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Seen and noted
Road and Transport Authority Dubai: Tailgating Kills Tailgating kills. Keep a safe distance. Agnecy: Saatchi & Saatchi Dubai.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Spinal Injuries Association: Donate to Accelerate In a remarkable media first for digital out-of-home (DOOH), people are being actively encouraged to fast-forward an advert on Ocean's full motion Loop network in Manchester. Created by Engine to raise awareness and funds for Spinal Injuries Association (SIA), 'Donate to Accelerate' was one of the winners of Ocean's annual digital creative competition, which pushes the boundaries in DOOH using emerging creative and technical capabilities. Filmed from a first-person perspective, the ad fully immerses people in how arduous everyday tasks are for the thousands of people who are spinal cord injured. To ensure complete authenticity, Engine commissioned films featuring two people who are spinal cord injured â Raquel Siganporia and Andrew Smart â as opposed to using actors.VIEW OUTDOOR French Federation for Research Into Epilepsy: Cash Epilepsy To coincide with International Epilepsy Day on 26 March 2019, the Fondation FranCaise pour la Recherche sur 'l'Epilepsie (FFRE), which supports research into epilepsy in all its forms, decided to convey their message in an unexpected and unique way. The Serviceplan France 'Cash Epilepsie' campaign aims to highlight the everyday experiences of people with epilepsy, and launch an appeal for donations. VIEW OUTDOOR Road Safety Commission: Ride To Arrive Motorcyclists are a vulnerable group of road-users with statistics showing that 346 motorcyclists were killed or seriously injured on WA roads in just one year. Despite these figures, many riders still let safety take a back seat whilst they ride. Research shows that the majority of motorcyclists don't need to be told what to do and how to stay safe on the road because deep down they already know â they just don't practice it. So rather than trying to tell them again, we designed a situation where motorcyclists intuitively start talking about safety themselves. The situation involved rigging up a reputable motorcycle shop with hidden cameras then stocking it with ridiculous, fake safety products such as adult training wheels and an airbag fitted to the handle bars of a bike. The concealed cameras then captured real motorcyclistsâ reactions who started their own conversations about what keeps them safe â and what certainly wonât. Agency: The Brand Agency, Perth.VIEW THE AIRBAG SPOT VIEW THE EXO SUIT SPOT VIEW THE TRAINING WHEELS SPOT VIEW THE BEHIND THE SCENES VIDEO  Hudson Rouge, USA has released this spot for the 2019 Lincoln Nautilus starring Matthew McConaughey.VIEW THE SPOT Mahindra Rise: The Hardest Worker The world's 'Hardest Workers' enable us to #RiseAgainstClimateChange. Wish to know who they are? Watch this unique film entirely made from newspaper, discarded cardboard boxes and waste paper to find out how over 15 million of the Hardest Workers are helping build a greener tomorrow. Agency: FCB Interface VIEW THE SPOT booking.com: Expands Horizons A career at Booking.com is a little like this film. It can be surprising at times, as well as challenging - you try getting a robot to play ping pong. But what makes it so distinctly Booking.com is that it will be filled with bright, bold, brilliant people from all over the world. Agency: MediaMonksVIEW THE SPOT  Uber Eats, the official delivery partner of March Madness/NCAA, has launched its first national advertising campaign, a slam-dunk that coincides with the tournament and was created in collaboration with Imperial Woodpecker and ad agency Anomaly LA. Directed by Stacy Wall, the centrepiece of the LET'S EATS campaign is a long-form digital film featuring the on-the-road exploits for Randy Watkins, an Uber Eats "man of delivery" and street sage. VIEW THE SPOT  The biggest challenge with this film is that everything you hear - both the lyrics and on-screen conversations - was recorded with different people at a different time and location. All of the on-screen interactions are actors lip-synching to real conversations between our protagonists. As a company we have been working on knife crime related projects for over a year, immersing ourselves in a number of communities that have been deeply affected by knives and giving a voice to the young people whose stories so need to