Seen and notedCine PE: No Spoiler. Only Unpublished Movies.
Martpet Comunicacao have created these ads for Cine PE
VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD Detran-RN: Animals on the Highway
Developed for the State Department of Traffic of the RN, the ad draws attention to the care of animals on highways, turning the path into an animal form.
Agency: Executiva Propaganda, Brazil VIEW THE AD Sioo:X: The Slow Fight
To mark the opening of the outdoor season, Swedish wood protection company Sioo:x is putting its claim of unbeatable durability by challenging their competitors in a 12-year product test: The Slow Fight. Agency: Stendahls
VIEW THE SPOT Väre Energia: Sunplugged
Finland consumes the most energy per capita in Europe. At the same time, climate change is real and energy companies play a huge role in it. But because Northern countries have very few sunny days the Finns don't trust solar panels, and instead use mostly coal, peat and other fossil fuels. Vare the new, more environmentally friendly energy company wanted to emphasize the power of solar panels and arranged a concert solely powered by sun and people. Agency: hasan & partners
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simple have created these ads for Colun Extra Calcium Milk.
VIEW THE SCOOTER AD VIEW THE BMX AD VIEW THE SKATE AD
Print campaign created to AMCV (association of women against violence) to help prevent physical violence from what may be its first signs: words.
Agency: Fuel, Lisbon VIEW THE TONE AD VIEW THE DARE AD VIEW THE ISSUES AD Protex: Protex To Go
Protex To Go encourages young children good hand washing habits early, and avoid preventable diseases. To achieve this, we have partnered with schools, teachers, local community leaders, and mothers making it easier for South African kids to have soap at every tap. Agency: Red Fuse
VIEW OUTDOOR Pernod Ricard: 141 Water
The World Health Organisation recently revealed that South Africa is at number four on a list of countries with the riskiest drinking patterns across the planet.
Pernod Ricard recognises this and wants consumers to drink responsibly whilst still having a good time. So instead of another drink responsibly campaign that relies on scare tactics, we gave them a simple solution: water. Agency: Publicis Machine VIEW OUTDOOR Helpline: The Last Search
It is said that the internet knows more about you than anyone else. You ask it questions and look for information that you feel you can't ask or share with others. This includes feelings of depression, anxiety and ultimately suicide. It is this insight that informed this piece of communication on behalf of The South African Depression and Anxiety Group (SADAG) by Net#work BBDO.
VIEW THE SPOT Andandec: Introducing…The Bank of Antandec
Monday 3rd June: Today Santander launches a new campaign taking the unusual step of focusing on the latest competitor to join the banking sector. Introducing Antandec, a surprising new venture from national treasures Anthony McPartlin and Declan Donnelly. The TV ad introduces Antandec's core brand values, before revealing their plans to launch tiny Antandecoffee shops in each of their branches. The new campaign was developed by ENGINE and directed by Declan Lowney at Another Film Company. The partnership with Ant and Dec was facilitated by leading talent agency YMU Group. Carat has planned a fully integrated media approach that will see the campaign roll out on TV, cinema, OOH, print, social, digital display and radio alongside a dedicated microsite.
VIEW THE SPOT
Westpac has launched the latest iteration of its 'help' campaign that focuses on the powerful story of a migrant who builds a small business in Australia. Set to the soundtrack of Master's Apprentices classic It's Because I Love You remade by Amy Shark, the campaign shows the epic journey of a family who flee their war torn country to come to Australia. Agency: DDB, Sydney
VIEW THE SPOT Head & Shoulders: Yarmulke Switch
In Judaism one must cover his head due to humble for god. So we used Yarmulkes â the traditional head cover. The Western wall in Jerusalem is the holiest Jewish site in the world, prior to entering the site one must put on a Yarmulke, a traditional brimless cap. So with 10 Million visitors per year one could say that the Western Wall sees the largest turnover of head-covers per single location in the entire world, making it the perfect location for the largest-ever dandruff testing demo. Agency: Adler Chomsky Grey, Tel Aviv
VIEW OUTDOOR Oreo: Oreo Yo'self
Today Oreo is offering consumers the chance to create an avatar of themselves, watch it printed live on a super-sized Oreo and get sent to them for free as part of a new campaign via Traffik Group. Oreo will release 2,000 'Oreo Yo'Self' cookies for Aussies to create at www.oreoyoself.com.au. Through the website, Australian consumers will be able to create an avatar of own face in Oreo creme and send it to themselves while stocks last. Oreo lovers will have the chance to select from a range of features to Oreo-fy themselves including; hair style and colour, eye style and colour and accessories, to get playful and personalise their cookie.
VIEW THE CONCEPT Ford: Bring Your Tough (Director's Cut)
The Director's Cut of Ford's 'Bring Your Tough' campaign via GTB Jhb a division of JWT.
VIEW THE SPOT Guest Judge: Alex Goldberg, ACD, Ogilvy, Cape TownThis week's guest judge is Alex Goldberg, associate creative director at Ogilvy Cape Town. Winner: If you're selling entertainment, then you need to entertain and "Train" for AT&T does just that. I'm a big fan of styles colliding and this spot mashes good production and a simple concept to create a spot that brings the message to life in an enjoyable way. READ MORE Coca Cola: Ink Up. Drink Up
The Commission of Elections' data showed millennials & Gen Z constituted MORE THAN HALF or 53.2% of all registered voters for the recent Philippines elections. This was a far cry from the youth of the past. Today, Filipino teens are increasingly "woke". This is seen in their social media posts - for the environment, social issues and most of all, political leadership. They want to be part of the electoral exercise that will determine the course of the country's future. Last May 13, on elections day, a special activation welcomed them as they voted: The "Coke Ink Up Drink Up" - A special vending machine that celebrated first time voters.
VIEW CONCEPT Philippine Department of Tourism: Be part of the font
With the successful launch of the award-winning "It's More Fun in the Philippines" campaign's next phase, the Philippine Department of Tourism and BBDO Guerrero unveiled a refreshed sense of 'fun' that empowers sustainable tourism. Not an easy feat considering the production of a typical commercial yields tons of carbon emissions. With a view of minimizing their carbon footprint, a crowdsourced campaign was launched. This kicked off with an invitation to "Be Part of the Fun" or more accurately "Be Part of the Font," with a custom-made typeface that turned everyone's content into a tourism ad. The font encouraged travellers to share photos around the Philippines while completing the missing letters in words.
VIEW THE CONCEPT Save Our Libraries: Alice In Wonderland
In April of 2019, the Ontario government announced a 50% cut in funding to public library services. It's a devastating cut that led to immediate layoffs and cancellations across various programs and services. This budget crisis will affect people across the province and will impact remote communities even more. Public libraries are an important resource, especially for low income and marginalized populations. Save Our Libraries is a grassroots movement started to bring concerned citizens together to put pressure on the Ontario government to restore funding to public libraries.
Agency: Juniper ParkTBWA VIEW THE ALICE IN WONDERLAND AD VIEW THE FRANKENSTEIN AD VIEW THE OLIVER TWIST AD VIEW THE PETER PAN AD VIEW THE RAPUNZEL AD
Research about consumersâ behavior shows that separate collection goes up by 141% just by making the appropriate bins easier to find. This means that people are already willing to recycle: they just need a little push. Through this minimal OOH campaign based on the brand's iconic ribbon, we made recycling bins of major cities across the CEE region impossible to miss. Agency: Publicis, Italy
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