarded AOR duties for prAna, a premium lifestyle and active wear brand owned by Columbia Sportswear. The initial work, a digital brand-awareness campaign, is brand-values driven and intended to attract new consumers to the prAna brand in an increasingly competitive category. The national campaign, which consists of three videos, will run on Hulu and Conde Nast sites. VIEW THE LOST AND FOUND SPOT VIEW THE WORK IN PROGRESS SPOT Papers Worldwide: The Irony The online film is based on the insight that environmental protests often utilise non-eco-friendly paper to push for eco-first agendas, policies and actions. Hence, the irony. Highlighting the importance of making real green choices. Encouraging people to #printwisely and to print with eco-friendly paper, 100% Recycled, Carbon-neutral, FSC Certified, Green Energy Process and Rainforest Alliance Certified. Agency: Saatchi & Saatchi, DubaiVIEW THE IRONY SPOT VIEW THE PARADOX SPOT VIEW THE CONTRADICTION SPOT Peters Ice Cream: Drumstick X Messina TVC Summer 2019 really heated up as Peters Drumstick released a new collaboration with Gelato Messina. Peters chose Nine's Australian Open coverage to launch the new range to market, and Powered Studios were tasked to create the brand TVC. Agency: Spark FoundryVIEW THE SPOT  Frimesa yogurts are made 100% with real milk, unlike many of its competitors. In this campaign, we emphasize this differential. Agency: OpusmultiplaVIEW THE ANTS AD VIEW THE DIAMONDS AD Mymall Limassol: Valentine's Day Marketway / Publicis have created these ads for Mymall LimassolVIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Potiguar Home Center: Sonic Barrier Quadrante Advertising, Sao Luis have created these ads for Potiguar Home centreVIEW THE SONIC AD VIEW THE CRUISE AD  These John Boston posters aren't just any posters. The paper was hand pulped and rolled from the wood of the small leaved fig tree (Ficus obliqua) and the ink was sensitively extracted from the rare squid found in the azure waters near the South Pacific beach where John Boston was murdered and ultimately eaten. Agency: M&C Saatchi, SydneyVIEW CANNIBAL OUTDOOR VIEW MAIN COURSE OUTDOOR VIEW BOTTLE OUTDOOR MSD: The Art of Besting Cancer Treating cancer, oncologists often deal with professional loneliness, loss and grief - but their POV is seldom noticed. In order to empower the medical caregivers - we turned their work into art. Literally.The Art of Besting Cancer is the first art exhibition made of authentic clinical materials, that were twisted into 4 exhibits, each represents a step in the journey of cancer treatment. This way, we highlighted the oncologists as true artists - who save lives, creatively. Agency: Hooligans VIEW OUTDOOR All Pest : Singing with Glee! When the sun is shining, it brings everyone out to play. Which is just dandy, right? Agency: The Studio at SCAPLAY THE SPOT Royal Air Force Benevolent Fund: Life as a Serviceman Design and animation studio Art&Graft has created a stunning animated short for the RAF Benevolent Fund - the leading welfare charity for providing financial, practical and emotional support to serving and former members of the Royal Air Force. The pastel-coloured animation opens with a shot of an elderly man reflecting on his life as a serviceman, as Winston Churchill's famous 1940 Battle of Britain speech echoes in the background: "Never in the field of human conflict was so much owed by so many to so few." Goldstein created the score to this touching short film by Royle Productions and Arthur London.VIEW THE SPOT New Zealand Rugby: Raise the Stakes NZ Rugby has launched its latest campaign to build excitement that Investec Super Rugby - home to some of the most exciting rugby in the world - is about to kick off. The new campaign by Special Group enlists some of New Zealand's biggest risk takers and rugby greats to help show what's on the line. The season-long, multi-layered campaign is spearheaded by a 45 second film revealing the psychology of sport at the highest level featuring legendary cricket risk-taker and rugby fan Brendon McCullum.VIEW THE SPOT Bowers & Wilkins: Sound SPA Research shows that holiday music can actually increase stress. According to Markus Bergkvist, Music Supervisor, Joel Danell, Composer and Tore Theorell, Professor in stress research, music can also be used to help people relax and calm down if composed in the right way. What's more, we believe at Bowers & Wilkins that high quality sound makes a difference, enhancing the effect of any music.Agency: Stendahls VIEW OUTDOOR Göteborg Film Festival: The World's Most Claustrophobic Cinema Goteborg Film Festival, the biggest in Scandinavia, is promoting the Nordic premiere of the sci-fi adaption Aniara in which humanity is forced to escape from the Earth via spaceship, by allowing a few visitors to sign up for the "World's Most Claustrophobic" Cinema. They will watch the film trapped alone in a sarcophagus and isolated from the outside world. Agency: StendahlsVIEW OUTDOOR Mitsubishi Motors: 10 Floors Wave On Surfer's day, Mitsubishi wanted to make a tribute to Carlos Burle, pionner and world record holder for big wave surfing. Agency: AmpfyVIEW OUTDOOR Guest Judge: Eduardo Basque, head of art, Mestiça Propaganda
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