be heard. Collaborating on a related brief with agency FCB Inferno when we first met Dean and James and we were all instantly inspired by them.VIEW THE SPOT  Bouygues Telecom won a lot of hearts over last Christmas with their awkward dad dancing to Redbone's "Come get your love". The ad collected over 150 million organic views and the soundtrack became the most Shazamed song in France over the Christmas period. This new humoristic spot, in line with Bouyguesâ DNA, once again plays on family values and aims to show how the brand helps people from different generations connect to each other. Agency: BETC, Paris VIEW THE SPOT Hyundai: #WhenYouLoveToExplore Hyundai Motor India Ltd, the country's second largest car manufacturer and largest exporter since inception, has announced the Great India Journey of the upcoming SUV under Project: #WhenYouLoveToExplore. In a series of dynamic videos, Hyundai will underline the SUV's drivability in enduring high latitudes and extreme weather conditions showcasing the character, strengths and capabilities. VIEW THE SPOT  To celebrate its 50th anniversary, Intermarche is back with a new opus, created by Romance and directed by Katia Lewkowicz, from the saga "we are Producers and Retailers to help you eat a little better every day" . In 2017, Intermarche moved millions of people with a 3-minute lm that allowed the brand to pre-empt an emotional territory previously unseen in its category.VIEW THE SPOT  Philly-based deli brand Dietz & Watson has unveiled a new spot that cements just how seriously the brand takes hoagies by bringing back comedian Craig Robinson to deliver an ode to Phillyâs favorite food and the hometown heroes that serve them up. The new digital spot, created by creative agency Red Tettemer O'Connell + Partners (RTO+P), marks Craig's second gig as spokesperson for the brand. He first sang Dietz & Watson's praises in an ad for Dietz Nuts, the first-ever "meat nut" snack for Dietz & Watson and the world, back in February around the Super Bowl. VIEW THE 30 SECOND SPOT VIEW THE EXTENDED SPOT  Internal campaign created to strengthen the engagement of society, for the preservation of rivers and the fight against water waste.VIEW THE AD Jameson: St. Patrick's Day Jameson created the ultimate St. Patrick's Day party this year at the co-ordinates of the year that Jameson began 17" 80". The group of mates travelled across the world to Svalbard (650 miles from the North Pole) and battled -45 degree conditions to hold their celebration. Agency: The Public HouseVIEW OUTDOOR The House Of St. Barnabas: Marlborough The House of St. Barnabas is a not-for-profit Soho member's club, fighting to end the cycle of homelessness in London. In 2018 they commissioned a unique project, Lost & Foundry, to create a collection of typefaces based on iconic, but rapidly disappearing, signs in Soho. To promote and celebrate each font, and the unique Soho history behind it, we created a set of street posters. The posters were legally fly-posted around Soho, close to the signs that inspired their fonts and the stories behind them. Most have now been torn down, just like the signs themselves.Agency: M&C Saatchi, London VIEW MALBOROUGH OUTDOOR VIEW PORTLAND OUTDOOR VIEW BERWICK OUTDOOR VIEW CATTLE OUTDOOR Thankyou: National Shower for Good Day Thankyou has launched a campaign via The Royals celebrating the little-known National Shower For Good Day. National Shower For Good Day kicked off on March 12, then again on the 13th, 14th, 15th, 16th, right up until March 31 - just like Groundhog Day. This is because according to Thankyou, every day is National Shower for Good Day when using Thankyou, with 100 per cent of profits committed to ending global poverty. The street posters were posted daily, with each date positioned next to the previous day's posters, causing intrigue among passersby.VIEW OUTDOOR Skittles: Last Minute Gift Shop | Posters Skittles rewarded last-minute Christmas shoppers with a gift shop that opened at the literal last minute - 11:59pm on Christmas Eve. Agency: DDB, CanadaVIEW THE SPOT VIEW OUTDOOR VIEW THE AD National Geographic: Sounds of Future Ocean On World Water Day (03/22), and with the idea of making people aware of the single-use plastic world crisis, National Geographic presents "Sounds of Future Ocean", a 4-track album with nature sounds made only with plastic materials taken from the ocean. Each track represents na ecosystem affected by plastic: beaches, open