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Seen and noted
 The Brazilian agribusiness cooperative Coopavel, one of the biggest in the country, believes that cooperativism is the key for the future. So they want to show that together we can achieve goals that couldn't be achieved alone. Agency: FosburyVIEW THE AD  Campaign by The Martin Agency, to promote a new line of chicken feed from Purina Mills. It contains a natural source of calcium made from oyster shells that replaces the calcium chickens lose from producing egg shells.Without it chickens pull calcium from their bones which makes the weaker and more susceptible to injuries and sickness.VIEW THE CHICKENS AD VIEW THE ORGANIC AD VIEW THE CHICKS AD Innis & Gunn: Be You. Stay Original Innis & Gunn are quite unknown to the Swedish audience and not the first brand that comes to mind when Swedes think of beer. Just like their ambassadors; David Bowie, Trump, The Obamas and John Snow. Agency: We Are YoursVIEW MURAL OUTDOOR VIEW STREET POSTERS OUTDOOR  In Canada, the 'Victoria Day' long weekend is the unofficial start of summer. To celebrate this (and the Queen's birthday), waxing specialists Fuzz Wax Bar launched a very British promotion with complimentary 'stiff upper lip' waxes. The British are renowned for their poise and aloofness. As the saying goes, they keep a stiff upper lip. Posters of Queen Victoria with a strategically placed tear-away "waxing" strip appeared in the vicinity of Fuzz Wax Bar's ideal location for this offer - Queen Street in Toronto. Toronto-based agency Zulu Alpha Kilo created the promotion. VIEW WAX ME OUTDOOR VIEW YASQUEEN OUTDOOR National Institute of Young Deaf People: The D.E.A.F. Album In France, 9 out of 10 deaf children are equipped with hearing aids to improve communication. However, these devices only allow them to hear voices... not music. What a pity, in a digital world where music has never been so accessible. Damien Quintard, 27 years old, is a sound engineer and founder of The Mono Company and Sound X. Passionate about sound science and physics, he obtained an EMMY AWARD in 2015, at only 23, for the opening ceremony of the Baku Olympic Games. For a long time, he has been aware of disabilities and has always wanted to be able to put his skills at the service of people with disabilities. Agency: Marcel, Paris VIEW OUTDOOR Lux: The Soap with a Lump Checking your breasts is very important and is one of the first steps in creating breast cancer awareness. 'The Soap with a Lump' is a product innovation that encourages women to examine their breasts for any abnormality, while in the shower. This distinctive bar of soap dissolves over time but the lump does not. Unilever and Wunderman Thompson collaborated with technical experts, designers, soap manufactures and a leading cancer oncologist to design the first ever soap that uses touch to help alert women, to be on the lookout for signs of anything irregular. VIEW OUTDOOR Oral-B: You're Out There was one day of the year when only 100% clean was good enough - Yom Kippur. Itâs the holiest day of the year and Jewish people repent for their sins and fast for 25 hours. The country shuts down - no traffic, no media, no eating. If you eat anything - even the smallest morsel of food - during that period, you are destined to an early death, according to Jewish law. It's no wonder that 70% of Israelis observe the fast⦠just to be on the safe side! And a mouth thatâs anything less than 100% clean could mean you accidently swallow some of the food particles lodged between your teeth. Agency: ACW Grey, Tel Aviv VIEW THE SPOT Pet Refuge: Love Can Hurt Last week Kiwis were introduced to New Zealand's newest charity, Pet Refuge New Zealand, which aims to build the country's first shelter dedicated to housing pets affected by family violence. The four-week launch campaign via DDB New Zealand, had a target of raising $250,000, which was surpassed inside the first seven days.VIEW THE SPOT  KitKat has launched its latest campaign 'Maps' via Wunderman Thompson, Sydney. Set in the Wild West, the newest iteration of the highly successful global platform 'Snap out of it' continues to build on the company's longstanding 'Have a break, have a KitKat' brand idea.VIEW THE SPOT BP: The Great Aussie BP Run To celebrate its 100th year in Australia, BP has launched a fully integrated campaign called 'The Great Aussie BP Run', created by WPP's Team Energy. WPP's Team Energy, a dedicated unit created specifically for BP, combined the talent and expertise from agencies such as Ogilvy, Geometry, Millipede and Mindshare to create 'The Great Aussie BP Run'. The centrepiece of the campaign is a uniquely Australian arcade-style app, where customers can win prizes in game and redeem them at BP stores nationwide. The 'BP Run' game was launched nationally, supported by a TVC, plus Outdoor, Radio, Social and POS. 