February 04, 2019 11:56 (Edited: February 17, 2023 04:19)
 This week's guest judge is Eduardo Basque, head of art at Mestica Propaganda in Sao Paulo, Brazil. Winner: Amazon 'Not Everything Makes the Cut'. Classic example of advertising films: humorous, personalities being part of the context, grandeur in production, execution and transmission. Great movie for a big client. This is advertising. READ MORE  To make a splash during Super Bowl 53 and capitalize on the fact that the brand shares its name with one of the teams in the game, RAM teamed up with its creative agency Motive USA and Kiwi animation studio Flux Animation to tell a story that not only aligned with the excitement of the moment, but celebrated the road to the Big Game as only this brand could.VIEW THE SPOT Life Direct: R.I.P Simon For almost a decade, the face of life insurance aggregation site, Life Direct, was 'Simon the Sloth' - a lethargic, animated character whoâd lost relevance. We were tasked with reinvigorating the brand for young New Zealanders - a demographic with an ever-increasing responsibility to insure themselves for the benefit of their dependents. The problem is, they view death as a distant problem. So, we killed Simon. VIEW THE CONCEPT  Igor Borghi's latest spot 'Emergency Everyone Has a Dream', for The Family Milan, could (intentionally) be mistaken for any classic cinematic romance. Girl meets boy, they fall in love, whimsy ensues. The final reveal serves as an especially sobering reminder that people affected by war are simply that: people.Emergency is an independent and neutral association which offers free, high quality medical and surgical treatment to victims of wars, anti-personnel mines and poverty. VIEW THE SPOT  "Eating meat kills more animals than you think" - a campaign via fischerAppelt Berlin for PETA Germany that sends a strong signal about deforestation of rainforests for meat and livestock purposes. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Amazon: Not Everything Makes the Cut Harrison Ford, Forest Whitaker, Ilana Glazer, Abbi Jacobson and Mark and Scott Kelly all feature in this Super Bowl LIII spot for Amazon who are putting Alexa in more stuff now...But let's just say not everything makes the cut. VIEW THE SPOT  The launch campaign for the All-New Chevrolet Silverado continues the partnership between Chevrolet and the new big-screen animated adventure The LEGO Movie 2: The Second Part, in theatres February 8th. Timed to coincide with the release of the film (where a LEGO brick replica of the Chevy Silverado makes an appearance), Commonwealth//McCann and Chevrolet have created a multi-platform campaign that introduces the Silverado to The LEGO Movie universe. VIEW THE SPOT Sept Info: Trump Real journalism takes more time. Agency: cavalcadeVIEW THE TRUMP AD VIEW THE TERRORISTS AD VIEW THE MIGRANTS AD KFC: Founding Colonel In celebration of the Singapore Bicentennial, together with the signature KFC wit and lightheartedness, KFC has placed a real-life statue of their own founding father, Colonel Sanders, by the Singapore River. The idea was born between KFC and the Ogilvy Singapore, to pay homage to the Founding Colonel of the world's favourite fried chicken brand, with a sense of humour. VIEW OUTDOOR Foodbank WA: Hungry Puffs With their federal funding under threat and demand for food relief at an all-time high, Foodbank needed a new way to provide food relief and breakfast programs to over 100,000 Western Australian children. Agency: The Brand Agency VIEW OUTDOOR PLAY THE RADIO SPOT The Times of India: Lost Votes Readers increasingly look at The Times of India to become the voice of the nation and highlight issues that bring about a positive change in their lives. The cause of 'Lost Votes' is one such cause that can bring about a change in the lives of crores of Indians. The 2019 General Elections are on the anvil and TOI took up the challenge to launch a nationwide campaign to generate conversations and make a real difference. Hence the 'Lost Votes' Movement. It calls for policy & electoral reforms to bring in the vote of Indian migrant into country's General Elections. In today's India, countless Indians are on the move. For work or education or marriage. And so are our banks accounts which automatically travel with us. And also, our mobile phone numbers and PAN & Aadhaar numbers. Perhaps the only thing that doesn't is our right to vote. That's tied to the place where itâs registered in. Tied down by a rule that subtracts crores of Indians from our countryâs democratic equation. It's time to change this. It's time to turn these lost votes into votes that count. Because they can shape the destiny of our nation. A simple but powerful and noble idea, Lost Votes has the potential to positively impact our democracy, resonating with TOIs philosophy of "Change Begins Here". The 'Lost Votes' campaign hopes to strongly represent the voice of crores of Indians whose votes are lost due to (short term or immediate) migration within the country. The video is in Hindi, but you get the idea from the vision.VIEW THE CONCEPT « First « Previous Next » Last » 7 of 7 |
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Box Comunicacao have created these ads for Honda Haikar
A typical fender bender turns into far more than just that.