sea, glaciers and deep ocean. VIEW THE SPOT VIEW THE CONCEPT Unesco: #MoveForEquality In chess, white always goes first. But why should colour determine who starts and gets the advantage? On this BBDO DuÌsseldorf campaign, with the support of UNESCO, the rules of chess are being rewritten for a day in the International Day for the Elimination of Racial Discrimination. Four-time Chess World Champion, Magnus Carlsen, and his rival, Anish Giri, flipped the board and turned the game upside down by breaking a key rule: white moves first. So, on this special day, black pieces make the first move. They have made it clear, through their symbolic move, that nobody should have an advantage or disadvantage because of colour. The campaign has been created with support of UNESCO'S International Coalition of Inclusive and Sustainable Cities â ICCAR.VIEW THE CONCEPT WWF Japan: #Animal_Selfie WWF JAPAN wanted to propose a new solution that would allow people to think about and make donations toward environmental issues, easily in their everyday lives. The idea centered on selfies, which everyone has experienced and are popular via SNS all over the world.Agency: ADK Creative One Japan/CHERRY VIEW THE CONCEPT Spotify: Just Add Spotify With new research revealing three quarters (74%) of 30 - 45 year olds are finding everyday life problems more stressful, Spotify has launched a website to help answer some of Australia's most commonly searched terms on the internet. The website justaddspotify.com was born from behavioural and life-stage insights of a time-poor and tech-savvy adult audience, underpinned by search volume analytics highlighting the culturally-relevant and relatable themes Australians take to the internet to solve. Agency: ElevenVIEW THE CONCEPT  This radio campaign focuses on three of Virgin Australia's most popular offerings, each brought to life through a joyfully simple narrative and a much-needed dose of Virgin attitude. Agency: DDB, SydneyPLAY THE CACTUS SPOT PLAY THE LATTE ART SPOT PLAY THE SUPPORTERS SPOT  With this campaign we want to show exactly what makes Kerrygold different to every other butter.The way of life of the Irish dairy farmers, the environment and the cows that make a butter with a distinctly rich taste and colour.With this approach we told the story of Kerrygold by creating in-depth and immersive pieces of content that gave our audiences a real sense of the hard work and dedication that goes into making the worldâs greatest butter. VIEW THE CREAM SPOT VIEW THE FIELD SPOT VIEW THE VOCATION SPOT  A Cosmetic Surgery Clinic that offers Tattoo Removal Procedure. We targeted the LGBT community enabling easier transition and helping them come out of the closet with greater #Pride.VIEW THE DEVI AD VIEW THE STEVE AD VIEW THE ANUJ AD Virgin Australia: Where Too Tall Is Welcome Virgin Australia has revealed a new product campaign that re-claims its playful roots. The campaign aims to put a healthy dose of Virgin cheekiness back into the brand voice, as well as showcase product features that flyers may not know are offered by the airline.VIEW THE TALL SPOT VIEW THE INCLUSIVE SPOT VIEW THE INFLIGHT SPOT Guest Judge: Maria Devereux, creative director, Colenso BBDO![https://www.bestadsontv.com/news/upload/ProfilePicNov18[2].jpg](https://www.bestadsontv.com/news/upload/ProfilePicNov18[2].jpg "https://www.bestadsontv.com/news/upload/ProfilePicNov18[2].jpg") This week's guest judge is Maria Devereux, creative director at Colenso BBDO, Auckland. Winner: Audi 'Synchronised Swimming'. This piece of film is fascinating to watch and it entertained me in ways car ads often fail to. I love the idea of drawing parallels between the extreme precision required for synchronised swimming and the extreme precision we expect from our vehicle. I'm sold. READ MORE Clear Channel: The Out of Home Project Winters in Sweden can be fatally cold for the increasing number of homeless people. When temperatures drop below minus 7°C special emergency shelters open up. One problem though - they open in different locations every time, and it's difficult to reach the homeless with the information in time. Since Clear Channel is present everywhere people are, we saw an opportunity to help out. We turned Clear Channel's network of digital billboards into an emergency system. When the temperature drops to negative 7 degrees or colder, the screens directed homeless people to their closest emergency shelter. By using real-time data and