'BP Run' celebrates the fun and excitement of BP's 100th year celebration by rewarding customers with the chance to share in over 250,000 prizes, including instant snack wins, a daily $1000 cash draw and a major prize of a brand-new Mazda CX5. Customers simply make a fuel or shop purchase, receive a game card and enter a code to unlock up to eight levels and five different characters to 'Play to Win'.VIEW THE CONCEPT VIEW THE SPOT  This Bud's For You, Jackie.Budweiser celebrates the centennial of Jackie Robinson's birth with a national campaign that honors the athlete and activist. Agency: Isobar VIEW THE RISE SPOT VIEW THE IMPACT SPOT Almosafer: As Far as We Go Almosafer says Ramadan Mubarak to the world with a new film to celebrate how travel unites people and cultures, as a child takes the spirit of Ramadan to a place that hasn't experienced Ramadan. Agency: FP7 McCann, RiyadhVIEW THE SPOT  Warburtons, the UK's largest bakery brand brings the gangster world to life in its newest campaign, GoodBagels, which features the legendary Robert De Niro in the starring role. It was developed by ENGINE and freuds, and directed by Declan Lowney of Another Picture Company. Mindshare has planned a fully integrated media approach that will see the campaign roll out in social, wider digital, TV and OOH. The two-minute spot features De Niro and his family of goons strive to become the new bagel bosses of Bolton. It has all the ingredients of a mafia drama. VIEW THE SPOT  During an entire night, the abandoned airport in Athens trembled to the sound of a challenge that was at the time technical, human and artistic. All to show that precision is like a second nature to the brand. A world first performance that put the precision of PEUGEOT latest creation, the new break 508 SW, to the test. And nothing is snakier than an actual snake. That's why BETC decided to create the world's 'snakiest road' using an actual snake. VIEW THE SNAKE SPOT VIEW THE BEHIND THE PERFORMANCE SPOT  The unemployment rate in Germany has fallen to a record low. No wonder Germany's biggest discounter PENNY was having a hard time filling its over 1900 vacancies. Conventional recruiting measures simply didn't do the job anymore. To fix this problem Serviceplan Munich teamed up with the screenwriters of Germany's most popular scripted reality show "Koln 50667" and developed and produced a tailormade recruiting scene. During the scene viewers were encouraged to whatsapp Alex, the PENNY employee, for a direct application for the job offered in the scene. A chatbot, perfectly imitating Alex, handled the whole application process at eye level. In addition to the job from the show, similar vacancies in the userâs neighborhood were offered. VIEW THE SPOT  How do you keep a strong face when your opponent is triple your size, and has more than double your media muscle? Taking a swipe at the competition, Pond's Men has eschewed the tired alpha-male stereotype set by market leaders and instead used empathetic humour to get Indonesian men to laugh in their latest brand film. The film has launched on TV followed by a social-led campaign hitting hard in creating a dramatic stand-off slap-off to highlight the product's superior benefits, and show that nothing can beat the radiance of Pond's Men skincare. Agency: Ogilvy, singaporeVIEW THE SPOT Air Canada: We’re in the Business of You To highlight Air Canada's commitment to customer service excellence and its award-winning business class as voted by Skytrax in 2018, we developed a new integrated campaign focused on the business traveller's journey. The hero piece is a 60-second video that captures Air Canada's commitment to fly every mile in their customer's shoes by showing the seamless end-to-end experience of business travellers, from priority services and exclusive lounge access to onboard customer service excellence.Agency: FCB, Canada VIEW THE SPOT Cadbury: Cadbury Gems "Chicken" Director’s Cut A man feeding his chicken has a hungry visitor. A spot for Ogilvy Mumbai from Early Man Film.VIEW THE SPOT  Cyber scams are on the rise. In 2018 alone, a total of 500 million Thai baht was reported lost due to scams. As one of the leading banks in Thailand, Kasikornbank felt responsible to remind everyone to stay vigilant. Scammers are always coming up with new tricks and it only takes a second of mindlessness to fall prey to them. But no matter what new tricks they think of, there is always one foolproof way to flight them: if you were on guard at all times, scammers have no way of getting to you. In this film, which pretends to be a series, we follow a guy and his Guard at different times, in different situations, in which scammers almost win. Just almost. Agency: via GREYnJ United Thailand.VIEW THE SPOT  BBDO Bangkok has helped Special Olympics Thailand launch a film that celebrates the fighting spirit of the incredible people who take part in this annual event. Although track events are a common activity for many people worldwide, this film shows the event in a whole new light.; demonstrating the value of sports in a more meaningful way. VIEW THE SPOT Crédit Agricole: Sport as a School of Life As an historic partner of football and 25 other sporting disciplines in France, Credit Agricole, through its "Sport as a School of Life" program, share this conviction. They are a National Supporter of the 8th FIFA Women's World Cup, and to bring attention to the topic theyâre bringing out a film, launching today and created by BETC Paris. The film which features 6 little girls, shows just how practicing sports can give a taste for challenges and the confidence to take them on. VIEW THE SPOT  After government measures for the control of fuel theft by organized crime in Mexico, different gas stations have been closed, generating panic buying, long queues and the largest shortage of gasoline in history in the country. The lack of information about the closure of gas stations also turned out to be a great problem; the affected people didn't know where there was gas and wasted their last drops of gasoline looking for more gasoline. Chevrolet went on the streets with the brand experience called "The electric helper", their first 100% electric car, helping drivers, means of transport and emergency services to find gasoline. Agency: Commonwealth McCann, Mexico VIEW THE SPOT  Loneliness and social exclusion of the elderly is a growing problem in Finland.Agency: Make it simple VIEW THE OLD WOMAN AD VIEW THE OLD MAN AD  Monday comes, and the ritual begins, countless people across the world meet on their sofas to see the new episode of Game of Thrones. Magnum knows it and they also know that your favorite series is even better with a pint of delicious, wintery, ice cream. So for the final season of this epic show, they joined HBO Spain in creating a series of limited edition spoons to promote their pints and one of the greatest shows of all time. Agency: LOLA Mullenlowe, MadridVIEW THE SPOON AD VIEW THE TARGARYEN AD VIEW THE STARK AD VIEW THE LANNISTER AD VIEW THE GREYJOY AD Globe Telecom: Cross-Training As a new entrant to the mobile and PC eSports arena, the Philippines is still unaware of the rigors of eSports training, specifically the cross-training that eSports athletes do to stay in peak performance. Through a series of print ads, we married popular sports imagery with eSports visuals to popularize the idea that eSports athletes incorporate physical conditioning in their training to stay mentally strong in competition. Agency: J. Walter Thompson, PhilippinesVIEW BASKETBALL OUTDOOR VIEW FOOTBALL OUTDOOR VIEW POOL OUTDOOR VIEW TABLE TENNIS OUTDOOR VIEW TRACK OVAL OUTDOOR Minecraft: History Blocks In the few past years, a great number of historic buildings in the Middle East have been destroyed by countless wars. This huge cultural loss has an even greater impact for the next generations, who will never be able to see or visit these places. With this in mind, creative agency Africa created the History Blocks project with the support of UNESCO. VIEW OUTDOOR Tourism and Events Queensland: Welcome to scUber Launched in partnership with Queensland and Uber, yesterday we officially launched scUber - the world's first rideshare submarine experience available on Heron Island and off the coast of Port Douglas. This new and innovative mode of travel offers riders an unfiltered lens to Australia's greatest underwater icon.scUber will showcase the biodiverse playground that is the Great Barrier Reef, offering a remarkable bucket-list experience for riders, and is available to book exclusively through the Uber app from this Monday 27th May. The launch will support the ongoing protection and conservation of the world's largest coral reef system through Uber's partnership with Citizens of the Great Barrier Reef. Agency: Publicis, Brisbane.VIEW OUTDOOR Olla Condoms: Safe T-Shirt Olla and BETC/Havas have teamed up to promote safe sex in a creative and relaxed design. This