GPS coordinates, collected from a number of organizations and institutions.VIEW THE CONCEPT Next Gen Personal Finance: Shady Sam Shady Sam, a new game created by McKinney for Next Gen Personal Finance, takes aim at predatory lenders by casting its players not as victims but as sleazy stars in an 8-bit B movie. The game uses this look and conceit to drive home the perils of predatory lending and its far-reaching and pernicious implications on people's credit ratings as well as their ability to finance their dreams.VIEW THE CONCEPT Plan International: Walk Like A Woman1 in 2 Australian women don't feel safe walking alone at night. The common response from authorities is to make suggestions on how women can change their behaviour when really it's men who need to change theirs. But it's hard to change behaviour when you can't fully understand the problem. So we created a 360-degree, binaural recording, to replicate how the streets sound to women. The audio was recorded in Melbourne's city streets to ensure it was as realistic as possible. For the first time, men could hear what women have heard their entire lives, before being directed to the Plan International webpage where they could share the track and learn simple behavioural changes they could begin making immediately to help everyone feel safer on our streets at night.PLAY THE SPOT Shutterstock: Stereotypes Available All stereotypes start with a search. At Offset by Shutterstock we created a new category to be more representative in the world we live in. To knock down old stereotypes we created new ones. Inclusion also start with a search.VIEW THE CONCEPT National Geographic: If It's Bad For The Planet As part of the campaign Planet or Plastic?, National Geographic brings a collection of posters to make you rethink about the use of single-use plastic.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD VIEW THE FIFTH AD  Brazilian Honey Bread with Chocolate. Eat with no guilt. Barion is a chocolate industry located in the south of Brazil. One of the main products of its portfolio is the Chocolate Bread with honey, traditional snack in Brazil. VIEW THE AD  Flavors can globally achieve what religion, politics, culture and ideologies canât. When a flavor is extraordinary, there are no borders and any barrier can be knocked down. That's why good food is accepted everywhere and for everyone. And that's why a Coca-Cola is the best thing for enhancing whatever your food is, wherever you are.VIEW THE SPOT  To launch Donut King's new range of products created in partnership with Nestle, Edge, Australia imagined how these mashups eventuated through the stories of a 6' donut.VIEW THE LIFT SPOT VIEW THE OFFICE SPOT Museum of Memory and Human Rights: The Memory Dial In Chile, the 11th of September of 2018 was the date in which we commemorated 45 years since the military coup. The Museum of Memory and Human Rights, at the time, was being questioned by right wing parties, saying that it was founded to portray a false version of history, as things happened differently, without violence, or didn't even happen. To shed some light over what happened the 11th of September of 1973 to those youngsters who were not here to live it, we recovered, edited and organized in chronological order more than 550 audio files from different radios that transmitted what was happening in that fatal day. Compiling all this material in a minute by minute timeline to relive through audio the chilean coup d'état (the first day of a 17 years dictatorship), just how it happened. All this material was broadcasted during the 11th of September, 2018, on one of the AM radio stations that were shut down by Pinochet in 1973, starting the transmission at 8am to match the minute by minute of which was happening back then.VIEW THE CONCEPT Yellawood ; The Beaver Heist In a suite of three episodic TV :30s, plus digital, OOH and POS support, Great Southern Wood Preserving, Inc., Abbeville, Ala., introduces the world's greatest fans of YellaWood pressure treated pine, a scheming team of beavers. The campaign will run on TVâincluding TBS, TNT, truTV, CBS (March Madness coverage), as well as HGTVâand DIYâcable networks, in 28 mostly Southeastern, also Mid-Atlantic and Midwest states. VIEW THE LUMBERYARD SPOT VIEW THE CONTROL ROOM SPOT VIEW THE HEIST SPOT VIEW BEFORE OUTDOOR VIEW AFTER OUTDOOR VIEW THE CONCEPT « First « Previous Next » Last » 2 of 7 |
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