is a merchandising action that aired on the 4th season first episode of the the reality show "Ex on the beach", that is making success in MTV. The action was recorded in the first party of the 4th season, and invited two participants to spend the night in the master suite. VIEW OUTDOOR Cornetto: The Making Of Love Since 1959 Cornetto has been talking to teens about love through actors pretending to fall in love. But for their 60th anniversary this year they decided to help the actors fall in love for real. "Making of Love" is a true love story that was hatched with a match-making plan. LOLA MullenLowe, Madrid, started with a massive casting call with over 100 teens vying for the starring roles. But this time we weren't looking for actors, we were looking for soulmates. VIEW OUTDOOR wwf: Detox Hour Earth Hour is a global event, attracting millions of people around the globe to ecological problems. How can we disconnect peoplzse from the web and reconnect them with nature? Introducing Detox Website by WWF. First ever branded web site that works ONLY offline. This year we made official Earth Hour page in Russia visible only when you disconnect the internet. See hidden content, that explains simple steps each can do in 60 minutes to change the situation. Agency: 24ttlVIEW THE CONCEPT Guaraná Antartica: Women's Soccer Every big sports event requires convocation. After all, it's through these big competitions that we find the best athletes from the all around the world. And in the year of the main women's soccer tournament on the planet, Guarana Antartica wears the Brazil Women's National Soccer Team shirt and calls upon other brands to join a movement in support of women's soccer in the country. Since this is the modality by most loved Brazilians, there's no better moment to show that the female team is also a pride of our nation, or better:"It's Our Thing" #ECoisaNossa) Agency: AlmapBBDO, Sao Paulo VIEW THE CONCEPT Signal: Signal: Little Brush Big Brush We cleaned and gleamed up Signal's toothbrushing companion with an AR overhaul. Elevating the existing Little Brush Big Brush webseries, the Facebook Messenger experience expands the story with an encouraging chatbot offering 5 fun-filled animal masks that teach kids how to care for their teeth. The experience keeps kids brushing for 21 days through daily reminders, AR interactions and reward stickers - helping them form a positive habit in a playful way. As one of the first Messenger extensions to use augmented reality for learning, the experience shows there's so much more to AR than puking rainbows. Agency: MediaMonksVIEW THE CONCEPT Babyshop: The Gift of Mom Creating a new occasion, Babyshop made Mother's Day an occasion for women to check themselves for breast cancer awareness. The brand has launched many acts under this initiative. For instance, Babyshop has tied up with medical centres such as Aster to offer complimentary screening to all women. And Babyshop has also partnered with e-hailing companies such as Uber, to offer complimentary rides to the medical centres. Agency: FP7 McCann RiyadhVIEW THE SPOT  The film follows an off-road skater, navigating his way through the rugged Australian terrain in his custom Suzuki Skates. The result is part car chase, part skate film, part absurd comedy, part western, and all fun. Agency: Deloitte DigitalVIEW THE SPOT Karhu beer: How a Beer Brand Saved an Iconic Part of the City The Finnish market leader in beer, Karhu, stands for all things real and authentic â and is positioned as the sauna beer. To do this with advertising is not real and authentic. Therefore Karhu keeps it's eye open towards culture and true actions that are PRable. Agency: hasan & partners VIEW THE AD  Campaign created by Delantero Comunicacao, to promote the Alto das Dunas running race.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD VIEW THE FIFTH AD  McDonald's knows how hard it is to make kids eat their fruits and veggies. That's why we're teaming up with parents to select the best fruits and veggies to be on our Happy Meal. That way kids will learns how they can be as tasty and fun as our burgers and fries. Agency: TBWAVIEW THE PANTHER AD VIEW THE TIGER AD VIEW THE LION AD  Ad Agency LCT, used real currency symbols to describe the best qualities about Câmbio Curitiba, a money exchange company from Curitiba, Brasil..VIEW THE FAST AD VIEW THE EASY AD VIEW THE SAFE AD « First « Previous Next » Last » 2 of 11 |
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Agency, Mayo have created this ad for Pavco
We reframed Stena Line's introductory offer as a test drive message.